Huggies Reviews 107

TrustScore 1 out of 5

1.2

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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Consumers express widespread dissatisfaction, particularly concerning the quality and value for money of the product. People mention a perceived decline in the product quality. They feel that the price does not reflect the quality of the product. Reviewers highlight issues with orders, mentioning problems with the product itself. Consumers report that the new design is not an improvement. They also mention that the wipes are difficult to get out of the package. Many people are now looking for alternative products.

Based on these reviews

Rated 1 out of 5 stars

As usual - a "New improved design" means you get less for more. They are thinner and don't unfold when you pull them out of the packet which is exactly what you don't need when you have a child wriggl... See more

Rated 1 out of 5 stars

These have always been number 1 by far the best over the years of growing up and always used through all our children also, but since the changes have gone to by far the worst iv ever seen, the quali... See more

Rated 1 out of 5 stars

Been using Huggies wipes for ages. Until now. They've changed utterly: much, much thinner, virtually dry, almost impossible to get out of the packet, tear easily. What a major disappointment, seriousl... See more

Rated 1 out of 5 stars

Shocking changes. New version is so tightly packed the wipes dispatch in clumps and unfolding a single one is impossible. Thus whilst wrestling a toddler poo goes everywhere whilst single handedly t... See more

Rated 1 out of 5 stars

Used Huggies for nearly 10 years (wiped), and their recent changes basically render them unusable at times. Often using 1 hand to keep a mess from developing further, need to be able to use the o... See more

Rated 1 out of 5 stars

Presume it’s for cost cutting reasons but the new wipes are awful! I’ve used Huggies pure for years as they had no odour and were a robust wipe. Now they are flimsy like pampers, come out of the packe... See more

Rated 1 out of 5 stars

Used Huggies for many years on my son no issues. I’ve used them for 6yrs to remove my make up with some water and now they are causing redness and soreness Like sun burn. I dread to think what they’r... See more

Rated 1 out of 5 stars

Whatever you have done to your most recent revision of the Huggies Pure wipes has made them infuriating and borderline unusable. The wipes themselves feel thinner but whats more annoying is how you... See more

Rated 1 out of 5 stars

Maybe Huggies thought the drastic change in the pure wipes product would eventually subside when new inexperienced parents buy them. As for this long standing customer, I've found and switched to what... See more

Rated 1 out of 5 stars

Ordered a weighted soft toy from this company, they say they have delivered it through the letterbox today, but all that came was an empty package, there’s no way the weighted toy could have been pus... See more

Rated 1 out of 5 stars

Very disappointed with the “upgraded” new product. What used to be the best baby nappies on the market now is the worst product: synthetic, thin, non-absorbent. If Huggies, after demonstrating such di... See more

Rated 1 out of 5 stars

Really disappointed that Huggies have changed their wipes product and seem to have removed the 0% plastic version (where this was written on the front of the pack in green). The new ones are awful,... See more

Rated 1 out of 5 stars

OMG.. what have huggies done to the babywipes ? Ive always used huggies and rated them 5 stars until recently when huggies changed it all and now you can't even get the wipes out the packet without a... See more

Rated 1 out of 5 stars

Huggies stop ripping off customers, your pack size has shrunk again, not only that ypur wipes are now smaller drier and utterly useless, will be changing to a different wipe. Can't even get them out a... See more

Rated 1 out of 5 stars

I have previously used huggies wipes for years and loved them. Since their change in material and formula they are absolute rubbish. They cause soreness and burning and don't remove anything. Do not w... See more

Rated 1 out of 5 stars

I’ve been buying in bulk for years but now The recent change in the quality and texture is one of the biggest disappointments of my adult life. They went from 10 to minus 2 and awoken the Karen in me... See more

Rated 1 out of 5 stars

Absolutely devastated about Huggies changing their baby wipes to a massively inferior product. Used their wipes for years and they now have changed them to extremely poor quality wipes that are flimsy... See more

Rated 1 out of 5 stars

I've used Huggies Pure wipes for years as I found them to be the best baby wipes for removing makeup. I have just opened a packet of a new design, and was extremely disappointed by the quality of the... See more

Rated 5 out of 5 stars

Huggies Drynites pants are the best! honestly in love with them!!! got once a sample for free to try and now buying just those!! (instead of the pampers brand) super cute Frozen design, we always put... See more

