Sigma Sports Reviews 44,544

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers are very satisfied with the products, highlighting their high quality and the wide range available. Consumers also appreciate the competitive prices offered. Furthermore, people express satisfaction with the delivery service, noting that orders are shipped as promised and arrive promptly, often with extra items included. Customers consistently praise the excellent service provided by the staff, who are described as friendly, helpful, and knowledgeable. Reviewers value the staff's patience and consultative approach, particularly when advising on equipment and fittings. Consumers also appreciate the expertise and personalized attention they receive, which enhances their overall buying experience.

Based on these reviews

Rated 5 out of 5 stars

Went from despair to euphoria -- my lovely carbon bike was sadly stolen, but the folks at Sigma helped me recover by fitting me with a long-term replacement! Neal was great finding the right pick for... See more

Rated 5 out of 5 stars

I was greeted by a friendly member of the shop team who listened to what I wanted, showed me what was in stock and offered me the alternative of purchasing products on line if the ones I preferred wer... See more

Rated 5 out of 5 stars

Brilliant service. I have been a long term customer of Sigma Sports. Always great service. I recently bought a bike from the Hampton Wick store and was super impressed with the service from the team,... See more

Rated 5 out of 5 stars

Fantastic Service & Shop I was advised and helped across two weeks by Neal at the Sigma store in Hampton Wick. He was very helpful in suggesting appropriate equipment for my new bike as well as... See more

Rated 5 out of 5 stars

Just bought a triathlon wetsuit from Sigma Sports Letchworth branch. Staff were great (esp Carolyn who has over 20 years experience selling wetsuits) - very good advice on fit & helping me choose bet... See more

Company replied

Rated 5 out of 5 stars

The ordering process is easy. Orders are shipped as promised and, MOST IMPORTANT, with a reputable courier so they actually always arrive. Thank you Sigma!!! Goods are almost always as detailed and... See more

Rated 5 out of 5 stars

When I tried to place an order, their website jumped too quickly when I entered my credit card details, so I couldn't enter the CVC, and kept seeing the dreaded spinning circle. After several attempts... See more

Rated 5 out of 5 stars

Ordered on finance and got it signed off and delivered within days. A massive package with extra tools thrown in for free. I ordered from another bike provider initially and they were nothing but a ha... See more

Rated 5 out of 5 stars

Whole process very smooth - parcel arrived earlier than originally indicated at checkout. Royal mail tracking worked well and kept me informed. Products (Ortileb panniers and Trek helmet) both arrived... See more

Rated 5 out of 5 stars

From start to finish, a wonderful customer experience. I made a mistake and ordered to the wrong store, so I messaged the WhatsApp chat service and it was re-routed with no bother at all. Once it arr... See more

Rated 5 out of 5 stars

When buying a "high end" bicycle, the experience is part of the package. Max listened to my questions and queries, and drew up various options for the customisations. He also arranged for the joke t... See more

Rated 5 out of 5 stars

Great range of products at competitive prices. Always helpful and knowledgable staff available in store and on line. Sales and workshop familiarity with “high end” and latest bikes, components, access... See more

Rated 5 out of 5 stars

Have been helped out by Will twice now on clothing and accessory purchases from the Hampton wick store. He’s extremely knowledgable, advises on alternatives rather than selling a specific br... See more

Rated 5 out of 5 stars

Dealing with hip flexor and saddle sores after losing saddle height from a Girona trip (doh!), decided to go full monty in terms of fitting bike to my less than perfect body!! Salvo took a pragmat... See more

Rated 1 out of 5 stars

I ordered on-line and quickly received a replacement Rock Shox Reverb dropper post. Unfortunately the bar clamp is missing. So just be super careful when ordering sale items. May be they are returned... See more

Company replied

Rated 5 out of 5 stars

Recently bought a new bike from Sigma Sports in Hampton Wick and had a great experience. Neal was incredibly helpful from start to finish — he took the time to help me decide which bike was right fo... See more

Rated 5 out of 5 stars

Salvo really helped me get a proper bike fit for a future iron-distance triathlon - and he also went the extra mile helping me sort a situation with my bike. All the staff I've dealt with at Sigma hav... See more

