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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the superior quality and appealing designs of the products, particularly personalized items like knit sweaters and blankets. Consumers highlight the softness, thickness, and overall comfort of the fabrics, emphasizing their gentleness on a baby's skin. People find the items to be perfect as gifts or keepsakes, with many expressing intentions to purchase again. However, opinions on order processing, delivery service, and customer service are mixed. Some reviewers report issues with order accuracy, color discrepancies, and longer-than-expected delivery times, while others praise the helpfulness and responsiveness of the customer service team. Some consumers express concerns about items being drop-shipped from China and question the quality relative to the price.

Based on these reviews

Rated 5 out of 5 stars

I was gifted the most beautiful personalised knit sweater for my 6-month-old and I honestly couldn’t be happier. The quality is absolutely amazing — the fabric is so soft, thick, and cosy while stil... See more

Rated 5 out of 5 stars

I ordered a personalised jumper for my baby boy and also a sunshine set. Both turned up beautiful quality and fit him perfectly, I am very pleased with my purchase and will definitely be shopping wi... See more

Company replied

Rated 5 out of 5 stars

Wonderful customer service!!! We ordered an heirloom music carousel and there was a defect upon arrival that they took care of immediately. My daughter also loves her goose and sleeps with it every ni... See more

Rated 1 out of 5 stars

Can't recommend. Ordered a personalised jumper in blue. The jumper that arrived is khaki. Even the packaging says khaki, yet their customer service team say it's the right colour & therefore won't... See more

Rated 2 out of 5 stars

Horses carousel, smaller than photo on website seems to imply. Actual size is 145mm overall height inc ball on the top x base is 110mm (6 x 4 inches). Actual horse / carousel part approx 85mm (just o... See more

Rated 5 out of 5 stars

Gorgeous personalised jumper I’m really happy with the quality, they had lots of colours to choose from and I’m so pleased with how it turned out. I did pay to skip the queue to try and get it faster... See more

Rated 5 out of 5 stars

I was gifted a sweater set for my 6mo old and I love the natural fabric and high quality of the clothing. I also have a little sunshine newborn jumper that was passed down from another mama. Their clo... See more

Rated 5 out of 5 stars

The whole process of ordering was simple. Sizes, colours etc. communication was 5* you were told even if there was a one day delay which was fine as you’d expect with a personalised item. Absolutely... See more

Rated 5 out of 5 stars

I’ve bought three items now from Wyld Bub and they definitely wont be the last. The quality of everything is amazing and they wash well too. The designs, materials and colours are beautiful. So far I... See more

Rated 1 out of 5 stars

Sleeve fell off after one gentle wash. Dropshipped tat from China, looks fine on arrival but is not high quality in the slightest. Customer service awful, speaking to AI and bots from China until you... See more

Rated 1 out of 5 stars

Beware of this company! Product received was not as advertised. Cheaply made and non working. Please do a Google search of the name of the products they sell before you buy and you will find them avai... See more

Rated 5 out of 5 stars

I love the products I ordered, little bit of ironing & they looked so very cute. The personal embroidery on the back pack was sweet. Delivery ended up timely (paid for “jump the queue embroidery”) rea... See more

Company replied

Rated 5 out of 5 stars

I got my custom wyld bub blanket and sweater that both say our babies name and let me tell you- they are so soft, quality, adorable, and just perfect. Their company is just adorable and I want to get... See more

Rated 5 out of 5 stars

This custom knit sweater is incredible quality. The stitching is delicate so I’d say it’s more of a keepsake & something cute to take pictures in as I wouldn’t put it in the washing machine. But the i... See more

Rated 5 out of 5 stars

I got my baby a custom knitted sweater and the quality is thick, warm, cute and just perfect for that hospital announcement picture or any other occasion! I just know I’m going to keep ordering more s... See more

Rated 1 out of 5 stars

Do not order from them. Have had my order since 19th September not been sent to me then said I hadn’t given details for personalisation which i did on original order. Contacted them multiple times to... See more

Rated 5 out of 5 stars

Ordered a personalised blanket and a cuddly lion ready for my baby girls arrive and very pleased with what I received! Items are great quality and as advertised. I have ordered from here previously an... See more

Rated 5 out of 5 stars

We have a couple items from Wyld Bub and they are excellent quality. We get compliments on our personalized sweater and my baby loves his snuggly duck. You won’t regret your purchase!

