there needs to be so much more legislation when it comes to advertising, especially mobile adverts which are 99% lies and often predatory.

my suggestions:

-adverts cannot lie about the product they are advertising

-adverts cannot trick you into clicking them (eg. false X's to close the ad)

-adverts cannot pretend to be the app you are currently playing and say "you need to update the app!"

-adverts cannot, under any circumstance, have strobing lights

-adverts cannot bully or belittle the viewer (genuinely why is this one a thing ads do)

-advertising gambling should be illegal

-advertising addictive products should be illegal

-no hate speech of any kind

-no attempting to convert the viewer to any religion

-ADVERTS SHOULD NOT BE ABLE TO FORCE OPEN THE APP STORE ON ANY DEVICE

I'd also add to the "false x" point above -- the ad must be easy to close/dismiss. None of these too small a set of pixels to accurate tap with a finger thing.

Once closed, an ad cannot return nor can it be replaced with a new ad.

Once you hit the x it should immediately close the ad instead of taking you to another stage of the ad that you will not be able to close for a certain amount of time

Hi, the vast majority of these tactics are illegal in the US already, but they're widely underreported.

If you see any of these things, please take a screenshot or screen recording and submit a report to the FTC:

Include as much detail as possible and keep reporting new false ads when you see one. The FTC focuses their enforcement based on the reports they receive.