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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the quality of the products available, highlighting that they meet expectations and are well-packaged. Consumers appreciate the reasonable prices, especially when combined with available discounts. People also value the efficient delivery service, noting that items are delivered swiftly and they are kept well-informed throughout the process. Consumers consistently highlight the staff's exceptional service, knowledge, and helpfulness. Reviewers mention that the staff are friendly, polite, and go the extra mile to assist them with their needs. Customers appreciate the professionalism and enthusiasm shown by the team, making them feel valued and supported throughout their purchase journey.

Based on these reviews

Rated 5 out of 5 stars

Hands down one of the best motorcycle dealership experiences I’ve ever had. From the moment I called and walked into the showroom, I was greeted with genuine enthusiasm and professionalism. Scott... See more

Rated 5 out of 5 stars

My wife purchased a bike from Lind - Yamaha Newmarket, where Pierre provided excellent service. I felt sorry for him, as he patiently answered all our questions. I was impressed by his extensive knowl... See more

Rated 5 out of 5 stars

Buying on line made easy by Lind, very good communications, great packaging for product, will buy from them again and highly recommend. Be aware they used DPD LOCAL which there was no option for... See more

Rated 5 out of 5 stars

Great service from Patrick in the sales team, helpful and very knowledgeable and understanding. The whole purchase process was explained and was a breeze. Thank you Chris for turning the bike around s... See more

Rated 5 out of 5 stars

I went to Triumph Watford to look at some bikes, after deciding to do my DAS course to get my A licence. I was greeted by Ram, and he helped me choose my bike. I told him what I was looking fo... See more

Company replied

Rated 5 out of 5 stars

Made an online purchase using the sign up code to save 10% which made LIND the most competitive for price. I was contacted promptly from the store in London by an extremely helpful chap called Mart... See more

Company replied

Rated 5 out of 5 stars

I saw a Triumph Tiger Sport 1050 on Autotrader. I contacted Zara at West London Triumph who gave me a honest description of the bike. I put a deposit down to hold the bike until the following day. In... See more

Company replied

Rated 5 out of 5 stars

Having dealt with this company for the first time it won’t be the last,due to an error on my behalf my order arrived incorrect,had the great fortune to deal with Kath who went the extra mile to help a... See more

Rated 5 out of 5 stars

I was unfortunately sent the wrong tank bag and no installation kit was included. My query was handled very efficiently and effectively by James at Lind. The business acknowledged and corrected the mi... See more

Rated 5 out of 5 stars

Hi, two weeks ago, on March 8, my wife and I had the great pleasure of buying a new Triumph street triple 765 RS in a beautiful cherry color. The sale of the motorcycle was led from start to finish by... See more

Rated 4 out of 5 stars

I had a good experience with LIND (shop). The customer service stood out for being responsive and helpful, resolving issues smoothly. While a mix-up with sizes occurred, they arranged quick returns vi... See more

Rated 5 out of 5 stars

Yamaha in Newmarket I cannot gave enough praise Heidi and Carlo who I dealt with are absolutely fantastic. Went the extra mile to help me out with my brand-new R1. I highly recommend taking your bike... See more

Company replied

Rated 5 out of 5 stars

I bought some screen brackets and Triumphs crash spindles from LIND. The price was very reasonable when compared like for like against other suppliers Their communication was spot on and kept me updat... See more

Company replied

Rated 5 out of 5 stars

Spoke with Jake in Parts, there are some people in life with the right attitude, polite, helpful, know what they are talking about and deliver in a pleasant manner. HD Guildford, Jake, a credit to yo... See more

Rated 5 out of 5 stars

Had a great experience at Triumph , I brought my daughter along last weekend coming back from the play park and as I was passing Triumph I said shall we go and have a look.....silly mistake...I could... See more

Rated 5 out of 5 stars

Lind BMW give a good service and keep in touch with worthwhile information and offers. I’ve just bought a battery charger which was sold at a reasonable price and delivered the next day.

