Step One Reviews 53,583

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are particularly pleased with the product quality, comfort, and fit. Many reviewers highlight the softness of the fabric and how well the underwear stays in place without riding up, making them ideal for all-day wear and various activities. Consumers also appreciate the support provided by the underwear. People consistently mention the excellent delivery service and the ease of ordering. The breathability and temperature control of the bamboo fabric are also frequently praised, with many noting a cooling effect. Consumers are so satisfied that they plan to repurchase and recommend the product to others, with some stating they will never switch to another brand.

Based on these reviews

Rated 2 out of 5 stars

Size chart completely wrong , first time ordering 3 weeks since I ordered …… still nothing that fits me do I can’t comment on quality , fit or anything else . Hope to receive them eventually but don’... See more

Company replied

Rated 5 out of 5 stars

So far so good They walk their talk so I'm pressed with it , Very prompt customer service which made me write this review size wasn't spot on so they sent me another one no questions asked... See more

Rated 5 out of 5 stars

Absolutely delighted with my Boxer briefs. Size large. Would never normally buy expensive briefs, but seen these and thought why not treat myself. Best thing I've done. Delivery came within three days... See more

Rated 5 out of 5 stars

I originally bought the wrong size but the customer service team were great. They sorted replacements quickly under the first pair free guarantee. The undies themselves are excellent. They are good qu... See more

Rated 5 out of 5 stars

walking the West Highland Way this year. I wanted to share a quick note about my experience with the pants I wore during the trek. I found them to be incredibly comfortable throughout the journey. The... See more

Rated 5 out of 5 stars

Ordered and received in good time some very comfortable pants(recommended by my Son-In-Law) and then 2 pairs of impressive short pyjama sets. Won’t be buying underwear from anyone else ever again that... See more

Rated 5 out of 5 stars

On the recommendation of my sister I purchased a number of smooth line full briefs and I have to say they are truly the most comfortable knickers I have found in years. Not only are they comforta... See more

Rated 5 out of 5 stars

Great product, comfort and fit is beaut. Great price, delivery was very prompt. Very happy customer here. Work in mining and therefore spend long hours in seat operating machinery. Step One underwear... See more

Rated 5 out of 5 stars

I’ve been wearing Step-One pants for about 5 years now. I currently have a lot of pairs only throwing 3 pair quite decently because or the mesh stitching at the back coming away from the elastic waist... See more

Rated 5 out of 5 stars

I’ve finally found a pair of boxer briefs that live up to the hype. The first thing you notice is the fabric, the bamboo blend is incredibly soft and lightweight, giving that 'barely there'... See more

Rated 5 out of 5 stars

Great undies and great customer service. I ordered women’s full briefs in the size recommended by the size guide but they were too big. I got in touch with customer services and they were excellent; c... See more

Rated 1 out of 5 stars

Purchased 4 pairs, rear mesh panel in boxers broke down and deteriorated through normal use. Applied for warranty, offer one pair as was told i purchased the wrong size. I have purchased before and ne... See more

Company replied

Rated 5 out of 5 stars

Superb fit,extremely comfortable(most comfortable boxers I've ever worn) I got the glacier set Never had the crown jewels held so comfortably,snuggly,and kept cool throughout the day and night... See more

Rated 5 out of 5 stars

My other half was experiencing chaffing, after googling men’s longer length boxer shorts I came across the step one website . Ordering was easy delivery was quick. My other half loves them he says the... See more

Rated 4 out of 5 stars

Good customer service on issues, but having difficulties getting free offers for recommending new customers. Always having to chase... As for product, the 3D pouch could be a bit bigger. Seems to wa... See more

Company replied

Rated 5 out of 5 stars

Found Step One a few years ago through their catchy original adverts. Keep trying alternatives but none have come anywhere close! Always choose Step One now. Always on the go in work and personal life... See more

