Boux Avenue Limited Reviews 9,997

TrustScore 3.5 out of 5

3.6

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the high quality of the products. In particular, people highlight the good quality of the materials, even after constant washing. A number of consumers also expressed satisfaction with nightwear and underwear. A few reviewers also praised the wide selection of options available. However, many consumers report issues with customer service, describing agents as unhelpful and rude. Some people report problems with orders, such as missing items or receiving the wrong product. In addition, some consumers mention issues with delivery services, while others highlight problems with the sizing of products.

Based on these reviews

Rated 3 out of 5 stars

No fault of store. Purchased nightdress online and collected from Guildford store. Did not wrap gift until two days before Christmas. Gift was nowhere to be found. Only two of us in house. Searched... See more

Company replied

Rated 3 out of 5 stars

I have been consistently impressed with products bought from the shop. Unfortunately the online experience is deeply frustrating. Any time I attempt to order something, the screen goes blank at the fi... See more

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Rated 5 out of 5 stars

Discovered after seeing an ad on instagram. I bought pyjamas and two bralettes. I was so pleased with my purchases. The pyjamas are beautiful with cuffed legs so they don’t ride up your legs in be... See more

Rated 5 out of 5 stars

Always buy my lingerie from boux avenue. They NEVER disappoint! Items are always great quality, they have good prices for DD+ bras, including sales all year round. The matching underwear is a must. L... See more

Rated 1 out of 5 stars

Awful company avoid at all costs… I’ve bought from boux lots of times in store and always been great online unfortunately terrible never again. Things we’re missing out of my parcel to be told by live... See more

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Rated 1 out of 5 stars

Wish I could rate them a zero but unfortunately will have to go with a 1 star. DO NOT SHOP HERE, unless you want to lose your money…. I ordered a few items and sent them back. They have refused to ref... See more

Company replied

Rated 5 out of 5 stars

I visited Boux Avenue in Westfield, White City yesterday and had the best experience. This is my first bra fitting since having a breast augmentation and I didnt know where to start with sizing, bra t... See more

Rated 1 out of 5 stars

Ordered underwear for wedding, some of my order was cancelled which I wasn’t notified about. Until I received the package which was 2 days before wedding . customer services didn’t care, just saying... See more

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Rated 5 out of 5 stars

Very happy with my purchase. It is not my favourite brand, I am size 12 and I hound their products not appropriate for me, mor designed fir you g skinny girls, so I was really surprised when my black... See more

Rated 5 out of 5 stars

Superb selection of larger cupped bras which are also very pretty to look at. Large cup bras tend to be padded or ugly these are not. Also Quality of items excellent even after a lot of constant wash... See more

Rated 5 out of 5 stars

Ordered several bralettes and matching briefs in the sale. Fabulous reductions and lovely garments. Have started to need to wear soft, well fitting, wireless bras and these totally fit the bill. Styli... See more

Rated 5 out of 5 stars

Have shopped twice with these recently. Went into the store in Cardiff, Matilda was absolutely incredible. She helped me get sized, find what suited me and helped me pick a range of items. She made... See more

Rated 1 out of 5 stars

After receiving my order and them sending me the complete wrong product and size. I spoke with customer service who just provided me a QR code to send it back and told me it would be investigated. The... See more

Company replied

Rated 5 out of 5 stars

Very comfortable, enough support for casual wear or loungewear size 12 pear-shaped bought M bralette L knickers both fit nicely, No rolling riding or cutting in Would buy again

Rated 5 out of 5 stars

I went into Boux Avenue White City today looking for a new bra, however often struggle finding one that fits well. Lily who was working at the time was so amazing assisting to help find the best fit a... See more

Rated 1 out of 5 stars

I am a member. I entered my address when purchasing but the package was returned by Royal Mail because there was no delivery address on the package. This was not my fault. It was sent back to the ware... See more

Company replied

Rated 5 out of 5 stars

Great choice of fashionable, good quality nightwear and underwear. Delivery was quick and I got a great deal as the item I bought was reduced by £20. It should have been £50, I paid £30. £30 isn’t ex... See more

Rated 5 out of 5 stars

First time I’ve shopped with Boux Avenue after receiving a gift as a present for Christmas . I opted for a beautiful matching set in the new trending colour maroon , such a pretty lace effect , I don’... See more

Rated 5 out of 5 stars

I went into the store in white rose in Leeds and asked for a bra fitting, I chose a bra and the lady (I can’t remember her name but she was lovely) fitted me into a bra and I was so shocked to find I... See more