Rated 1 out of 5 stars

I took my Street Triple in for a service and they tried to screw me over. They told me the bike was dangerous to ride and tried to charge over £800 to replace the forks and clean the brake pads from... See more

Rated 5 out of 5 stars

Really pleased with the online experience as first time i used their website to order a pair of amazing bmw winter gloves, and a die cast bike for my little one, great price and super fast delivery. T... See more

Rated 1 out of 5 stars

Recently placed and payment taken for an online order for a discounted tyre as flagged up by Google. Two days later received notification of a refund. No reason or explanation given as to why the... See more

Company replied

Rated 5 out of 5 stars

I went to Triumph East London for one of my bikes first MOT. As usual the service was impeccable, very professional and very friendly. In my experience, this dealership is the best I have ever been to... See more

Rated 1 out of 5 stars

I listed 4 new genuine Rolls-Royce parts on ebay for £4. They were sold and I was instructed to post to Guildford Harley Davison by a Lord Robert who, at the time, I took to be possibly the owner. So... See more

Company replied

Rated 5 out of 5 stars

Very good service looked online for a road King special and linds delivered. thanks to Gabriel leahy and his great service. made process look easy job well done. Very happy customer 😀 😊 😄

Rated 5 out of 5 stars

Ordered Harley Davidson Fleece online for husband’s birthday, arrived on time as specified. Fleece fitted, style and colour was good, one happy hubby 😊

Company replied

Rated 5 out of 5 stars

Great shopping experience. Emails informing me of the order confirmation, tracking, shipping etc. Great product at a very good price. Super happy.

Rated 5 out of 5 stars

Usual great experience with Lind Newmarketa great bunch of people, always friendly and they know their business. nothing is too much trouble for them A1!

Rated 5 out of 5 stars

The speed in which my order came. I was kept informed of its whereabouts. Could have delivered a ming vase in the box, the amount of padding in it 🤣🤣 1st time I've shopped with them so an online o... See more

Rated 1 out of 5 stars

Got Lind to fit a fuel sensor to my 48 and unfortunately the part didn’t work. 8 months later I got them to replace it under warranty. But sadly it didn’t work again. While getting the mot I asked... See more

Rated 5 out of 5 stars

I have been dealing with Dave Lilly for many years .I have brought many bikes from Dave when it was jack Lilly.So I moved down to the south coast and we had 2 triumph dealers one closed down and we wa... See more

Rated 5 out of 5 stars

Excellent customer service and support from the team at LIND. I had to do a return due to size issues (you know how it is with motorbike kit!) but this was dealt with quickly and efficiently.

Rated 5 out of 5 stars

Took my Tiger in this week for its 600 mile service, everything done without any issues and all staff inc Head Of Business very polite and made me feel welcome. Thanks to all.

Rated 5 out of 5 stars

Had a great morning today.very friendly top staff very helpful thanks for breakfast 😀 wish I had booked a test ride.next time. technician was spot on very helpful has but my mind at rest for upco... See more

Rated 5 out of 5 stars

I ordered a cam chain tensioner from Lind. It was delivered in super quick time by DPD. Excellent price and very efficient. I would definately recommend Lind. Thank you.

Company replied

Rated 5 out of 5 stars

Just bought a new bike from these good people, courteous and polite staff. Will be visiting soon, pricing very good. Much appreciated. Thank you

Rated 5 out of 5 stars

I would like to express my sincere gratitude to Pierre at Yamaha Newmarket for making our recent purchase of the Yamaha MT-07 Y AMT a seamless and stress-free experience. We collected the bike yesterd... See more

Rated 5 out of 5 stars

Dominic was brilliant and very helpful answered all my questions and patient. Got a great deal and part exchange great experience

Rated 5 out of 5 stars

Test ride also new triumph cap 🧢 for the ride logon John was polite and help full the same as the rest of the team clothes expensive etc because I want a leather triumph jacket 🧥 be safe everyone wi... See more

Company replied

Rated 5 out of 5 stars

Great website easy to navigate. I found exactly what I need with plenty of Harley Davidson merchandise for sale

Rated 5 out of 5 stars

Great company to deal with. I just bought a cap using my Lind Miles to pay for part of it. The cap arrived in a couple of days well packaged. I have bought several things for my Triumphs from Lind and... See more

Rated 5 out of 5 stars

The experience was the best bike buying experience I have had (after some 8 purchases) right from first contact through to handover. Dominic was exceptional, he is so professional and nothing was too... See more

Rated 5 out of 5 stars

Great product swiftly delivered, the range offers a good blend of current and previous styles and designs. The mints are tasty as well.