Rated 1 out of 5 stars

Do not buy from this website. I purchased a carousel engraved and a jumper/pant set. The jumper/pant set is very bad quality, very thin and cheap material. It has Chinese written tags inside and looke... See more

Rated 1 out of 5 stars

The ‘high quality cotton’ blanket came without a composition label and I suspect it’s acrylic. The smiley beanie hat claimed to be of ‘high quality’ materials. The wonky label inside said ‘made in... See more

Rated 1 out of 5 stars

I purchased a wooden carousel for my nieces new baby girl. I was unable to give it to her because of health complications. I contacted the company as it was damaged when I opened it. A little wooden b... See more

Rated 1 out of 5 stars

It is a shame that zero stars isn't an option. This company is a con. Like another reviewer, I bought a 'Handmade Cuddle Duck', and what arrived was a charmless, synthetic stuffed toy that does no... See more

Rated 4 out of 5 stars

Placed a large order for grandkids and realized I ordered one item too small. Emailed Wyzebub and they changed it before it shipped! Love the clothes - nice quality and as cute as pictured. My only he... See more

Rated 1 out of 5 stars

I ordered a cuddle duck. It was nothing like described. The material it is made of is very poor, dangerous for a small child, the fluffy material pulls out easily and could be a choke hazard. N... See more

Rated 1 out of 5 stars

I ordered 2 pairs of overalls in different sizes and they had the exact same measurements. The company refused to exchange for a different pair. I’ve purchased quite a few things and it was extremely... See more

Rated 1 out of 5 stars

I would give zero stars if possible. The company have the worst customer service ever. I have emailed 6 times and have received one email back. My item arrived over 2 weeks late and they are refusing... See more

Rated 1 out of 5 stars

Ordered the baby cuddle duck and the quality was terrible and was actually polyester . It’s not something you would want to give a baby and definitely was NOT handmade. It looked nothing like the pic... See more

Rated 1 out of 5 stars

Don’t buy it! I'm very upset. For that price, I didn't expect cheap Chinese clothes from a Chinese marketplace Temu. The material is very thin and cheap. There isn't even a brand label on the clothes... See more

Rated 1 out of 5 stars

I received my items after a long wait but the items I received were super cute and seem like good quality however they sent me the wrong size on one of the items and when I contacted customer service... See more

Rated 2 out of 5 stars

Quality is quite poor. No labelling save for a small tag saying Made in China, feels and looks like low grade material. Website does say that some products are made in China, all of my purchased items... See more

Rated 5 out of 5 stars

I saw an ad that most things were 50% off so I ordered this bundles of outfits for my baby arriving in August & they are the cutest little things I’ve ever seen, such great material. I’m so excited fo... See more

Rated 5 out of 5 stars

I ordered a personalised knit jumper. Fast delivery for a personalised item, first win! It’s honestly so gorgeous & great quality. Such a special keepsake I will have forever 🫶🏼 Thank you, beautiful... See more

Rated 5 out of 5 stars

I received my son's beautiful jumper and Christmas stocking. The quality is amazing. Very easy and straightforward to order from this site. Both items arrived beautifully wrapped. Will definitely purc... See more

Rated 1 out of 5 stars

Waited 14 days for delivery. Tracking number supplied, but never worked. Ordered sheep blanket which is very thin, looks cheap and is of poor quality. Also, the detail is not as in the photo. Generall... See more

Rated 5 out of 5 stars

Purchased two matching personalised sweaters for my great niece’s first birthdays (twins). Arrived well on time (allow extra time for the personalisation as I did - they do tell you this on the we... See more

Rated 1 out of 5 stars

My mom bought me a baby book and the paper quality is not what you would expect and there’s no way to return it. The outside looks ok but for a book you have to fill out it should be better quality or... See more

Rated 5 out of 5 stars

Absolutely loved the personalized blanket we had made for our birth announcement with our son! It turned out better than expected and everyone is talking about it!


Company details

  1. Baby Clothing Shop
  2. Baby shop
  3. Boutique
  4. Children's clothes shop

Written by the company

International Baby/Kids fashion label. Wyld Bub was designed and inspired by neutral tones and the love for parenting. Wyld Bub was formed with the idea to provide parents, babies and kids the highest quality of clothing and goods to create a nurturing and loving environment. ✨


Contact info

3.9

Great

TrustScore 4 out of 5

573 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 2% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

We were gifted one of the custom knit…

We were gifted one of the custom knit sweaters for our little guy and we love it! It is amazing quality and looks so cute! It would be the perfect gift for any mama and a great keepsake! love that there are so many options for colour combos too! highly recommend!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

hand-knitted sweater is a dream!!

