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User Experience Mapping
User Experience Mapping

User Experience Mapping: Enhance UX with User Story Map, Journey Map and Diagrams

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User Experience Mapping

User Story Map - Requirements by Collaboration and Sticky Notes

User story maps are the most common and popular map types by far. In this chapter, we will explore user story maps, and how they help you to create requirements through collaboration (and a few sticky notes). We will do the following in this chapter:

  • We will create user stories and arrange them as a user story map
  • We will discuss the reasons behind creating them
  • We will cover how to tell a story
  • The grocery surplus webshop's user story map will be the example I create in this chapter
  • To do this, we will explore user story templates, characteristics of a good user story (INVEST) and epics
  • With the three Cs (card, conversation, and confirmation) process, we will turn the stories into a reality
  • We will create a user story map on a wall with sticky notes
  • Then, create it digitally using StoriesOnBoard
User stories are atomic functionality pieces,...

Why should you create user story maps?

Contrary to the dreaded requirement document from the previous chapter, the discussion is an essential part of story maps, and we create them to help facilitate a healthy communication. My best answer to why should you create user story maps? is as follows:

User story maps solve the user's problems in the form of a discussion. Your job as a product manager or user experience consultant should be to make the world better through user-centric products, essentially by solving the user's problems. 

Contrary to popular belief, user story maps are not just cash cows for agile experts. They will help a product to succeed, by increasing their understanding of the system. Not just what's inside it, but what will happen to the world as a result of such a system. By focusing on the opportunity and outcomes that will enable opportunity, the team...

Just tell the story

Later in this chapter, we will discuss the basic conventions and formats of user story mapping, but first, let's discuss user story mapping without the burdens of using format constraints.

In Chapter 1, How will UX Mapping Change Your (Users) Life?, we saw that drawing a map, any map, will lead to solving the problem. In this one, we will focus on replacing document handovers by frequent discussions and collaboration. 

Enterprises tend to have some sort of formal approval process, usually with a sign-off. That's perfectly fine, and most of the time unavoidable. Just make sure that the sign-off happens after the mapping and story discussions. Ideally, right after the discussion, not days or weeks later.

There is a reason why product manager, UX experts, and all stakeholders love stories: they are humans. As such, we all have a natural tendency to love an...

The grocery surplus webshop

We will create the user story map for a grocery surplus webshop. Using this e-commerce site, we will sell clearance food and drink at a discount price; this means food that would be thrown away at a regular store--for example, food past its expiry date or with damaged packaging. This idea is popular in developed countries, such as Denmark and the UK, and it might help to reduce on the amounts of food wasted every year, totaling 1.3 billion metric tonnes worldwide. We are trying to create the online-only version of WeFood (https://donate.danchurchaid.org/wefood). 

Our users can be environmentally conscious shoppers or low-income families with limited budgets, just to give two examples. In Chapter 3, Journey Map - Understand Your Users, we will introduce personas, and treat them separately; for now, we will only think about them as shoppers.

...

How to create a user story

The first step in story mapping is creating the user story cards, used to facilitate the conversation. They are atomic functionality pieces, which provide value to the user. It makes sense to use the same template for all user story cards within the same project so that you can easily compare them.

User story templates

In this section, I will show you the most common formats, but you are welcome to use any format to create your user stories.

The Three Rs or the Connextra format

The most common format for user story templates is what you have already seen in the previous chapter. It...

3 Cs – the process to turn stories into reality

Ron Jeffries and his co-authors created a great summary of the user story process. The 3 Cs stand for Card, Conversation, and Confirmation. Going through those three steps in this order will enable you to deliver solutions to the users' problems. 

Card

The size, the shape, and what's on the back of the card are all irrelevant. As long as it's writable and movable, almost any object can serve as a medium for your story. With that said, a stone tablet is a bit less practical than a sticky note (often called Post-it note after the famous brand), so most people prefer sticky notes for story cards.

The biggest advantage is that they stay on a vertical surface, like a wall. Also...

Just tell the story


Later in this chapter, we will discuss the basic conventions and formats of user story mapping, but first, let's discuss user story mapping without the burdens of using format constraints.

In Chapter 1, How will UX Mapping Change Your (Users) Life?, we saw that drawing a map, any map, will lead to solving the problem. In this one, we will focus on replacing document handovers by frequent discussions and collaboration. 

Note

Enterprises tend to have some sort of formal approval process, usually with a sign-off. That's perfectly fine, and most of the time unavoidable. Just make sure that the sign-off happens after the mapping and story discussions. Ideally, right after the discussion, not days or weeks later.

There is a reason why product manager, UX experts, and all stakeholders love stories: they are humans. As such, we all have a natural tendency to love an emotionally satisfying tale. Most of our entertainment revolves around stories, and we want to hear good stories. A...

The grocery surplus webshop


We will create the user story map for a grocery surplus webshop. Using this e-commerce site, we will sell clearance food and drink at a discount price; this means food that would be thrown away at a regular store--for example, food past its expiry date or with damaged packaging. This idea is popular in developed countries, such as Denmark and the UK, and it might help to reduce on the amounts of food wasted every year, totaling 1.3 billion metric tonnes worldwide. We are trying to create the online-only version of WeFood (https://donate.danchurchaid.org/wefood). 

Our users can be environmentally conscious shoppers or low-income families with limited budgets, just to give two examples. In Chapter 3, Journey Map - Understand Your Users, we will introduce personas, and treat them separately; for now, we will only think about them as shoppers.

The opportunity to scratch your own itch

We have seen in the previous chapter that mapping will help you to achieve the most...

