Pure Pet Food Reviews 13,732

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the positive impact of the product on their dogs' health, noting improvements in coat condition, energy levels, and digestion. Consumers appreciate the high-quality ingredients and the variety of flavors available, which cater to even the pickiest eaters. Many reviewers highlight the ease of use and storage of the food, as well as the convenience of the delivery service. People also rave about the exceptional customer service provided by the company. Reviewers appreciate the personalized advice, caring communication, and prompt resolution of any issues. Consumers value the ability to easily adjust delivery schedules and customize their orders to meet their dogs' specific needs. The staff's genuine interest in the well-being of pets is a recurring theme in the feedback.

Based on these reviews

Rated 5 out of 5 stars

Pure has really helped my 11 year old border collie Pippa. She has swollen joints in her front legs, Pure joint additive of glucosamine and condroitin + other beneficial additives have helped keep her... See more

Rated 5 out of 5 stars

Hello, Ruby was not eating her kibble’s and wet food. We we’re getting concerned as she seemed unhappy and didn’t want to interact with anyone, after two weeks of eating pure(she likes game and lamb)... See more

Rated 5 out of 5 stars

Finding a good dog food is never easy but especially difficult when your dog is both overwright and needs a special diet which she doesnt like. Pure has recipes full of things with names you know and... See more

Rated 5 out of 5 stars

Prompt delivery within a couple of days Really suits daisies tummy and she has a lot more energy again and always looks forward to her meals We split her daily allowance into three meals which se... See more

Rated 5 out of 5 stars

Pure pet food is easy to use, easy to store and my puppas Rosie and Reggie absolutely love it. As a company and site you can adjust your needs easily, push back a delivery if for some reason you h... See more

Rated 5 out of 5 stars

Woody my frug became quite fussy with his food when around 8months old leaving or not touching his dinner at all so after doing a bit of research I opted to try Pure and haven't looked back since. Woo... See more

Rated 5 out of 5 stars

My cockapoo has suffered with allergies affecting his skin, causing itching and discomfort along with biting of paws. He’s been prescribed medicated shampoos, creams and Pills and has also nee... See more

Rated 5 out of 5 stars

Range of sample flavours allowed us to choose Darwin’s favourite before investing in a larger bag.. transition guide was clear and Darwin couldn’t get enough of his first taste from day 1 leaving his... See more

Rated 5 out of 5 stars

Barleys been eating pure pet food for a while now. Lots of lovely flavours with a variety of ingredients. Always a clean bowls We’ve tried other subscription dog food but this one is by far the best.... See more

Rated 5 out of 5 stars

Pure Pet Food have excellent customer service, I couldn’t recommend them more! Very responsive, accommodating if anything needs changing or if you want to amend dates etc, check in regularly, everyth... See more

Rated 5 out of 5 stars

The customer service this company delivers is simply outstanding - a direct link to talk ( via a chat message ) to a knowledgeable customer rep - they help you and give tips that work . our little dog... See more

Rated 5 out of 5 stars

We fell upon a stand in the Victoria quarter in Leeds we chatted and decided we would give it a try for our cocker spaniel it’s changed our dogs toilet routine which is great - no struggles - regular... See more

Rated 4 out of 5 stars

Luna absolutely loves her food, but absolutely doesn’t love the fact that she is still waiting for her free toy she won on spin the wheel, over 2 months ago! Although I was informed it would be put... See more

Rated 5 out of 5 stars

My Lola has had numerous health problems over this last 2 years and just in herself was a sad looking dog ! Tried all sorts of different brands including freshly boiled chicken and fresh Salmon . Sinc... See more

Rated 5 out of 5 stars

I am so impressed with Pure pet food and my Cockapoo now enjoys her food. I have always fed natural and raw but due to allergies, I stopped raw & couldn’t find the right natural food that she really e... See more

Rated 5 out of 5 stars

I appreciate the ongoing advice and caring communication, especially during these early days of transition. Once I got the consistency right, Ziggy has licked his plate clean and looks to be enjoying... See more

Rated 5 out of 5 stars

My old labrador ( nearly 14) was prone to tummy troubles and has become a fussy eater. Since putting her on to Pure she has regained her appetite , is tummy trouble free & has a shiny coat. The custom... See more

Rated 5 out of 5 stars

We switched to Pure Pet Food as a last resort, our dogs were so fussy and were losing weight due to not wanting to eat the kibble they were on before. Switching to Pure has been the best decision we’v... See more

Rated 5 out of 5 stars

Max has had Pure food for a few years now! The deliveries are very easy to reschedule if needed sooner or later, along with adding extras when needed. The food toppers are game changing and ther... See more

Rated 1 out of 5 stars

This company are insulting and rude. Their adverts judge and attack dog owners for not using this gross product. The information is conflicting. Don't use supplements your food is rubbish but we sell... See more

Company replied

Rated 4 out of 5 stars

It's great that the food is delivered and you can push back the delivery dates and swap the recipes if your dog is not keen. Bruce has had the Turkey,Salmon and now on Herring he loves all of them,... See more

