Huggies Reviews 107

TrustScore 1 out of 5

1.2

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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Consumers express widespread dissatisfaction, particularly concerning the quality and value for money of the product. People mention a perceived decline in the product quality. They feel that the price does not reflect the quality of the product. Reviewers highlight issues with orders, mentioning problems with the product itself. Consumers report that the new design is not an improvement. They also mention that the wipes are difficult to get out of the package. Many people are now looking for alternative products.

Based on these reviews

Rated 1 out of 5 stars

As usual - a "New improved design" means you get less for more. They are thinner and don't unfold when you pull them out of the packet which is exactly what you don't need when you have a child wriggl... See more

Rated 1 out of 5 stars

These have always been number 1 by far the best over the years of growing up and always used through all our children also, but since the changes have gone to by far the worst iv ever seen, the quali... See more

Rated 1 out of 5 stars

Been using Huggies wipes for ages. Until now. They've changed utterly: much, much thinner, virtually dry, almost impossible to get out of the packet, tear easily. What a major disappointment, seriousl... See more

Rated 1 out of 5 stars

Shocking changes. New version is so tightly packed the wipes dispatch in clumps and unfolding a single one is impossible. Thus whilst wrestling a toddler poo goes everywhere whilst single handedly t... See more

Rated 1 out of 5 stars

Used Huggies for nearly 10 years (wiped), and their recent changes basically render them unusable at times. Often using 1 hand to keep a mess from developing further, need to be able to use the o... See more

Rated 1 out of 5 stars

Presume it’s for cost cutting reasons but the new wipes are awful! I’ve used Huggies pure for years as they had no odour and were a robust wipe. Now they are flimsy like pampers, come out of the packe... See more

Rated 1 out of 5 stars

Used Huggies for many years on my son no issues. I’ve used them for 6yrs to remove my make up with some water and now they are causing redness and soreness Like sun burn. I dread to think what they’r... See more

Rated 1 out of 5 stars

Whatever you have done to your most recent revision of the Huggies Pure wipes has made them infuriating and borderline unusable. The wipes themselves feel thinner but whats more annoying is how you... See more

Rated 1 out of 5 stars

Maybe Huggies thought the drastic change in the pure wipes product would eventually subside when new inexperienced parents buy them. As for this long standing customer, I've found and switched to what... See more

Rated 1 out of 5 stars

Ordered a weighted soft toy from this company, they say they have delivered it through the letterbox today, but all that came was an empty package, there’s no way the weighted toy could have been pus... See more

Rated 1 out of 5 stars

Very disappointed with the “upgraded” new product. What used to be the best baby nappies on the market now is the worst product: synthetic, thin, non-absorbent. If Huggies, after demonstrating such di... See more

Rated 1 out of 5 stars

Really disappointed that Huggies have changed their wipes product and seem to have removed the 0% plastic version (where this was written on the front of the pack in green). The new ones are awful,... See more

Rated 1 out of 5 stars

OMG.. what have huggies done to the babywipes ? Ive always used huggies and rated them 5 stars until recently when huggies changed it all and now you can't even get the wipes out the packet without a... See more

Rated 1 out of 5 stars

Huggies stop ripping off customers, your pack size has shrunk again, not only that ypur wipes are now smaller drier and utterly useless, will be changing to a different wipe. Can't even get them out a... See more

Rated 1 out of 5 stars

I have previously used huggies wipes for years and loved them. Since their change in material and formula they are absolute rubbish. They cause soreness and burning and don't remove anything. Do not w... See more

Rated 1 out of 5 stars

I’ve been buying in bulk for years but now The recent change in the quality and texture is one of the biggest disappointments of my adult life. They went from 10 to minus 2 and awoken the Karen in me... See more

Rated 1 out of 5 stars

Absolutely devastated about Huggies changing their baby wipes to a massively inferior product. Used their wipes for years and they now have changed them to extremely poor quality wipes that are flimsy... See more

Rated 1 out of 5 stars

I've used Huggies Pure wipes for years as I found them to be the best baby wipes for removing makeup. I have just opened a packet of a new design, and was extremely disappointed by the quality of the... See more