Rated 1 out of 5 stars

I am still trying to resolve my issue with this company since January!! Again they respond to my poor review stating they want information from me and they have sent me a form …. No such form!!! I am... See more

Company replied

Rated 1 out of 5 stars

Paid for 2 day delivery. Package came over a week later. Getting the run around from the international team on a refund. What's really annoying is they keep sending back the same email effective... See more

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Rated 1 out of 5 stars

Un update, outlining why I completed the first review about the very poor customer service department. In response to your reply Jack, you're lying! You personally agreed to refund me and took my... See more

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Rated 1 out of 5 stars

They offer a 15% off your first purchase. I spent an hour selecting items with consideration then would honour this offer. When I got to checkout I realised I had to open an account. Went through the... See more

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Rated 1 out of 5 stars

Worst customer service ever, they are dismissive and rude. I worn a bikini once in August, going away again so trying my bikinis on again the wire has completely come out, awful quality for £38. I con... See more

Company replied

Rated 1 out of 5 stars

Really bad customer service. Bought a product which fell apart in a matter of months. Contacted customer services who aren't prepared to do anything as it is slightly out of the six month warranty per... See more

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Rated 1 out of 5 stars

Can someone tell me why this company is playing adverts of women in lingerie through the day on YouTube I'm horrified!. I've never ordered or looked for this company online. I dont want my children se... See more

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Rated 1 out of 5 stars

Ordered a pair of pjs to come for a special birthday. After a week I go to the store worried about my order as I hadn’t received any communications from either a currier nor the company. The staff at... See more

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Rated 1 out of 5 stars

Nice quality, but the sizing runs large and the overall fit looks bulky. The bra was too big for me and didn’t sit as expected on the body, not just at the bust but overall. Returning from Romania... See more

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Rated 2 out of 5 stars

Item missing from order and told it could not be sent out. Only processed a refund when pushed for it otherwise would have been told it’s just something that happens sometimes if the item was out of... See more

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Rated 1 out of 5 stars

Whilst the buying process was seemless with quick delivery, I wished Boux didn't ship in their bright pink branded packaging, now my wife knows she is getting a gift from Boux. Not ideal when this is... See more

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Rated 1 out of 5 stars

Promised a 15% discount by agent IN WRITING, I still have that written offer on file. Another agent withdrew that promised discount instead offering 'points' that would force me to purchase further it... See more

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Rated 1 out of 5 stars

Bought pjs in September for Xmas , worn since January not many times and have shrunk so now unusable, contacted them to be told they can’t exchange or offer any goodwill. Pjs are meant to last longer... See more

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Rated 1 out of 5 stars

Tried to return a swimsuit. Sizing way too small as mentioned by others. I eventually got a return label after many tries, they couldn’t find my order as I am an international customer based in Irelan... See more

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Rated 1 out of 5 stars

Waited ages long time for my delivery and when it finally came it was completely wrong and must have been someone else's order. I phoned to ask what to do about it and as lovely as the customer servic... See more

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Rated 1 out of 5 stars

The sizing is atrocious!! My 20 year old daughter has an eating disorder and we measured her chest at 27”. She ordered 2 bras size 32” chest - two different styles - and were both too tight! What me... See more

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Rated 1 out of 5 stars

No major issue with boux avenue, however royal mail have delivered my parcel to somewhere else! Now I've got to go to the sorting office to find out where.maybe use a more reliable delivery service.... See more

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Rated 1 out of 5 stars

I was sent a wrong item, I went onto live chat for them to send me the correct item & I will return incorrect item. They advised unable to send me the item I wanted, I would have to do a new order... See more

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Rated 2 out of 5 stars

Paid for delivery only to receive items which were not the size stated on the tags - ordered 40f but the label inside the bra itself was 38g. It’s such a shame there is no local store and everything... See more

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Rated 2 out of 5 stars

Ordered 2 items only received one and had to then contact customer services about missing item. Was told unable to process and refund processed however item still available on website and if ordered... See more

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Rated 1 out of 5 stars

Delivery came today with one item missing. I didn't even get notification that an item was missing (no note in the box, no email), which is really, really poor. Also, no invoice included in the packag... See more

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Rated 5 out of 5 stars

Absolutely gorgeous slippers. The most luxurious I have ever had. So comfortable Had to contact customer service about first time discount Angel was Brillant at sorting it giving me a refund for the... See more

Rated 1 out of 5 stars

Payed next day delivery, parcel was lost completely and customer service was absolutely awful! Didn’t offer no apologies nor good will credit. The order was then cancelled because it had been lost an... See more

Company replied

Rated 2 out of 5 stars

I needed to return an item and they have made it as awkward as possible to return it.. I opted for paperless rerun but you still have to print as returns slip for inside the package which completely d... See more

Company replied


Company details

  1. Underwear Store
  2. Activewear Store
  3. Lingerie Store
  4. Plus Size Clothing Store
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.


