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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the quality and effectiveness of the products, especially the deodorants, noting their pleasant scents and long-lasting protection. People appreciate the company's commitment to sustainability, highlighting the plastic-free packaging and refill options as a major plus. The ease of managing subscriptions and the ability to adjust deliveries are also well-received. Consumers consistently praise the quick shipping and excellent customer service. Many users who have tried multiple natural deodorants report that Wild is the only one that works for them without causing skin reactions. The convenience, the variety of scents, and the overall value for the price contribute to a high level of satisfaction among consumers.

Based on these reviews

Rated 5 out of 5 stars

I live on an off grid homestead in rural Maine, USA. We work very hard physically and the probability of an underarm funk at days end is likely. WILD deodorant has surpassed my expectations and multip... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Wild deodorants for a year now, and I’ve loved them ever since I started. They’re incredibly effective, long-lasting, and smell amazing. On top of that, their customer care is excellen... See more

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Rated 5 out of 5 stars

I've used wild for years and now I can't stand to use antipersperant sprays...I always thought that they were the only way to stay fresh and not smelly but the answer is wild! I love putting my... See more

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Rated 5 out of 5 stars

My latest order went missing due to Royal mail (not Wild). A quick note to Wild asking them to investigate and they had a replacement order out to me right away. No fuss. No messing about. Just grea... See more

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Rated 3 out of 5 stars
Verified

I wouldn't say it lasts for 24 hours, by the end of the day you can notice you aren't as fresh as before (and that's an inactive office day). Also frustrating how the soft deodorant cakes up down the... See more

Company replied

Rated 5 out of 5 stars
Verified

I love this deodorant! I use to struggle with chemical burns on my underarms and other brands wouldn’t keep me fresh but WILD is the only deodorant that keeps me smelling good and doesn’t burn me! The... See more

Company replied

Rated 5 out of 5 stars
Verified

The products are amazing. My daughter recommended Wild to me as she and her partner are very happy with it. I use the stick deodorant and lip balm. I love the containers especially Paddington. I... See more

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Rated 5 out of 5 stars
Verified

I’ve been working toward switching all my products over to a more sustainable option that reduces plastic. What really made me fall in love with Wild was the quality of the deodorant itself. The consi... See more

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Rated 5 out of 5 stars
Verified

I've struggled with odor and sensitivity for years. After trying dozens of brands, I had to succumb to using a clinical strength deodorant containing high amounts of aluminum. Any natural deodoran... See more

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Rated 3 out of 5 stars
Verified

Hi, I love my wild deodorant stick, the only thing I have found is some of the refills I have purchased (online and at Cole’s) have been very crumbly, they ball up and fall apart as I’m putting it o... See more

Company replied

Rated 5 out of 5 stars

Following some research I wanted to use a natural deodorant that was kind to my skin and was recommended wild by a friend. I have a subscription so I never run out, they continue to change the scents... See more

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Rated 5 out of 5 stars

I'm happy I tried this brand. The liquid soaps and lip balms are very moisturising and the stick deodorant works, all without the chemicals most of the brands put in their products which are polluting... See more

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Rated 5 out of 5 stars
Verified

This is my first time of trying Wild and because I like the character Snoopy I saw it was on specialoffer at Christmas and that's why I brought the pack. I was very impressed when it arrived wit... See more

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Rated 5 out of 5 stars

I am really satisfied with deodorans as they smell gorgeous and they work! I also love their subscription plan, but it could be updated so we would be able to add all products into one subscription (n... See more

Company replied

Rated 5 out of 5 stars
Verified

Fantastic choice of scents, love the fact its natural ingredients. Changed to wild nearly 3 years ago from regular deodorants and havent looked back. Suffer with a condition called hydradenitis supper... See more

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Rated 4 out of 5 stars
Verified

Everything works as it should. The product is expensive for the quantity of deodorant per refill and the quality of the tins / holders, but they're ok. The options are a little lacking in terms of mas... See more

