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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. People appreciate the helpfulness and attentiveness of the staff, with special mentions to employees who assisted them in resolving issues and answering questions. Consumers find the tool kit carefully prepared, with clear instructions and excellent packaging. Many costumers highlight that the company is doing amazing work. However, some reviewers express concerns about the app, mentioning that it hasn't improved much over time. Some consumers find the new app disappointing, more focused on commercial aspects rather than research. People report difficulties in getting the app to work correctly. Others mention issues with customer service, particularly with delayed responses and difficulties in resolving subscription issues.

Based on these reviews

Rated 4 out of 5 stars

If you are comfortable with IT and a chat Bot (called Finn) in the first instance and the Zoe team response in the second instance (as required) you’d also give Zoe a 4 star for support requests. In... See more

Company replied

Rated 4 out of 5 stars

For the most part I really like Zoe. Two years ago I did their testing and was quite surprised by the results, but when I started using the app and incorporating more fats and less sugar, I felt tre... See more

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Rated 4 out of 5 stars

After just one week of using Zoe, I’m already finding it more helpful than the few food tracking apps I’ve used in the past. It supports a conscious way of eating by making fibre, balance, and overall... See more

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Rated 4 out of 5 stars

I received results of my gut health test and was horrified at how poor they were, even though I had begun a plant-based diet 2 weeks before the test. I posted a question on the Zoe app, and initially... See more

Company replied

Rated 2 out of 5 stars

Really love the science behind it, podcast is great. New app features are patronising the bean icon is an annoying distraction. The fasting time was useful in the previous app. It's also not possible... See more

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Rated 5 out of 5 stars

All replies were fast and helpful. There was always a follow-up too which can be incredibly helpful. Dani was first rate. Everything was explained in a very constructive way. I was able to navigate... See more

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Rated 5 out of 5 stars

Every aspect of the Zoe Tool Kit has been very carefully prepared and thought out. Excellent packaging and clear precise instructions both in explanatory leaflets and also in the Zoe app. When thing... See more

Rated 5 out of 5 stars

I signed up for the full testing kit in August. The results confirmed what I had already suspected - that my body doesn’t deal well with sugar. The Zoe App has given me a wealth of helpful advice bac... See more

Rated 3 out of 5 stars

[Update 12 Feb] Still no response 8 weeks after my request for help. Zoe team asked for more information here which I provided but not heard anything more. ZoeTeam. You have my email address. I can... See more

Company replied

Rated 5 out of 5 stars

I've been on Zoe for nearly 8 weeks, I've lost 10lb and got most of my pre menopause energy back. After paying for the tests, it's cheaper than WW or Slimming World, although bearing in mind it's not... See more

Rated 5 out of 5 stars

Love this app. The updates are making it more useful with some good features eg asking ziggie for recipe ideas and then being able to add them to your own recipe list. Also love the ask ziggie feature... See more

Company replied

Rated 5 out of 5 stars

Zoe tested my gut biome and recommended the foods as a result of those tests. I still eat those recommended foods daily which include a large variety of vegetables plus fish, chicken and occasionally... See more

Company replied

Rated 5 out of 5 stars

Using the Zoe app is really amazing, I log each meal and the app tells me exactly the nutritional values of my meal. It also tells me how I can improve it to make better choices to strengthen my gut... See more

Company replied

Rated 5 out of 5 stars

ZOE is THE BEST for anyone looking to improve overall health. Not only can you do the at-home testing to receive personalized food scores, but it is non-restrictive, teaching the general public how to... See more

Company replied

Rated 5 out of 5 stars

After learning and understanding that genetically I was less able to process sugar my sharp dips in blood glucose made complete sense. Since I started with Zoe, I have started to include a lot more ve... See more

Rated 5 out of 5 stars

I joined ZOE after a type 2 diabetes diagnosis, wanting to manage it without medication. The programme helped me understand my body and eat smarter - I’m now no longer diabetic! When I moved to Europ... See more

