G2 Buyer Intent Reviews & Product Details

G2 Buyer Intent gives you a real-time view into what over 100 million verified software buyers on G2.com are actively researching every year. Unlike other providers that base insights on broad, non-specific engagement—such as generic blog visits or ad impressions—G2 surfaces true purchase intent. Our data comes directly from actions buyers take when they are deep in the decision-making process, like category exploration, competitor comparisons, pricing page visits, and engagement with your product profiles. These high-intent signals empower revenue teams to focus their time where it matters most: active, in-market accounts. They enable more precise outreach, personalized messaging, and faster deal cycles—with measurable impact. For example, Impact.com cut their cost-per-lead by over 50%, reducing CPL from $120 to $53, by activating campaigns based on G2 Buyer Intent. What truly sets G2 apart is that our signals are both exclusive and actionable. With native integrations into platforms like LinkedIn, Salesforce, Marketo, HubSpot, and Demandbase, you can instantly build audiences, trigger workflows, and launch campaigns in the tools you already use. Whether you’re running ABM programs, integrated campaigns, nurture sequences, or paid retargeting, G2 Buyer Intent bridges the gap between buyer awareness and conversion. You’ll know exactly which accounts are evaluating you or your competitors and can respond with relevant, timely messaging that drives revenue. With unmatched reach from the world’s largest software marketplace and exclusive, verified buying behavior, G2 delivers the industry’s most reliable, conversion-ready data—so you act with confidence, not guesswork.

Product Website

Seller

Discussions

G2 Buyer Intent Community

Languages Supported

English

Overview by

Katlin Hess

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

G2 Solutions

(2)

See how G2 products can work together to solve real problems.

G2 Buyer Intent Integrations

(25)

Verified by G2 Buyer Intent

G2 Buyer Intent Media

Buyer Intent data enables your team to identify what companies have visited G2 and viewed your product page, your category page, a comparison page between you and your competitors, an alternatives page, or your sponsored content helping you to sell more and churn less.

G2 Buyer Intent Demo - G2 Integration Hub

Integrate G2 with the tools you use the most throughout your entire sales cycle.

G2 Buyer Intent Demo - G2 Admin Analytics

See your profile traffic, visitor activity, lead submissions, CTA clicks and more – all in one place. You can also view up to three competitors’ pages you’d like to see analytics for as well.

Official Downloads

(5)

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Buyer Behavior Report

G2's Review Playbook

ROI Study: G2 Marketing Solutions

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riddhy m.

Sr. Director of Marketing

Small-Business (50 or fewer emp.)

1/27/2026

"Insightful Tool with Minor Self-Service Limitations"

4.5/5

What do you like best about G2 Buyer Intent?

I love the grid that G2 Marketing Solutions has for each category. It's very, very insightful. I also love that they have AI-assisted reviews. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

I think intent, you know, I have not been able to make good use of intent so far. And then the other part is that there is no direct way to find out what reviews are decaying, even though the customer success team shares the list pretty easily and quickly. But it would be good to have a little more self-service than what it is right now. Review collected by and hosted on G2.com.

Blazej A.

CEO & Founder

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/12/2026

"Helpful for Profile Building, But Pricey"

3.5/5

What do you like best about G2 Buyer Intent?

I like the attractive form of profiles in G2 Marketing Solutions that are rich in different media. I also find the tracking helpful as it allows me to know exactly how many users sign up for my service. I can build an outstanding profile if I use all available formats. The initial setup was easy. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

The tracking is super simple. It's quite expensive compared to results and review of reviews, sometimes taking too much time, or it's hard to understand why the review wasn't accepted. Review collected by and hosted on G2.com.

Jonathan I.

Varied

Small-Business (50 or fewer emp.)

9/26/2025

"Easy to use platform with a simple format!"

4.5/5

What do you like best about G2 Buyer Intent?

What is most helpful about G2.com is the ease of use and integration of external links. Having the ability to easily fill-in your pertinent contact information truly helps those with personal brands, small businesses, and leaders across the community when establishing connections with others. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

There are no downsides about the service. I do think it can be enhanced or developed to become even better if tools / options to customize the background color and/or text become available in the future. It helps those with a brand (like me) to further highlight the theme of the endeavor or work they desire to promote. Review collected by and hosted on G2.com.

Ishita J.

Events Coordinator

Small-Business (50 or fewer emp.)

12/29/2025

"One-Stop Marketing Solution That's Easy to Use"

4.5/5

What do you like best about G2 Buyer Intent?

I like G2 Marketing Solutions because it's accessible to everyone and very easy to use. It serves as a one-stop place for all my marketing needs. I also find all the tools easy to use, with so many options available that are very useful for my marketing solutions. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

I think it can be a faster process. Also, I found it a little tricky to use initially, but then I got used to it. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/5/2025

"Good intent insights for ABM, limited by integration gaps"

3/5

What do you like best about G2 Buyer Intent?

