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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. People appreciate the high quality and beautiful designs of the dresses, often receiving compliments when wearing them. Many customers highlight the wide variety of styles, colors, and sizes available, making it a go-to for various formal occasions like proms and weddings. Consumers have also noted that the dresses usually arrive on time and in excellent condition. However, there are mixed opinions regarding the product sizing, with some suggesting to order one size up. The return policy also seems to be a point of concern for some consumers, especially regarding "final sale" items and return shipping costs. On the other hand, customer service receives high praise for being quick, helpful, and patient, resolving issues efficiently.

Based on these reviews

Rated 4 out of 5 stars

Affordable dresses, I brought a few for a wedding I’m attending, needed return a couple which was a bit of a hassle but nothing too wild. Dresses are lovely, bright colours and looked just like the... See more

Rated 5 out of 5 stars

I am preparing for my daughter's wedding and ordered 2 gorgeous dresses from Ever-Pretty. They came in on time and were just beautiful and well made. Unfortunately, I had to return them not because th... See more

Rated 5 out of 5 stars

I am absolutely thrilled with the help and support I’ve received from the team so far. Planning a wedding can be overwhelming, but they have made the process of choosing bridesmaid dresses so much eas... See more

Rated 5 out of 5 stars

I had only just missed the return window after purchasing a few different dresses for my Wife. I contacted and although originally was advised there was not much that could be done, after escalation,... See more

Rated 5 out of 5 stars

I recently ordered some bridesmaid dresses for my upcoming wedding in August. Myself and the bridesmaids are over the moon with the dresses-size, fit and quality. However one of the bridesmaid is unab... See more

Rated 5 out of 5 stars

Two orders, two styles, five sizes to find one sibling-of-the-bride dress for my teen. Trying on at home is the preferred shopping method anyway. Live chats for help with judging sizes and eventually... See more

Rated 5 out of 5 stars

Your website was easy-to-use; you had so many dresses with multiple colors; you also have an awesome online chat person named Cerine. She helped me so much to figure out how to get me and my daughters... See more

Company replied

Rated 1 out of 5 stars

The dresses are nice but their returns policy seems scammy - not good when you're ordering multiple dresses to try on! I'm not allowed to return 2 of them because they were 'final sale' items, and the... See more

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Rated 1 out of 5 stars

Ever Pretty lucky bag is a complete joke!! Of corse it’s a gamble as to what style and colour of dresses you get but nowhere on the website does it warn you that you could receive 3 maternity dresses!... See more

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Rated 5 out of 5 stars

Great quality clothing and awesome customer service! I ordered a couple dresses and unfortunately they were a little big. In between getting the new dresses, I became ill and lost a lot of weight. The... See more

Rated 5 out of 5 stars

Aboutlutely astonishing formal attire. I have purchased my daughter’s prom dresses, formal attire for banquets, and formal wear for her Senior pictures. There company is in the US and have well amount... See more

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Rated 1 out of 5 stars

Returns process unclear/non existent, terrible customer service. Dresses arrived and were OK but didn’t suit me. Searched the website for returns but could not find anything. Emailed them on more than... See more

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Rated 5 out of 5 stars

I ordered few dresses two days ago from Ever Pretty for a wedding occasion. Due to some changes in my schedule, I had to cancel my orders so I reached out to the customer services team for the cancel... See more

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Rated 5 out of 5 stars

Ever Pretty have been amazing. I had ordered 6 dresses in total for my bridesmaid and decided to return them and order a different material. I received a full refund but then realised I’d forgotten to... See more

Rated 5 out of 5 stars

The customer service department has been outstanding! I’m trying to find a mother of the bride dress for my son’s wedding. There have been many exchanges and returns. They have walked me thru each ste... See more

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Rated 5 out of 5 stars

My friend is getting married and she has seen some dresses on the site but we wanted to see the colours beforehand. I contacted customer services as the shipping amount was higher than the value of th... See more

Rated 5 out of 5 stars

I contacted Rocill through chat today so see about part of my orders delivery date, she told me when I am likely to receive it and all the relevant information I needed. I needed to cancel some items... See more

Rated 5 out of 5 stars

I’m very impressed so far! Selections in many sizes were readily available. Ordering was so quick and easy, I almost forgot to inquire about express shipping. After sending an email to Customer Servi... See more

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Rated 1 out of 5 stars

Returns policy for ‘final sale’ items is against UK distance selling laws. Companies selling to the UK legally have to allow returns for any items sold online. Stating that you do not accept returns i... See more

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Rated 5 out of 5 stars

We chose 'Ever-pretty' dresses in beautiful autumn colours which were absolutely perfect for the season. The girls received so many compliments from our guests and the dresses looked incredible... See more

