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Compare ActiveCampaign and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
No pricing available
ActiveCampaign
Star Rating
(14,579)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in marketing automation, with users praising its effective functions and responsive customer support. Many users highlight the platform's simplicity and affordability, making it accessible even for those with minimal experience in email automation.
- Users say Klaviyo stands out for its customer profile organization and intuitive interface, which makes it easy to manage unique coupon codes. Reviewers appreciate the marketing analytics tool, noting it as a significant feature that enhances their ability to track performance and optimize campaigns.
- According to verified reviews, ActiveCampaign has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and implementation. Users frequently mention the platform's intuitive onboarding process, which helps them get started quickly.
- Reviewers mention that while Klaviyo offers beautiful and attractive email templates, some users feel that it may not be as user-friendly as ActiveCampaign when it comes to setting up automated workflows. This can lead to a steeper learning curve for new users.
- Users highlight that ActiveCampaign's customer support is a significant advantage, with many noting that the team is proactive in finding solutions to any issues. This level of support contributes to a more positive user experience compared to Klaviyo, where some users have reported slower response times.
- G2 reviewers indicate that Klaviyo is particularly effective for e-commerce businesses, helping them increase sales and reach larger audiences. However, ActiveCampaign's broader feature set and flexibility make it a strong contender for small businesses looking for comprehensive marketing solutions.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Klaviyo
No pricing availableFree Trial
ActiveCampaign
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
11,101
9.0
891
Ease of Use
8.2
11,217
8.6
896
Ease of Setup
8.0
7,150
8.5
548
Ease of Admin
8.4
6,326
8.9
492
Quality of Support
8.5
10,277
8.4
848
Has the product been a good partner in doing business?
8.8
6,183
9.0
495
Product Direction (% positive)
8.2
10,509
9.0
840
Features by Category
Sales Force Automation
8.2
2099
|
Verified
Not enough data
7.0
1016
Not enough data
7.9
1763
|
Verified
Not enough data
7.7
1676
|
Verified
Not enough data
7.0
1219
|
Verified
Not enough data
7.6
1429
|
Verified
Not enough data
7.0
1204
|
Verified
Not enough data
6.9
1138
|
Verified
Not enough data
7.3
1277
|
Verified
Not enough data
Marketing Automation
9.0
2308
|
Verified
Not enough data
8.8
2199
|
Verified
Not enough data
8.5
2147
|
Verified
Not enough data
7.8
1481
|
Verified
Not enough data
Customer Support
7.6
1467
|
Verified
Not enough data
7.7
1626
|
Verified
Not enough data
7.9
1759
|
Verified
Not enough data
7.0
1322
|
Verified
Not enough data
7.5
1447
|
Verified
Not enough data
Reporting & Analytics
7.7
1948
|
Verified
Not enough data
7.9
2140
|
Verified
Not enough data
7.1
1287
|
Verified
Not enough data
Mobile & Social
7.3
1223
|
Verified
Not enough data
7.3
1327
|
Verified
Not enough data
7.1
1370
|
Verified
Not enough data
Platform
7.8
1977
|
Verified
Not enough data
8.0
1931
|
Verified
Not enough data
8.1
2025
|
Verified
Not enough data
7.3
1449
|
Verified
Not enough data
7.0
1348
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
2095
|
Verified
Not enough data
7.4
1474
|
Verified
Not enough data
Integration
8.1
1928
|
Verified
Not enough data
8.1
1934
|
Verified
Not enough data
7.8
1634
|
Verified
Not enough data
Generative AI
6.1
643
Not enough data
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6466
|
Verified
9.0
525
|
Verified
8.9
6297
|
Verified
9.2
520
|
Verified
8.5
6136
|
Verified
8.9
495
|
Verified
8.8
5757
|
Verified
8.9
462
|
Verified
Online Marketing
7.4
4382
|
Verified
7.8
375
|
Verified
7.9
4075
|
Verified
8.3
400
|
Verified
7.8
3532
|
Verified
8.7
429
|
Verified
8.1
4863
|
Verified
8.6
446
7.8
3466
|
Verified
8.2
252
Lead Management
8.3
4356
|
Verified
8.5
347
8.0
3957
|
Verified
8.4
273
8.5
5099
|
Verified
9.0
474
|
Verified
8.0
3486
|
Verified
7.8
219
8.5
4346
|
Verified
8.5
354
|
Verified
8.1
3993
