While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Scared So What is a great model for managing change from a personal perspective at work or in your personal life. Dr Grant van Ulbrich is a passionate advocate for change management and delivers the p... See more

Company replied

Rated 5 out of 5 stars

Dr. Grant’s session on SCARED SO WHAT was brilliant. It was practical, easy to follow, and really got us thinking about how we handle fear and uncertainty in change. The framework is simple but powerf... See more

Company replied

Rated 5 out of 5 stars

During our training, myself and my colleague received outstanding training from Dr Grant as we were guided to become PCM Instructors. The training is really well thought out. It allows for a bus... See more

Company replied

Rated 5 out of 5 stars

"A game changer! If you are SCARED, SO WHAT! This personal change model is inspirational. Change models in business rarely include the most central part of the process: the people. The idea that you c... See more

Company replied

We perform checks on reviews

Company details

  1. Business Management Consultant
  2. Business to Business Service

Written by the company

SCARED SO WHAT offers a unique approach on personal and organizational change management. Our uniqueness is that while most organizational change management focuses on the organization, we focus on the individual AND the organization. Global change experts and research shows that organizational change has a high propensity towards failure. And when you ask why, the answer points towards lack of focus being given to the individuals expected to carry out the change. That's where we succeed by bridging the gap between the organization and the people who are intrinsically involved in the change. Our company logo: At the heart of our logo is a C which stands for CHANGE. It has dotted circles within it that represent multiple changes that happen to us each and every day. A horizontal wave crosses that C and represents change to be constant and ever flowing. The logo is then supported with the words SCARED which represents feelings, actions, and decision making. It then has the words SO WHAT to represent that ever flowing question of "SO WHAT can I do or what does it mean?" Together, SCARED SO WHAT encompasses a new personal change model to help people learn how to manage it for themselves. SCARED SO WHAT offers: Global Organizational Change Management Consulting SSW Certification Programs Transformational Leadership Programs Custom Change Inclusion Workshops Support for Business and Organizational Change inclusion Key Note Speaking on Transformational Leadership and Inclusive Change Management APP and Web Software licensing of the SSW Model Digital Account Management System to see change management come alive ITOL Accreditation Members of the CPD network


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

33 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Scared So What is a great model for…

Scared So What is a great model for managing change from a personal perspective at work or in your personal life. Dr Grant van Ulbrich is a passionate advocate for change management and delivers the programmes with zest and zeal. I have trained as a certified SSW Practitioner and the training was insightful and personalised. HIghly recommend if you are experiencing change in your life.

8 April 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much Tina for your vote of confidence. It is greatly appreciated! You did amazing in your certification class and I'm very happy to have you representing SSW as a Certified PCM Instructor!

Rated 5 out of 5 stars

Great session

Dr. Grant’s session on SCARED SO WHAT was brilliant. It was practical, easy to follow, and really got us thinking about how we handle fear and uncertainty in change. The framework is simple but powerful, and Dr. Grant made it relatable with real examples and great energy. I left feeling more confident and better equipped to support others through change. Highly recommend!

15 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Stephanie. Supporting you and the Thames Valley Police and Royal Berkshire Fire & Rescue teams is paramount to our mission of championing change for people. I'm so very thankful that you found it useful and allowed you to build your confidence within change not only for yourself, but for others. THANK YOU!

Rated 5 out of 5 stars

Excellent course and content

The presenters were insightful and knowledgeable. the content really made you think differently about change and how to approach this for the inclusion of everyone

15 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much Angela. It was an honour and priviledge to share with you and your team at Royal Berkshire Fire & Rescue Services. Your enthusiasm, leadership, and support for your members is exceptionally obvious and well represented. We appreciate you very much.

Rated 5 out of 5 stars

Professional, informative, thought-provoking.

I really enjoyed and appreciated Dr Grant’s relaxed but professional style. He managed to really provoke a different way of thinking about organisational change and transformation that places people at the centre of it. Really interesting with practical frameworks that allow leaders to check themselves as they implement changes while allowing them to bring their teams on the journey with them.

9 September 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very muh Louis. Your participation and earning your certification was superb. I cannot thank you enough and am proud to have you knowledeable about Personal Change Management! Great things to come with you! All my best.

