Brilliant Earth Reviews 1,472

TrustScore 4 out of 5

4.2

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the high quality and the wide selection of products available. People highlight the knowledge and helpfulness of the staff, who are attentive to customer needs and provide a comfortable, no-pressure shopping environment. Consumers also love the ring designs and the option to customize their jewelry. However, some reviewers report issues with customer service and delivery. Some people mention long shipping times and difficulties in resolving issues. Others express concerns about the accuracy of product photos and the quality of jewelry after a certain period.

Based on these reviews

Rated 4 out of 5 stars

The ring turned out beautiful, the price was competitive but 1. We were told that the side diamonds on both side of the solitaire would be marquis but they changed it to pear shaped without contac... See more

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Rated 5 out of 5 stars

Kim Millan Robles really made the purchase that much better. My daughter helped me find something nice for our 45th wedding anniversary and Kim ensured the earrings made it to Scottsdale, AZ with time... See more

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Rated 5 out of 5 stars

We specifically gave this high rating because of Grace at the Palo Alto location. It was an absolute pleasure working with her to find our perfect engagement ring. She was sharp, knowledgable, and de... See more

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Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

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Rated 3 out of 5 stars

I ordered a necklace and it was supposed to be delivered to my house on 2/3. FedEx attempted to deliver it once and then shipped it back to sender, even though they were supposed to try two more tim... See more

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

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Rated 5 out of 5 stars

Ring is beautiful fiancée loves it, ordering is straightforward. Once the ring is ready it ships overnight. One thing tho if you are tracking the process from the website “My Orders” it doesn’t show y... See more

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Rated 5 out of 5 stars

Michelle Wong was absolutely amazing at helping us find our engagement rings. We visited the brilliant earth stores in Manhattan three plus times before meeting with Michelle in Garden City. When we m... See more

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Rated 5 out of 5 stars

Overall I had a great experience with Brilliant Earth. I was skeptical after seeing some online reviews but really liked the ring designs so decided to risk it. Hannah at the Easton store did a great... See more

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Rated 5 out of 5 stars

I bought a Platinum Austin Baguette Lab Diamond 5.5mm Wedding Ring On-Line at Brilliant Earth. I got 2, for me and my other half. Unfortunately, I made a mistake in the ring size. BE Roseville Sacrame... See more

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Rated 5 out of 5 stars

Came in with my partner to size and start our process for engagement rings. Staff were friendly and guided me through 3 months of figuring out the proper design for both the diamond and setting. Throu... See more

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Rated 5 out of 5 stars

My fiance proposed with this ring and I cannot stop looking at it!! I love Brilliant Earth's settings and the range of lab diamonds. My fiance said it was really easy to order and he showed me the box... See more

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Rated 5 out of 5 stars

Good quality, reasonable price. Quick service. I purchased a Dvvs2 quality 1 carat diamond engagement ring. It is exactly as I expected- looks great, and about 40-50% of the cost of a mined diamond... See more

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Rated 3 out of 5 stars

Experience was neutral/ below expectation. Staff didn’t go above and beyond. Only when we showed we were ready to purchase did we l better service and more attention. Noticed other clients were coming... See more

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Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

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Rated 5 out of 5 stars

I love the selection of nature inspired things in your store, with the added bonus of being sustainably sourced. We had an excellent appointment looking for wedding rings and were very happy with how... See more

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Rated 5 out of 5 stars

All of the customer service was amazing. We initially met with Abby Jonas and she was incredibly helpful. She helped us pick out our wedding bans and patiently showed us multiple options until we were... See more

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Rated 5 out of 5 stars

Very attentive staff! The effort level for the newer, younger front desk gal at the cherry creek office (working 8/22 & 8/29), was endearing and really helped us enjoy our shopping experience. It real... See more

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Rated 1 out of 5 stars

Quality lasts long enough for the refund period but not after that. Think of it like a car that offers 5-year warranty on everything when buying new - they know the problems are unlikely to occur th... See more

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Rated 3 out of 5 stars

Like: choice of well described stones Dislike: much too much avertising, especially post purchase, interferring with my work. Please stop all further ads to me. Long shipping time for trivial amou... See more