Rated 2 out of 5 stars

I can not believe that a Company like Huggies that had a very good product in the baby wipes, so good that I stopped buying Pampers wipes,decided " I have a brilliant idea, let's change the product a... See more

Rated 1 out of 5 stars

Been using Huggies natural wipes daily for YEARS for many different tasks. I KNOW we should all be behind plastic free products but come on. Was there even any effort at all made to keep even the teen... See more

Rated 1 out of 5 stars

I think I’m basically same as everyone else. The biggest problem now is trying to get one out of the packet. At least 5 come out together. Meaning you use the pack 5 times quicker than you normally wo... See more

Rated 1 out of 5 stars

Why have they changed Huggies pure wipes!!! They were perfect, been using them for over 20 years. Loved how thick and useable they were, could pull just one wipe out at a time, especially useful mid... See more

Rated 1 out of 5 stars

What's happened to Huggies wipes? Been buying them for over 10 years but won't be buying them anymore! Pack sizes getting smaller all the time, used to be 64 in a pack now 48! Smaller, thinner and t... See more

Rated 1 out of 5 stars

Loved your wipes until you have just changed them - cut the amount you get by a 1/3, they are smaller, different texture, difficult to get out packet, and no cheaper if not more. Awful. Will be changi... See more

Rated 1 out of 5 stars

After using them for over 3 years now i bought my last box this week. The new ‘updated’ version of the Huggies wipes are exactly as the recent reviews are saying. Thin, smelly and come out of the pack... See more

Rated 1 out of 5 stars

Huggies Pure baby wipes. I'm entirely in agreement with every other 1-star reviewer on here. Whomever decided to change the design of the wipes, needs firing for gross misconduct. They've gone from... See more

Rated 1 out of 5 stars

If you want easy to access wiped that are worth you money, these are not the one. If you have a situation in which you need wipes quickly then you are in for a frustrating time. Not only are the pack... See more

Rated 1 out of 5 stars

Always loved Huggies wipes but seems they have started with shrinkflation now. Totally changed. Quality is gone, they are smaller, thinner, different texture, less wipes in the packet, thats if you ca... See more

Rated 1 out of 5 stars

Since they changed the wipes I wish I could give them no star at all! They were the best ones on the market by far and some genius decided to change a great product into the worst product on the marke... See more

Rated 1 out of 5 stars

Which genius at Kimberley Clark thought it was a good idea to change these . Less in a pack, smaller, thinner and come out in clumps. Also hard to get into the pack. Absolutely useless now so changin... See more

Rated 1 out of 5 stars

Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them.... I cannot believe their now very low standard. What has happened to them??? They are so thin, I cannot separ... See more

Rated 1 out of 5 stars

New pull up design are rubbish. Not sure what you have done but huggies were once our favorite brand got me through 3.5 boys and now im nearly finished training my youngest they are no longer ultra dr... See more

Rated 1 out of 5 stars

Have been buying Huggies Pure Wipes for 26 years but will never again. The product is now so awful to use since the recent manufacturing and product changes that it now bears no resemblance to t... See more

Rated 1 out of 5 stars

What have you done? The new wipes are truly awful, much like pampers wipes. Thin, can't get them out of the packet, unless it's at least 7 wipes at a time and not good at cleaning at all. They're trul... See more

Rated 1 out of 5 stars

I would like to score you 0 points, no such options. What did you do with wipes???😡😡😡😡 It's fully synthetic now and my baby has problems with skin. Your management team should be fired after this... See more

Rated 2 out of 5 stars

Absolutely terrible, compared to the original wipes we have been using for years. We will not be buying these any more.

Rated 1 out of 5 stars

What on earth has happened to your product? I have been a loyal customer of Huggies Pure Baby Wipes for many years, consistently purchasing them from Costco. Each box I buy contains 12 individua... See more

Rated 1 out of 5 stars

I've used Huggies wet wipes for years to remove make up. I don't know what you've done to them, but my guess it's to save yourselves money. There are less in the packet, they are very thin and the sme... See more


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1.2

Bad

TrustScore 1 out of 5

107 reviews

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Rated 1 out of 5 stars

Absolute Rubbish

As usual - a "New improved design" means you get less for more. They are thinner and don't unfold when you pull them out of the packet which is exactly what you don't need when you have a child wriggling around Infront of you covered in poo. You can either mess around trying to unpick and unfold every individual wipe or just use a half sized folded one and use twice as many. Absolutely hopeless!

