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Assignment 4

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Assignment 4

Uploaded by

hung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Assignment 4

Group member: Hung L, Baoshan L, Harryson B, Dhary S

Group Focus: Operational Risks

SWOT Analysis:

Strengths:

1. Experience in Smart Home Technology: TechFrontier is expertise in


developing and manufacturing smart home devices, which can be leveraged
in the new market.

2. Established Supply Chain: The company already has established supply


chains and relationships with suppliers, which can assist the expansion
process.
3. Brand Recognition: TechFrontier is a well-known brand in North America,
which could provide an advantage in brand recognition in the new market.

Weaknesses:

1. Lack of Local Market Knowledge: TechFrontier may have a lack of


understanding of the Southeast Asian market, including consumer
preferences and cultural differences.

2. Regulatory Compliance: Local regulations and standards may pose


challenges to compliance.
3. Logistics Challenges: The management of logistics in multiple countries at
the same time can be a challenge.

Opportunities:

1. Emerging Market Growth: Southeast Asia has a rapidly growing market and
a growing tech-savvy population.

2. Early Entry Advantage: Being one of the first movers in the smart home
technology space in these markets can provide a significant advantage in
capturing market share.
3. Partnership Potential: TechFrontier can more successfully navigate the
market by partnering with regional distributors or IT companies.

Threats:
1. Competitive Landscape: There may be established local competitors or
other international firms already operating in the market, posing a threat to
TechFrontier's market share.

2. Political Instability: Political instability in any of the target countries could


disrupt operations and investments.
3. Currency Fluctuations: Exchange rate fluctuations can impact costs and
profitability.

Scenario Analysis:

Scenario 1: Successful Market Penetration

● Outcome: TechFrontier successfully establishes its presence in Southeast


Asia
● Risks: Operational risks such as supply chain disruptions or logistical
challenges may arise but are effectively managed.
● Mitigation Strategies: Establish solid relationships with regional partners for
logistical support, conduct market research to comprehend local preferences,
and develop effective supply chain management systems.

Scenario 2: Regulatory Struggles

● Outcome: TechFrontier struggles to navigate local regulations, delaying


market entry and increasing costs.
● Risks: Compliance risks related to local regulations and standards may lead
to delays or fines.
● Mitigation Strategies: Invest in legal expertise to ensure compliance, and
establish clear communication channels with local authorities.

Scenario 3: Supply Chain Disruptions

● Outcome: Disruptions in TechFrontier's supply chain cause delays in the


release of new products causing consumer dissatisfaction.
● Risks: Operational risks related to supply chain management, including
transportation issues or supplier shortages, may impact production and
distribution.
● Mitigation Strategies: Increase supplier diversity to minimize dependence on
single suppliers, maintain buffer inventory to mitigate sudden disruptions, and
invest in real-time shipment tracking technology.

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