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Rated 5 out of 5 stars

I ordered a few dresses and unfortunately after they were delivered to a parcel locker they were stolen. I was extremely distressed especially when USPS said their master keys were stolen and they cou... See more

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Rated 5 out of 5 stars

Excellent customer service. The dresses we ordered were all beautiful and of extremely high quality. My bridesmaids couldn’t decide which dress they liked because they were both so gorgeous! Sent the... See more

Company replied

Rated 5 out of 5 stars

Ever-Pretty is my go to for dress needs. From the wide variety of dress styles, colors and sizes for everyone. Last year I purchased a few dresses for a work formal, a cruise and one as a bridesmaid a... See more

Rated 5 out of 5 stars

I bought my dress, which is lovely the service from order to delivery was so good. Through being taken into hospital and having surgery I missed my returns deadline. After sending a message to th... See more

Rated 1 out of 5 stars

The returns process is atrocious. They deducted a £10 restocking fee and a £7 shipping fee so I’m essentially £17 short just for ordering and returning a few dresses, of which none fit. I also had to... See more

Company replied

Rated 5 out of 5 stars

I bought a dress for my elopement that unfortunately had got ruined. I needed to find a replacement. I choose a beautiful dress from Ever-Pretty. But my measurements fell between sizes. I wrote custo... See more

Company replied

Rated 5 out of 5 stars

Very efficient at letting me know that some items on my order were out of stock. They offered alternatives and also gave me a voucher for £10. Beautiful dresses, good quality and look amazing. Lovely... See more

Company replied

Rated 5 out of 5 stars

I have ordered from Ever Pretty twice and both times, dresses arrived on time and were beautiful! When I missed the return window by a couple of days for some dresses in my second order, John was very... See more

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Rated 5 out of 5 stars

I ordered some dresses for my daughter forthcoming wedding (mother of the bride). All beautifully made . I chose the perfect one for me beautiful blue chiffon long dress with elastic in the midriff ar... See more

Company replied

Rated 5 out of 5 stars

Well...I am quite sceptical when its about buying online your dress in the last minute for an important event. I been ordering two dresses different styles just in case. Today arrived the first... See more

Company replied

Rated 1 out of 5 stars

RETURNS POLICY IS A JOKE! Had conversations with someone on email & Facebook messenger regarding sending a bridesmaid dress back. Communication was brilliant and then absolutely nothing. Being ign... See more

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Rated 5 out of 5 stars

The dress arrived and was beautiful. Unfortunately I couldn’t zip the zipper without assistance. Traveling to an event alone so I had to return. Reached out to Ever Pretty and they were responsive an... See more

Company replied

Rated 5 out of 5 stars

The customer service is truly amazing. Before ordering my bridesmaid dresses, I had a few queries and their responses have been so quick, officiant and thorough. It’s extremely reassuring! Very frie... See more

Rated 5 out of 5 stars

The customer service person, Daphne, was prompt, efficient and very helpful, and also extremely kind! My dress was beautiful but didn't qualify for return, which I didn't know at first and became frus... See more

Company replied

Rated 5 out of 5 stars

I have bought a few dresses from Ever Pretty. The quality is perfect especially in comparison to other shops and sites with respect to the prices. Sizes are true to size. Customer service is the best... See more

Rated 1 out of 5 stars

If I could give it no stars I would second time ordering from this place and delayed orders are not the word! Communication is very poor the shop itself is run by girls who look like they’ve barely... See more

Company replied

Rated 4 out of 5 stars

My experience with Customer Service was very good. The person who helped me was very friendly and helpful. I purchased a dress, unfortunately, I wasn’t happy with my choice. Return was very ea... See more

Rated 5 out of 5 stars

Ordered 4 different dresses in style and sizes as my dress is for my Wedding in January…. Fantastic delivery time and the prices are amazing, the dresses are fantastic quality and I wouldn’t hes... See more

Company replied

Rated 5 out of 5 stars

My experience was top notch. From ordering to emailing customer service to change my shipping, to time it took to receive my dress, to the quality of material- Perfection! I was skeptical at first but... See more

Rated 1 out of 5 stars

Ordered a dress for a graduation ball, when it arrived it was a different colour. I was not aware at the time of purchasing that the dress could not be refunded or exchanged as it was a final sale ite... See more

Company replied

Rated 2 out of 5 stars

The dresses are okay, you get what you pay for and shipping is pretty fast considering they're coming from outside of the UK. However, do beware that getting a refund is a bit of a nightmare (even if... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Clothing Store

Written by the company

Ever-Pretty is your go-to source for stylish and affordable dresses for every occasion! With countless on-trend evening gowns, cocktail dresses, and more, you can’t go wrong with a dress from our collection. Celebrate a wedding in style or rock a striking, bold look for your next night out. No matter where you’re headed, Ever-Pretty has the best dress for every event. The best part of shopping Ever-Pretty? Finding a gorgeous dress that fits your budget and your personal style. Shop for a look you love at a price that’s even better, only at Ever-Pretty.


