MARKET SEGMENTAION
(NOKIA PHONE)
MARKET SEGMENTATION
SEGMENTS TARGETTED PRICE NOKIA SETS
CONSUMER RANGE Rs.
ENTRY LOW INCOME 2500 – 6000 1200,1208,1100,1
PEOPLE, FIRST 110,1112
TIME USERS
CLASSIC DECENT 7000 – 17000 6300,6233,6120,3
PEOPLE 120
N GAGE GAME LOVERS 8000 – 16000 SETS WITH
–PLAYSTATION, PLAYSTATION,
XBOX, PSP XBOX, PSP
XPRESS MUSIC LOVERS 15000 – 33000 5220,5310,5610,5
MUSIC 320
N SERIES MULTIMEDIA 18000 – 50000 N70,N73,N95,N8
USERS 0,N81,N91
E SERIES BUSINESS 18000 – 60000 E51,E66,E71,E61
PEOPLE ,E90
PREMIUM VISUAL STATUS 80000 – 150000 SEPHIRA ARET,
PEOPLE 8800 GOLD,
8800 ARTS.
NOKIA PHONE USER SEGMENTATION
NOKIA PHONE
LIFESTYLE
SEGMENTATION
STYLE VARIABLES
Basic / Entry
Expression
Active
Classic
Fashion
Premium
Nokia Phone
Functionality Variables
FUNCTIONALITY VARIABLES
Voice
Entertainment
Imaging
Media
Business Application
NOKIA
SEGMENTATION
(THREE)
3 E ’s
EXPRESSION ENTERTAINMENT ENTERPRISE
NOKIA SEGMENTATION
• EXPRESSION PHONES
– Affordable prices
– Voice and text message
– Top-down innovation - the feature set is carefully chosen along with the
cost point. Design alternatives and technology choices are then
carefully evaluated with respect to this overall goal.
FEW NOKIA PHONE MODELS :-
1100/1101 • 1110/1110i • 1011 • 1112 • 1200 • 1208 • 1209 • 1600 • 1650 • 1680
2100 • 2110i • 2115i • 2125i • 2126i • 2135 • 2300 • 2310 • 2600 • 2600 classic • 2610 • 2626 •
2630 • 2650 • 2651 • 2652 • 2660 • 2680 • 2760 • 2865i
3109 • 3109 classic • 3100/3100b/3105 • 3110 • 3110 classic • 3120 • 3120 classic • 3155 •
3200/3200b/3205 • 3210 • 3220 • 3230 • 3250 • 3250 Xpress Music • 3300 • 3310 • 3315 •
3330 • 3410 • 3500 classic • 3510/3590/3595 • 3510i • 3555 • 3600/3620/3650/3660 • 3600
slide
NOKIA 2310 NOKIA 3310 NOKIA 1100
NOKIA SEGMENTATION
• ENTERTAINMANT PHONES
– Media formats, screens, LCD.
– FM radio, Java based games, image (Camera, Picture gallery), music
(MIDI ring tones, MP3, AAC) and video (MP4)
– Flash memory cards, mini-SD cards or memory cards.
– video telephony , Mobile TV and IP based media (like Internet radio)
– Top-down innovation - the feature set is carefully chosen along with the
cost point. Design alternatives and technology choices are then
carefully evaluated with respect to this overall goal.
FEW NOKIA PHONE MODELS :-
7070 • 7100 Supernova • 7110 • 7160 • 7200 • 7210 • 7210 Supernova • 7250 • 7280 • 7310
Supernova • 7360 • 7380 • 7390 • 7500 Prism • 7510 Supernova • 7600 • 7610 • 7610
Supernova • 7650 • 7700 • 7710 • 7900 Prism 8110 • 8210 • 8250 • 8310 • 8600 Luna • 8800
• 8810 • 8850 • 8890 • 8910 • 8910i
– NOKIA5300 NOKIA 6265 NOKIA
7280
NOKIA SEGMENTATION
• ENTERPRISE PHONES
– mobile enterprise work force
– Connectivity to PCs or laptops - Data cable, Infrared, USB, Bluetooth
and WiFi
– Internet access, email facility, office applications like Word, Excel and
Powerpoint - will replace the PC or the laptop
FEW NOKIA PHONE MODELS :-
9000/9110/9110i • 9210/9290 • 9210i • 9300/9300i • 9500 E50 • E51 • E55 • E60 •
E61/E61i • E62 • E63 • E65 • E66 • E70 • E71 • E75 • E90 Communicator N70 •
N71 • N72 • N73 • N75 • N76 • N77 • N78 • N79 • N80 • N80 Internet Edition •
N81 • N81 8GB • N82 • N85 • N86 8MP • N90 • N91 • N91 8GB • N92 • N93 •
N93i • N95 • N95 8GB • N96 • N97 D-211 • 610 • 770 • N-Gage • N-Gage QD •
N800 • N810
N 96
N810 9210
Thank you
-by Navin Jagwani