Rated 2 out of 5 stars

Found this company on line and thought I would give them a go.. I took advice from their website on sizing only to find there was no need as items delivered were too big. The return process, what a jo... See more

Company replied

Rated 5 out of 5 stars

Great customer service and expedite delivery for the Black Friday offers. Had to return my multi pack for a larger size cause it's European standard not American sizes. They sent it quickly and were o... See more

Rated 5 out of 5 stars

First purchased these years ago for my two son's when the company was very new. The price is alot in my opinion for underwear BUT the quality and sustainability made me overlook this. Both son's have... See more

Rated 5 out of 5 stars

I love the wording on some of the knickers eg magic unexpected but a lovely touch.soft to touch but I think I might have needed a smaller size . Unfortunately loss weight due to bereavement. So shall... See more

Rated 5 out of 5 stars

Absolutely brilliant service. I did the order wrong during special offer missed out on a free pair of boxer. Customer services cancelled the order refunded me so I could re order again. To get the f... See more

Rated 5 out of 5 stars

I'm a cuddly fella! and these bad boys give you so much comfort. Horrible chaffing!... eased beyond belief. These beauty's make you feel.like your going commando. no budget smugglers just fa... See more

Rated 5 out of 5 stars

Honestly couldn’t resist buying 8 and getting 10 free. Yes price seems expensive but you’re definitely buying quality! I have bought big sets after 3 years each time and this is my third order. I woul... See more

Rated 5 out of 5 stars

Once you wear Step One you'll never go back to cotton. Infact the difference is like having to wear sandpaper, that's how different the feel is. They also fit perfectly regardless of size or shape.

Rated 5 out of 5 stars

I bought 2 pairs on a BOGOF offer. The quality is very good. I usually wear a jockstrap for support as im a gifted man. However the built in pouch offers comfortable support. The fabric is heaven. I... See more

Rated 5 out of 5 stars

Quality material and exemplary product. Once purchased on their own website, I found communications good. Regular e mails on where my products is in the delivery process I also found helpful. The... See more

Rated 2 out of 5 stars

Relentless mail shots via email and text has destroyed my will to stay connected to this business. Tried unsubscribing several times, ended up emailing them threatening under GDPR and finally seems to... See more

Company replied

Rated 5 out of 5 stars

Partner absolutely 💯 loved these. Most comfortable pair of boxers he's had & the length ensures there is no chance of chafing. Brilliant quality and will definitely be purchasing more. Not only th... See more

Rated 5 out of 5 stars

Excellent pants and even better customer service. My son loves these pants and that he can get longer, he is a rugby player with large thighs and they don’t ride up like standard boxer trunks. I order... See more

Rated 5 out of 5 stars

Having tried similar bras before, I was dubious that the Step One bras would be any better. How wrong I was! Great fit, great feel; I will definitely be buying more in the future. The first pair mo... See more

Rated 5 out of 5 stars

Whole family now switched to Step One, we dont usually do this kind of thing but they are genuinely excellent underwear. only 1 minor thing is my sons underwear has twice arrived with packaging that h... See more

Rated 5 out of 5 stars

Ordering is so easy, delivery is prompt and the underwear is so comfy. I also love the little waistband messages but with my next order could you please send some with something other than "Hello Agai... See more

Rated 5 out of 5 stars

Excellent product that I cannot fault!!! Best boxer style briefs I have worn. I never liked boxers because most makes rode up on the thigh area making them very uncomfortable and requiring frequent "... See more

Rated 5 out of 5 stars

ordered my second pair of underwear from Step One and won't go anywhere else. The pouch is a game changer, and the material is so nice, soft, breathable and stretchy. I'm on my feet a lot at work, and... See more

Rated 2 out of 5 stars

Ordered four pairs of Scorpions 7060L but received three 7060L and one 7017L, which I didn’t order and which doesn’t fit as well. Customer service requested photos, which I sent, but nothing has been... See more