Rated 5 out of 5 stars

Huggies Drynites pants are the best! honestly in love with them!!! got once a sample for free to try and now buying just those!! (instead of the pampers brand) super cute Frozen design, we always put... See more

Rated 2 out of 5 stars

I can not believe that a Company like Huggies that had a very good product in the baby wipes, so good that I stopped buying Pampers wipes,decided " I have a brilliant idea, let's change the product a... See more

Rated 1 out of 5 stars

Been using Huggies natural wipes daily for YEARS for many different tasks. I KNOW we should all be behind plastic free products but come on. Was there even any effort at all made to keep even the teen... See more

Rated 1 out of 5 stars

I think I’m basically same as everyone else. The biggest problem now is trying to get one out of the packet. At least 5 come out together. Meaning you use the pack 5 times quicker than you normally wo... See more

Rated 1 out of 5 stars

Why have they changed Huggies pure wipes!!! They were perfect, been using them for over 20 years. Loved how thick and useable they were, could pull just one wipe out at a time, especially useful mid... See more

Rated 1 out of 5 stars

What's happened to Huggies wipes? Been buying them for over 10 years but won't be buying them anymore! Pack sizes getting smaller all the time, used to be 64 in a pack now 48! Smaller, thinner and t... See more

Rated 1 out of 5 stars

Loved your wipes until you have just changed them - cut the amount you get by a 1/3, they are smaller, different texture, difficult to get out packet, and no cheaper if not more. Awful. Will be changi... See more

Rated 1 out of 5 stars

After using them for over 3 years now i bought my last box this week. The new ‘updated’ version of the Huggies wipes are exactly as the recent reviews are saying. Thin, smelly and come out of the pack... See more

Rated 1 out of 5 stars

Huggies Pure baby wipes. I'm entirely in agreement with every other 1-star reviewer on here. Whomever decided to change the design of the wipes, needs firing for gross misconduct. They've gone from... See more

Rated 1 out of 5 stars

If you want easy to access wiped that are worth you money, these are not the one. If you have a situation in which you need wipes quickly then you are in for a frustrating time. Not only are the pack... See more

Rated 1 out of 5 stars

Always loved Huggies wipes but seems they have started with shrinkflation now. Totally changed. Quality is gone, they are smaller, thinner, different texture, less wipes in the packet, thats if you ca... See more

Rated 1 out of 5 stars

Since they changed the wipes I wish I could give them no star at all! They were the best ones on the market by far and some genius decided to change a great product into the worst product on the marke... See more

Rated 1 out of 5 stars

Which genius at Kimberley Clark thought it was a good idea to change these . Less in a pack, smaller, thinner and come out in clumps. Also hard to get into the pack. Absolutely useless now so changin... See more

Rated 1 out of 5 stars

Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them.... I cannot believe their now very low standard. What has happened to them??? They are so thin, I cannot separ... See more

Rated 1 out of 5 stars

New pull up design are rubbish. Not sure what you have done but huggies were once our favorite brand got me through 3.5 boys and now im nearly finished training my youngest they are no longer ultra dr... See more

Rated 1 out of 5 stars

Have been buying Huggies Pure Wipes for 26 years but will never again. The product is now so awful to use since the recent manufacturing and product changes that it now bears no resemblance to t... See more

Rated 1 out of 5 stars

What have you done? The new wipes are truly awful, much like pampers wipes. Thin, can't get them out of the packet, unless it's at least 7 wipes at a time and not good at cleaning at all. They're trul... See more

Rated 1 out of 5 stars

I would like to score you 0 points, no such options. What did you do with wipes???😡😡😡😡 It's fully synthetic now and my baby has problems with skin. Your management team should be fired after this... See more

Rated 2 out of 5 stars

Absolutely terrible, compared to the original wipes we have been using for years. We will not be buying these any more.