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Rated 1 out of 5 stars

Delivery of the product is a hassle. I'm unable to have the item held at a fedex location due to restrictions placed by Brilliant Earth. Customer support wasn't helpful. The claims of it being high va... See more

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Rated 1 out of 5 stars

Santa Monica: friendly team, genuinely eager to help. Solid experience. West Hollywood: a disaster. Completely unprofessional, zero polish, and the vibe feels like a corner grocery — not a diamon... See more

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Rated 2 out of 5 stars

Sapphire necklace arrived with necklace knotted. Took me half an hour to untangle it. Too many other companies to order from to consider Brilliant Earth again after this. Customer service promised... See more

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Rated 5 out of 5 stars

Before ordering from Brilliant Earth, I did quite a bit of research. There were pros/cons with everyone. When I had concerns or questions I called several times. Unfortunately, the diamond is not... See more

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Rated 1 out of 5 stars

I attempted to purchase matching bracelets for my wife to represent both of my children, for Mother's Day. Although these bracelets were listed as the same style, one needs to dig into the fine pri... See more

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Rated 5 out of 5 stars

5/5 stars. Product is great. Customer service is always answering questions and finding solutions. Never had deliver issues until most recent purchase. My wedding band was left outside in the fr... See more

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Rated 5 out of 5 stars

We made an appointment to look at rings (engagement ring and wedding bands) at the Southlake location. We arrived at our appointment time and were greeted by Claire. She was wonderful to work with,... See more

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Rated 5 out of 5 stars

I visited the Beverly Hills Brilliant Earth location several times to choose my wedding bands and was always supported and helped through the appointments. Shiloh was amazing and met me with such an a... See more

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Rated 3 out of 5 stars

I can't stand how every website and social media account I get on is inundated with add for you guys. I bought something for my wife and now she probably thinks I'm cheating on her because I'm scared... See more

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Rated 5 out of 5 stars

Everything was fantastic. The product, the service, the ease, all top tier. Divine was the associate that helped us and made the whole experience easy and enjoyable. There was no pressure or "sales-y"... See more

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Rated 5 out of 5 stars

We really appreciates how they took us in and spent their time with us getting to know what ring we were looking for even when we didn’t have an appointment set up. Then we really liked how the consul... See more

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Rated 2 out of 5 stars

I purchased some earrings that on the model looked quite lovely. Shame on me for not reading the actual dimensions because it turns out when they arrived they would have perhaps fit a newborn baby chi... See more

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Rated 4 out of 5 stars

Great items wife loved them all, my only suggestion is make standard neckless length at least 20 inches, also suggest you redesign earing and neckless clasp, older hands have a hard time with small it... See more

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Rated 5 out of 5 stars

My partner and I went into a physical location to try on rings. We booked a visit and it was very personalized. We didn’t feel rushed, just supported with any questions we asked. She found the ring sh... See more

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Rated 1 out of 5 stars

Company pushed out our arrival date 4 times. Still have not received our order. Asked to expedite it and then the request was pushed out ANOTHER 10 days. After multiple requests to be transferred to s... See more

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Rated 5 out of 5 stars

Ultimately you just never know, did mine online. read reviews and didnt see any negative until after I made the purchase. They were fantastic!!! The process was well explained with charts and other pe... See more

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Rated 5 out of 5 stars

Marissa made the process extremely seamless. Without any prior knowledge in diamond grading, the process would've been far too overwhelming. She taught me how to use the website and gave a lot of grea... See more

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Rated 5 out of 5 stars

Honestly I was a little nervous at first ordering such an expensive item online from a website and store I have never visited. But they blew me away with every detail. The ring showed up on the esti... See more

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Rated 5 out of 5 stars

The research and sales process was excellent and there was no pressure, just good advice based on our desires. Connor was superb. I initially wasn't sure how much value he would have provided, but r... See more

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Rated 5 out of 5 stars

I bought a Platinum Austin Baguette Lab Diamond 5.5mm Wedding Ring On-Line at Brilliant Earth. I got 2, for me and my other half. Unfortunately, I made a mistake in the ring size. BE Walnut Creek, CA... See more