Rated 3 out of 5 stars

i like your product - however, being a processed dehydrated solution it tends to make the dogs poos very loose and in wet weather - really difficult to clear. Also, they dont seem to enjoy what to the... See more

Company replied

Rated 5 out of 5 stars

We had a brilliant experience with Pure Pet Food from start to finish. Our boxer dog suffered from a number of health issues and we always struggled to get her interested in food, but from day one, sh... See more

Rated 5 out of 5 stars

I literally can't fault this brand! I had tried so many different brands for my working Lab but he has such a sensitive tummy. Within a week or so of transitioning to Pure, his coat feels super so... See more

Rated 5 out of 5 stars

Switched onto Pure to help shift some weight from my dog. Really impressed so far. Every delivery has arrived next day and she loves the food so much she goes back and forth to her bowl after finishin... See more

Rated 5 out of 5 stars

Was recommended to try pure pet food and loved the way the recipe and portions are tailored to my dog. The team contact you regularly to ask how the food was being devoured and to ask if there were be... See more

Rated 5 out of 5 stars

We have been feeding our three dogs Pure Pet Food for almost eighteen months. Firstly our young Lurcher who suffered with diarrhea and a delicate tummy now healthy, happy and easy to pick up his poo.... See more

Company replied

Rated 5 out of 5 stars

Toby is a very fussy eater and has spent a lot of time in his older life underweight. He now never refuses to eat and in fact asks for his dinner before its dinner time. Its nice to see him enjoying h... See more

Rated 5 out of 5 stars

My dog is a very fussy eater but Pure have helped throughout her transition to her new food. She wasn’t sure at first but is definitely eating more and more each day! Pure have offered tips and advic... See more

Rated 5 out of 5 stars

Since my dog Frank has started on Pure pet food, he has transformed. His coat is silky, his eyes are bright and he genuinely cannot wait for his food. He suffered with a gut and intestine issue w... See more

Rated 5 out of 5 stars

We used to have butternut box but it took up so much freezer space for 2 dogs and our yorkie ended up being a bit fussy with it. But pure pet has been a game changer, our fur babies love it. It's so e... See more

Rated 5 out of 5 stars

Pure food has had an amazing effect on Tilly she has a shiny coat eats her meals well and has a new energy boost, she is in her 12th year and is behaving like a 2 year old. We save on treats as she is... See more

Rated 3 out of 5 stars

We love the food but the courier service really lets the brand down. This is the third time we have had a notification saying delivery has been attempted when it has not been attempted. We don’t have... See more

Company replied

Rated 5 out of 5 stars

I cannot recommend PURE enough, I was sceptical at first but tried it out for our VERY fussy labrador, she was on a specialist diet but would not eat that or anything we tried to tempt her with. She l... See more

Rated 5 out of 5 stars

Great product, made a real difference to my dogs eating habits but most of all the food helps with his tummy. The customer service is second to none, always helpful, giving great advice when needed... See more

Rated 5 out of 5 stars

Norman , our Alaskan Shepherd absolutely loves his meals . We tried different high end products as he was always getting an upset stomach but has been fine since we introduced him to Pure Pet Food .... See more

Rated 5 out of 5 stars

Fantastic dog food, Moss loves it. Easy to store, clean, convenient and packed with all the vitamins and nutrients he needs to give him a long, healthy life. Negotiating the website to customise his d... See more

Rated 5 out of 5 stars

Albert is now loving meal times, he is so excited, lovely to see. App easy to use and benefits from changing meals in future deliveries, changing date earlier or later. Lots of interesting extra o... See more

Rated 5 out of 5 stars

Great website and variety of offerings - all of which Pablo loves. Nice personalisation on the deliveries too! Pablos has been enjoying his Pure meals and treats for quite a few months now and always... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Our pioneering approach makes it easy to provide your pet with a natural, healthy, nutritious meal. All our food is made in own human quality kitchen in Yorkshire, using only the very best fresh and raw ingredients, which are gently air-dried to lock in their goodness. Owners simply add water to create a healthy, natural meal for your dog. Proactively invest in your pet's health today with a vet-approved, nutritious diet that's trusted by thousands.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

14K reviews

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Replied to 88% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Ada loves this food

Ada loves this food. It has made such a difference to her. No more excessive licking or sloppy poos.
She's back to she used to be, wanting to play and full of life. Also Pure are a lovely company to deal with. I love how the delivery comes addressed to Ada. Thank you Pure.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Rebecca is absolutely amazing

Rebecca is absolutely amazing, the delivery was delivered to the wrong address I passed this on and had a response straight away. Since then Rebecca has solved a few queries and has suggested options that we can take. I have not had service or commitment from any company employee like this in years. I am blown away by her and believe that Rebecca is a massive asset to your company and I will let all my friends know. I can’t thank Rebecca enough for all she has done for us and Star our dog is so important to us and your company through Rebecca have shown you care as well. Thank you so much. Tom, Jan and Star Cassidy

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

The food is great

The food itself is great, no stomach problems and he loves it. Deliveries could be better and as an owner of a large dog I am worried I may not be able to afford to keep feeding him with pure.