It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type. Review collected by and hosted on G2.com.

What problems is G2 Buyer Intent solving and how is that benefiting you?

It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net. Review collected by and hosted on G2.com.

Abhishek S.

Senior

Mid-Market (51-1000 emp.)

10/1/2025

"Efficient Marketing Partner with Room for Improvement"

3.5/5

What do you like best about G2 Buyer Intent?

G2 Marketing Solution has been a reliable partner in driving targeted campaigns. Their analytics dashboard is intuitive and provides clear insights into campaign performance. The team is proactive, responsive, and quick to adapt strategies based on data. Lead quality has improved noticeably, and their creative approach to digital campaigns makes them stand out compared to generic agencies. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

While the platform delivers results, the onboarding process could be more structured. At times, reporting lacks deeper segmentation, which makes it challenging to measure ROI for specific channels. Pricing is on the higher side for small to mid-sized businesses, and customizations often require extra negotiation. Review collected by and hosted on G2.com.

What problems is G2 Buyer Intent solving and how is that benefiting you?

1. Lead Generation Challenges – Helps businesses attract qualified leads through targeted digital campaigns.

2. Lack of Data-Driven Insights – Provides analytics dashboards to track performance, optimize campaigns, and make informed decisions.

3. Inefficient Marketing Spend – Ensures better ROI by focusing on the right audience instead of wasting budget on broad or irrelevant reach.

4. Difficulty in Scaling Campaigns – Offers scalable marketing strategies that can grow with the business. Review collected by and hosted on G2.com.

Response from Aravind Raj T of G2 Buyer Intent

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Hi Abhishek,

Thank you for the candid feedback and for calling out what’s working - especially the dashboard and our team’s responsiveness.

I’m Aravind Raj, Senior Product Manager at G2, and I’m thrilled to hear lead quality has improved.

We also appreciate the specifics on what could be better. Two areas we’re actively improving:

Onboarding: We’re rolling out a more structured, guided setup with clear milestones so teams get to first value faster.

ROI segmentation: We’re continuously enhancing the Performance Analytics page. Most recently, we’ve added a segmentation filter on the LinkedIn ROI view, and we have more drill-downs on the way. I’d love your feedback on the upcoming updates.

If you’re open to it, I’m happy to reach out directly or you can let your CSM know you’d like to meet and we’ll set up a call together.

Thanks again for partnering with us and helping us raise the bar.

ISSAOUI B.

IT administrator

Small-Business (50 or fewer emp.)

9/25/2025

"Efficient and reliable marketing solution for business growth"

5/5

What do you like best about G2 Buyer Intent?

G2 Marketing Solutions offers a user-friendly interface and a wide range of marketing tools that simplify campaign management. I particularly appreciate the detailed analytics, which provide clear insights into campaign performance, allowing data-driven decision-making. Their customer support team is also very responsive and helpful whenever I have questions. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

While the platform is powerful, some advanced features require a learning curve, and the initial setup can be a bit time-consuming for new users. Additionally, integration with certain third-party applications could be smoother, as occasional syncing delays may occur. Review collected by and hosted on G2.com.

What problems is G2 Buyer Intent solving and how is that benefiting you?

G2 Marketing Solutions helps centralize all of our marketing activities in one platform, which saves time and reduces the complexity of managing multiple tools. It solves the problem of tracking campaign performance across different channels by providing clear, real-time analytics. This has allowed me to optimize strategies faster, reach the right audience more effectively, and ultimately improve ROI. The automation features also minimize manual tasks, making our marketing operations more efficient and scalable. Review collected by and hosted on G2.com.

Makayla B.

Admissions

Mid-Market (51-1000 emp.)

11/25/2025

"User-Friendly Platform with Outstanding Support and Versatile Features"

4.5/5

What do you like best about G2 Buyer Intent?

It's really user friendly, there's a lot of support. When confused about anything Support is very easy to access. There are so many features it makes it easy to use it for anything, honestly. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

Three aren't any dislikes as of yet. I've been very satisfied with the integration. Review collected by and hosted on G2.com.

Heri S.

Director of Customer Experience - APAC (ARAMCO Group)

Small-Business (50 or fewer emp.)

10/16/2025

"Challenging Setup, but Powerful End-to-End Tracking"

4.5/5

What do you like best about G2 Buyer Intent?

I really appreciate G2 Marketing Solutions' capability in tracking the end-to-end user journey and displaying KPIs or ROI on a single dashboard, which makes it easy to present to the senior team. Additionally, the user journey mapping feature is incredibly useful. Review collected by and hosted on G2.com.

What do you dislike about G2 Buyer Intent?

I find the setup process for G2 Marketing Solutions to be quite challenging, which can be a significant hurdle when first starting to use the platform. It requires more effort than expected to get everything up and running. Additionally, I would prefer if G2 Marketing Solutions offered an end-to-end solution that eliminates the need for additional integrations, simplifying the overall user experience. Review collected by and hosted on G2.com.