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Rated 4 out of 5 stars

I love this style of jewelry; simple elegance, dainty and classic. I wanted a special little bracelet for my daughter as her something new on her wedding day. She love, loves what I chose for her; a d... See more

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Rated 1 out of 5 stars

Worse experience I’ve ever had at a jewelry store. Very disorganized, and not knowledgeable employees.The ring we ordered looked nothing like it did on the website when we went to pick it up and the s... See more

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Company details

  1. #90 of 138 best companies in Jewelry Store
  2. #13 of 14 best companies in Diamond Dealer
  3. #35 of 47 best companies in Jeweler
  4. #30 of 46 best companies in Jewelry Designer
  5. #4 of 8 best companies in Jewelry Engraver
  6. #8 of 9 best companies in Wedding Service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.2

Great

TrustScore 4 out of 5

1K reviews

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Rated 1 out of 5 stars

I FEEL CHEATED

I FEEL CHEATED.
Was looking at a Diamond to buy but couldn't add to cart without selecting ring style. I only wanted the diamond. i messaged chat. chat person said i can view this in store at southlake, tx and someone will call within 24-48 hours. I need to put a deposit down. and i was ok with that. by the time someone called next day, the diamond was already sold ( i was looking at two and they both SOLD) how ironic. Then they want to push me onto other stones. No thank you. I dont believe the Diamond was sold at all. It was pulled on purpose so it can literally show up on Rarecarat.com THE VERY NEXT DAY with a $500+ markup price.

February 10, 2026
Unprompted review
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Rated 3 out of 5 stars

Lots of drama around delivery. Items came almost two weeks late. Probably would have been longer had I not followed up regularly.

I ordered a necklace and it was supposed to be delivered to my house on 2/3. FedEx attempted to deliver it once and then shipped it back to sender, even though they were supposed to try two more times. Brilliant earth customer service told me that as soon as it arrived back to them, they would send it to me via overnight shipping (complementary). The package arrived at their facility two days ago and they still haven't shipped it out or provided a new tracking number. Long story short, I don't know if or when I will ever receive the item, and they have not issued me a refund.

Update: After countless calls and e- mails, I received my items on 2/12, over a week later than originally promised. While the items are beautiful, I will not order online from this company again.

January 27, 2026
Unprompted review
Rated 1 out of 5 stars

Do not recommend this company.

I am rating Brilliant Earth based on my overall experience, which has been extremely disappointing.

I got engaged in early August and initially loved my ring — it was beautiful. However, on October 7th, the ring completely broke. The diamond setting snapped off entirely, which should never happen, especially after such a short amount of time.
When I contacted Brilliant Earth, the customer service experience was frustrating and unhelpful. The representative did not seem empowered to assist and simply stated that I was outside the 30-day return window, despite the fact that this was clearly a quality and craftsmanship issue.

Brilliant Earth remade the ring, I received the remake November 10th but the replacement was also defective. The setting is visibly crooked, and there are noticeable flaws in the gold. Despite now having two faulty rings, the company has still refused to issue a refund.
After months of going back and forth, including filing a complaint with the BBB, Brilliant Earth continues to deny responsibility. One of their proposed “solutions” was for me to choose a different setting — and then pay the price difference myself. This is completely unacceptable. I should not be expected to spend more money due to their lack of quality control.
At this point, I have lost all trust in this company. A ring of this significance should be made with care, quality materials, and backed by customer support that stands behind its product. Brilliant Earth has failed on all fronts.
If you are looking for a company that values its customers and stands behind its workmanship, I would strongly recommend looking elsewhere.

I am still seeking a full refund.

Update. 2/9 11:42am Brilliant Earth HAS NOT reached out to me. Love the lies.

February 6, 2026
Unprompted review
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Reply from Brilliant Earth

Hi Gio, we appreciate you choosing Brilliant Earth for such a special purchase and we apologize for the experience you've described regarding your repair needs. Our team reached out to you directly to learn more about your experience and discuss how we can make this right. We look forward to speaking with you.

Rated 1 out of 5 stars

Do not buy your engagement ring here!

My fiancee and I ordered an engagement ring from Brilliant Earth: the Enchanted Garden Luxe, which has small pave diamonds on the band. We ordered it in Boston (where I lived at the time) and were quoted 1 month for production.