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Rated 5 out of 5 stars
Verified

I have been searching for a clean deodorant that works and smells amazing for years and came across Wild. Wild actually does what they claim. The deodorant smells amazing and actually works on me. I l... See more

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Rated 5 out of 5 stars
Verified

I've used Wild for years, starting with their deodorants then moving onto their shower gel and lip balm. They've made plastic free easy! I've never had a problem with them and always enjoy trying... See more

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Rated 5 out of 5 stars
Verified

I had a great experience with Wild. I have been a customer now for a while and I've managed to get my daughter and son in law to swap from there normal deodorant to wild. My only regret is not finding... See more

Company replied

Rated 4 out of 5 stars
Verified

This is my first purchase. I loved the new snoopy metal refillable deodorant case. The deodorant’s smelled great and the scent last throughout the day. Have used Non-Aluminum deodorant for years but j... See more

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Rated 5 out of 5 stars
Verified

I've been trying various "green" producers for a couple of years now, some are great, some average, some dire. I ordered the refillable lip balm, as I do go through a lot of the stuff, and I love... See more

Company replied

Rated 3 out of 5 stars
Verified

Generally happy with the products that I have. I was gifted a reusable deodorant and lip balm. Although the deodorant lid is quite stiff (and not ideal to take of lid after a shower!) I’m enjoying usi... See more

Company replied

Rated 5 out of 5 stars
Verified

I have used Wild for almost a year now. I appreciate the subscription option. Wild deodorant works and the scents are mild and not irritating to my skin. I don’t see myself using anything else. Thank... See more

Company replied

Rated 5 out of 5 stars
Verified

I first discovered Wild via an influencer I followed. I had been looking for a natural deodorant that works well and lasts all day. Other natural deodorants irritated my skin and never lasted all day.... See more

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Rated 5 out of 5 stars
Verified

I absolutely love the concept of Wild. It makes me so happy to feel like I am doing something to help protect the environment and reduce the amount of plastic going into our landfills. The other amazi... See more

Company replied

Rated 5 out of 5 stars

I was so sceptical about this natural deodorant and tried it becausr I was at the airport and found one of the tiny travel size ones at Boots and OMG it actually works!! Zero smell the entire time I w... See more

Company replied

Rated 3 out of 5 stars
Verified

Cute product. Not very effective. I am replacing my ByHumanKind refillable deodorant because the company went out of business. I was hoping Wild would be a good alternative, but the refills are SMALL... See more

Company replied

Rated 5 out of 5 stars
Verified

Website made it Easy to shopping finding great refillable products and for a great price.I couldn’t find the cat refillable cases but hopefully they will show up on the website soon,so i can buy them.... See more

Company replied

Rated 5 out of 5 stars
Verified

Emailed with a query re deodorant stick refill - issue with removal & replacing with new one - refill got misshapen & not usable. Contacted yourselves and had prompt and helpful email contact & reque... See more

Company replied

Rated 5 out of 5 stars

Wild always deliver Customer Service Excellence! Firstly I would like to thank their team for helping me as my deodorant turned a cola colour. They lovingly sent out a deodorant of my choice. The Pina... See more

Company replied

Rated 5 out of 5 stars
Verified

After getting chemical burns from a popular brand that I had used for 5+ years, I researched a brand I could depend on. I found Wild, and it’s been amazing since. I wish more scents were available at... See more

Company replied

Rated 5 out of 5 stars
Verified

This product, wild deodorant, is probably the best deodorant I have ever used. The variety of fragrances and their quality are fantastic, with no harsh chemicals it's a no brainer! Item was packaged... See more

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Rated 3 out of 5 stars

I decided to try Wild after seeing a lot of people recommend it. I went with the Wild Cherry. Putting it on it smelt wonderful but by the end of the day I smelt sweaty despite me not doing anything to... See more