February 11, 2026
Unprompted review
Rated 2 out of 5 stars

Left without enough food …

To begin with I found pure to be very good but the last 3 deliveries have consistently left me short of food for my dog and upon emailing to ask why, i have been informed that i can bring my order forward when i pay for what should be adequate food between deliveries. Im now no longer happy with pure and am looking into changing to another brand.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Great food from a great company

Helpful and efficient company and our dog loves the food which seems to agree so much better with her sensitive tummy. This week there was great excitement as a free gift was in the package. I cannot fault the company or the product - an unusually good customer service is so refreshing and welcome.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent company

Pure pets are a brilliant company to deal with, they listen to any concerns you may have about your pet's nutrition and offer positive feedback for your peace of mind and your pet's wellbeing, I highly recommend them.
Thank you.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Yes Hudson is loving his food and this…


Yes Hudson is loving his food and this is the first time I have seen him lick his bowl clean.He was a wee bit hesitant at first when I introduced him to the food but not anymore 😂😂
Wish I had changed him to this sooner

February 4, 2026
Unprompted review
Rated 1 out of 5 stars

Goppy mud

I know these food was dehydrated, but I did expect it to hydrate into something.Looking like a food instead of that , it's just like thick Gloopy mud.
2 dogs are dawsons and eat anything.They wouldn't touch this one will grudgingly eat it if I hide it in sardines or something really tasty , the other one just won't even look at it.
There is no sign of any proper food in this whatsoever , except maybe the odd pea. I absolutely would never recommend this food

February 10, 2026
Unprompted review
Rated 5 out of 5 stars

Top dog 🐕 food

Brilliant food,my dogs love it.As they all have sensitive tummies I started with the sensitive range.Then tried the other flavours and definitely got a thumbs up from my gang.
Customer service was also very efficient .

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

This company go above and beyond to…

This company go above and beyond to help customers really quick in replying to emails and sorting your problems out my dog loves this food so if your thinking of changing your dogs food this is the best one to choose thanks pure pet food for all your support to me

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Firstly a fantastic product

Firstly a fantastic product, Pure dog food is the only dog food my Lab will chase the bowl around to lick clean (YES a LABRADOR that is fussy!)

He now gets really excited at mealtimes, not something that happened every time with kibble food.

Secondly - Service has been great, don't often write emails to companies but did so with Pure as so pleased to see the little boy happy and eating well. (Apologised for the 'Duck' mix-up on my part!)

100% Recommend this if you want to feed your dog and see what is inside the food, seeing real identifiable veggies is great.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Pure Pet Food Delivery

Ordering was easy but Pure Pet Food and I were let down by Amazon. Pure’s staff member, Keira, efficiently dealt with this problem and changed delivery to Royal Mail. I look forward to receiving the food and hope that Tess enjoys it.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Very fussy pooch converted to Pure in a week…

I kept seeing the ads for Pure and thought I'd give it a try because my dog is just so fussy and was hardly eating. We tried all kinds of wet and dry or both but nothing ever suited. One month in and the difference is night and day, she now loves her meals, Duck and Game, eats the lot every time and the food is on scheduled, free, deliveries ( may need tweeking). It's easy to make and adjust consistency. Customer service is great too. I initially ordered salmon but my dog wasn't too keen so I emailed to change the order but delivery was in progress and hot salmon again. When I explained they sent another bag of the correct food FOC and said to pass the salmon on to a friend's dog that might enjoy it. Brilliant.

February 11, 2026
Unprompted review
Rated 4 out of 5 stars

Good food without the nasties!

Good food without any nasties! It's pretty easy to pull together and more importantly easily transported on holidays and saves me the trouble of stacking kgs of fresh food in the freezer.
A bit cheaper compared to fresh food but still a lot more heavier on the pocket when compared to off-the shelf kibbles. Ordering a bigger portion helps ease the costs a bit.
In short, lives up to the promise as shared on The Den. Up & Away team PURE!

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Since Milo has been on pure

Since Milo has been on pure, he has thrived and for a older dog, I believe his change of diet to pure is the best thing we have done, towards his ongoing health.

February 10, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you.

The box of food was delivered in a timely manner and everything was correct. Pablo was very impressed!

February 3, 2026
Unprompted review
Rated 5 out of 5 stars

Kurī loves pure!

Kuri loves pure, like honestly he's a lab so likes all food, but with lure it just hits different. His belly is better too, better poos and his coat is so shiny!
We had to give him some other food one time in an "emergency" situation (we were away from home and didn't have his food) and he didn't get on well with it, let alone the price! £15 for 1 meal! Pure is around £140(prices may vary depending on size if your dog)for over a month worth! Been using pure for over a year now, and any issues I've ever had, the team there have sorted it out very quickly and without hassle. Won't feed Kurī anything else

February 10, 2026
Unprompted review

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