Dialdirect Reviews 25,763

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing, often highlighting significant savings compared to previous insurers. The comprehensive nature of the policies, sometimes including valuable add-ons at no extra cost, is also well-received. Consumers appreciate the user-friendly website, which allows easy access to insurance details. People find the online experience seamless, especially when booking. The chat service receives positive feedback for its speed and helpfulness. However, some reviewers express a preference for human interaction, particularly when requiring support or managing breakdown cover. While opinions on customer service are mixed, many reviewers highlight instances where issues were resolved efficiently and courteously.

Based on these reviews

Rated 4 out of 5 stars

Dialdirect have an easy to follow website that provided a car insurance package with extras that could be opted in or out of . The price offered was very competetive. Once you have created your onli... See more

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Rated 4 out of 5 stars

The price of this comprehensive policy was almost £175 less than my previous insurers latest annual cost. The policy included add ons that were included at no extra charge. I had never heard of Dial d... See more

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Rated 4 out of 5 stars

My experience was overall ok. It does take a long time before you can speak to an actual human when phoning the call centre, The lady made it sound as if she was doing me a favour when I was swa... See more

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Rated 4 out of 5 stars

My premium for renewal was taken from my bank 27/1/26, then I received an email saying my payment has not gone through. This was refunded to the same card on 4/2/26. I went on holiday 2/2/26. And... See more

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Rated 5 out of 5 stars

When my car insurance renewal became due I was offered several companies by Confused.com. Dial Direct’s website was easy to navigate, the cover was the same as my then-current provider, and the price... See more

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Rated 1 out of 5 stars

Had car insurance with Dial direct and tried to change my car online but system would not allow the change. Tried calling them at 17.30 and didn't answer my call despite several attempts even though t... See more

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Rated 5 out of 5 stars

My car insurance was up for renewal. However, my current insurer had escalated my insurance by over £120 from last year! Looking through the various insurance companies via Confused.com, Dial Direct p... See more

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Rated 5 out of 5 stars

Well priced and full options at acceptable additional cost. Moved from my previous insurer as they wanted 27% more this year. I compared on a comparison site and that insurer quoted me 31% less tha... See more

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Rated 5 out of 5 stars

Apparently transferring 4 years No Claims DISCOUNT to your policy raises your premium by over £130. I was not expecting money off this year, but an increase? Insurance companies are criminals. B... See more

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Rated 5 out of 5 stars

Arranged my car insurance over the phone today, spoke to a helpful and friendly advisor sorted quickly. Got everything I needed including breakdown cover at a very reasonable price. I would definitely... See more

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Rated 5 out of 5 stars

Dial Direct offer both telephone and online contact. Their website is clear and easy to navigate. The price was extremely competitive against those insurers that only offer online comms. TBH, that's w... See more

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Rated 5 out of 5 stars

Booked online and seamless experience. All my documents are accessible via my account through the online portal. I would prefer if my breakdown cover was more individually managed rather than having a... See more

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Rated 1 out of 5 stars

Good price on go compare so signed up. The got an email the day the insurance due to start claiming discrepancy on the CUE database. I rang to correct this and the price went from £875 original q... See more

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Rated 5 out of 5 stars

My current insurance was coming up for renewal and the quote I got was double.Looked for alternatives and came across Dialdirect. What a find. Have now got far better cover, for a fraction of the cost... See more

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Rated 1 out of 5 stars

Well this is my insurance provider, and I’ve called them about an issue about an apparent claim I had made previously which nothing come of it with my previous insurer, and I have a letter from my pre... See more

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Rated 5 out of 5 stars

Amazing customer experience via their Chat service. So speedy to discuss insurance quote and very accommodating. I incorrectly made entries that where the wrong dates etc but was able to sort that. De... See more

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Rated 5 out of 5 stars

Speedy response Fulfilled all requirements. Quoted £300 less than my previous insurer. On comparison with other sites who came in only slightly more than this quote it was clear that my previous insur... See more

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Rated 5 out of 5 stars

Dial direct has saved me £400. I had stupidly stayed with my previous company Esure and just let my car insurance auto renew each year. I could have saved a small fortune had I bothered to change to D... See more

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Rated 5 out of 5 stars

DD called me following my complaint about not being able to access my 'online account'. I had tried several times only to be greeted with the same mesage telling me there was a technical error - try... See more

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Rated 1 out of 5 stars

Sign up & year 1 both fine, however…Presumptive renewal process. 10% year on year price hike despite no claims & longer NCD. Closed on Sundays. Further 5% price hike due to spouse changing jobs. No a... See more