Rated 1 out of 5 stars

What on earth has happened to your product? I have been a loyal customer of Huggies Pure Baby Wipes for many years, consistently purchasing them from Costco. Each box I buy contains 12 individua... See more

Rated 1 out of 5 stars

I've used Huggies wet wipes for years to remove make up. I don't know what you've done to them, but my guess it's to save yourselves money. There are less in the packet, they are very thin and the sme... See more


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1.2

Bad

TrustScore 1 out of 5

107 reviews

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Rated 1 out of 5 stars

Used to be great but now absolute rubbish

I have previously used huggies wipes for years and loved them. Since their change in material and formula they are absolute rubbish. They cause soreness and burning and don't remove anything. Do not waste your money.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

The worst.

The worst. I'm with all the other consumers. Been using Huggies pure for years they were the best now the worst. Smaller, drier, thinner and harder to get out of the pack. Bought my last pack.

18 November 2025
Unprompted review
Rated 1 out of 5 stars

Disastrous quality change

Very disappointed with the “upgraded” new product. What used to be the best baby nappies on the market now is the worst product: synthetic, thin, non-absorbent. If Huggies, after demonstrating such disrespect to their customers hopes that we will continue to buy such inferior product , they are wrong.

15 November 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely devastated about Huggies…

Absolutely devastated about Huggies changing their baby wipes to a massively inferior product. Used their wipes for years and they now have changed them to extremely poor quality wipes that are flimsy and sting and hurt my child when used on skin. Not sure what they have done to change them but now they are the worst baby wipes on the market.

25 November 2025
Unprompted review
Rated 1 out of 5 stars

I think I’m basically same as everyone…

I think I’m basically same as everyone else. The biggest problem now is trying to get one out of the packet. At least 5 come out together. Meaning you use the pack 5 times quicker than you normally would. Is this your plan. Another costumer lost I’m afraid. Do better.

20 November 2025
Unprompted review
Rated 1 out of 5 stars

Rubbish

Too thin, too small, don't pick up any dust, bad for make up removal, just rubbish! Bring back the original ones.

16 November 2025
Unprompted review
Rated 1 out of 5 stars

Make Huggies great again !

I’ve been buying in bulk for years but now The recent change in the quality and texture is one of the biggest disappointments of my adult life. They went from 10 to minus 2 and awoken the Karen in me enough to leave my first ever Trustpilot review urging everyone not to buy. Make Huggies great again! 👎🏽

3 November 2025
Unprompted review
Rated 1 out of 5 stars

Huggies Pure wipes - changed for the worse.

I've used Huggies Pure wipes for years as I found them to be the best baby wipes for removing makeup. I have just opened a packet of a new design, and was extremely disappointed by the quality of the wipes. Not only are they smaller, but there is now a rough texture and they are quite dry. I have trouble removing even the tiniest bit of makeup and they caused my skin to redden. There is now also an awful smell to them, whereas previously there was no scent. It's also now difficult to get just one wipe out of the packet at once. Time to look for another brand to make my regular.

14 November 2025
Unprompted review
Rated 1 out of 5 stars

Worst wipes

If you want easy to access wiped that are worth you money, these are not the one. If you have a situation in which you need wipes quickly then you are in for a frustrating time. Not only are the packets awkward to open but the wipes are practically glued together so they are difficult to grab but when you do finally grab something 10 wipes come out. There is no such thing as just grabbing one at a time and expect to be buying lots of packs due to the waste. And good luck if you only have one hand free, you know like most parents juggling kids. putting the wipes back in the pack doesn't make it any better either.
I'm sure it's done on purpose to maximise profit because each time the change them it gets worse.

11 November 2025
Unprompted review
Rated 1 out of 5 stars

Used Huggies for many years on my son…

Used Huggies for many years on my son no issues. I’ve used them for 6yrs to remove my make up with some water and now they are causing redness and soreness Like sun burn. I dread to think what they’re doing to babies bottoms. They’re not worth buying now. I have emailed to find out what chemical they added to cause this irritation on my face and I hope there is no lasting damage! Ruined a perfectly good wet wipe! Looking for an alternative asap!

10 November 2025
Unprompted review
Rated 1 out of 5 stars

I would like to score you 0 points

I would like to score you 0 points, no such options. What did you do with wipes???😡😡😡😡 It's fully synthetic now and my baby has problems with skin. Your management team should be fired after this decision and disaster 👎👎👎👎👎👎

3 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid Huggies Natural Care 0/100. Bad.