Company replied

Rated 5 out of 5 stars
Verified

I have been using Wild deodorant for several years now and love it. It's effective. Easy to apply and a nice consistency. Scents are lovely. Easy to adjust subscription. Shampoo and conditioner solid... See more

Company replied

Rated 5 out of 5 stars
Verified

I was a little sceptical at first as to how this would work for me. I’ve been using 48-72 hr anit-perspirations for 15+ year however this for me works better. I feel fresher after my working day … I w... See more

Company replied

Rated 5 out of 5 stars
Verified

Great products and quick shipping along with the ability to recycle the replacement packaging easily and just use less overall make this a wonderful product. And Wild a great company to work with.... See more

Company replied

Rated 5 out of 5 stars
Verified

I have tried a lot of natural deodorants and had reactions to all of them except Wild. This deodorant lasts all day as well. I am so glad I have finally found a natural deodorant that works and my ski... See more

Company replied

Rated 5 out of 5 stars
Verified

Got the reusable lip balm and the container is really lovely - nice sturdy materials and a lovely design. Very easy to replace the refills. And the balm? The best - lovely buttery texture, incredible... See more

Company replied

Rated 5 out of 5 stars

Amazing products. I will never go back to anything else. Amazing customer service also, and very quick to get hold of someone always. I now have the deodorants, hand wash, body wash and lip balms a... See more

Company replied

Rated 5 out of 5 stars
Verified

I love the tough and attractive deodorant case, it’s held up well. I love that I can buy the wonderful scented refills that are packaged in cardboard and not plastic. Orders have been correct and very... See more

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Rated 5 out of 5 stars
Verified

I am a regular user of wild products - decided to get a new case this time with ny christmas money The improvements are fab The original was good however the fragrances are even better now and... See more

Company replied

Rated 5 out of 5 stars
Verified

I have purchased so many wild deo, lip balm and shower gel over the years. I love what they stand for and the product itself. Despite the couple of hiccups regarding faulty cases and scents - I still... See more

Company replied

Rated 3 out of 5 stars
Verified

I miss the sensitive cotton and sea salt scent. I'm also very disappointed that the sensitive unscented has gone away. I wish they would come back as options.

Company replied

Rated 5 out of 5 stars
Verified

Wild works great for me - I use the deodorant and the body wash The smell is long lasting - I usually stick to the same fragrance each time but appreciate how many different options they have!

Company replied

Rated 4 out of 5 stars
Verified

My niece told me about Wild and I’m open to new products that are environmentally friendly as well as natural. I love the case and ease with loading it. I have had issues in the past with deodorants n... See more

Company replied

Rated 5 out of 5 stars
Verified

I love my deodorant case, it's the Bees knees! AND your product is the most effective natural deodorant I've ever used. I work as a baker and I get pretty sweaty everyday. Other products would requi... See more

Company replied

Rated 5 out of 5 stars
Verified

Really lovely products, good quality cases and the products smell amazing! They don’t irritate my skin and for such lovely quality they’re not ridiculously expensive!

Company replied

Rated 5 out of 5 stars
Verified

I love this deodorant and love the new cases. They have done a great job with the redesign so I can get every bit of product out of a refill and not feel like I'm wasting anything.

Company replied

Rated 3 out of 5 stars

Good afternoon, I've been using Wild since 2021, starting with the stick deodorants. Now, in winter, to my surprise, all my black clothes have been getting stained in the underarm area. I even ruined... See more

Company replied

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Company details

  1. #48 of 75 best companies in Cosmetics Industry
  2. #141 of 253 best companies in Health and beauty shop

Information provided by various external sources

Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

All good

Lovely item, delivered quickly, thanks

7 December 2025
Wild logo

Reply from Wild

Hello Dd,

Thanks so much for your kind words!
We’re delighted to hear that you’re happy with your Wild item and that it arrived quickly.
We really appreciate you taking the time to leave us feedback.
Thanks again for choosing Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Live love wild

Live love wild! I have their chapstick, body wash, and deodorant and I couldn’t be happier. I love their eco-conscious approach and the containers are aesthetic with fun options.