|
Verified
8.5
395
|
Verified
8.2
3791
|
Verified
8.4
333
|
Verified
8.0
3569
|
Verified
8.2
283
|
Verified
Campaign Management
8.0
3486
|
Verified
8.7
348
|
Verified
7.8
3103
|
Verified
8.0
200
7.2
2633
8.1
290
|
Verified
6.8
2332
|
Verified
7.6
200
Social
6.9
2320
|
Verified
Feature Not Available
7.3
2673
|
Verified
7.8
197
7.3
2545
|
Verified
7.7
190
7.1
2438
|
Verified
7.4
185
7.0
2396
|
Verified
7.8
260
|
Verified
Reporting & Analytics
8.1
5182
|
Verified
8.5
468
|
Verified
7.6
3586
|
Verified
8.3
416
|
Verified
7.2
2914
|
Verified
8.3
425
|
Verified
7.1
2720
|
Verified
8.4
438
|
Verified
6.9
2439
|
Verified
7.5
202
Platform
7.9
3717
|
Verified
8.5
325
|
Verified
8.2
3512
|
Verified
8.7
309
|
Verified
8.3
3702
|
Verified
8.9
315
|
Verified
7.5
2399
|
Verified
8.3
208
|
Verified
7.0
2132
|
Verified
7.8
194
|
Verified
8.4
3711
|
Verified
8.9
316
|
Verified
7.5
2423
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.3
217
7.0
27
6.4
221
7.0
26
6.5
220
7.1
25
6.5
218
7.1
25
6.3
220
6.9
26
6.5
220
7.3
27
Integration
8.1
3753
|
Verified
8.4
317
|
Verified
8.1
3647
|
Verified
8.6
312
|
Verified
7.8
3125
|
Verified
8.4
261
|
Verified
Messenger
7.4
1123
7.4
13
5.9
976
6.4
14
6.5
1001
6.3
13
6.9
1043
6.0
12
Channels
6.4
987
6.1
12
7.3
1172
7.2
13
6.0
913
6.3
13
5.5
831
6.0
12
6.0
838
6.7
12
Customers
7.6
1233
8.2
13
7.4
1155
7.6
13
7.6
1293
7.1
12
7.6
1233
6.7
12
7.2
1181
7.1
12
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Integrated Workflows
7.1
602
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
524
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
582
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
8.5
425
|
Verified
6.3
1513
Feature Not Available
7.0
1613
8.4
348
|
Verified
7.6
1677
8.8
256
Edit
7.4
1752
8.4
354
|
Verified
8.0
1965
8.8
416
|
Verified
7.4
1659
8.3
332
|
Verified
Logistics
7.8
1814
8.7
419
|
Verified
7.0
1577
7.9
340
|
Verified
7.8
1771
8.8
394
|
Verified
7.8
1541
8.4
195
Generative AI
6.0
837
7.5
64
6.1
674
7.4
51
Agentic AI - Email Template Builder
6.2
109
6.4
19
6.2
108
7.0
19
Text Messaging
7.5
159
8.6
142
6.8
139
8.0
100
7.6
153
8.8
133
|
Verified
7.6
142
8.3
116
|
Verified
7.3
130
8.7
125
|
Verified
Feature Not Available
8.5
107
8.2
169
8.8
131
|
Verified
7.1
142
8.6
53
SMS Platform
7.7
154
8.6
135
|
Verified
8.8
172
8.9
133
|
Verified
7.6
128
Feature Not Available
6.8
121
Feature Not Available
7.0
123
8.2
62
8.0
144
8.8
112
|
Verified
Agentic AI - SMS Marketing
8.4
20
6.8
11
8.5
20
6.7
10
8.5
20
6.8
10
8.3
20
6.7
10
8.4
20
6.8
10
8.2
20
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
7.7
202
8.8
20
7.6
197
8.7
21
8.1
179
9.0
21
8.0
189
8.9
21
Campaigns
7.9
168
8.7
22
8.3
179
8.8
20
7.9
146
8.6
22
7.8
180
8.6
22
Integrations
8.1
172
9.0
21
6.7
115
8.0
18
7.9
130
8.9
22
7.3
143
8.4
19
Generative AI
6.1
65
7.5
20
Agentic AI - Vulnerability Scanner
6.6
16
6.8
10
6.9
16
7.5
10
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.8
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
198
Not enough data
7.2
193
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
584
Not enough data
7.9
610
Not enough data
7.8
528
Not enough data
7.6
550
Not enough data
Page Optimization
7.6
423
Not enough data
7.8
527
Not enough data
7.5
470
Not enough data
7.2
411
Not enough data
Integrations
7.5
403
Not enough data
8.5
540
Not enough data
8.2
513
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
8.0
658
Not enough data
7.5
550
8.3
5
6.8
462
Not enough data
7.4
651
Not enough data
Additional Functionality
7.9
669
Not enough data
5.7
421
7.7
5
7.4
529
Not enough data
6.2
431
Not enough data
7.0
505
Not enough data
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.2
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
ActiveCampaign and Klaviyo are categorized as Pop-Up Builder, Marketing Automation, WhatsApp Marketing, Email Template Builder, SMS Marketing, Online Form Builder, and Conversational Marketing
Unique Categories
ActiveCampaign is categorized as CRM, E-Commerce Personalization, Sales Engagement, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Klaviyo is categorized as Personalization, Email Deliverability, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, and RCS Business Messaging
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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