Rated 5 out of 5 stars

Parking available onsite. Very friendly and helpful staff. Caroline advised us two novice triathletes on sizing and fitting of wetsuits. Careful instruction was given on putting on and removing the w... See more

Rated 5 out of 5 stars

Great service from Will at the Oakham branch. From the initial bike fit to the handover of the bike was very easy. The whole process was professional with Great knowledge and communications throughout... See more

Rated 5 out of 5 stars

Great customer service. I’ve recently purchased an SL8 and had a number of requested to change a few stock items to better suit my needs. Joe and the customer services team could not have been more he... See more

Rated 3 out of 5 stars

Overall the customer service is good and relaxed unfortunately the items in their are way overpriced! Your definitely paying for the name not the quality!! I paid £113 for a named bib shorts and my go... See more

Company replied

Rated 1 out of 5 stars

Appalling, absolutely truly awful level of service. Strongly advise nobody to buy from these people as the goods simply don’t turn up and all you get is flimsy excuses such as the weather etc. Updated... See more

Company replied

Rated 5 out of 5 stars

Dropped in asking if my son’s bike could be repaired… not expecting to solve the problem there and then but Ryan, and in particular Eddy were absolutely amazing and solved 2 big problems there and the... See more

Company replied

Rated 5 out of 5 stars

I came in looking to buy a new pair of mtb shoes and return a pair bought online that were uncomfortable. With many size options and comfort being important, Nick was really good at patiently helping... See more

Rated 5 out of 5 stars

I went for a bike fitting because I bought a new bike. With hindsight I should have done the fitting first as I bought a bike with handlebars too wide and a stem that is not high enough for me. Salvat... See more

Rated 5 out of 5 stars

I purchased a bike at the Hampton wick stock and couldnt have asked for more. They get your size dialed in and then allow you to check various bikes to find the one that suits, offering some really us... See more

Company replied

Rated 3 out of 5 stars

The attention detail on a high end bike was lacking. Being informed one option was to use a sharpie pen as the white foam backing of the handlebar tape was on show. Wasn't impressed that the carbon sa... See more

Company replied

Rated 5 out of 5 stars

Andrew is personable and professional. He explains enough of the dark art of bike-fitting without blinding you with complications. He listened and gave advice that seems to make perfect sense. I went... See more

Rated 5 out of 5 stars

Reasonably easy to book a bike fit, just took a crazy amount of time. But the important thing once the elusive day arrived was the process and the way it was delivered by Andrew Shore, this is what se... See more

Rated 5 out of 5 stars

Been waiting for new 105 with 165mm cranks to complete my Enigma build. Absolutely fantastic advice & help from Jonathan Unsworth & 1st class job from the mechanics. Bike is a dream specked out with g... See more

Company replied

Rated 5 out of 5 stars

Every time, whether by phone, e or in person a first class service and standards from everyone. Dropped off my crashed bike on Monday for booked repair on Thursday. No chasing Sigma, but still my bi... See more

Rated 5 out of 5 stars

At 5'1", I am not the easiest rider to fit, but Salvo has embraced the challenge with passion and an exceptional level of thoughtfulness. He has taken the time to understand how I ride and what cy... See more

Rated 5 out of 5 stars

Friendly, efficient mechanics got a walk-in job late in the day done quickly and had good tips for useful kit in the future. Unseized a rear thru-axle so a flat could be repaired, and tightened a loo... See more

Rated 5 out of 5 stars

Sigma are consistently on point. Competitive prices. Speedy delivery. Nos hassle returns. If there is a product issue, they find a solution efficiently. My go to company for all my cycling purchases.... See more

Rated 5 out of 5 stars

Really great service from the sales team Ben and Jonathan at Hampton Wick. I needed help replacing my partner’s bike at very short notice. Fortunately one of the right size was in stock. Bike was orde... See more

Company replied

Rated 5 out of 5 stars

I just bought my new bike from Sigma Sports in Hampton Wick. Hugo did a fabulous job, right from the first consultation and sizing, advising on components and set up, even to the handover. He was cl... See more

Rated 5 out of 5 stars

I had a great experience with Hugo at Sigma Sports while buying my new triathlon bike. He was incredibly knowledgeable, friendly, and genuinely invested in helping me find the right setup. He took t... See more

