Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Save more on your purchases! discount-offer-chevron-icon
Savings automatically calculated. No voucher code required.
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletter Hub
Free Learning
Arrow right icon
timer SALE ENDS IN
0 Days
:
00 Hours
:
00 Minutes
:
00 Seconds
Lean Mobile App Development
Lean Mobile App Development

Lean Mobile App Development: Apply Lean startup methodologies to develop successful iOS and Android apps

Arrow left icon
Profile Icon van Drongelen Profile Icon Krishnaswamy Profile Icon Adam Dennis
Arrow right icon
€32.99
Paperback Nov 2017 378 pages 1st Edition
eBook
€24.29 €26.99
Paperback
€32.99
Subscription
Free Trial
Renews at $19.99p/m
Arrow left icon
Profile Icon van Drongelen Profile Icon Krishnaswamy Profile Icon Adam Dennis
Arrow right icon
€32.99
Paperback Nov 2017 378 pages 1st Edition
eBook
€24.29 €26.99
Paperback
€32.99
Subscription
Free Trial
Renews at $19.99p/m
eBook
€24.29 €26.99
Paperback
€32.99
Subscription
Free Trial
Renews at $19.99p/m

What do you get with Print?

Product feature icon Instant access to your digital copy whilst your Print order is Shipped
Product feature icon Paperback book shipped to your preferred address
Product feature icon Redeem a companion digital copy on all Print orders
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Table of content icon View table of contents Preview book icon Preview Book

Lean Mobile App Development

Lean Startup Primer

If you've picked up this book without extensive familiarity with concepts of the Lean startup methodology, this chapter will serve as a quick primer to get you started. If you are already familiar with Lean thinking, then this chapter may serve as a breezy refresher.

Here, we will cover a few key concepts that form the foundation of Lean Startup; namely, we will go over:

  • The Business Model Canvas
  • The Lean Canvas
  • Agile development
  • Customer development
  • The Minimal Viable Product (MVP)

Knowing these concepts will be important for grasping and applying other lessons in this book, and we would encourage you to take the time to understand them thoroughly.

The Business Model Canvas

Every new intrapreneur or entrepreneur with an idea seeks to bring his creation to life and watch it grow over time. Successful growth over time needs sustainability, a key factor for enduring ideas. The most common way of communicating a sustainable proposition for a new idea is the business plan.

A business plan outlines a problem, the opportunity it presents, an approach for solving it, a model for generating revenues, ways for managing costs, and levers for growth over time.

There are two stages to writing a business plan. The first stage is actually writing the plan, and the second is keeping it up to date as your business evolves.

Business plans are often written for pitch or fundraising purposes, then promptly forgotten afterwards. Investor attention would tend to gravitate around targets and the company's performance in the direction of these...

Example BMC - mobile marketplace app

Here is a BMC for a mobile marketplace app that connects music students and music teachers:

This graphic is just one example of how you can use the BMC to develop a business plan. Many more are available online.

Summary of the BMC

A business plan is an excellent way to clarify your ideas, present these ideas to potential investors or stakeholders, and establish business guidelines to help you on your journey.

However, some people have a polarized reaction to the BMC. They either love it and find it to be a vastly simpler version of a business plan, or they hate it and think of it as a complex theoretical abstraction that makes for a great workshop exercise, but not a practical tool.

It...

Lean Canvas

In 2009, Ash Maurya proposed the Lean Canvas. The Lean Canvas was inspired by the BMC, and by a variant by Robert Fitzpatrick that incorporated worksheets from Steve Blank's The Four Steps to Epiphany.

"Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product."
- Ash Maurya

Ash Maurya's n variant is tailored for entrepreneurs and intrapreneurs testing out a new idea. The Lean Canvas helps you test out the key hypothesis that needs to be validated in order for you to find the product/market fit:

One metric that matters

Ben Yoskovitz and Alistair Croll detailed their concept of One Metric That Matters...

Agile development and customer development

The core DNA of Lean Startup is a beautiful helix. The two loops of this helix focus on two ideas that lie at the heart of the Lean methodology--agile development and customer development. Tied together, these two approaches enable developers to create products that are truly user-driven.

The outer loop of the helix involves working with the market to discover customer needs and the context in which they emerge, and to test whether possible solutions meet these needs. Originally coined by Steve Blank, this loop is known as customer development.

The inner loop involves a rapid iterative software development cycle of understanding needs identified by customer development and developing solutions that meet these needs:

Agile development has matured over the last decade, and Scrum and XP are common today in many organizations. Agile radically...

The MVP

This experiment is called the Minimum Viable Product (MVP). The MVP is an important concept that is a departure from the traditional big bang approach of building out a polished product and then taking it to the market. It represents the minimal set of features and functionality that would need to be built in a product in order to test market viability and maximize validate learning.

The MVP and its subsequent iterations are initially designed to test two things: whether customers will value your product, and how easily your product will expand.

Of course, the hard part often is deciding how minimal you need to be. The initial tests can be simple landing pages, interactive wireframes, or functional prototypes. The key is to create an MVP that tests the validity of the hypotheses you created in your BMC.

For instance, a landing page that promotes a nonexistent product is...

Summary

In this chapter, we went through a quick primer on the key elements of Lean startup. First, we learned what the BMC is, how it is developed, and what its benefits are. Then we looked at a variation of the BMC in the form the Lean Canvas and discussed how Agile development and customer development work together.