Contact info

3.6

Average

TrustScore 3.5 out of 5

10K reviews

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Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Original order was lost

Original order was lost, had to do a complete reorder online as customer service were not allowed to process a new order. Order placed with plenty of notice.

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Callie - Cardiff St. David’s

I don’t often leave reviews, but I really wanted to sing the praises of Callie from the Cardiff St. David’s store who was so helpful to my sister and I during our bra fittings. She went above and beyond to make sure we got exactly what we wanted and felt great about our choices. She was so kind and chatty with expert knowledge, and we left with some perfectly fitting bras which we both love. Great customer service deserves to be recognised - so thank you Callie!

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid, do not buy!

Firstly the strapless bra offered no support, it was a terrible product. Then when I returned it in December 2025, now as I write this review I am still waiting & having to actively chase the refund.

2 December 2025
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Ashleigh.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am very sorry that you have had to actively chase your refund and for the frustration and inconvenience this has caused. We completely understand how disappointing this must have been, particularly after returning the strapless bra in December 2025.

I can assure you that your refund was actioned this morning, and it should be reflected in your account shortly. We sincerely apologise that this process has taken longer than expected and that you have had to follow up multiple times. Please be assured that we have reviewed this internally to help prevent similar delays in the future.

We truly appreciate your patience and thank you again for bringing this matter to our attention. Your feedback helps us improve our service and ensure a better experience for all customers.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 5 out of 5 stars

I would give all the lingerie that I’ve…disappointed

I would give all the lingerie that I’ve purchased for my girlfriend 5 stars but when they offer you 15% on any item coz I’ve been with them a year and the code doesn’t work I would give them minus 5 stars for misrepresentation of giving me a 15% code when it doesn’t work and I’m stuck on there website trying to sort my order out and you can’t get in touch with anyone coz they don’t have a proper email address to get the problem sorted
Regards
Stevie

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Great service

From browsing the website, reading descriptions, checking the size guide to placing in the basket and right through to purchasing - all was extremely easy. Quick delivery. Well packaged. Quality products, perfect fit and all sizes and products were exactly as ordered. Very happy with all purchases and will definitely order again from Boux Avenue.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Didn’t send my order/ held funds

Didn’t send my order. Held my money for 2 weeks and then told me it’s due to account history but I haven’t done anything. They wouldn’t even explain it to me. I had to chase them several times to even get my refund. Diabolical

3 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good day Junnie

Thank you for your feedback regarding your recent order.

We are sorry to hear that your experience did not meet expectations and for the issues regarding the cancellation and refund process.

We appreciate you bringing this to our attention, and we will ensure your comments are passed to the relevant team for review.

Many thanks

Tom
Boux Avenue Customer Relations

Rated 2 out of 5 stars

still not received ordered 7 days ago…

still not received ordered 7 days ago for my wifes birthday paid £3.99 postage. still not here. not happy!

9 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Ray,

Thank you for your review, I hope you are well today!


I am very sorry to hear about your experience you have described, this is certainly not what we wish for our customers.

If you would like us to look into this matter further, please feel free to respond to the information request form I’ve sent across on Trustpilot today.

Once we have the relevant details we’ll do our best to assist you and help move towards a resolution as quickly as possible.

Kind regards

Sarah- Customer Relations Executive

Rated 5 out of 5 stars

Pretty bralette

Pretty bralette. Nice fit. I hate bras, and this one from Boux is padded , has a bit of lace. Perfect. Nicely packaged, and arrived really quickly. My first buy from this company. I have returned.

9 February 2026
Unprompted review
Rated 1 out of 5 stars

Incorrect item sent and completely unhelpful

After receiving my order and them sending me the complete wrong product and size. I spoke with customer service who just provided me a QR code to send it back and told me it would be investigated. The original product I wanted is now out of stock and I can no longer get this. All in all I feel the customer service has been completely unhelpful in regard to my situation.

5 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Rebecca,

Thank you for your review, I hope you are well today!

I am very sorry to hear about your experience you have described, this is certainly not what we wish for our customers.

If you would like us to look into this matter further, please feel free to respond to the information request form I’ve sent across on Trustpilot today.