The ring was a whole 2 months late. Multiple proposals were disrupted. He ended up buying another temporary ring from Brilliant Earth in the interim and proposed with that.

The reason they stated as the delay? It wasn't passing their QA checks. This is also an important detail for later.

Finally we went to the show room in Portland to pick it up. We did this because despite all of the delays, they wouldn't waive the additional taxes to ship it to California, where my fiance lives.

When we picked it up in Portland we discussed our poor experience with lead time and communication with the manager. We asked if they would extend an additional year of warranty at no cost given the QA delay, just in case. They declined and offered small items instead. Their effort to address the situation did not feel proportional to what we experienced.

Three weeks after receiving my ring, a pave diamond fell out of the band.

We took it into the Sanford, CA store and were told we might have to pay out of pocket, pending whether it was covered by our insurance. It ended up being covered, and they sent it off for repair.

Two weeks after we got it back, TWO MORE pave diamonds fell out of the band. We returned to the store and requested to swap out the setting because I couldn’t keep sending my ring away for repeated repairs. They took notes about our request and sent it away.

Brilliant Earth reset the diamond into the non-luxe setting and refunded us the difference between the two settings ($400). But nothing can adequately compensate for the stress, disappointment, and admin time we spent over the last months navigating this experience.

October 10, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Aubrey, we appreciate you choosing Brilliant Earth for such a special purchase and we apologize for the experience you've described regarding your repair needs. Our team reached out to you directly to learn more about your experience and discuss how we can make this right. We look forward to speaking with you.

Rated 5 out of 5 stars

When I received my necklace on January…

When I received my necklace on January 30,2026
This fine piece of jewelry is so elegant that I will be wearing it to church this weekend.

January 30, 2026
Unprompted review
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Reply from Brilliant Earth

We're thrilled to hear you love your necklace! Thank you for your kind review and for shopping with us.

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Rated 5 out of 5 stars

My fiance is thrilled with his ring

My fiance is thrilled with his ring. The sizing was precise thanks to quarter sizes, and the quality is outstanding. I’ll for sure come back to shop for our wedding pieces.

December 16, 2025
Unprompted review
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Reply from Brilliant Earth

Congratulations on your engagement! We are looking forward to seeing you again soon for your wedding rings.

Rated 1 out of 5 stars

I do not recommend it

January 29, 2026
Unprompted review
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Reply from Brilliant Earth

Hi Chris, thank you for taking the time to speak with us about your experience. We appreciate the opportunity to address your concerns directly. Please don't hesitate to contact us directly if you have any additional questions or concerns.

Rated 1 out of 5 stars

I hate this place

I've had a miserable experience with BE. They SUCK! My ring is constantly losing stones, which is expected.... Until it takes 4-6 months to fix it every single time. They take like a month to even get it started and then hoard your jewelry without giving you any updates! They just stole my ring and won't even call me about it! Miserable service.

January 20, 2026
Unprompted review
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Reply from Brilliant Earth

Hi Suz, we appreciate you choosing Brilliant Earth for such special purchases and we apologize for the experience you've described regarding your repair needs. Our team was hoping to reach out to you to learn more about your experience, but we are having trouble finding you in our system. Can you please message us at Customer-Resolution@brilliantearth.com with the best contact information to reach you?

Rated 1 out of 5 stars

Bad Craftmanship

My husband bought me an engagement ring and after about a year, the prongs became loose and the diamonds fell out. We sent the ring in for repairs (which were costly). I have not had the ring 10 months and the diamonds are falling out again. I called to ask what can be done, and the customer service person was rude and offered no assistance other than send it in and pay for more repairs. I would not order from this company ever again. If the ring is extremely “delicate”, it should be noted somewhere. Now I am left with an unwearable ring.

January 19, 2026
Unprompted review
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Reply from Brilliant Earth

Hi Jenny, we appreciate you choosing Brilliant Earth for such special purchases and we apologize for the experience you've described regarding your repair needs. Our team was hoping to reach out to you to learn more about your experience, but we are having trouble finding you in our system. Can you please message us at Customer-Resolution@brilliantearth.com with the best contact information to reach you?

