Let's cut to the chase: there's a massive cottage industry out there that's taken the phrase "in a gold rush, sell shovels" as their motto, and is doing some mix of courting or preying on aspiring musicians, many of whom are still little kids at heart, but now have adult money to spend on their dreams.

Soundfly operates in this niche with integrity, providing real lasting value and some of the best educational content for musicians who work through its classes. While the classes ease you in incrementally and effectively, they don't skimp on challenging material, and they give you project prompts to make sure you consolidate and apply what you're learning as you go. Soundfly has all the fundamental theory and production material you'd get in an undergrad or master's degree in its catalog, at a fraction of the cost. I'm often surprised to find how much insight they pack into the classes included in their subscription, given that many non-Soundfly influencers monetizing via courses charge $500-1k+ per class equivalent for a fraction of that value.

Soundfly differentiates itself further on two fronts. (1) With the custom content provided by successful artists. They provide courses from a roster of artists that includes Com Truise, Ryan Lott, Kimbra, Elijah Fox, and many others. These are real in-depth courses, not the workflow highlights and aphorisms you get from platforms like Masterclass. And (2) with the periodic live workshops they offer, which benefit both from the skill of the instructors guiding the workshops (who are sometimes these artists, and sometimes skilled facilitators) and the quality of students Soundfly attracts to participate in said workshops. I've joined two of these now as a composer/producer, and in both cases improved as a composer, came out with new friends, and wrote enough raw material to plant the seeds for several albums.

While it's true that Soundfly occasionally does time-limited offers, etc., dipping into tapping FOMO now and then to drive sales or enrollment, they do it sparingly in contrast with how the industry operates as a whole, and IMO do the amount that they've done just so they can survive as a business. I have always found any sales contact or interaction from them to have a true win/win focus, rather than the aggressive sell-at-any-cost tactics you find elsewhere. And I have never had one scammy interaction with them; on the contrary, I've seen them consistently decline to offer services or courses when they don't feel they can deliver the quality they strive for.

Anytime a friend of mine asks for recommendations on how to improve their musicianship or take their production to the next level, I always point them as Soundfly as a first stop. Because I know real value is on offer, and I know I can trust Soundfly not to take advantage of them. In the world of music education platforms, that's an increasingly rare set of guarantees.