Rated 5 out of 5 stars

Scared So What - an innovative way to support personal change

Working with Scared So What and in particular, Dr Grant Van Ulbrich and Marc O'Shea, has been really easy and enjoyable from the very beginning. Dr Van Ulbrich has created and developed a practical and insightful tool to support individuals to manage change. Dr Van Ulbrich is clearly very knowledgeable, as you would expect and as a trainer his style is engaging and relaxed, the session was really tailored to the audience. When you work with Scared So What, it feels like you are working in partnership with a common aim to help people navigate change. I highly recommend a conversation with Scared to What if your organisation is navigating change.

15 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much for this Nikki. As the leader for Royal Berkshire Fire & Rescue Service, this means so much coming from you. It has been an honour and a joy to work with you and your leadership teams. On behalf of Marc and myself, we thank you and look forward to working with you more in the near future.

Rated 5 out of 5 stars

Outstanding resource, thorough and swift

During our training, myself and my colleague received outstanding training from Dr Grant as we were guided to become PCM Instructors.

The training is really well thought out. It allows for a busy schedule, but is also incredibly thorough and considered. Dr Grant is exceptional in his teaching style and probes on areas where you should be challenging your typically or traditional thought processes.

Highly recommended, and would advocate for this process at any turn.

5 September 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much Dominic. You and Sarah are pionneers and innovators and it was a priviledge to work with you to bring this new skillset to n8 Talent. I look forward to many more discussions with you both. All my best!

Rated 5 out of 5 stars

Change is a human experience

It crystallizes the gaps that exist and how to approach filling them.

31 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Linda for sharing your support! You were such an inspiration in the class.

Rated 5 out of 5 stars

Excellent!

Dr. Grant Ulbrich is very knowledgeable and an excellent teacher. The personal change management program is one-of-a-kind!

1 September 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Kristie! Glad you found it insightful and hope you will begin to weave it into your practice. The medical profession goes through so much change. We're happy to support you through it.

Rated 5 out of 5 stars

I love the Scared So What Ap

I love the Scared So What Ap! Managing personal change is so important. I have my own personal coach in my pocket with this Ap. I highly recommend it. You have nothing to lose. Give it a try for yourself.

5 September 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Shannon! I truly appreciate your willingness to download and use the app and learn for yourself! You are all empowering!

Rated 5 out of 5 stars

Bloom Coaching & Consulting

I am delighted to say that I have become a SCARED SO WHAT Certified Personal Change Management (PCM) Coach based on Dr. Grant Van Ulbrich's Scared So What model. As a Coach, this is an absolute game changer for me to help my clients when they are navigating personal change - especially when fear is involved. There is a clear practical framework to help anyone process and move through change effectively.

Whether someone is facing career transitions, personal development goals, or everyday uncertainties, the app of the SSW model gives a simple yet powerful roadmap. I love the idea of using the app in a coaching session with a client and then encouraging them to use it in between sessions as a 'pocket coach!' The app has a seamless integration of the model, with a built-in quiz, a visual snapshot of your emotional state, and a template to document your personal action plan. Highly recommended for anyone ready to turn "scared" into "so what - let's go!" 5/5 stars!

26 August 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Lisa for your enthusiasm, support, and kindness. You have always been an outstanding leader and I am so very happy to have you with us as a Certified PCM Coach. PS: You're the 1st in the United States! Pioneer away!!

Rated 5 out of 5 stars

This is a breakthrough for organisations wanting to drive successful transformation

I deeply believe Dr Grant has discovered a breakthrough! Something that will enable organizations to successfully transform and change - through focusing on the bit that matters most. The Human individual at the centre of the change.
Done the course this morning, expertly facilitated but also a real light bulb moment for me.

31 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much Josh! As a CEO of your own organisation, I highly respect and value your willingness to lead transformationally by also investing in your own leadership development. Facilitating transformations isn't easy...especially without the support of your entire employee population. Very proud of you for taking this leap! You did amazing.

Rated 5 out of 5 stars

A Game Changer for Change!

I worked with Dr.Grant and the Scared So What team to implement it at Royal Mail, primarily for the large sales team and for the Performance coaches to use it as a tool for their coachees.

It is a brilliantly simple and effective program for people to use. Giving them a framework to tackle and manage personal change is like a power up allowing people to manage their situations in a unique way.

I would recommend it to any organisation and individual who is looking to navigate change in a more personal and effective way.

2 June 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very kindly Jon for sharing your voice and recommendation. We are very honoured to support Royal Mail and Parcelforce with change and transformation.