Company replied

Rated 5 out of 5 stars

After my original 10 pairs were bought, I knew I'd be buying more at some point down the line. Bought another 40 pairs during their black Friday offer, and I'm fully converted to Step One underw... See more

Rated 5 out of 5 stars

First underwear company I feel proud to say I shop with. Firstly the info you give about the materials your clothes are made with, just immediately attracted me. I've been buying Kmart underwear for... See more

Rated 5 out of 5 stars

Love my Boxer briefs ❤️ The fit, feel & quality is fantastic. The best fitting & most comfortable boxers I’ve bought by a mile. I’ve tried most of the designer & big high street brands & they don’t ev... See more

Rated 5 out of 5 stars

I really enjoy these boxers. Lightweight, breathe well, the flap design is perfect also. Not accidentally slipping out during the work day like other boxer brands designs cause. I stick with Step One... See more

Rated 5 out of 5 stars

If it was socially acceptable to not wear pants over my Step Ones, I would. Just to promote them! Hands down Step Ones are THE MOST COMFORTABLE UNDERWEAR FOR MEN. Your junk isn’t squashed into you... See more


Company details

  1. #4 of 8 best companies in Underwear Store

Written by the company

Step One underwear is the first thing you put on in the morning. Step One is the best Men's underwear designed by Greg Taylor and worn by the world.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

54K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

My recent order was canceled due to no…

My recent order was canceled due to no stock. Then why have the store showing available.

31 January 2026
Step One logo

Reply from Step One

Hi Luis,

Thanks for reaching out, and we’re sorry to hear about this — it’s definitely not the experience we want you to have.

Stock availability, especially for limited edition pairs, can change very quickly as they tend to sell out fast. We initially reached out to let you know that the items in your order were no longer available and that the order had been cancelled and refunded, so you wouldn’t have to wait longer.

We understand how frustrating this can be, and we sincerely apologize for any inconvenience caused. If you’re still keen, we do have other items available in your preferred style and size.

Your feedback is truly appreciated. If there’s anything else we can assist you with, please don’t hesitate to reach out at [email protected] — we’re here to help.

Warm regards,
Step One CX

Rated 5 out of 5 stars

Soft and comfortable

I use these for my husband and Son. They are very comfortable and prevent any thigh rash in the summer. Great quality and great for my neurodivergent child’s needs as they are soft.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

Feels great

Feels great, although I ordered the wrong size and opened all of them like a dumb dumb.(Make sure to open only one try it on before opening the rest of them)They were still very helpful and send me one in the size up so I would know for sure that it was the right size🙏

31 January 2026
Rated 5 out of 5 stars

Cool and comfortable

This was my first ever pair of Step One underwear and to be honest I think this is all I will ever buy from now on. I purchased the trunk style and straight away they felt incredibly comfortable and well-fitting. During the day, I wasn’t having to try and grab them through my trousers and pull them down out of my groin or backside and I liked how they provided a breathable cooling sensation. Highly recommend!

21 January 2026
Rated 5 out of 5 stars

Excellent product

Excellent product, easily the best boxers I've had, super comfortable and bonus they don't ride up, excellent customer service, sorted out a problem and sorted all within a day couldn't ask for more

21 January 2026
Rated 5 out of 5 stars

I love Step One underwear

I love Step One underwear. They are comfy and fit perfectly. And they keep things cool downstairs. And they have free delivery even if you buy only one pair. They are my favourite underwear.

29 January 2026
Rated 2 out of 5 stars

Not comfortable. Wouldn't buy again

no problem with customer service, but didn't like the product. I orderted boxer briefs. The legs were tight, yet they rode up. The material also feels horrible. I won't be buying again.

30 January 2026
Step One logo

Reply from Step One

Hi there,

Thanks for sharing your feedback. We’re glad to hear that your experience with our customer service was positive, but we’re sorry to hear the boxer briefs didn’t meet your expectations.