4 February 2026
Unprompted review
Rated 1 out of 5 stars

Quality DIVE ~ from EXCELLENT to UNNACEPTABLE.

Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them....

I cannot believe their now very low standard.
What has happened to them??? They are so thin, I cannot separate them in the packet. The bear was embossed on every sheet. That's gone too. They have to be doubled up to use now. So disappointed!!! Will be changing my brand for sure.

4 February 2026
Unprompted review
Rated 1 out of 5 stars

Changed the perfect product to absolute sh…t

Since they changed the wipes I wish I could give them no star at all! They were the best ones on the market by far and some genius decided to change a great product into the worst product on the market. What a joke! I use the wipes for everything, I mean like 5-10 packs a week since 16 years and now I will never buy them again unless they go back to what they were

1 January 2026
Unprompted review
Rated 1 out of 5 stars

Why have you changed them

Why have you changed them? Absolutely rubbish. Thin , dry and i struggle to get the out ! Ive used huggies for years, but im afraid ill have to get another brand . Will not buy again .. rubbish

28 January 2026
Unprompted review
Rated 1 out of 5 stars

Now WORST ON MARKET award goes to HUGGIES

Been using Huggies natural wipes daily for YEARS for many different tasks. I KNOW we should all be behind plastic free products but come on. Was there even any effort at all made to keep even the teeniest bit of quality to the product? The jump from best on the market to quite literally THE WORST on the market in one fell swoop is just insane. The new packs are smaller, wipes are ALOT thinner, drier, and you feel like a cheap magician pulling a chain of hankies out his pocket when you try pulling these things out the pack, good luck on trying to get one at a time out! These are nothing more than pound shop/cheap supermarket own brand quality now. The quality is so different and poor compared to the old version they are just useless now. Can't get over how big a drop in quality there is. Sad to see these go but I won't be buying huggies again (not unless they revert to the old ones or up the quality "big time" on these new ones ).

1 January 2026
Unprompted review
Rated 2 out of 5 stars

Absolutely terrible

Absolutely terrible, compared to the original wipes we have been using for years.
We will not be buying these any more.

8 January 2026
Unprompted review
Rated 1 out of 5 stars

These have always been number 1 by far…

These have always been number 1 by far the best over the years of growing up and always used through all our children also, but since the changes have gone to by far the worst iv ever seen, the quality is poor & just tbh pathetic, only get out packet in clumps so alot of wastage, will finally stop using now as unable to find older quality stocked ones now and these are worse than the cheapest non makes ones. Very bad move from huggies !!!!
Rather they had stayed the same quality over all and up the price than ruin it all like this.

8 January 2026
Unprompted review
Rated 1 out of 5 stars

Huggies Pure Wipes user for 26 years but no more!

Have been buying Huggies Pure Wipes for 26 years but will never again. The product is now so awful to use since the recent manufacturing and product changes that it now bears no resemblance to the product it used to be. They were once the best wipes on the market, useful for wiping and cleaning so many things, not just babies.

There are now even fewer in the pack, each wipe is smaller, made of something thinner/worse, harder to get out the pack, the pack seal is harder to pull open and for some strange reason the hole for extracting them is much smaller making it difficult to pick one out. The wipes are no longer intertwined to make it easier to get the next one out and often when I do manage to actually get just one out they are so folded in half that it makes it impossible to unfold them.

Huggies have really screwed up with this product change, the wipes are now really useless both practically and usefully. Such a shame to see a product degraded so much when before they had the best, not sure which accountant or manager made this decision but big mistake.

Have already found a suitable alternative product in Aldi's 'mamia sensitive' wipes, 80 in a pack vs Huggies 48 (which were 56 until recently and even more in the past).

1 December 2025
Unprompted review
Rated 1 out of 5 stars

You’ve destroyed this product…

You’ve destroyed this product completely.
I’ve been buying the Natural Care wipes for years and they were the best on the market. I was so happy when I found them and I’ve gone through countless packs.
The first downgrade was a few years ago when you made them noticeably smaller and thinner, which was a rubbish move and wholly disrespectful of your customers. It left a bitter taste in my mouth, but nevertheless, they were still usable. What you did now, though…
You can’t possibly be serious with these new wipes. Like honestly, is this a joke? I’ve bought better wipes from the petrol station to clean my windscreen. The coarse texture, the thinness, the dryness. How do you sell this to your loyal customers under the same product name and for the same price? And to read that you’re actually denying a change in formulation? Do you think we’re all daft?
You can’t even reasonably WIPE with these. They’re dry, rough, they have this plasticky, squeaky grip and they actually refuse to slide on the skin. It’s like they’re made of insulation glass wool. What IS this?
Do you actually WANT people to stop buying your product? Cause it seems like you’re doing your very best to insult and alienate your customers. I rarely leave reviews but I’m so incredibly angry. I’ve been buying your product for so long and it was such an important one for me, but I’m never touching anything from your brand again.
I wish I could give you 0 stars.