Rated 5 out of 5 stars

Salvo was excellent from start to finish. His expertise and attention to detail made a huge difference, he identified areas for improvement that hadn’t been picked up in previous fits. As a result, I’... See more

Company replied

Rated 5 out of 5 stars

I wanted a new saddle to reduce the pressure on my prostate. Salvatore did a fantastic job of explaining all of the subtle adjustments that contribute to saddle comfort and performance. He then talked... See more

Rated 5 out of 5 stars

Graeme kindly helped show the various options based upon my requirements, dealing with my tweaks to requests over the space of a few weeks. Due to my schedule I didn't finish the sales process wit... See more

Rated 5 out of 5 stars

Salvatore listened, asked plenty of questions and then explained all of the tweaks that he was making or trying - checking that I was ok with it all. He also explained how to set up another bike if I... See more


Company details

  1. Bicycle Store
  2. Bike Accessories Store
  3. Running Store

Written by the company

We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.

About Sigma Sports

Written by the company

Easy Returns!
Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
Free UK Delivery!
We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
Save £25 Off Your First Order
New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
0% Finance
Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
Worldwide Delivery
Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
Shop on the Sigma Sports app!
Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.

Contact info


4.8

Excellent

TrustScore 5 out of 5

45K reviews

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Rated 5 out of 5 stars

Great service

The delivery was on time, the mudguards are excellent quality and the customer service was very good. Would definitely recommend Sigma Sports.

4 February 2026
Rated 5 out of 5 stars

Great service from Will …

Great service from Will at the Oakham branch. From the initial bike fit to the handover of the bike was very easy. The whole process was professional with Great knowledge and communications throughout. I never felt rushed or pressured, would highly recommend.

8 February 2026
Unprompted review
Rated 3 out of 5 stars

Overpriced …

Overall the customer service is good and relaxed unfortunately the items in their are way overpriced! Your definitely paying for the name not the quality!! I paid £113 for a named bib shorts and my god they are terrible! Worse than cheap amazon ones! Would I recommend? No! I'd look elsewhere for cheaper and better quality shorts.

4 February 2026
Unprompted review
Sigma Sports logo

Reply from Sigma Sports

Hi Gary,

We're sorry the bib shorts you purchased didn't meet your expectations. If these bib shorts are unworn and you still have the original tags and packaging, you're welcome to send these back to us for a refund. You can find our returns information here - https://www.sigmasports.com/returns-policy. 

We'd really like to hear from you directly and which bib shorts you've purchased. Please email us at [email protected], FAO Jason, and we can look into your order and hopefully find a suitable outcome for you.

Kind regards,
Jason (Customer Care Supervisor)

Rated 5 out of 5 stars

1st Order

Ordered Ultegra pedals, priced cheaper than anywhere else. Free delivery arrived on time.
This is the first time I've ordered from Sigma Sports, and will definitely order from them again.

2 February 2026
Rated 5 out of 5 stars

Neal and co to the rescue

Went from despair to euphoria -- my lovely carbon bike was sadly stolen, but the folks at Sigma helped me recover by fitting me with a long-term replacement! Neal was great finding the right pick for me, and his colleagues kitted me out with the gear and gizmos. Top professionals.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a heartrate strap

I ordered a heartrate strap , said it was out for delivery and literally never arrived and said it was returned to sigma sports and sent an email with no reply or solutuon to the problem. Very disappointing service .

4 February 2026
Sigma Sports logo

Reply from Sigma Sports

Hi Mark,

I'm sorry to hear about the issues you have had with your order.

Unfortunately, there looks to have been an issue when the item reached Customs and was then rejected and returned to sender. I'm afraid we were not aware of this until your review and subsequent email.

It is worth noting that you sent an email to us requesting help on Friday afternoon. It is now Monday morning and we will look into resolving this for you ASAP. However, if you do have an urgent issue, such as this, it is best to call us or jump onto our Livechat or WhatsApp service, where we can reply to you instantly. Emails will have a slight delay over weekend periods.

We hope to resolve this for you very shortly.

Many thanks,

Chris
(Customer Care Manager)

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