*Needs to be an option for 0 stars.*
Both the diapers And the wipes are not good at all.
The little movers gave my 20mnth olda rash on her back where the scrunched elastic is. Bad. And as for the natural care wipes... If they take the skin off my eyelids when I use them to remove my makeup and made my babys bottom bleed. Then NO they are awful! Painful. I do not know what they "claim" they are made from. But it feels not good AT ALL. I don't usually do this but I feel like other mothers should be aware. I'm currently in the process of just trying to keep my baby comfortable after using them. NEVER AGAIN.

28 October 2025
Unprompted review
Rated 1 out of 5 stars

Terrible product

New Huggies wipes are significantly poorer in quality and more expensive. Awful decision by the company and no regard for customer satisfaction. Won’t be buying anymore.

28 October 2025
Unprompted review
Rated 1 out of 5 stars

After using them for over 3 years now i…

After using them for over 3 years now i bought my last box this week. The new ‘updated’ version of the Huggies wipes are exactly as the recent reviews are saying. Thin, smelly and come out of the packet in clumps. It looks like another brand of wipes hiding behind the ‘Huggies’ brand. Whoever was at the top and made the decision to go with this change really made a big mistake for the company.

22 October 2025
Unprompted review
Rated 1 out of 5 stars

Massive decline in quality!

What on earth has happened to your product? I have been a loyal customer of Huggies Pure Baby Wipes for many years, consistently purchasing them from Costco. Each box I buy contains 12 individual packets, and I usually purchase multiple boxes at a time. However, I’m writing to express my deep disappointment with the quality of the most recent two boxes I purchased.

Every packet in both boxes has been affected, the wipes have lost almost all of their moisture and feel drastically different in texture and effectiveness. They are extremely dry and of noticeably poor quality compared to the reliable product I’ve trusted for years.

I’ve also noticed that the number of wipes per pack has been reduced from 72 to just 60. This reduction, combined with the drop in quality, gives the impression that cost-cutting has been prioritised over maintaining the high standards your customers expect.

I will be returning both boxes to Costco as faulty items, but I wanted to raise this issue directly with you. Huggies wipes have always been my go-to choice, and it’s disappointing to see such a significant decline in quality. Please let me know if you plan to revert to the previous, higher-quality formula product.

27 October 2025
Unprompted review
Rated 1 out of 5 stars

Awful change in a product!

I've used Huggies wet wipes for years to remove make up. I don't know what you've done to them, but my guess it's to save yourselves money. There are less in the packet, they are very thin and the smell isn't right. I think it's time for me to try a different brand. I'm most disappointed.

19 October 2025
Unprompted review
Rated 1 out of 5 stars

New Huggies wipes are crap!!!

Why have they changed Huggies pure wipes!!! They were perfect, been using them for over 20 years. Loved how thick and useable they were, could pull just one wipe out at a time, especially useful mid nappy change and using one hand. Now these new wipes are awful, thin, clump together and can’t get them out the packet. And they stink!!!!
Will never be buying them again. So disappointed

18 October 2025
Unprompted review
Rated 1 out of 5 stars

Awful wipes now, will no longer use…

Presume it’s for cost cutting reasons but the new wipes are awful! I’ve used Huggies pure for years as they had no odour and were a robust wipe. Now they are flimsy like pampers, come out of the packet in clumps of 5 sheets, have less in the packet and smell awful. Really disappointed - as a mum of autistic children, changing the product so fundamentally really impacts us. Now I have to try and find a suitable alternative as I can’t use these anymore!

16 October 2025
Unprompted review
Rated 1 out of 5 stars

Huggies stop ripping off customers

Huggies stop ripping off customers, your pack size has shrunk again, not only that ypur wipes are now smaller drier and utterly useless, will be changing to a different wipe. Can't even get them out and they are tiny and shite. Let's hope you lose custom as your ripping us off. Shrinkflation and skimpflation at its finest.went from 84 wipes to 72 wipes to 64 wipes now 48wipes. Not only do you get less for more money, they have skimped on the product, its smaller,thinner and useless. Have used them for over 25yrs, you have lost a loyal customer! Always recommended them, not any more

13 October 2025
Unprompted review

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