In the next chapter, we will look at some of the challenges faced by Lean app developers.

Left arrow icon Right arrow icon
Download code icon Download Code

Key benefits

  • Build ready-to-deploy apps with less iterations and shorter development times
  • Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store
  • This hands-on guide puts continuous innovation into practice to develop successful mobile apps

Description

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.

Who is this book for?

This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology.

What you will learn

  • *Apply the lean startup methodology to real Android and iOS development
  • *Define what your hypotheses are by creating an Minimal Viable Product
  • *Validate your idea against the Business Model Canvas
  • *Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly
  • *Develop skills and devise strategies to build versatile and flexible apps that
  • meet changing business requirements
  • *Investigate the possibilities when you need to pivot your start-up idea
  • whether in a startup or an established business.
  • *Create a successful app and get tips on how to boostconversion and how to
  • optimize the on boardingprocess.
Estimated delivery fee Deliver to United States

Economy delivery 10 - 13 business days

Free $6.95

Premium delivery 6 - 9 business days

$21.95
(Includes tracking information)

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Nov 28, 2017
Length: 378 pages
Edition : 1st
Language : English
ISBN-13 : 9781786467041
Concepts :
Tools :

What do you get with Print?

Product feature icon Instant access to your digital copy whilst your Print order is Shipped
Product feature icon Paperback book shipped to your preferred address
Product feature icon Redeem a companion digital copy on all Print orders
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Estimated delivery fee Deliver to United States

Economy delivery 10 - 13 business days

Free $6.95

Premium delivery 6 - 9 business days

$21.95
(Includes tracking information)

Product Details

Publication date : Nov 28, 2017
Length: 378 pages
Edition : 1st
Language : English
ISBN-13 : 9781786467041
Concepts :
Tools :

Packt Subscriptions

See our plans and pricing
Modal Close icon
$19.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
$199.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts
$279.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just $5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total $ 134.97
C# 7.1 and .NET Core 2.0 ??? Modern Cross-Platform Development
€59.99
Lean Mobile App Development
€32.99
Architectural Patterns
€41.99
Total $ 134.97 Stars icon

Table of Contents

20 Chapters
Yes, There Is an App for That Chevron down icon Chevron up icon
Lean Startup Primer Chevron down icon Chevron up icon
Challenges in Applying Lean to Building Mobile Apps Chevron down icon Chevron up icon
An Agile Workflow in a Nutshell Chevron down icon Chevron up icon
A Pragmatic Approach Chevron down icon Chevron up icon
MVP is Always More Minimal Than You Think Chevron down icon Chevron up icon
Minimal Viable Product Case Studies Chevron down icon Chevron up icon
Cloud Solutions for App Experiments Chevron down icon Chevron up icon
Native, Hybrid, or Cross-Platform Chevron down icon Chevron up icon
There Is an API for That! Chevron down icon Chevron up icon
Onboarding and Registration Chevron down icon Chevron up icon
Do Things That Do Not Scale Chevron down icon Chevron up icon
Play Store and App Store Hacks Chevron down icon Chevron up icon
A/B Testing Your App Chevron down icon Chevron up icon
Growing Traction and Improving Retention Chevron down icon Chevron up icon
Scaling Strategies Chevron down icon Chevron up icon
Monetization and Pricing Strategy Chevron down icon Chevron up icon
Continuous Deployment Chevron down icon Chevron up icon
Building an Unfair Advantage Chevron down icon Chevron up icon
The Flyng Case Study Chevron down icon Chevron up icon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is the digital copy I get with my Print order? Chevron down icon Chevron up icon

When you buy any Print edition of our Books, you can redeem (for free) the eBook edition of the Print Book you’ve purchased. This gives you instant access to your book when you make an order via PDF, EPUB or our online Reader experience.

What is the delivery time and cost of print book? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela
What is custom duty/charge? Chevron down icon Chevron up icon

Customs duty are charges levied on goods when they cross international borders. It is a tax that is imposed on imported goods. These duties are charged by special authorities and bodies created by local governments and are meant to protect local industries, economies, and businesses.

Do I have to pay customs charges for the print book order? Chevron down icon Chevron up icon

The orders shipped to the countries that are listed under EU27 will not bear custom charges. They are paid by Packt as part of the order.

List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

How do I know my custom duty charges? Chevron down icon Chevron up icon

The amount of duty payable varies greatly depending on the imported goods, the country of origin and several other factors like the total invoice amount or dimensions like weight, and other such criteria applicable in your country.

For example:

  • If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
  • Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.
How can I cancel my order? Chevron down icon Chevron up icon

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact customercare@packt.com with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at customercare@packt.com using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy? Chevron down icon Chevron up icon

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on customercare@packt.com with the order number and issue details as explained below:

  1. If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on customercare@packt.com within one hour of placing the order and we will replace/refund you the item cost.
  2. Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on customercare@packt.com who will be able to resolve this issue for you.
  3. You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
  4. Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
  5. If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
  6. Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged? Chevron down icon Chevron up icon

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use? Chevron down icon Chevron up icon

You can pay with the following card types:

  1. Visa Debit
  2. Visa Credit
  3. MasterCard
  4. PayPal
What is the delivery time and cost of print books? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela
Modal Close icon
Modal Close icon