Once we have the relevant details we’ll do our best to assist you and help move towards a resolution as quickly as possible.

Kind regards

Sarah- Customer Relations Executive

Rated 1 out of 5 stars

Wrong order sent and a LOT of effort and expense from me to correct it!

Waited ages long time for my delivery and when it finally came it was completely wrong and must have been someone else's order. I phoned to ask what to do about it and as lovely as the customer services person was, their process for this was shocking. They had to manually send me a return label, I had to take it to the post office then call them back to say I'd posted it in order to get a refund. They couldn't re-order it for me and couldn't give me a discount code so I got the same 15% discount when I reordered it myself. They offered me points but they didn't cover the discount I had on the original order. So much effort and expense expected of me as a customer when everything was entirely their fault. Just not good enough! It's completely put me off ever ordering from them again.

6 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Hannah,

Thank you for your review, I hope you are well today!

I am very sorry to hear about your experience you have described, this is certainly not what we wish for our customers.

Please be assured that this has been raised to our warehouse team for an internal review to find out what went wrong on this occasion.

We appreciate your feedback and giving us the chance to improve our service in the future.

Kind regards

Sarah Customer Relations Executive

Rated 1 out of 5 stars

Awful company avoid at all costs… I’ve…

Awful company avoid at all costs… I’ve bought from boux lots of times in store and always been great online unfortunately terrible never again. Things we’re missing out of my parcel to be told by live chat and a phone call to customer service manager thought there’s nothing there going to do about it. So a dressing gown cost me £70. Horrible horrible customer service never again will I buy from them.

3 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am very sorry to hear about your experience and understand how upsetting and frustrating this situation must have been, particularly given your previous positive experiences shopping with us in store.

We believe our team has already advised you to contact your payment provider, as this will be the most appropriate way to review the matter further. Your payment provider is able to carry out an independent investigation and assist you directly with obtaining a refund for the item in question.

We appreciate that this outcome may not have met your expectations and we are truly sorry for the disappointment this has caused.

Your comments have been noted and will be shared internally to help us review our processes and customer service standards going forward.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 1 out of 5 stars

I am a member

I am a member. I entered my address when purchasing but the package was returned by Royal Mail because there was no delivery address on the package. This was not my fault. It was sent back to the warehouse & I am awaiting my refund. I was informed that this will take time & I would have to reorder the items again online but the items are no longer in stock. I was disappointed because I was so looking forward to receiving the 2 pairs of pyjamas.

3 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Dorothy.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am really sorry to hear about the issues you experienced with your recent order and we completely understand how disappointing this must have been, particularly as you were looking forward to receiving the two pairs of pyjamas.

We appreciate you bringing this matter to our attention, as this is not the experience we want for our customers.

To allow us to look into this in more detail and provide you with the best possible support, please reach out to our Customer Care team on 0333 0383 438. Alternatively, you can raise a case and email us via our website, and a member of the team will respond within 48 hours.

Our Customer Care team will be happy to review what happened and discuss the available options with you in order to help put this right.

Thank you again for your feedback and please accept our sincere apologies for the inconvenience caused.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 1 out of 5 stars

I am still trying to resolve my issue…

I am still trying to resolve my issue with this company since January!! Again they respond to my poor review stating they want information from me and they have sent me a form …. No such form!!! I am so frustrated with this company. I have also been dealing on instagram along with WhatsApp chat and still no one will refund me for goods I purchased that were cancelled.
The customer service at this company is shocking!!!! Avoid!!!

2 January 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Afternoon Louise.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am very sorry for the frustration this situation has caused and understand how upsetting it must be to have been trying to resolve this for such a long time.

We can see that the refund has been processed by us on 20/01/2026. However, to assist you further in retrieving the funds from your payment provider we are currently liaising with our finance team to obtain an ARN number. You can then take this number to your bank which will help them locate the refund.

As soon as we receive a response from our finance team, we will of course be in touch with you directly.

Thank you for your patience while this is being investigated and we appreciate you bringing this matter to our attention.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 1 out of 5 stars

Never got shipped

My order has never been shipped, even after i emailed mutiple times and got no response at all

7 February 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Afternoon Darcie.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

We are very sorry to hear that your order has not been shipped and that you have not received a response to your previous emails.

I can completely understand how frustrating and disappointing this must be and we apologise for the inconvenience caused.

Please reach out to our Customer Care team on 0333 0383 438, where a member of the team will be happy to look into this matter for you as a priority.

We hope our Customer Care team can put this right for you as quickly as possible and provide you with an update.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

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