Rated 5 out of 5 stars

Staff are fantastic, friendly, helpful and knowledgeable. Great dealership, nice selection of new and used bikes.

Company replied

Rated 5 out of 5 stars

Cap arrived promptly with DPD, price and discount fair, item as described. Son very happy as this was a replacement he had left on a plane. Thank you.

Company replied

Rated 5 out of 5 stars

Only ever sell good quality items and also delivery is very quick and efficient

Company replied

Rated 5 out of 5 stars

Quality item which was delivered really quickly. Definitely recommend this seller.

Company replied


Company details

  1. #31 of 47 best companies in Motorcycle shop
  2. #1 of 1 best companies in BMW motorcycle dealer
  3. #1 of 2 best companies in Ducati dealer
  4. #1 of 2 best companies in Harley-Davidson Dealer
  5. #3 of 4 best companies in Triumph motorcycle dealer
  6. #2 of 3 best companies in Yamaha motorcycle dealer

Written by the company

At LIND, we are passionate about delivering a highly personalised motorcycle shopping experience, whether you visit us in-store or online. Our online store is stocked with thousands of high-quality motorcycle products, including premium ridewear, casual clothing, motorcycle accessories, aftercare essentials, and genuine parts from top brands. With nine motorcycle dealerships across the UK, we are proud to represent BMW Motorrad, Triumph, Harley-Davidson®, Ducati, and Yamaha, offering an extensive range of new and used motorcycles, expert advice, and outstanding customer service. Whether you're searching for your next motorcycle, need specialist servicing, or want to customise your bike, our fully trained and highly skilled technicians ensure the best care, from routine maintenance and repairs to performance upgrades and bespoke customisation. When you visit one of our LIND dealerships, you’ll always receive a warm welcome—stop by for a chat, browse our latest models, and enjoy a cuppa on us. Stay connected with us on Instagram, Facebook, and YouTube, where we share daily updates, exclusive offers, and the latest motorcycle news, so you never miss a thing.


Contact info


4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
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1-star

Replied to 25% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Bike was in for a service and…

Bike was in for a service and investigation of tyre issue from another dealer, service was done greatly and the tyre was swapped without notification but after speaking to them we came to a resolution which was more then generous, highly recommended and great service.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Weird little scammers

I took my Street Triple in for a service and they tried to screw me over.
They told me the bike was dangerous to ride and tried to charge over £800 to replace the forks and clean the brake pads from oil which did not need doing,I took the bike somewhere else and they just replaced the fork seal. They will regret this once I find the people responsible in the service department.

14 December 2024
Unprompted review
Rated 1 out of 5 stars

Questionable advertising

Recently placed and payment taken for an online order for a discounted tyre as flagged up by Google.
Two days later received notification of a refund. No reason or explanation given as to why the product was so suddenly not available.
Questionable advertising ?
No such email received on 12/11 providing any explanation for non-availability.
If I had at least received the courtesy of such I would not be reviewing as I have on Trustpilot.

10 November 2025
Unprompted review
LIND logo

Reply from LIND

Hi Mike,

Thank you for sharing your feedback. We sincerely apologise for the frustration caused by the unavailability of the tyre you ordered.

As mentioned in our email to you on 12th November, there was a stocking error on our website, which unfortunately meant we were unable to fulfil your order. We are reviewing how we display product availability to prevent similar issues in the future.

We truly regret the inconvenience caused and appreciate your understanding.

Kind regards,

Rated 5 out of 5 stars

Top Triumph Titfer. Top Shop

The speed in which my order came. I was kept informed of its whereabouts. Could have delivered a ming vase in the box, the amount of padding in it 🤣🤣
1st time I've shopped with them so an online order for an arai that no other place had in my size was a little worrying £££ Needn't have. Brilliant service. And what a gorgeous thing it is imo 😍

25 October 2025

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