Koala Reviews & Product Details

Koala helps identify B2B visitors as they browse and serves tailored experiences, giving marketing and sales a shared, account-level view of intent. Review collected by and hosted on G2.com.

without solid CRM and sales process integration it can end up feeling more tactical than truly strategic Review collected by and hosted on G2.com.

Koala makes it incredibly easy to structure and manage outbound sequences. The UI is intuitive, and it’s built specifically for all sales and marketing insights collaboration. I love how quickly I can see what’s working, iterate on messaging, and automate low-value tasks so I can focus on real conversations. The Salesforce integration is seamless too, no need to jump between tools to get the full picture. Review collected by and hosted on G2.com.

Sometimes, the reporting could be more customizable. I'd love to break things down more granularly by persona or campaign type without needing a workaround. It’s not a blocker, but would definitely make analysis smoother. Review collected by and hosted on G2.com.

Super well designed; great UI/UX and very stable (a lot of the other products I've used are very buggy and glitchy).

Very easy to implement and the insights we've got from Koala have been pivotal in helping us refine our PMF. Review collected by and hosted on G2.com.

Not much - we definitely aren't using it to its full potential, but even using a subset of its features has been very positive Review collected by and hosted on G2.com.

Tido, Netto, Sam & the Koala Team are building something amazing. As a heavy PLG company, knowing who is on our site/signing up for our product has had such a massive impact on our net-new business pipeline gen, and also net-new ARR. The intent signals that Koala is surfacing allow us to target buyers that are early in their buying journey - proactively reaching out ensures that we begin converstations with them before our competitors do. As a result, we have seen a significant impact on Opp to Closed Won conversions from this source.

What's been more impressive is how much Tido, Netto & Sam care about their customers. They have gone above and beyond to make sure that Vercel has been successful in using Koala, from Salesforce integrations, data analysis, new product features/rollouts, proactively asking for feedback. Our success with Koala couldnt' have happened without this team's support! Review collected by and hosted on G2.com.

Slack notifications are only a "moment in time" - building Koala SFDC dashboards for all customers would be a huge value add. Review collected by and hosted on G2.com.

Koala has been a game-changer for our sales team. Some of the key benefits we've seen:

Easy setup - we were able to get up and running quickly by connecting Koala to our marketing site (pixel/script), product (via Rudderstack SDK for real-time events and server-side API for BigQuery data), Salesforce (CRM) and Outreach for email campaigns.

Real-time data access - Koala gives our sales reps easy access to customer data that was previously siloed in different systems. Having this 360 degree view has enabled much more relevant and timely outreach.

Powerful account scoring – accounts are scored based on ICP fit (looking at your previously won accounts) and Intent (combining intent signals from markerting site, product and G2) – it just works!

Advanced features - beyond the core product, Koala includes powerful features like automated outbound emails that have driven great open rates and meeting bookings for us. The content report feature has also uncovered key behavioral signals that correlate with opportunity creation.

Flexible data model - Koala supports flexible product data modeling (e.g. a single account can hold multiple unique projects) and complex rules for defining PQA triggers based on product data. We're well on our way to implement our ideal account scoring and assignment flows.

Responsive team - the Koala team is always there to help and is very open to our product suggestions and feature requests. It feels like a true partnership. Review collected by and hosted on G2.com.

There's honestly not much to dislike about Koala, but a couple areas for improvement:

- More opionionated "home screen" for sales reps with prioritized list of accounts and signals to action on (I know this is coming soon though)

- ICP fit scoring based on custom account traits, e.g. self-reported company size (currently it relies solely on Clearbit data) Review collected by and hosted on G2.com.

The live map of users enables me to take action on visiting accounts super quickly Review collected by and hosted on G2.com.

Can't think of much. Pretty solid product. Review collected by and hosted on G2.com.

First, the team is truly phenomenal. Using Koala means you have access to some of the smartest people I know. Second, the data! Understanding what our users are doing across our site makes sales and marketing efforts so much better. We're currently using Koala to prospect (of course) but also to do automated outbound, personalized site expriences, and further down funnel conversion. Review collected by and hosted on G2.com.

Everything has been really great. The team is still small so understanding that you're getting flexibility and potentially early features. Review collected by and hosted on G2.com.

Koala provides a lot of useful data about buyer intent. We use this intent in our MQL infrastructure and have seen tangible pipeline and bookings as a result of acting on intent signals. Apart from that, Koala provides our AEs insight into deals -- are the prospects looking at our website, engaging with our product, etc..

The team is also amazing. The founders are very receptive to feedback and are continuously improving and developing the product. They want it to be as useful as possible and so operate with a high level of integrity. They are also just really nice people to work with. Review collected by and hosted on G2.com.

Koala is still a new tool and so not everything is perfect. One of the biggest pain points is not having as much clarity on the visitors, and it would be really nice to have the Koala data sync to Salesforce on existing accounts and contacts. Review collected by and hosted on G2.com.

Koala has been an awesome tool for my company's Marketing department and Sales reps thus far.

The Sales reps have really appreciated the notifications Koala sends them when someone from one of their Accounts high levels of intent, as well as understanding the overall "trend" of their Accounts' recent engagement.

The Marketing team has found a lot of value in using Koala's content reports, which gives them an idea of what content tends to help drive our prospects down the marketing funnel.

Personally, I work in Marketing Operations and have gotten a *ton* of value out of Koala. It's been great to see Koala continually expand their offerings since we have been their customer, including the valuable integrations they've built into the product. We've been running experiments with their Automated Outbound functionality for a few months and have seen a lot of really promising results thus far.

The Koala team is super responsive with their support, and will gladly work with me on any bugs or configuration issues I run into in a timely manner.

I tend to find myself spending more and more time in Koala's platform with every passing week. Overall, the product is easy to use and I would definitely recommend it to anyone who is interested. Review collected by and hosted on G2.com.

There's nothing I truly dislike about Koala. My only minor gripe is that sometimes I get lost in the navigation (the more marketing-focused items are in Settings, for example). This could be more of a personal problem, and as I use the product more I'm starting to remember where things are ;) Review collected by and hosted on G2.com.

Our SDR & marketing teams use Koala to get insights about people from target accounts that are visiting our site. This is really useful on its own, but we also love all the reporting and workflows built on top of this data (e.g., automated outbound messages, custom notifications, reporting on source/UTM....). Review collected by and hosted on G2.com.

Some of the reports we love are a bit hidden in the UI, so you have to dig around to realize what all is available. Not a huge deal but I've definitely stumbled across some really useful reports. Review collected by and hosted on G2.com.