Urban Native Era Reviews 1,147

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

I first became aware of Urban Native Era when watching the show Reservation Dogs - one of the main characters, Willie Jack, often wears a "You Are On Native Land" hat on the show and I loved it as soo... See more

Rated 5 out of 5 stars

Love this brand and everything y'all stand for and represent. I treasure every piece I have ( dad hat, beanie, and pins) and they are the perfect conversation starter for my fellow YT people. Everythi... See more

Rated 5 out of 5 stars

This was my second purchase from Urban Native Era and I am so very happy and proud to wear their designs. All the items feel high quality and are packaged with eco-friendly materials which I appreciat... See more

Rated 5 out of 5 stars

Always exciting to see the new art and products coming from UNE. quality has been wonderful and product line has really expanded. Every time there are new products announced; not only enjoyable to l... See more

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Company details

  1. Fashion Accessories Store

Information provided by various external sources

Urban Native Era is a brand that specializes in clothing design and content to increase the visibility of Indigenous peoples.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

File A Credit Card Dispute If UNE Does Not Respond

I received a "You Are On Native Land" cap. It had a defect where the adjustment buckle was riveted to the cap, so increasing the size was basically impossible. Since I had previously ordered a another cap, I was able to make 2 images that clearly showed the problem with the second cap.

Initially I tried to use the Shopify chat option but it simply didn't work the 3 attempts I made over 3 days. They either weren't available or they did not reply to messages.

Then I sent UNE an email with the 2 images attached. I received a email response from UNE encouraging me to use the built-in chat and asking me to "be patient" as they would respond "shortly."

But like other 1-star review writers I never got a response. After waiting 3 weeks, I filed a dispute with my credit card bank. They requested images if available.

Apparently Chase had previous experience with UNE because within 10 days my account was credited the full amount of the cap and shipping.

Providing responsive customer service is an important part of running a company. It is very unfortunate that myself and other people who learned about Urban Native Era thru "Reservation Dogs" have had such a poor experience with UNE.

December 8, 2025
Unprompted review
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Rated 5 out of 5 stars

All around excellent!

Quick shipping, good communication, and great quality hat! I’ve been wanting to order the bucket hat for so long and finally went for it. So glad I did.

December 31, 2024
Unprompted review
Rated 4 out of 5 stars

Comfy and soft! Fits well! Blue not as vivid

The Hummingbird Native Land Supima Cotton shirts are very comfy and soft! I enjoy the sizing and that the shirts aren’t too tight! The gray and blue shirt was a little different than one of the photos on the site - the photo on the site presented the blue as more vivid whereas in person the blue is more faded. Urban Native Era customer service is kind and helpful as well. Thank you!

June 23, 2024
Unprompted review
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Rated 5 out of 5 stars

BIG LOVE for UNE

I absolutely love UNE and everything about it. I love what it stands for. I love the quality and creativity of the clothing and all of the other beautiful items. I love to support Indigenous businesses. But most of all, I love the amazing people who work for this groundbreaking company. Every time I wear a product from UNE, it makes me even more proud to be Indigenous. Thank you for creating such an uplifting and inspiring business.

September 3, 2024
Unprompted review
Rated 5 out of 5 stars

You are on Native Land.

The t-shirts are ethically sourced and fit well. The design let’s people know that we are live on Indigenous land that was supposed to be shared with the First Nations Peoples.

September 3, 2024
Unprompted review
Rated 5 out of 5 stars

Absolute Best Customer Service Ever!

I made a size mistake in my order. Usually I would have to cancel my order and re-order the correct size. I contacted customer service to see if they make the change and so I didn’t have two charges on my credit card. Brenda was so helpful! Best customer service I’ve ever experienced!

August 16, 2024
Unprompted review
Rated 5 out of 5 stars

Honestly the quality of the hat is…

Honestly the quality of the hat is amazing , I pre ordered a shirt waiting on that but the experience of ordering and getting the items I bought so far has been great, I accidentally forgot a part of my address in the order and fixing it was so quick and easy.

August 16, 2024
Unprompted review
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Rated 5 out of 5 stars

Best conversation starters

Love this brand and everything y'all stand for and represent. I treasure every piece I have ( dad hat, beanie, and pins) and they are the perfect conversation starter for my fellow YT people. Everything is great quality too. Will continue to purchase from y'all when I'm able to :) I'd much rather support Indigenous creators

July 8, 2024
Unprompted review
Rated 5 out of 5 stars

LOVE Urban Native Era

I love my You Are On Native Land poppy hat and the socks I just ordered! And my friend loves the tote bag I gave them <3

July 8, 2024
Unprompted review
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