Contact info

4.2

Great

TrustScore 4 out of 5

2K reviews

5-star
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1-star

Replied to 71% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

I really like this site

I really like this site, really good quality dresses at good prices, returns are available and easy and always someone to chat to by email an fast response, il be using these again and would highly recommend 😊

11 February 2026
Unprompted review
Rated 5 out of 5 stars

I am preparing for my daughter's…

I am preparing for my daughter's wedding and ordered 2 gorgeous dresses from Ever-Pretty. They came in on time and were just beautiful and well made. Unfortunately, I had to return them not because there was anything wrong with the dresses but because I am so short! The Return Process was quick and easy.

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Choir Dresses

Ordering was very well organised and delighted with the discount 40 ladies delighted with their dresses. Quick delivery and on time.

26 January 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful dresses

I have now bought two dresses from this company. Amazing quality, so well made and gorgeous dresses! A few times I have had to use customer service and they have been fabulous. Highly recommend.

15 January 2026
Unprompted review
Rated 4 out of 5 stars

Affordable dresses

Affordable dresses, I brought a few for a wedding I’m attending, needed return a couple which was a bit of a hassle but nothing too wild.
Dresses are lovely, bright colours and looked just like the pictures.
I would recommend to size up though, the sizing guide isn’t accurate.

2 February 2026
Unprompted review
Rated 5 out of 5 stars

Easy ordering

It was easy to order and they had a quick turnaround. I did have issues with trying to return 3 of my dresses but once I reached out, customer service looked into the issue and allowed my returns.

26 January 2026
Unprompted review
Rated 5 out of 5 stars

the customer service was exceptional

the customer service was exceptional. They went above and beyond to make sure my dress selection arrived as promised for the ball for which I was trying to attend. The package arrived in time, and the email communication was on spot and very professional and a pleasure to correspond with. keep up the good work.

3 February 2026
Unprompted review
Rated 5 out of 5 stars

I loved the dress

I loved the dress, but it was a bit small. I went to exchange it but could not figure out how to really do it. Was getting frustrated. Went to the chat and that person was very helpful. Not being computer savvy that person walked me through the and made the exchange easy with help. The product is beautiful and cannot wait to wear it at my event. Would definitely buy from here again. Good product and great customer service.

3 February 2026
Unprompted review
Rated 5 out of 5 stars

I have bought a few dresses from Ever…

I have bought a few dresses from Ever Pretty. The quality is perfect especially in comparison to other shops and sites with respect to the prices. Sizes are true to size. Customer service is the best I have ever known. I totally recommend Ever Pretty 100% you will not be disappointed believe me (and I am very fussy).
More than top notch. Thank you EP.

2 February 2026
Unprompted review
Rated 3 out of 5 stars

Great dresses BUT save yourself some…

Great dresses BUT save yourself some money & buy them from SHEIN. I have spent over £120 extra to accidentally when having a browse find the same dresses on the SHEIN website under ‘EVERPRETTY bridesmaid dresses’. They are at least £30 cheaper on SHEIN with cheaper postage too!

2 February 2026
Unprompted review
Rated 5 out of 5 stars

Top customer service

Ever Pretty have been amazing. I had ordered 6 dresses in total for my bridesmaid and decided to return them and order a different material. I received a full refund but then realised I’d forgotten to contain one of the dresses in the package. I contacted Ever Pretty for a returns label and was told to donate the dress and not return it.

26 January 2026
Unprompted review
Rated 5 out of 5 stars

I ordered dresses for my bridesmaids…

I ordered dresses for my bridesmaids and they are so beautiful!! Perfect fit for all and very flattering - I had great customer service and would definitely order from Ever Pretty again 😊

25 January 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful Dress & Great Quality

I was surprised by how well the dress fit and how beautiful it looked. Shipping was smooth, and the packaging was lovely. Ever Pretty never disappoints!

28 November 2025
Unprompted review
Rated 5 out of 5 stars

I recently ordered some bridesmaid…

I recently ordered some bridesmaid dresses for my upcoming wedding in August. Myself and the bridesmaids are over the moon with the dresses-size, fit and quality. However one of the bridesmaid is unable to try hers for size as she lives quite a distance away. I e-mailed the customer services to share my issue, worrying i may exceed the time allowed within their returns policy. Within 5 minutes i received a lovely reply understanding my predicament and put my mind at rest immediately. 10 out of 10 customer service.

19 January 2026
Unprompted review

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