10 January 2026
Wild logo

Reply from Wild

Hello Devon,

Thanks so much for sharing your experience!
We're thrilled to hear you're loving the chapstick, body wash, and deodorant.
It's wonderful that you appreciate our eco-conscious approach and enjoy the look and variety of our containers.
Your support means a lot to us at Wild.
Live love wild!

Wild Regards,

The Wild Team

Rated 4 out of 5 stars
Verified

happy customer to return

Happy with the deodorant, application and how long they last for.
Could do better on the pricing and also the auto renewal is quite expensive and doesn't give me much time to review and skip before auto reordering - something to look into

17 July 2025
Rated 5 out of 5 stars
Verified

I was out of town and needed deodorant

I was out of town and forgot my refillable deodorant. Went and bought wild on sale with Halloween design. Loved the product and bought refills 1-10-26. The web site was easy to navigate and product was at my door in days! I will continue to use wild products as they agree with my sustainable living goals.

10 January 2026
Rated 3 out of 5 stars
Verified

Undecided

Well, I like the aromas I ordered and the design of the case, but I have a problem because the lid doesn't close, it's loose and the deodorant I don't know if they're all like that but you can see that it's old because it's like broken.

1 January 2026
Wild logo

Reply from Wild

Hi Paula,

Thank you so much for sharing your feedback.

We’re glad to hear you like the aromas and the design of the case.

We’re really sorry to hear about the loose lid and the condition of the deodorant. This isn’t what we want for our customers, and we’d love to help you with this.

Please contact us here: https://support.wearewild.com/hc/en-gb/requests/new so we can look into this and find a solution for you.

Thank you for your support and patience.

Wild
Team Wild

Rated 5 out of 5 stars
Verified

The products are luxurious

The products are luxurious
Amazing for the skin
Smell great
Good service
Quick delivery
Great for the environment
🌟🌟🌟🌟🌟

10 January 2026
Wild logo

Reply from Wild

Hello Samantha,

Thanks for your lovely review! 🌸 We're so pleased that you’re enjoying our quality, great-smelling products and that your delivery was speedy too – just what we love to hear!
It’s wonderful to know you find our products luxurious and amazing for your skin.
We’re delighted that you appreciate our commitment to the environment and our service.
Your feedback has made our day.
Thank you for choosing Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Great to work with, super customer service!

I had issues with my original order with the stick deodorant. Apparently, the bottom of the container pops off for easy loading of the refill. Since my container came pre-assembled this was hard to realize. They happily sent a video, and replacement deodorant in Raspberry. Ron was great to deal with and super understanding about how I got confused. :)
-
Also if you haven't tried the lip balm, 10/10!

10 January 2026
Wild logo

Reply from Wild

Hello Michelle,

Thanks so much for your wonderful feedback!
We're delighted to hear that our customer service team, especially Ron, could help you out and make things right.
It's great to know the video was helpful and that you received your Raspberry deodorant replacement smoothly.
We really appreciate you sharing your experience and your tip about the lip balm – we're thrilled you love it!
Thanks again for choosing Wild and for taking the time to leave such a thoughtful review.

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

I enjoyed the fact there was so many…

I enjoyed the fact there was so many options and that I know exactly where I can get the refills without running out and the scents are so good and not over powering

10 January 2026
Wild logo

Reply from Wild

Hello Amanda,

Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you appreciate the variety of options available and that finding refills is easy and convenient for you.
It's great to know you love our scents and find them pleasantly balanced.
Thank you for choosing Wild – your comments mean a lot to us!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Great customer service

great product and terrific customer service

6 January 2026
Wild logo

Reply from Wild

Hello Cristina,

Thank you so much for your wonderful feedback!
We're delighted to hear that you love our product and had a terrific experience with our customer service.
At Wild, we always strive to make every part of your experience enjoyable.
Thanks again for sharing your thoughts!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Happy with service quick delivery and…

Happy with service quick delivery and happy with product now my friend is enjoying your products

10 January 2026
Wild logo

Reply from Wild

Hello Karen,

Thanks so much for your wonderful feedback!
We’re delighted to hear that you’re happy with our service and speedy delivery.
It’s fantastic that your friend is now enjoying Wild too – we love to welcome new fans!
Thanks again for sharing your experience.