Company replied

Rated 5 out of 5 stars

To fin, Emily, Sam, James, any other staff who’ve reached out: I appreciate that my brain does not process things in a straightforward manner. A little communication, restating, helps calm the stress/... See more

Rated 1 out of 5 stars

Potentially really helpful app and advice, sadly poor customer service, still no response after replying to their request for more info weeks ago. They have sadly maybe become too big and profiteering... See more

Company replied

Rated 5 out of 5 stars

ZOE is a fabulous way to keep on track with regard to eating well, to balancing your meals and eating foods that work for you: I’ve been a member since 2020 and I love it. They keep adding extra featu... See more

Company replied

Rated 2 out of 5 stars

So far, and it’s early days, I would say that the app is poor value for money. It lacks some basic features that would make it easy to log routine food and drink choices with the result that accurate... See more

Company replied

Rated 1 out of 5 stars

I have been trying to contact the Zoe customer service team for a week, with no luck. I'm trying to reset my password so that I can cancel my subscription for the seed mix. I'm not receiving a reset... See more

Company replied

Rated 1 out of 5 stars

I'm a big supporter of ZOE also a small shareholder. However, I have just tried to get my gut microbiome results back - cost about £200. Also an update of my first test done in 2024. I am having majo... See more

Company replied

Rated 2 out of 5 stars

Very restrictive, Very expensive. And I feel, very profit orientated. Professor Tim is a professor of epidemiology (how disease affects populations) and not nutritional health. And I feel he is... See more

Company replied

Rated 1 out of 5 stars

I've paid over 300GBP to learn nothing new. It's simply a very very pricey food journal. Seems like the glucose test I paid for was now scrapped as not helpful at all. And the gut test is, as per... See more

Company replied

Rated 1 out of 5 stars

The new app is a real disappointment. Actionable data has been replaced with a gamified, dumbed-down quest to earn ‘beans’ and spend ‘avocados’. Even more frustratingly, the app no longer enables you... See more

Company replied

Rated 3 out of 5 stars

I had a few issues in the app whereby the AI function wasn’t finding goods all of a sudden and various buttons and boxes had disappeared. As a result, the message conversation with support also disapp... See more

Company replied

Rated 1 out of 5 stars

I had seen some negative reviews from social media, especially when it comes to cancelling to avoid the auto renew. However, I didn’t think they could all be true, could they? Like previous reviews... See more

Company replied

Rated 2 out of 5 stars

What a shame I loved the old app and feel there is nothing out there now to keep me on track with my food intake. The new app feels far too detached and ai controlled and not personified anymore plus... See more

Company replied

Rated 1 out of 5 stars

Very disappointing service. Chat bots galore. Very few humans. Unfortunately a family bereavement was a terrible start to our 12 months. No option given to put the account on pause. Asked to speak to... See more

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Rated 1 out of 5 stars

Really unimpressed with Zoe, their app has always been a bit flaky, but just about manageable. But as things are tight we decided to cancel my husbands membership as he wasnt using it and keep mine. H... See more

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Rated 3 out of 5 stars

So much promise, too little function. I joined the ZOE program having watched the benefits my wife found with it. However she has the previous App and that is so much more functional than the new o... See more

Company replied

Rated 3 out of 5 stars

Most of the information from the AI assistant was good but it seemed so keen to please that it wouldn’t definitively say “no - your recipes won’t be available straight away”. So we went round the bloc... See more

Company replied

Rated 4 out of 5 stars

Zoe is a global leader and well worth investing in if feasible. The tests are superb and the guidance very credible. However there are a few inconsistencies that would need clearing for 5 stars.... See more

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Rated 1 out of 5 stars

We use zoe for the recipes and they have taken off their recipes since the upgrade of their app. Since it is 2 of us £20 a month for nothing is egregious. We don’t find the food diary useful for monit... See more