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Rated 1 out of 5 stars

Abysmal after service

Can’t quite articulate how disappointed we are with the misleading service provided by Brilliant Earth, and if we could we would 100% go back and buy elsewhere.

We are Irish and bought a ring to be collected in New York as we were over on holidays for New Years and thought it would be a nice experience. Everything was going pretty smoothly and we collected the ring while being told we had free resizing for the year. We even had a conversation with the Brilliant Earth employee about coming from Ireland to collect the ring being a great occasion.

The ring fit perfectly in the collection location but upon returning home my partner felt the ring was a little too big. We contacted Brilliant Earth who then decided to inform us that the ring would need to be shipped back to the US for the resize to be performed and we would be charged customs for the value of the ring AGAIN when it was delivered back to us. We asked if they had an office in somewhere in Europe we could visit to have this done and were bluntly told to go visit our local jeweller and have them do it but in doing so would void the warranty with Brilliant Earth. For a company that prides themselves on being "Global" this is an absolute disgrace.

Brilliant Earth gives the impression that they will go above and beyond for you until they have your money, then it becomes a case of them not caring about their customer at all. We had even planned to purchase our wedding bands from them but have now decided to go elsewhere due to the abysmal service received. I would avoid this company if at all possible.

January 7, 2026
Unprompted review
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Reply from Brilliant Earth

Hi Steven, we appreciate you took the time to speak with us about your ring. As discussed, since your purchase was domestic and you're now located internationally, we're unable to provide a prepaid shipping label due to international duties and taxes. However, if you're visiting the States, we'd be happy to assist with the resize. Please reach out if you have any further questions—we're happy to help.

Rated 1 out of 5 stars

14K Yellow Gold Engravable Diamond Sunlight Charm

I had a very disappointing experience with Brilliant Earth after purchasing the 14K Yellow Gold Engravable Diamond Sunlight Charm. While the product itself looked fine initially, the customer support experience afterward was extremely frustrating and unhelpful.

The day I received the charm I clasped into onto a necklace chain and wore it out to dinner. At dinner I realized the charm had fallen off the chain and was no where to be found. I was devastated as this was my birthday gift from my husband and had our daughters initial engraved on it. Fortunately that evening when I was changing I found the charm and clasp in my nursing bra. I realized that the clasp that came with the charm to secure it on a chain was not secure at all and easily un-clasped. I took the charm and clasp into Brilliant Earth to see if they would provide me with a better clasp or solution. They gave me the option of getting a new clasp of the one already provided stating that the first one may be faulty, or to pay over $100 for an upgraded clasp. I already paid over $600 for the charm that I almost lost the first day wearing it, why should I have to pay another $100 to make sure I don't lose it?! I went with option 1 of getting a new clasp (the same as the first provided). When I received it, it was just as easy to open as the first and I have not felt comfortable wearing the charm in fear of losing it again. I will now take the charm and clasp into my local jeweler to pay them to sauder the clasp closed so that I don't run the risk of losing it again.

This is the last time I will be shopping at Brilliant Earth.

For a brand that markets itself as premium and ethical, the post-purchase support was surprisingly poor. Jewelry is not a casual purchase, and customers should feel supported if something goes wrong.

I would strongly caution others to consider the quality of customer service and the product before purchasing from Brilliant Earth.

November 7, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Madia, Thank you for speaking with us about your concerns with the charm clasp. We know how important these pieces are and can imagine how concerning it must have been when you couldn't initially locate your charm. We're happy to assist once we've received your item and completed our inspection. Please don't hesitate to reach out if you have any further questions. We are happy to help!

Rated 1 out of 5 stars

Bought my 2 ring last august now it…

Bought my engagement and wedding ring last august now it fade/tarnish. Is it normal for 18k gold ring to tarnish like this?

January 3, 2026
Unprompted review
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Reply from Brilliant Earth

Gold jewelry naturally develops a patina over time from daily wear and contact with lotions, oils, and other substances. This is a normal characteristic of fine jewelry and can be easily refreshed. We recommend regular professional cleanings to maintain your jewelry's appearance We'd be happy to take a look at your rings and help restore their shine. Our team was hoping to reach out to you, but we are having trouble finding you in our system. Can you please message us at Customer-Resolution@brilliantearth.com with the best contact information to reach you?