29 December 2025
Unprompted review
Rated 1 out of 5 stars

Shocking changes

Shocking changes. New version is so tightly packed the wipes dispatch in clumps and unfolding a single one is impossible. Thus whilst wrestling a toddler poo goes everywhere whilst single handedly trying to undo a baby wipe that must have been redesigned by the people at Rubiks cube. This is unpleasant. Certainly nothing huggy about it.
Like other famous products must have been redesigned by the accountancy department or more likely manufacturing has been moved to a cheaper supplier. Either way now my kids are bigger and less sensitive I will go back to the half the price ones in Lidl and Aldi. Rather than looking for the deals offered on line of the so called premium product.

21 December 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing

I can not believe that a Company like Huggies that had a very good product in the baby wipes, so good that I stopped buying Pampers wipes,decided " I have a brilliant idea, let's change the product and ruined it because the costumers are happy,they buying them and we give Pampers a run for their money."
The new Huggies wipes smell terrible, they are drier and honest to god every time you pull one wipe out half a packet comes oout. I am back with Pampers now and for Huggies good luck.

18 December 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely horrible they make them…

Absolutely horrible they make them smaller than use to be,and is really hard to get them out of the package,guys you should do better than that, I use haggis for around 7 years until now,what you did I just ruin them and I will never buy them again if they stay as they are disappointed.

16 December 2025
Unprompted review
Rated 1 out of 5 stars

Huggies Pure baby wipes.

Huggies Pure baby wipes.
I'm entirely in agreement with every other 1-star reviewer on here. Whomever decided to change the design of the wipes, needs firing for gross misconduct. They've gone from great wipes to useless ones overnight. As though any normal person has the time or patience to try and pick the pathetic flimsy things out of the packet. I feel sorry for mothers of newborns trying to do this.
Just so everybody's aware: there is a guarantee on them. I am currently trying to utilise that guarantee in order to get refunds. Unfortunately, that brings Kimberley-Clarke customer services into the equation - utter STUPIDITY is the only apt way to describe it. Three times now, they've sent me a request for photos and receipts (which I have) from a no-reply email address. Yes that's right.....no way to send those photos and receipts. You inform them of that, and they send you the same request again from a no-reply email again.
I won't give up, because I'm now infuriated by these unprofessional, irresponsible rip-off merchants.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

What's happened to Huggies wipes

What's happened to Huggies wipes? Been buying them for over 10 years but won't be buying them anymore!
Pack sizes getting smaller all the time, used to be 64 in a pack now 48! Smaller, thinner and totally useless! They're actually now transparent, won't be wasting my money on them again sadly!

12 December 2025
Unprompted review
Rated 1 out of 5 stars

Maybe Huggies thought the drastic…

Maybe Huggies thought the drastic change in the pure wipes product would eventually subside when new inexperienced parents buy them. As for this long standing customer, I've found and switched to what was the prior closest wipe, Pampers aqua.

1 November 2025
Unprompted review
Rated 1 out of 5 stars

Huggies weighted soft toy

Ordered a weighted soft toy from this company, they say they have delivered it through the letterbox today, but all that came was an empty package, there’s no way the weighted toy could have been pushed through the letterbox,
Have no way of contacting the company which looks like it’s based in China !

6 December 2025
Unprompted review
Rated 1 out of 5 stars

Not going to use much longer.

Used Huggies for nearly 10 years (wiped), and their recent changes basically render them unusable at times.

Often using 1 hand to keep a mess from developing further, need to be able to use the other hand to dispense the wipes. Now I have to plan in advance and use both hands to get wipes out.

Why? Because the way the wipes are packaged no longer has an interfolded design. Previous wipes would slightly unfold the next wipe when drawing a wipe, these ones remain folded. Also, the wipe edge finishes at the edge of the stack, rather than at centre, making acquiring the next wipe all the more difficult.

6 December 2025
Unprompted review

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