How to create a user story


The first step in story mapping is creating the user story cards, used to facilitate the conversation. They are atomic functionality pieces, which provide value to the user. It makes sense to use the same template for all user story cards within the same project so that you can easily compare them.

User story templates 

In this section, I will show you the most common formats, but you are welcome to use any format to create your user stories.

The Three Rs or the Connextra format

The most common format for user story templates is what you have already seen in the previous chapter. It's called the Three Rs or the Connextra format (a team at Connextra developed this template). 

Note

As a _____ [role -> persona], I want _____ [requirement -> output], so _____ [reason -> outcome]. The third R (reason) part of this template is optional. 

The grocery surplus e-commerce site example's first iteration: As a shopper, I want to see the contents of my shopping cart anytime...

3 Cs – the process to turn stories into reality


Ron Jeffries and his co-authors created a great summary of the user story process. The 3 Cs stand for Card, Conversation, and Confirmation. Going through those three steps in this order will enable you to deliver solutions to the users' problems. 

Card

The size, the shape, and what's on the back of the card are all irrelevant. As long as it's writable and movable, almost any object can serve as a medium for your story. With that said, a stone tablet is a bit less practical than a sticky note (often called Post-it note after the famous brand), so most people prefer sticky notes for story cards.

The biggest advantage is that they stay on a vertical surface, like a wall. Also, user story maps are often created on walls. This has many benefits. First of all, it forces people to stand up. This creates much better discussion dynamics, while also shortening the average length of the meeting, forcing people to focus, and optimizing the communication....

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Key benefits

  • Detailed guidance on the major types of User Experience Maps.
  • Design and analyse user tests to improve communication with stakeholders.
  • Get to grips with creating wireflows, mental model maps, ecosystem maps, and solution maps

Description

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.

Who is this book for?

This book is for product managers, service managers, and designers who are keen on learning user experience mapping techniques

What you will learn

  • • Develop and understand all common user experience map types
  • • Use lab or remote user research to create maps and understand users better
  • • Design behavioral change and represent it with maps
  • • Create 4D user experience maps, the ultimate UX deliverable
  • • Capture many levels of interaction in a holistic view
  • • Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders
  • • Emphasize user focus and help your organization become user-centric
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Publication date, Length, Edition, Language, ISBN-13
Publication date : May 26, 2017
Length: 352 pages
Edition : 1st
Language : English
ISBN-13 : 9781787123502

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Length: 352 pages
Edition : 1st
Language : English
ISBN-13 : 9781787123502

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Table of Contents

12 Chapters
How Will UX Mapping Change Your (Users) Life? Chevron down icon Chevron up icon
User Story Map - Requirements by Collaboration and Sticky Notes Chevron down icon Chevron up icon
Journey Map - Understand Your Users Chevron down icon Chevron up icon
Wireflows - Plan Your Product Chevron down icon Chevron up icon
Remote and Lab Tests for Map Creation Chevron down icon Chevron up icon
Solution Mapping Based on User Insights Chevron down icon Chevron up icon
Mental Model Map - A Diagram of the Perceived Reality Chevron down icon Chevron up icon
Behavioral Change Map - The Action Plan of Persuasion Chevron down icon Chevron up icon
The 4D UX Map - Putting It All Together Chevron down icon Chevron up icon
Ecosystem Maps - A Holistic Overview Chevron down icon Chevron up icon
Kaizen Mapping - UX Maps in Agile Product Management Chevron down icon Chevron up icon
References Chevron down icon Chevron up icon

Customer reviews

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Rating distribution
Full star icon Full star icon Full star icon Half star icon Empty star icon 3.5
(8 Ratings)
5 star 50%
4 star 0%
3 star 12.5%
2 star 25%
1 star 12.5%
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Amazon Customer Jul 04, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Well written book, covering wireframing, journey mapping and most importantly user research to base your mapping. As an experienced web professional and front-end developer, I really enjoyed it. It's funny enough to keep you reading, and insightful enough to learn new things even after 15+ yrs in the industry.
Amazon Verified review Amazon
Eye of the Beholder Jun 23, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I'm a full stack developer, and often need to create wireframes, user journey maps. As a certified SCRUM master, I had a bit of experience with User Stories. This book refreshed what I knew, and added many new details, and make me understand all those better. This is why I bought it. Now it went way beyond. I haven't even heard of behavioural change UX, or many other cutting edge stuff from the book.
Amazon Verified review Amazon
@UXgeek Jun 07, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Well written book on all map types, and more. Originally I wanted a book on journey mapping and user story mapping. This book contains a very detailed explanation both of those and more. The examples are from real projects, and often narrated in an enjoyable and funny way. What I did not expect from a UX book is to have fun. It's the "Don't make me think!" of Mapping. The only drawback is the relative shortness of the Kaizen-UX chapter. It's a complex management framework, and a few pages are simply not enough to fully understand it. (To be fair, the chapter focuses on the mapping aspect of it, but a full book or at least a book with 50+ pages on Kaizen-UX would be nice.) Overall, it's the best book on User Experience Mapping.
Amazon Verified review Amazon
Amazon Customer Jun 20, 2017
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book teached me many small details about UX Mapping. So a big thank you to the author! I just simply love it.
Amazon Verified review Amazon
Sean Johnson Oct 06, 2017
Full star icon Full star icon Full star icon Empty star icon Empty star icon 3
The text content is good, but backed up with black and white photos? Considering the cost of the book, it should be full colour, and it's not. That's very disappointing. Some of the examples could really benefit from colour to better show some of the subtle differences in the illustrations.
Amazon Verified review Amazon
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