Rated 1 out of 5 stars

More money for resize. Their fault.

My bf proposed on Christmas. He told me he originally wanted to do it on a trip we had planned prior, but it never showed up on time. Whoever he talked to on the phone said it would arrive in time. It never did. When he tracked it it was delayed. When he contacted Brilliant they said because of where we lived. Weird because we get packages from ups and different places quick so not sure what the issue was. First off they lied when they said when the estimated delivery date was. Ruined what his out of the country trip since he had no ring.
Let’s backtrack. He didn’t know my ring size and didn’t want to spoil it and ask me my size. When he called a representative told him it didn’t matter what size he ordered he can get it resized no cost as long as it’s in the time frame. So he ordered a ring. Finally when he proposed it didn’t fit. We go into the store and they said they’ll have to ship it to find out the price if anything or if they can remake it at no cost. A week later he calls them and they say it will be another $2 grand. He explained to them that the ring didn’t come in time for our trip and when he talked to someone on the phone they said size didn’t matter it can get resized as long as it’s in the time frame.

Some bullshit to add another 2 grand on top of it when he was told something else. I get it rings can’t stretch out, but to be told something and to order it for it not to be my size and to find out another payment on top of what he paid is crazy.

Get your ring somewhere else. Also had to wait a WEEK to find out what the outcome would be even thought when we went inside the store to ship it back, they got it within a day.

This place I NOT WORTH it.

December 27, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Shey, we hear your concerns about the timeline and sizing, and we genuinely want to help make this right. Our team was hoping to reach out to you to learn more about your experience, but we are having trouble finding you in our system. Can you please message us at Customer-Resolution@brilliantearth.com with the best contact information to reach you?

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Rated 1 out of 5 stars

Don't use Brilliant Earth! Go local!

My fiancé and I had a horrible experience with Brilliant Earth and would not recommend them. The process started off ok when we went to the store on 10/24/25. The gentleman who helped us was knowledgeable and nice. We ordered what we had researched online and was told the ring would come in around 11/10/25. My fiancé told him we had a trip planned for 11/19 where he planned to propose. He received an update on 11/10 that it didn't pass the quality inspection and would come in on 11/26. He called customer service, and they were incredibly rude and unhelpful. Although we were disappointed, he proposed on our trip without the ring.

The ring did come in on 11/26/25 and the quality was not what we thought it would be. We had specified that we wanted a royal blue sapphire and not a dark sapphire and the salesperson had assured us they would be what we wanted. He showed us sapphires in the case in the store and said all of their sapphires were royal blue and that is what they are known for. The sapphires in my ring were almost black and had no dimension at all. In general, the ring felt lighter and not as substantial as the picture depicts. However, the center diamond was gorgeous.

We did not take the ring and decided to send it back to have the sapphires replaced. It was late afternoon the day before Thanksgiving, and they said they would send us an email with this info...saying they had the ring and were sending it back, etc. We never received the email.

On the Friday after Thanksgiving, we called Customer Service and they had no record of this. In short, you cannot speak directly to the store. Customer Service is completely different from the store and if we wanted to speak to them, we had to go to the store. We asked to speak to the store and they refused. They also refused to let us speak to their manager. They were incredibly rude, which is crazy considering how much we were spending.

We drove to the store and decided to cancel our order at this point. The customer service was the worst, and we didn't feel comfortable moving forward with such a big purchase with them. The salesperson apologized for our ordeal. It still took 3 weeks to deal with customer service to try and get our money back, even though they had the ring the entire time. We could only speak with customer service, who had no contact with the store and who couldn't care less.

We finally called our credit card company who was able to expedite the process with them and credit our account.

The diamond was beautiful, but they are overpriced. We went to a local jeweler who has been in business 70+ years and they have the equivalent diamond for $2,000 less and could get the sapphire color we were looking for. I would recommend avoiding Brilliant Earth...terrible customer service, overpriced, etc when this process should be an exciting time in your life. Go local!

