Best Trade Promotion Management Software
Trade promotion management (TPM) software helps companies plan, execute, and optimize trade promotion campaigns to improve sales and revenue. TPM is used by retailers and manufacturers to increase product demand in retail stores by leveraging marketing techniques such as special pricing, product display, or incentives (gifts, coupons, etc.). This type of software is implemented by the team responsible for demand planning and management, which can span across multiple departments such as sales, operations, and finance.:
TPM is usually deployed as a standalone product, but can also be part of a retail management system. When delivered separately, TPM integrates with retail software and supply chain & logistics software. Some TPM vendors also provide modules or separate solutions for Trade Promotion Optimization (TPO).
To qualify for inclusion in the Trade Promotion Management category, a product must:
Featured Trade Promotion Management Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Promomash is the people + platform solution CPG brands rely on to achieve more in trade. Built by a former brand founder who lived the retail rollercoaster, Promomash helps CPG brands improve trade
- Food & Beverages
- Consumer Goods
- 65% Small-Business
- 28% Mid-Market
67 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Visualfabriq is an advanced SaaS solution designed for consumer-packaged goods (CPG) companies seeking to optimize revenue management and trade promotion performance. Built for commercial, finance, an
- Consumer Goods
- Food & Beverages
- 45% Enterprise
- 25% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Vividly is a specialized Trade Promotion and Deduction Management platform tailored for the Consumer Packaged Goods (CPG) industry. This solution is designed to assist brands in maximizing their trade
- Food & Beverages
- Consumer Goods
- 58% Small-Business
- 36% Mid-Market
38 Twitter followers
- Overview
- User Satisfaction
- Seller Details
TELUS Trade Promotion Management’s offerings (formerly Blacksmith Applications) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their tra
- Food Production
- 53% Mid-Market
- 27% Enterprise
121,098 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Oracle's Demantra is a best-in-class provider of demand management, sales & operations planning, and trade promotions management solutions.
- Information Technology and Services
- Consumer Goods
- 70% Enterprise
- 24% Mid-Market
823,332 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
LEAFIO AI Retail Platform empowering retailers, distributors, and CPG manufacturers with comprehensive supply chain and retail planning and automation solutions in Inventory management, Demand planni
- Retail
- 80% Mid-Market
- 13% Enterprise
277 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vistex solutions help businesses take control of their mission critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where al
- Hospital & Health Care
- Consumer Goods
- 53% Enterprise
- 23% Mid-Market
1,358 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Eversight's Offer Innovation Suite is built to leverage automation and artificial intelligence to uncover better performing promotions in current market dynamics via real-world experimentation, unlock
- Consumer Goods
- 54% Enterprise
- 38% Small-Business
573 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The CPGvision platform enables consumer goods companies to generate proiftable revenue growth through optimizing trade promotions, managing deductions, generating accurate forecasts, and optimizing pr
- Consumer Goods
- 70% Mid-Market
- 20% Small-Business
29 Twitter followers
- Overview
- User Satisfaction
- Seller Details
IRI's Price and Trade Advantage solution delivers key insights to CPG manufacturers on price and trade activity, so that your investments in these areas are far more effective.
- 60% Enterprise
- 40% Mid-Market
7,399 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Repsly’s retail execution platform is the driving force behind the world’s most effective merchandising and field sales teams. From brands to brokers, Repsly empowers RetEx teams with the data and too
- Food & Beverages
- 44% Small-Business
- 35% Mid-Market
3,929 Twitter followers
- Overview
- User Satisfaction
- Seller Details
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth,
- 100% Mid-Market
124 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Wiser Solutions® is the global leader in Commerce Execution SaaS products. Our Commerce Execution Suite provides brands, retailers, brokers, and distributors with the intelligence needed to make bette
- Retail
- Consumer Goods
- 44% Small-Business
- 33% Mid-Market
768 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Confido is the first automated financial operations platform built for CPG brands, bringing AI into Cash Application, Deductions Management, Trade Promotion Management, and Forecasting. By integrating
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
eLeader Mobile Visit is a solution for companies with field employees (e.g. salespeople, merchandisers, service specialists, promoters). The system reflects the processes conducted outside the office
- 56% Small-Business
- 44% Mid-Market