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Rated 1 out of 5 stars

Insurance Taken in good faith and Deposit paid,CUE had a discrepancy to which i spoke with them about 24hrs after policy was taken.Attempted to Double my premium from £260 to £490!!,,,altho i went bac... See more

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Rated 1 out of 5 stars

Rang over 5+ times with waits of over 5 min each time only to be cut off. Tried their virtual assistant instead desperation only to be told to ring an operator! Rubbish customer service just like mo... See more

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Rated 2 out of 5 stars

I’ve just taken out a new policy with a different provider whose cancellation charge is £14. Dialdirect charged me £60 to cancel my policy after a 10-minute phone call, as they were unable to provi... See more

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Rated 1 out of 5 stars

Quoted for car insurance through a common online broker, the actual insurance was then increased when the documentation was checked (more than double!) which I did expect would happen but not by as mu... See more

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Rated 1 out of 5 stars

Terrible experience. I called as the quote mysteriously increased by £200 compared to the quoted amount in the moneysupermarket results. None of my details had changed. They said valuations were alwa... See more

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Rated 1 out of 5 stars

Absolutely awful service from this company, the treatment my disabled wife has endured has been nothing short of disgusting. We have had the phone put down several times , laughed at by call handlers... See more

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Rated 1 out of 5 stars

You waste your time with this company. I called three times. Each call involved long waiting with no outcome. Advisors spoke like robots. Poor communication. No listening at all, no matter... See more

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Rated 1 out of 5 stars

Caution !! Do not get policy from this company they are not less than scammers. Cancellation fees. If you miss payment you will be charged extra fees. Very very poor customer service. Even you can'... See more

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Rated 1 out of 5 stars

I telephoned directly after having a quote on line. They needed to review my quote but I asked for all the same information to be used. Having started my policy I realised that they had adjusted my ex... See more

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Rated 2 out of 5 stars

Have been asked to supply more information before the initial premium quoted. I have been told that the premium is going up. The email I received from the third party had recorded in the email which... See more

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Rated 1 out of 5 stars

I'd give it zero if that was an option, 2 separate customer service ppl promised to send my NCB certificate today. They say it takes an hour to get me off the phone and they never send it anyway. Awfu... See more

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Rated 3 out of 5 stars

Overall OK. Their telephone lines and computer system always seemed to be experiencing problems, especially when I enquired about renewing my policy so I was unable to negotiate any discount or chan... See more

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Rated 1 out of 5 stars

Possibly the worst company I’ve ever dealt with. I changed my car and contacted them to update my policy – they refused to insure the new vehicle, so I had no choice but to cancel. Despite reques... See more

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Rated 4 out of 5 stars

The process of taking out the insurance was easy. The policy hasn't even started yet, so I cant review any customer service or anything else about them, but they keep emailing to ask for customer rev... See more

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Rated 1 out of 5 stars

Avoid ! I had an awful experience with the company when evaluating my car took over 1 month , repaired 2 weeks with no update, then I had to help them recover the costs as they put all the work on me!... See more

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Rated 1 out of 5 stars

Took this insurance out via money supermarket and much less than 24hrs of taken policy out I cancelled, due to cheaper with my current insurance. Well within 14 day cooling off period! Refuse... See more

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Rated 1 out of 5 stars

Worst insurance company ever. These people try to gouge extra money at every turn - they have no customer service with authority to act and simply rack up charges. God know what would happen if you ha... See more

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Rated 4 out of 5 stars

Following beginning my Insurance for my car the direct debit was set up incorrectly by over £150 per month I called to inform customer services who didn’t appear to care. Informed me to w mail in. Af... See more

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Rated 4 out of 5 stars

I was getting emails to advise a policy increase even though I sent through the documents. So I called. Getting pass the auto voice took a long time. Eventually i was put through to Lebohang. What... See more

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Rated 5 out of 5 stars

Extremely competitive prices, much cheaper than the renewal price I'd been quoted by my current insurer. There was a problem, however, and I found it frustrating that although I'd replied to the 2 em... See more

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Rated 1 out of 5 stars

the south African company dial direct took £890 from my account and are really mucking me about 17 phone calls to them !!! they behave like scammers! ....I told them over phone that I wont be renewi... See more

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Rated 5 out of 5 stars

The compare site sent us quotes for our upcoming car insurance. Dialdirect offered a great price. Liked the cover it offered and particularly the breakdown cover included in the price. The cover has... See more

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Rated 1 out of 5 stars

Charged me a fine twice when trying to debit an expired card on my account. First time for a mid term adjustment, second time for an adjustment near end of policy date despite me attempting to update... See more

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Rated 5 out of 5 stars

My first year with this company only a week or so. So far information provided or in contact with your employees was excellent very clear indeed. Insurance quote was very competitive which matche... See more

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Rated 1 out of 5 stars

disgusted with Dial Direct. replacement car, exactly the same model, wanted to increase my insurance cost by over £1000...... then there was an amendment fee of £35, or if I wanted to cancel, which... See more

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Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

26K reviews

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Rated 5 out of 5 stars

What insurance should be…

Simple process. Comprehensive coverage. Excellent quotation. Easy terms and conditions. No hard sell.