This hand-knitted sweater is absolutely precious! You can truly see the love and care put into every stitch. The material is so soft and gentle on my baby’s skin, which is a huge plus for me as a mom. It keeps her warm without being too heavy, and the fit is just perfect. We’ve gotten so many compliments every time she wears it! Such a beautiful, high-quality piece that feels extra special because it’s handmade.

8 February 2026
Unprompted review
Rated 5 out of 5 stars

The best purchase ever

The best purchase ever. The quality is amazing and it’s even cuter in person.
I also wanted to change a product for a different color and they replied right away.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

We ordered a custom sweater on 1/16/26

We ordered a custom sweater on 1/16/26, for our baby girl that’s coming very soon! It arrived today, 2/2/26. We couldn’t be happier with the quality and production of this item. Not only is it soft and a good weight, it’s cute and cozy as well. I know that she will look great and have many “outfits of the day”inspired looks for this piece. Fast shipping for custom work. Thrilled to have it in her wardrobe. @twoamazingpa

2 February 2026
Unprompted review
Rated 5 out of 5 stars

Gorgeous personalised jumper I’m really…

Gorgeous personalised jumper I’m really happy with the quality, they had lots of colours to choose from and I’m so pleased with how it turned out. I did pay to skip the queue to try and get it faster, they couldn’t accommodate due to a high volume of orders but did refund the additional charge to me. So although it took a little longer than I had hoped I appreciated the good communication and the honesty to manage expectations.

21 January 2026
Unprompted review
Rated 5 out of 5 stars

HIGHLY RECOMMEND

HIGHLY RECOMMEND!

As a seamstress I see quality and value- Wyld did not disappoint my baby looks comfy and cozy in her jumper !
Thank you !

28 January 2026
Unprompted review
Rated 5 out of 5 stars

Great quality, stylish and lovely keepsake

Bought a lovely sweater for our daughter. Colours were perfect, they have a great selection to really make it custom. The sweater is great quality and fits a little loose so she doesn’t grow out of it too quickly. We love ours and plan to buy more in the future! It’ll be a nice keepsake once it no longer fits.

26 April 2025
Unprompted review
Rated 5 out of 5 stars

Personalized blanket

Absolutely loved the personalized blanket we had made for our birth announcement with our son! It turned out better than expected and everyone is talking about it!

28 January 2026
Unprompted review
Rated 5 out of 5 stars

I was gifted the most beautiful…

I was gifted the most beautiful personalised knit sweater for my 6-month-old and I honestly couldn’t be happier. The quality is absolutely amazing — the fabric is so soft, thick, and cosy while still being gentle on baby’s skin. You can tell so much care has gone into making it.

The designs are stunning, with gorgeous colours that look even better in person. It feels really special having something personalised, and it’s quickly become one of our favourite pieces. Such a lovely, high-quality item — perfect as a gift or keepsake 🤍

22 January 2026
Unprompted review
Rated 5 out of 5 stars

Heirloom Treasures

I was gifted a sweater set for my 6mo old and I love the natural fabric and high quality of the clothing. I also have a little sunshine newborn jumper that was passed down from another mama. Their clothing is beautifully designed with attention to detail. Definitely pieces I want to treasure and pass down.

18 January 2026
Unprompted review
Rated 1 out of 5 stars

Ordered the cuddle duck for a offer of…

Ordered the cuddle duck for a offer of £15 and when I emailed to chase delivery was informed they had no stick so cancelled my order yet I could still go on their website and order for £23. Absolutely disgusting

14 January 2026
Unprompted review
Wyld Bub logo

Reply from Wyld Bub

Hi, this is not true. The duck you ordered was notified to have faulty material, that is why we had the extreme discount.

When you ordered we had ran out of stock with the faulty ducks and you were refunded for this.

Now we have the ducks with the higher quality material the price has changed.

If you need me to send you a screen shot of the product page as it clearly stated this when you ordered, please reach out.

Kindest Regards,
Wyld Bub Team

Rated 1 out of 5 stars

I would give zero stars if possible

I would give zero stars if possible. The company have the worst customer service ever. I have emailed 6 times and have received one email back. My item arrived over 2 weeks late and they are refusing to refund me and ignoring my emails. The item was expensive and the quality is really poor. Would avoid shopping here.

8 January 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service!!

Wonderful customer service!!! We ordered an heirloom music carousel and there was a defect upon arrival that they took care of immediately. My daughter also loves her goose and sleeps with it every night. Love the quality and the keepsake/forever type of products! Looking forward to supporting this amazing business more in the future!!

5 January 2026
Unprompted review

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