November 26, 2025
Unprompted review
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Reply from Brilliant Earth

We're sorry to hear that the product you received didn't meet your expectations and appreciate you taking the time to share your feedback. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

A+ Customer Service

Left feedback after an unenjoyable experience and someone from Brilliant Earth called, was so kind and receptive to my concerns and made me 100% confident that I want to work with them again in the future.

December 22, 2025
Unprompted review
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Reply from Brilliant Earth

Thank you so much for giving us another chance and for sharing this feedback. We're glad our team could address your concerns and restore your confidence in Brilliant Earth. We truly appreciate your willingness to work with us again!

Rated 1 out of 5 stars

Would not recommend

Beautiful jewelry, that’s the only positives. I bought my wife’s, wedding ring and engagement ring through Brilliant Earth after deciding I like their values (and jewelry appearance). My wife had the ring for approximately a year, and would take if off if doing anything physically related. The diamond fell out and we were unable to locate it. We contacted customer service which they stated they could not do anything since we didn’t have insurance (when purchasing the ring I did not notice or see anything regarding insurance). My wife brought the ring to a physical store to have them check for defects which they stated there was none and they couldn’t do anything. Not to mention the rhodium plating of both of her rings has already started to wear off. The ring setting they don’t offer anymore and basically suggested we purchase a brand new ring. To summarize, I wouldn’t recommend anyone go through this company at all. In hindsight I would have gone through any other jewelry companies. (Such as Shane company where their warranties are already in place).

Update as of 1/14/2026- this has been a nightmare. Customer service had me send the ring in to get looked at. They said it’s normal wear and tear, for the timeframe (one year). And stated we would have to purchase a new stone for around 500$. The customer service rep. Offered half off of the stone, which we agreed to. Received a bill for the full price. There’s absolutely no communication with this company.

December 8, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Eric, thank you for choosing Brilliant Earth for your wife's rings. We're glad you appreciated the jewelry design and our values. We are sorry to hear about the loss of your diamond. We're glad we had the opportunity to speak with you and work towards a positive resoluton. Please don't hesitate to reach out if you have any additional questions or concerns—we're always here to help!

Rated 5 out of 5 stars

The Green Touch

Easy to navigate website, was able to customize a bit on the engagement ring. I loved the design i chose and the choices that were available. She even loves the ring and how lovely it looks. They even had a gift sale at the time when buying a ring to receive earrings, and i forgot to put the code in when ordering the ring. So i contacted them, and they responded quickly and said that they can add the earrings in with my order no problem. They are a nice touch to the order. The packaging to me is amazing. I love the color, and design and how easy it was to open and see before you the ring box, which i love also. Wooden design with an easy open lid just added to the earthly vibe. I had a great experience and just wanted to share.

October 19, 2025
Unprompted review
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Reply from Brilliant Earth

Thank you for this wonderful review! We're thrilled to hear that she loves the ring and that our team could help add the earrings to your order. We put a lot of thought into every detail, from our customization options to our packaging, so it means a lot to hear that it enhanced your experience. Congratulations on your engagement!

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Rated 1 out of 5 stars

BE Canceled Our Order Despite Full Payment, No Notice, and Just Before Our Wedding

I purchased our wedding bands in person at Brilliant Earth’s Fairfax, VA location on November, 24th 2025. While the associate who assisted us was pleasant, his lack of experience became evident during the checkout process. The purchase involved a split payment: half on my personal credit card and half on a Brilliant Earth Wells Fargo line of credit. Despite having all required information, the associate did not know how to complete the transaction and attempted to process the Wells Fargo line of credit as a Mastercard. When that failed, he asked me to locate my physical card and call back at a later date.

As a result, had several phone calls and emails with my sale person until I had to contact the Brilliant Earth customer service on December 1 to complete the purchase. At that time, I signed an additional fiancing agreement and the remaining balance was paid in full via wells fargo. Two charges subsequently posted, one to my personal credit card on Nov. 24th and one to my Wells Fargo account on Dec 1st, combined totaling just under $3,300. We were given a promised delivery date of December 10.

On December 10, I received a single missed call from Brilliant Earth with no voicemail. I logged into my account to check the status of the order, which reflected a zero balance and showed a status of “processing.” Notably, the last communication I received from Brilliant Earth at this point was via email December 1, a customer satisfaction survey.