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Wild deodorant

Love this product smells great, not sticky lovely case

6 January 2026
Wild logo

Reply from Wild

Hello Emily,

Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you love the scent and enjoy the non-sticky feel of our Wild deodorant.
It's great to know you appreciate the case too.
Thank you for sharing your experience with us!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Smells divine

Smells great it goes on so smoothly it's not sticky and it keeps you fresh all day.

10 January 2026
Wild logo

Reply from Wild

Hello Sharon,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the scent and that Wild goes on smoothly without any stickiness.
It's fantastic to know it keeps you feeling fresh all day.
We really appreciate you taking the time to share your experience with us!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Great product

Great product! I love them!

10 January 2026
Wild logo

Reply from Wild

Hello Christina,

Thanks so much for your wonderful feedback! 🌸
We're delighted to hear that you love our Wild products.
It means a lot to us to know you're happy with your purchase.
Thank you for choosing Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Going wild for Wild!

Such a personal but professional service. Excellent products which help the environment.

15 January 2026
Unprompted review
Wild logo

Reply from Wild

Hello Yvonne,

Thanks so much for your wonderful feedback! 🌿
We're thrilled to hear you're going wild for Wild and that our service felt both personal and professional.
It's fantastic to know you appreciate our products and their positive impact on the environment.
We truly value your support and hope you continue to enjoy everything Wild has to offer!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars
Verified

Since switching to Wild

Since switching to Wild, the change has been absolutely amazing. I genuinely love everything about it — the smells are beautiful, the texture is smooth and non-sticky, and it lasts all day without needing reapplication.

What really impressed me is the confidence it’s given me. It even helps me through hot flushes during menopause, which is something I never expected from a deodorant. That alone makes it a total game changer.

On top of that, it’s kind to the planet, and the refillable cases are perfect — stylish, durable, and super travel-friendly.

This is hands down the best deodorant I’ve ever used.
Best buy. Totally obsessed. 💚

8 January 2026
Wild logo

Reply from Wild

Hello Sophie “Sj”,

Thanks so much for sharing your experience!
We're thrilled to hear that switching to wild has made such a positive difference for you.
It's wonderful to know that you love the scents, smooth texture, and lasting freshness, especially during hot flushes.
We're also glad the refillable cases are a hit and that you appreciate our eco-friendly approach.
Your kind words mean a lot to us and inspire our team every day.
Thank you for being part of the wild community and for your amazing support!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Great products and great customer support

I have been using Wild deodorants since they launched and was delighted when they introduced their body wash, however, in late December when I went to check the date of my next delivery I had some issues when trying to amend the date so contacted the Wild support team to try to resolve it. The person with whom I was dealing was very friendly and supportive and said that she would fix it which she duly did. Trouble was that what I received a few days later was body wash but no deodorant. I contacted the support team again and my issue has been sorted out quickly and efficiently, so as well as selling excellent products, Wild also employs excellent staff 😊

15 January 2026
Unprompted review
Wild logo

Reply from Wild

Hello Ann,

Thanks so much for sharing your experience! 🌸
We're thrilled to hear you've been with Wild since the beginning and that you’re enjoying both our deodorants and body wash.
We’re sorry to hear there was a hiccup with your delivery, but glad our support team could resolve things quickly and efficiently for you.
It’s wonderful to know our team made a positive impression and that you’re happy with both our products and service.
Thank you for your continued support and for taking the time to leave such a lovely review!

Wild Regards,

The Wild Team

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