Company replied

Rated 4 out of 5 stars

This has been an extremely interesting insight into my health and nutritional choices. I did pay an awful lot (£479 + 12mths £9.99 subscription), this does include a gut microbiome retest. Whilst I... See more

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Rated 3 out of 5 stars

I was an early member and thought it was great, made a big positive difference to my diet and health. I rejoined to get another gut check, but the App is disappointing! It’s been gamified with irritat... See more

Company replied

Rated 5 out of 5 stars

Would highly recommend this to everyone. Amazing analysis of good and bad bacteria and how our blood sugars react to food. Had such an amazing journey with Zoe from Covid research to this. Recently di... See more

Rated 1 out of 5 stars

Awful customer service, no phone number, don't answer messages on app, been trying to cancel my membership but they are just ignoring me. No typical chat with an agent, messages aren't looked at for... See more

Company replied

Rated 5 out of 5 stars

There was a bit recently where we just had to trust the science, like believing in fairies or manifesting a boyfriend from the universe. ZOE puts proper real science to nutrition and explains simply w... See more

Rated 5 out of 5 stars

Hugely impressed with Zoe, and the new App. It is really helping me make healthier eating choices and gives me excellent nutrition feedback that is unique to my body. I am already noticing changes i... See more

Company replied

Rated 5 out of 5 stars

So far, so good. Just starting Zoe. Test kit arrived within stated time period. Doing the tests today was fine and straightforward. Setting up yesterday I had some issues with linking the Libre app r... See more

Rated 5 out of 5 stars

Best thing I ever did - totally changed my thinking around food. I loved the prompts in the first edition as it kept me focussed. As you complete this, the interactive activities reduce which means yo... See more

Company replied


Company details

  1. Fitness and Nutrition Service
  2. Nutritionist
  3. Weight Loss Service
  4. Wellness Program

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.0

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

Sometimes it is clunky to enter items…

Sometimes it is clunky to enter items in my daily diary. I wish I can voice dictate the items and enter them all together in one go.

January 23, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Manal,

Thank you very much for taking the time to share this feedback. This has been documented for our team to review. If you haven't already, please check out the "describe a meal" feature.

Many thanks,

ZOE

Rated 3 out of 5 stars

Ai Bot was mostly right - just not assertive enough

Most of the information from the AI assistant was good but it seemed so keen to please that it wouldn’t definitively say “no - your recipes won’t be available straight away”. So we went round the block three times before I got the “no” out of what was a yes/no question

January 23, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Simon,

Thanks a bunch for this review and for being a ZOE member. While we do not have a dedicated recipe feature in the app just yet, you can Ask Ziggie for personalised recipes. Ziggie can create recipes based on your dietary preferences, needs, goals, or any other specifications!

You can also view your previously saved recipes if you were a member of the old ZOE app. These can be found under the 'You' tab within the Recipe section.

In order to log one of these saved recipes, click on the yellow plus icon and tap on 'recipes' to access your list. Then select the recipe you would like to log.

Best,

The ZOE Team

Rated 5 out of 5 stars

Great Organisation

Great app. Superb support, always quick to respond to questions

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for sharing this feedback. We’re really pleased you’re enjoying the app and that support has been quick and helpful whenever you have questions.

Kind Regards, ZOE Support Team

Rated 1 out of 5 stars

I could not get in touch with a human…

I could not get in touch with a human and was stuck communicating with AI which kept on providing the same answer over and over. I cancelled my membership prior to the renewal and was still charged a renewal fee. I was not able to have my concerns resolved.

January 16, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Karolina,

I hope all is well. Thanks for reaching out. We are sorry for the difficulty you've expereinced with contacting out customer support. Your information has been given to our support team and someone will reach out to you immediately.

We look forward to assisting you further.