Rated 5 out of 5 stars

Empowering Training Experience with Real-World Impact

Becoming a Certified PCM Instructor through Scared So What Ltd was an incredibly enriching and empowering experience. The training was well-structured, insightful, and delivered with genuine care and professionalism. I felt fully supported throughout the process and appreciated the open, encouraging learning environment. I’m proud to be part of a community that values real change, and I’m excited to continue sharing the SSW methodology with others.

18 July 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Tara! It was great to have you go through the certification programme and become a certified instructor in Personal Change Management. I truly value your contribution to leadership and the greater society for good and thank you for your time and investment!

Rated 5 out of 5 stars

Great change approach!

Personal change management is the missing component in driving successful transformation and change. Scared So What is the missing link and delivers huge value. A unique, insightful and powerful change approach, SSW will be the differentiating factor is successful change. Eager to continue leveraging this approach and tools in my personal and professional life.

15 April 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much! That is amazing coming from a seasoned change professional and you just did amazing on the course! Congratulations and thanks again!

Rated 5 out of 5 stars

Scared So What is a great course that everyone should do!

I was lucky enough to get to complete the Scared So What programme this week and it was really insightful - I have learnt a lot of useful techniques and strategies that will support my team and my family in personal change management,

27 March 2025
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much Jennie for this amazing review. Your experience and learning is so very important to us! We will pass this along to Dr. Grant as he was very excited to meet you. All the best and stay in touch.

Rated 5 out of 5 stars

So valuable!

I've been enjoying such a great personal development journey courtesy of Dr Grant Van Ulbrich, Creator of the amazing 'Scared So What' tool and philosophy for Personal Change. I'm experiencing a step change in my habits, assumptions, and results!

16 December 2024
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much David! And congratulations on being the 1st in our programme to earn the highest accreditation score of a Distinction. You truly demonstrated outstanding knowledge and presence in your oral review board. We are very proud of you! Thank you so much for the review!

Rated 5 out of 5 stars

Terrific client experience

Grant is a pleasure to work with and I'm proud that SSW are a client of my own accountancy practice.

The SSW app and related products, with certified training via the online Learning Academy, are extremely impressive and based upon Grant's extensive expertise in this specialism

Definite strong recommendation

14 November 2024
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much to you Mr Grange and the team at MDG & Associates. Your work is exceptional and your trust in Scared So What is greatly respected. Sincerely, Dr. Grant

Rated 5 out of 5 stars

Having recently completed the Scared So…

Having recently completed the Scared So What Instructor course, I am delighted to share my positive experience. The program was exceptionally well-structured and insightful. Here are a few highlights:

Comprehensive Training: The course provided an in-depth understanding of the Scared So What approach, offering practical tools and techniques to effectively help clients manage their fears and anxieties.

Expert Instructor: The instructor was highly knowledgeable and passionate, making the learning process engaging and impactful.

Overall, the Scared So What Instructor course exceeded my expectations and significantly enhanced my coaching skills. I highly recommend it to anyone looking to deepen their understanding and effectiveness in coaching clients through their fears.

30 August 2024
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

We are so happy and proud of you and your achievement in becoming a SSW Certified PCM Instructor. You were a joy to work with and your oral board was superb! Well done and thanks again for the feedback. It’s great to have you on the team!

Rated 5 out of 5 stars

Inspiring and highly effective

The SSW model is a straightforward and highly effective model that closes the gap between organisational change and personal change. I love it's transparency and it's simplicity but this doesn't detract from it's effectiveness. To break personal change down in this way and shine a light on the personal elements of change is genius. Dr Grant is also a fantastic facilitator and a lovely guy. I highly recommend this model, you won't be disappointed.

4 July 2024
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so much for your vote of confidence and support. You were absolutely brilliant in the class and passed your oral board exceptionally well. Now let’s transform lives together with inclusive change management!

Rated 5 out of 5 stars

SSW Accreditation

SSW is a fantastic framework for supporting personal change. It is both innovative and simple at the same time, making it accessible and effective to use either on your own or with the help of a coach. Grant is highly communicative before, during and after the program and genuinely wants the best for the people he is working with. We had a fantastic day as a team with Grant and are looking forward to sharing SSW with the wider sales teams within our organisation.

27 June 2024
Unprompted review
Scared So What Ltd. logo

Reply from Scared So What Ltd.

Thank you so very much Mike! It was a privilege and a pleasure working with you and the Royal Mail coaching team. I know you all will be outstanding for your sales community in supporting inclusive change. Well done and thanks for your vote of confidence!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look