If you’re interested, please contact us at [email protected] — our customer service team can review whether you’re eligible for the First Pair Guarantee, which offers either a replacement or a refund for the one pair you tried on.

We truly appreciate you taking the time to share your experience.

Warm regards,
Cai
Step One CX

Rated 1 out of 5 stars

Great boxers but massively overpriced

I ordered a pair of the boxer briefs as they're targeted at people with thicker thighs, and the boxers were great. Very comfy and supportive, but significantly too expensive unfortunately. I got excited to see they sell a 7 pack of mystery trunks for a much more reasonable price of £35 (= £4 per pair), compared to their next cheapest option of 10 boxers for £100. I almost immediately ordered the mystery pack before realising that offer is only valid for trunks, and not boxer briefs. The only deal for boxer briefs is 4 mystery pairs for a ridiculous £52 (£13 pp). This is despite the fact that both the trunks and boxer briefs are priced exactly the same normally, at £15 for 1 pair, or with their respective savings when buying in bulk, so I'm very confused as to why only the trunks are offered at such a great price when buying as a mystery pack.

21 January 2026
Step One logo

Reply from Step One

Hi there,

Thanks so much for taking the time to share your detailed feedback. We’re really glad to hear the Boxer Briefs worked well for you and delivered on both comfort and support.

We completely understand your frustration around the pricing and the difference between the Mystery Pack offers. While our Trunks and Boxer Briefs have the same standard retail price, certain promotions — including Mystery Packs — can vary by style depending on stock levels, demand, and availability at the time.

Your feedback is genuinely helpful, and we’ll be sure to pass it along to the team for review.

Thanks again for your honesty and for giving us a try — we truly value it.

Warm regards,
Cai
Step One CX

Rated 5 out of 5 stars

Good fitting and comfortable

The underwear is great, fits well and feels good. The orders I made were shipped quickly, really well packed and the wrapping was biodegradable, which is a bonus.
For some reason I wasn't able to get the initial trial offer that was advertised, but it didn't stop me buying again.
Buying from Step One now has made me aware of how ill-fitting and uncomfortable my previous style/brand of underwear was!

21 January 2026
Rated 4 out of 5 stars

The products (under shorts

The products (under shorts, trunks and boxer briefs) are top notch. Comfortable, protective (from chafing) and very long lasting. Even when one pair somehow got a hole in it, it remained contained for months without running or enlarging. I had asked for underwear for my birthday, but got other (designer) brands. They can't compare to StepOne, so I had to order more from StepOne even though I had plenty of the others. Thanks!

29 January 2026
Step One logo

Reply from Step One

Hi John,

Thanks so much for the brilliant feedback — that’s an absolute ripper to read! We’re stoked to hear your Step One are keeping things comfy, chafe-free, and going the distance (even the battle-scarred pair holding its ground for months — that’s commitment!).

It honestly means a lot that you’d come back to us, especially after trying other brands. There’s plenty of choice out there, so choosing Step One again says everything. We’ll take that as the highest compliment.

If you ever need help, feel free to reach out anytime at [email protected] — we’re always happy to help.

Thanks again for the support.


Best regards,
Joyce
Step One CX Team

Rated 1 out of 5 stars

Not as good as you think

Partner tried them and he cant stand them hes more uncomfortable than before

29 January 2026
Step One logo

Reply from Step One

Hi there,

Thanks for letting us know — we are sorry to hear your partner’s finding them uncomfortable. Even when the sizing and fit look correct on paper, comfort can still vary from person to person.

Everyone’s built a little differently and has their own preference when it comes to fabric feel, pouch shape, and overall support. That’s exactly why we offer our First Pair Guarantee — so there’s no stress if they’re just not the right match.

If you haven’t already reached out to our support team, please flick us an email at [email protected] and we’ll organize immediate assistance.

We really appreciate you giving Step One a go, and we’ll do everything we can to make this right.

Feel free to reach out with any questions at all — we’re here to help.


Best regards,
Joyce
Step One CX Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look