Best,

The ZOE Team

Rated 4 out of 5 stars

ZOE new arrangements WORK!the…

I’m 77 and have just experienced the new way to make contact with the ZOE team via the AI character. I’m trying to get the new App loaded on phone & iPad. It has been a clear straightforward interaction for obtaining information with the option for being referred to an actual human if necessary. I think older less experienced folk can manage it - only other requirement being patience+persistence! WELL DONE ZOE.

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Dianne,

Thank you for taking the time to share your experience. It is wonderful to hear the impact ZOE has had on your health.

We look forward to supporting you on this journey.

Best,

The ZOE Team

Rated 4 out of 5 stars

Thank you. A wonderfully patient lady helped us…

A wonderfully patient lady helped us today. She was able to take me step by step through my technical difficulties. Thank you so much for

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Mike,

So glad our support team was able to assist you and get the technical issue resolved. Here at ZOE, starting with our members is a top priority.

We look forward to assisting you further on this journey.

Best,

The ZOE Team

Rated 5 out of 5 stars

Zoe is a great team

I had 2 responses. Both were speedy and informative.

January 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Jennifer,

Thanks for getting back to us, and we're so glad our team was able to assist you in a timely and efficient manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Mushroom gummies

I’m taking Ankhway Mushroom gummies. I wanted to know why Zoe didn’t score them. Prompt and helpful answer

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Dennis,

Thanks for this review. We are pleased to have assisted you and look forward to supporting you further on this journey.

Best,

The ZOE Team

Rated 5 out of 5 stars

Excellent service

Excellent service

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Louise,

Thank you for this lovely review. Starting with our members is our top priority.

If you need any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 3 out of 5 stars

I had a few issues in the app whereby…

I had a few issues in the app whereby the AI function wasn’t finding goods all of a sudden and various buttons and boxes had disappeared. As a result, the message conversation with support also disappeared. This made it really difficult to resolve. However, with Dani and Morgan’s help, this has now been resolved with an app update.

January 16, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Yvonne,

Thank you for taking the time to share your feedback. We apologize for the app glitches you experienced. So thankful our team was able to get this resolved promptly.

Many thanks,

The ZOE Team

Rated 5 out of 5 stars

Best thing I ever did

Best thing I ever did - totally changed my thinking around food. I loved the prompts in the first edition as it kept me focussed. As you complete this, the interactive activities reduce which means you don’t need to use the app as much so you lose the connection. But overall it’s been a great programme to be involved in. I’d love to carry on but there’s not enough interactive stuff - it’s mainly menus which is great but I tend to just look on line. I’d highly recommend going through it.

January 22, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Wendy,

Thank you for sharing this feedback. We’re really pleased to hear the programme has had such a positive impact on how you think about food, and that the prompts in the classic app helped you stay focused. We also appreciate you highlighting that and will make sure to share your suggestion for more ongoing interactive content with the team.

Kind Regards, ZOE Support Team

Rated 5 out of 5 stars

Better than I expected

Better than I expected. No trouble or delay being connected with a human. Morgan resolved the problem related to updating my personal data efficiently and quickly.

January 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Claire,

Thank you for sharing this feedback. We’re really pleased it was better than expected, that you were connected with a human without delay, and that Morgan resolved the issue with updating your personal data efficiently and quickly.

Kind Regards, ZOE Support Team

Rated 1 out of 5 stars

You'll be better off paying a similar amount for a gut test with proper medical provider

I've paid over 300GBP to learn nothing new. It's simply a very very pricey food journal.
Seems like the glucose test I paid for was now scrapped as not helpful at all.
And the gut test is, as per their own T&C, NOT medical data, therefore A. not accepted/not useful when in any doctor consultations and B. they are not required to verify accuracy of their results with any medical entity.
If your gut doesn't feel right, you'll be better off paying a similar amount for a gut test with proper medical provider (who has verified results and meets medical standards) and consulting a proper doctor for advice.

