I have been using stitch & story wool for about 5 years now, the chunky wools are such gorgeous colours & knit up beautifully. Also the little merino wool is just adorable, my favourite jumper is in... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
I learnt how to knit using the beautiful Stitch and Story knitting kits during lockdown and it's been such a meaningful activity to take my mind off work, kids and other things. I was really sad t... See more
I have always loved S&S knitting kits. They have precise, no jargon patterns which are easy to follow even for a novice. The yarns are delightful , really tactile and soft and the pattern designs... See more
Company replied
I've ordered a couple of kits - they come with lovely soft wool in great colours, and instructions that are really straightforward, no nonsense like you'd get on a website. I think they offer more sup... See more
Company details
Written by the company
Stitch & Story is now owned by CWT Ventures ltd. Stitch & Story is all about ‘crafting made simple’ that extends beyond the traditional crafters. Aimed at giving novice crafters a stress-free experience in learning to knit or crochet, our all-in-one kits contain everything you need to get started and learn the basic techniques. We want every craft project to be meaningful, whether it’s for gifting or for yourself. The richness of stories created with every stitch builds a personal story. There is a wonderful sense of accomplishment in an item that carries the imprint of its creator, quirks and all.
Contact info
London, United Kingdom
- [email protected]
- stitchandstory.com
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
yarn is so soft and delivery rapid!
Lovely wool super soft
Second year ordering The hat kits were great now making an afghan w lovely off white yarn
Not had my order delivered
Not had my order delivered. Not responded to any emails. Shocking customer response. I want a full refund
Really good quality and came quickly
Such cute packaging and the quality of…
Such cute packaging and the quality of the kits are amazing. So excited to get creating.
Lovely kit beautifully presented
Lovely kit beautifully presented. Quick and efficient delivery. Haven't made the kit yet but instructions look clear
Lovely place for cotton yarn
I bought from them a second time and very happy with fast shipping and yarn quality.
A friend got me hooked
A friend got me hooked! The hat I started with is very satisfying to make and I have now made 14 !!!! Definitely easy for a complete knitting novice like me 🌟👍
Cannot recommend them enough!
They went above and beyond to ensure that my parcel arrived in time. Super quick response to any questions and really helpful. The recipients loved their gifts, so cannot recommend them enough!!
My package arrived quickly and securely…
My package arrived quickly and securely wrapped. I was pleasantly surprised to find an additional drawstring bag for the work in progress. I'm not a crocheter but the pattern looked straightforward and the wool was beautiful.
Fantastic Service!
I can't believe how this small company have gone above and beyond to help me for just one ball of wool.
I had ordered many balls of chunky wool from Stitch and story in the past to knit a couple of blankets and was very pleased with the quality and service. I recently started knitting again with leftover wool and was annoyingly just a little short to be able to finish. I emailed to see if they could help as this certain colour was no longer showing on the website.
Penny amazingly went out of her way to check all the pallets in their warehouse as she thought they may have some. It took a few weeks but she persevered and found some!
Absolutely marvellous service. Thank you Stitch and Story.
Excellent customer support
Ordered a few knitting kits, one of which was a child hat and scarf set, which as I started knitting it became apparent the pattern and measurements didn't make sense, but I am only a 'slightly better than beginner' knitter, so I wasn't sure. Made contact with customer services to check and it turns out the pattern wasn't correct for this one kit. Emma was so incredibly helpful in working out the correct pattern, checking my swatch size and adapting the cast on and row numbers accordingly. This also then required more wool which she kindly sent out. I also ordered an adult snood which I wanted to be able to knit to a child friendly size and Emma helped work out the revised pattern for this too. The wool, especially the Lil Merino, is gorgeous. The kits are easy to follow and the video tutorials on their website are very useful. The customer service and support has been really wonderful - Emma was very responsive, very kind, patient, supportive and helpful in all communication and made everything very clear.
Did not arrive on time
The product was good but I paid for express delivery 2 business days £10 and the package arrived late. When I emailed the company to complain I received no response. Do not bother paying for express delivery.
Since writing this review Stitch and Story have been in contact and have refunded the express delivery cost. They have been very apologetic and have made a gesture of goodwill with a £5 gift voucher. I like the product and mistakes do happen it is nice that they are making efforts to compensate.

Reply from Stitch & Story

Reply from Stitch & Story
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