And all done (including payment) in under 10 minutes.

What a breath of fresh air.

February 3, 2026
Dialdirect logo

Reply from Dialdirect

Hi Paul,

Thank you so much for taking the time to leave us your fab five star review!

Vicky

Rated 1 out of 5 stars

What a joke - Terrible experience - AVOID!

Terrible experience. I cancelled my insurance the following day after noticing that it wasn’t due to start for another month when I needed it to start this week. To say the person on the phone was unhelpful is putting it kindly. I was told I’d be charged £25 even though it was within the 14 day cooling off period and I’d not actually had any cover which is ludicrous - I’ve never been charged an admin fee to cancel a policy I’ve not yet benefited from. Daylight robbery. Anyway, I was told I’d get a full refund, minus the £25, straight away and I have still received nothing back! I’d never take out insurance with these people ever again, really disappointed.

February 9, 2026
Unprompted review
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Reply from Dialdirect

Hi,

We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.

We understand how frustrating it must have been to cancel a policy that hadn’t yet started, only to be told there would be a charge. While our policies do include an administration fee for cancellations within the 14-day cooling-off period (as outlined in the policy terms and conditions), we appreciate that this may not have been what you expected, particularly as cover had not yet begun.

Refunds are issued once the payment has processed with us and can take 7 days to credit your account depending on who you bank with.

We will be in touch to discuss this further.

Vicky

Rated 1 out of 5 stars

Avoid.

Signed up with DialDirect for car insurance at the last minute through CTM, prior to my car insurance ending. Once I paid, I reviewed my documents as advised noting that some of the details were missing. When I called them up next day, asking to update the information, I was asked to contact my previous insurer to retrieve claim history records, despite not having made any claims in 20 years of having a license. As I did not want the hassle of waiting for documents (which are not required when getting quotes), I asked about the option to cancel, which was agreed, but with a penalty (arrangement fee) of £25, regardless of the policy being bought just hours ago. I have asked for a gesture of goodwill but this was refused. Strict penny pinching policies and needless dificulties mean I will not be using them again.

February 11, 2026
Unprompted review
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Reply from Dialdirect

Hi Piotr,

We're sorry to hear you were unhappy with the cost to cancel your policy with ourselves. We will be in touch to discuss this further with you.

Kirsty

Rated 1 out of 5 stars

Diabolical, do not touch this company

Automatically renewed my policy after the 12 months, not only have they refused a refund & to cancel the policy but they're actually trying to extort further admin fees with the threat of adverse credit rating. Call centre is in South Africa so they can say whatever they like after taking your money

February 9, 2026
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Reply from Dialdirect

Hi Craig,

I am sorry to hear that you are unhappy with the policy being renewed and the subsequent arrangement fees that apply to cancel; any refund that may be due will be issued once the policy is cancelled.

We will be in touch to discuss this further.

Vicky

Rated 1 out of 5 stars

Poor service

Poor service, would not recommend, just got the date of an accident wrong by a few month, rocketed well over a £100!

February 10, 2026
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Reply from Dialdirect

Hey,
I'm sorry to hear about the experience you had recently with the CUE update against your policy. Thank you for taking the time to bring this to our attention so we can investigate further.
Rachel

Rated 5 out of 5 stars

great service

February 6, 2026
Dialdirect logo

Reply from Dialdirect

Hi Mohamed,

Thanks for your 5 star review and feedback. It's great to hear you're happy with our service.

Leanne

Rated 1 out of 5 stars

Had car insurance with Dial direct and…

Had car insurance with Dial direct and tried to change my car online but system would not allow the change. Tried calling them at 17.30 and didn't answer my call despite several attempts even though their supposed to be open until 18.00. Had to take out new insurance to allow me to drive my new car home at a cost of £60. Called Dial direct Monday morning to be told underwriters would not insure my new car and renewal quote with different underwriters would be over £500 double my previous premium. Ended up cancelling at a cost of another £60. So I m now £120 out of pocket. I have taken out a new policy with a reputable company at over £200 cheaper

February 9, 2026
Unprompted review
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Reply from Dialdirect

Hi William,

Thank you for your feedback — we’re sorry for the inconvenience caused.