On December 16, I called to inquire about the status of my order and was shocked to learn that it had been canceled the previous day due to an alleged “outstanding balance.” This is despite the order still appearing as “in process” reflecting a remaining balance of $0.00 on Brilliant Earth’s website and both of my financial accounts reflecting full payment.

When I asked why no communication had been made prior to canceling the order, the customer service representative cited a single missed phone call on December 10 and claimed that an email had also been sent. However, no such email was ever received, and the representative could not provide a date or time it was allegedly sent or what the email contained.

At this point, I do not know if Brilliant Earth intends to refund the money they clearly received or if they will attempt to claim that no payment was received and withhold the approximately $3,300, or something in between with a partial refund. Best case scenario: BE ties this sum of money up for 1-2 weeks as part of their atrocious refund process.

This is the second time I have experienced this issue with Brilliant Earth, where payment was accepted and an order was abruptly canceled without warning. The first time, I was able to intervene before the cancellation was finalized. Unfortunately, in this second instance, and with just over 2 weeks remaining until our wedding, we have been left without wedding bands and with a financial hardship that will make it difficult to buy new rings from a different vendor.

Brilliant Earth’s communication throughout this process has been severely lacking, both with customers and internally. The in-store sales representative and customer service team provided conflicting guidance and imposed inconsistent requirements for completing payment. It would not be surprising if internal communication failures, particularly between financing, customer service, and order fulfillment, led to this cancellation despite payment having been received. At best, this reflects significant disorganization and unprofessionalism; at worst, it raises serious concerns about the reliability and business practices of Brilliant Earth.

One thing is clear, BE cannot be trusted with an important event.

November 22, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Jon, thank you for sharing your experience. We're glad we had the opportunity to speak with you and provide a resolution to make things right. Please don't hesitate to reach out if you have any additional questions or concerns—we're always here to help!

Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my experience with Brilliant Earth, particularly given the significance of this purchase. I spent over $3,000 on a pair of diamond earrings, and from the moment I received them, I was unhappy with the quality. The diamonds lacked lustre and sparkle, which is especially concerning at this price point.
During my allotted return window, I called customer support to clearly explain that I was not satisfied with the product itself. I was told by the sales specialist to send the earrings in for repair. I explained multiple times that they did not need repair—the issue was the diamonds themselves. Despite this, I was sent a repair requisition and told the process would take 3–4 weeks.
I did not send the earrings in. Instead, I called again to restate my concern: the diamonds were dull and lacked brilliance. By this time, my return window had just closed. I asked if an exception could be made, as I had already raised the issue within the return period. I was told someone would look into it and call me back. No one ever did.
While waiting for a response, I took the earrings to an independent jeweller, who took the time to properly educate me on the diamond cut and explained why the earrings lacked sparkle. This was information that Brilliant Earth never once offered. At no point did their representatives explain diamond quality or address my concern directly—they defaulted to “repair,” despite my repeated clarity that the product itself was the issue.
What followed was ongoing phone tag: me calling them, them calling me back at inconvenient times. I ultimately sent a detailed email outlining the entire situation and requested that we handle this over email, as I am in Canada and they are in California. Despite this, I continued to receive responses focused on scheduling calls rather than resolving the issue.
For a company positioning itself as a premium jeweller, this level of support is unacceptable. This was a meaningful purchase, and I felt dismissed, unheard, and ultimately left with a product I am unhappy with and no real resolution.
I expected far better communication, education, and customer care—especially for a purchase of this size.

November 12, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Vanja, we're sorry to hear that the product you received didn't meet your expectations and appreciate you taking the time to share your feedback. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 2 out of 5 stars

Misleading Marina Earrings Photos

I purchased the Marina Huge Earrings in ombre. They don't look like the photos. The stones are so small you can't even tell what color they are. They are so light weight that you can barely consider them 14k gold. The picture of the model wearing the earrings is very misleading as they look bigger. These earrings are a ripoff at $600 due to size and weight. I probably could have done better at Macys.

December 5, 2025
Unprompted review
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Reply from Brilliant Earth

Hi Jennifer, we're so sorry to hear that the product you received didn't meet your expectations based on the online images and appreciate you taking the time to share your feedback. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

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