Reblogged
"MASCARA WARS" IRVING PENN | NYC, 2001 [fujicolor crystal archive print | 40 x 61 cm.]
"Mascara is not small business and brushes sell mascara. Companies spend millions of dollars developing breakthrough technology, and we were reporting on the latest 'Mascara War' between two of the giants. The model’s eyes were closed for two hours while Penn photographed every possible variation of the dueling brushes. He had a picture that wasn’t especially exciting or memorable, but there was nothing that he hadn’t tired. Still standing behind his 6 x 8 cm camera, he said, 'Thank you. We’re all finished.' Our model opened her eyes, and I saw that they were completely bloodshot. Penn said, 'Don’t move.' He did just two or three more exposures. Here was the shock that was missing. Then we were finished." —Phyllis Posnick, Executive Fashion Editor, Vogue