I am very sorry you were not able to complete your change online. This was due to the underwriter not offering cover for the new vehicle, and we apologise if calls weren’t answered before closing. When you contacted us on Monday, the underwriters confirmed they couldn’t insure the new vehicle, which meant a new quote with different underwriters at a higher price.

The cancellation charge was applied in line with the policy terms. We understand why you chose to insure elsewhere and appreciate you taking the time to share your experience.

Please send your policy details to us at [email protected] if you would like us to review this for you.

Vicky

Rated 5 out of 5 stars

Happy with Dial Direct

Happy with Dial Direct. I received a good quote for my car insurance. I had been with them previously with another car so had no hesitation to insure with them again.

December 17, 2025
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Reply from Dialdirect

Hi,

Thank you for your fantastic 5 star review and feedback!

Kirsty

Rated 3 out of 5 stars

Poor communication

There was no acknowledgment of emails sent in reply to their emails/queries to me so I do not know if they have received the information or even if it satisfies their requirements.

February 7, 2026
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Reply from Dialdirect

Hi John,

I am really sorry if you have sent us emails and queries which have not yet been responded to; thats not want we want for our customers.

I will be in touch shortly and help you get this resolved.

Vicky

Rated 1 out of 5 stars

You allowed me to pay for a policy then…

You allowed me to pay for a policy then a week later said you was cancelling due to the fact I never said I had a claim but I listed on money supermarket so perhaps you need to blame them as I was honest when I asked for a quote

February 6, 2026
Dialdirect logo

Reply from Dialdirect

Hi,

I am very sorry for your experience with us.
We base our quotes on the information received, and if any details need to be changed, including claims information, this can lead to the underwriter not wanting to continue with the policy.

We will be in touch to discuss this in more detail.

Vicky

Rated 4 out of 5 stars

I am very happy with the service i got…

I am very happy with the service i got the operator was very helpful and I could understand every word he said.

February 6, 2026
Dialdirect logo

Reply from Dialdirect

Hey Edward,

Thank you for taking the time to review your recent customer service experience with us!

Vicky

Rated 5 out of 5 stars

How very easy it is

Value for money good competitive costing for car insurance

February 1, 2026
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Reply from Dialdirect

Hi Sue,

Thank you for your review; we are pleased that you found our price competitive!

Vicky

Rated 5 out of 5 stars

Easy to set up new car insurance

Easy to set up our new car insurance with Dial Direct and very pleasant to deal with.

January 28, 2026
Dialdirect logo

Reply from Dialdirect

Hi Terence,

Thank you for taking the time to review your recent experience and rating us five stars.

Vicky

Rated 5 out of 5 stars

speedy response satisfied customer

speedy response, customer satisfied

February 3, 2026
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Reply from Dialdirect

Hi Greg,

Thank you for your 5 star review and feedback. It's great to hear that you received a speedy response and that you’re satisfied with the service.

Leanne

Rated 1 out of 5 stars

Well this is my insurance provider

Well this is my insurance provider, and I’ve called them about an issue about an apparent claim I had made previously which nothing come of it with my previous insurer, and I have a letter from my previous insurer ensuring I haven’t gone through with a claim. So I called up at least 3 times with 3 different people no one listened to me, kept repeating themselves and became very rude. And my premium got put up for no reason. I would avoid at all costs.

February 4, 2026
Dialdirect logo

Reply from Dialdirect

Hi Tyler,

We’re sorry to hear about your experience and understand how frustrating this must have been. We appreciate you taking the time to explain the situation and regret that you felt your concerns were not listened to or handled respectfully — this is not the standard of service we expect. Where a potential claim is flagged, we’re required to review the policy, but we’re sorry this resulted in confusion and a premium increase that wasn’t clearly explained. Your feedback has been shared internally for review.

I will be in touch to discuss this further.

Vicky

Rated 5 out of 5 stars

Great service and value for the money

Great service and value for the money

January 30, 2026
Dialdirect logo

Reply from Dialdirect

Hi Lisa,

Thank you for your 5 star review and feedback. It's great to hear that you’re happy with our service and find it great value for money.

Leanne

Rated 4 out of 5 stars

After multiple car insurance quotes

After multiple car insurance quotes, Dialdirect was the best option

January 29, 2026
Dialdirect logo

Reply from Dialdirect

Hi John,

Thank you for your 5 star review and feedback. It's great to hear that after comparing multiple car insurance quotes, you found Dialdirect to be the best option.

Leanne

Rated 5 out of 5 stars

Excellent customer service everything…

Excellent customer service everything went smooth so happy

February 6, 2026
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear everything went smoothly and that you’re happy with the service.

Leanne

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