April 1, 2025
Unprompted review
ZOE logo

Reply from ZOE

Hi Agata,

Thank you for this feedback. As we strive to improve the user experience, your feedback is greatly appreciated. Here at ZOE, we aren’t able to diagnose, prevent, or treat medical conditions. The ZOE program and results still hold great value by providing personalized insights based upon your results. Please reach back out for additional guidance on understanding your results and putting them into action.

Best,

The ZOE Team

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service. Duplicate payment taken from My credit card. The only communication has been with their app chat. I have been unable to speak to a person and the issue has not been sorted.

January 21, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Angela,

Thanks for taking the time to provide this feedback. We have requested additional information here. Please respond. Our team will then looking into your billing history and contact you.

We look forward to assisting you further.

Best,

The ZOE Team

Rated 1 out of 5 stars

I cannot cancel my subscription because…

I cannot cancel my subscription because there is no trace of me online. I cannot get this message over to the AI bot and can’t get past it to speak to a real person. You are quick to take the money. How am I to stop future subscriptions? The supplement has not helped me to feel better.

Update. I can’t fault Zoe’s willingness to refund my unwanted subscription. It was an easy procedure to return the subscription and to receive the refund. I had made a typo error on my original purchase. Thank you for the good ending.

January 20, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Evelyn,

Thank you for this feedback and for bringing this to our attention. It sounds like you may have purchased ZOE Plus through your phone's app store. Please reach out to us via email [email protected] for further assistance.

Best,

The ZOE Team

Rated 3 out of 5 stars

I prefer the old app

I prefer the old app. I am wondering whether the new app is still being developed while in production. Nothing works that well. I have not had much success with the emphasis on taking a picture of my meal. It took a while for my saved recipes to come on board and they are now in imperial rather than metric measurements. I find ziggy would be great for kids but I’m a little too mature for him

January 20, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to provide this feedback.Some of your favourite features have changed or are missing, and that can be frustrating, especially when you’ve built daily habits around them.
Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next.

Please reach out to us for further guidance via email [email protected].

Many thanks,

The ZOE Team

Rated 3 out of 5 stars

The Zoe way of eating is revolutionary…

The Zoe way of eating is revolutionary and definitely makes a difference to how I feel, sadly the change of app has made it unworkable for me.

January 20, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Carol,

Thanks for being an avid Zoe member and providing feedback on your experience.

Some of your favourite features have changed or are missing, and that can be frustrating, especially when you’ve built daily habits around them.
Please know that we’re listening carefully. Your feedback, the good and the bad, is shaping what we build and improve on next.


We look forward to supporting you further on this journey!

Best,

The ZOE Team

Rated 5 out of 5 stars

Love it!

Love it Thankyou!

January 19, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Laura,

Thank you for sharing this feedback. We’re really pleased you’re enjoying it.

Kind Regards, ZOE Support Team

Rated 4 out of 5 stars

Receining results of gut health test and what it means

I received results of my gut health test and was horrified at how poor they were, even though I had begun a plant-based diet 2 weeks before the test. I posted a question on the Zoe app, and initially was not impressed with the response. But after persevering, I was able to unlock more information resources that were genuinely helpful. Still, a chat with a human would have taken less time, I think.

January 18, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Belinda,

Thank you for taking the time to share such honest and personal feedback. Please know we all start somewhere and that you've already taken the first step for improvement. Please reach out again if you need any further assistance.

Best,

The ZOE Team

Rated 5 out of 5 stars

Best decision ever

I only joined four days ago but I’m in awe of the app which breaks everything down on your plate into specific nutrients etc. it’s fascinating. I did have a problem but all was explained in minute detail. This makes meal times very interesting and totally informative and close to hand. I’m so glad I decided to do this as it’s a game changer for me.

January 19, 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Deborah,

Thank you for sharing this feedback. We’re really pleased to hear you’re enjoying the app so much, especially how it breaks meals down into nutrients and makes mealtimes more informative. It’s also great to hear the issue you had was explained clearly and in detail, and that your first few days have felt like a real game changer.

Kind Regards, ZOE Support Team

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