Incogni Reviews 2,403

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the service provided, highlighting its effectiveness in removing personal data from the internet. Consumers mention the significant reduction in spam emails and calls after using the service. People also value the time saved by not having to manually track down and remove their data from numerous websites. Reviewers find the platform easy to use, with a clear dashboard that provides consistent updates on the progress of removal requests. The user-friendly experience is a recurring positive point. However, there are mixed opinions regarding the website and subscription, with some reviewers mentioning geographic limitations and difficulties in removing phone numbers tied to family members. Contacting customer support seems to be an issue for some users.

Based on these reviews

Rated 4 out of 5 stars

The tool is very easy to use, I appreciate that! Customer support is also very good. The removal tool functionality is good but not excellent: I am having some problems trying to remove my phone numb... See more

Rated 4 out of 5 stars

I was hopeful that Icogni would stop the onslaught of text messages from WinRed & other Republican campaigns.However because i once donated to WinRed, Icogni was unable to stop these texts. I So I co... See more

Company replied

Rated 5 out of 5 stars

Reputable ever since I signed up to this I’ve been getting less scam calls and less spam emails etc. additionally it makes me feel way safer since I got hacked into. I’d recommend it for at least 3 mo... See more

Rated 5 out of 5 stars

I chose Ingogni after watching a YouTube video by The Black Belt Barrister. I trust his reccomendations and had recently been subject to 2 scams. I am not sure this is 100% effective but does give rea... See more

Rated 5 out of 5 stars

Incogni are a one-stop shop for removing personal data from data dealers. Their dashboard is routinely updated to show which requests for removal have been addressed, pending or outstanding. Frankly... See more

Rated 5 out of 5 stars

Amazingly easy. Incredibly accurate. Unbelievably fast. I subscribed to Incogni, entered my personal information for it to scan and remove across the Internet, and within just a couple of hours I c... See more

Rated 5 out of 5 stars

Big bang for the buck, when it comes to removing your data from all those nasty data brokers who sell your info without permission or recompense. Incogni truly helps with that, and will save you tons... See more

Rated 5 out of 5 stars

Outstanding service that delivers real results. This platform has removed a remarkable amount of my personal information from online sources. The pricing is well worth it for the peace of mind it pro... See more

Rated 5 out of 5 stars

For the number of hours saved alone, this is one of the best services I've ever come across. AI will bring about great things but also more cases of identity theft and we need services like this one t... See more

Rated 1 out of 5 stars

It's a RIDICULOUS STUPID SERVICE! INCOGNI only has +- 37 exclusive countries where you can subscribe from!!!! You CANNOT SUBSCRIBE if you are in South Africa, India, Taiwan. I travel am... See more

Company replied

Rated 5 out of 5 stars

To learn that my name & personal info has been removed from about 400 websites is way beyond anything I could imagine. I have very high sensitivity to risk and fraud but very little knowledge as to h... See more

Rated 5 out of 5 stars

My online existence was larger than I thought it would be for an elderly person. My hours of trekking around the 'net left a rather large footprint that I'm sure data brokers were enjoying - until I f... See more

Rated 5 out of 5 stars

Incogni has removed many potential scams and harmful items from my computer since I started using it earlier this year. I only wish they could also stop all of the spam emails, though I understand tha... See more

Rated 1 out of 5 stars

No mention of geographic and country limitations anywhere on the site until you log in AFTER paying. So in Australia it doesn't work, they knew as much, but they've still already taken my money.... See more

Company replied

Rated 2 out of 5 stars

No ability to call for technical assistance. Only e.ail that is delayed by several hours. And the lack of ability to understand a custo.er needs. I asked for assistance and got instructions how to do... See more

Company replied

Rated 5 out of 5 stars

I learned for the first time how many data brokers are there, how many of them are easily compliant and how many are resistent. I'm noticing after a month of using Incogni that the amount of junk e... See more

Rated 5 out of 5 stars

At the beginning there was a vast reduction in my spam emails which was absolutely great. I didn't realize that it should also reduce spam calls so I wasn't monitoring my calls so I can't reliably com... See more

Rated 5 out of 5 stars

I like using Incogni to remove my data from multiple sites. It's crazy how many there are! Continually scan websites and notifies you when there are multiple similar names.

Rated 1 out of 5 stars

I tried Incognito.com hoping for more privacy, and instead I ended up with more spam than ever. The service gives you the impression that your personal data will be better protected, but in realit... See more

Company replied

Rated 2 out of 5 stars

Warning, this service only applies to official mailing lists providers. The service writes to mailing list providers. and ask them kindly to remove your address. This means that all your junk mail fro... See more

Company replied

Rated 1 out of 5 stars

I read a promotion of Incogni on Cyberguy and subscribed for their expanded service. 1 month in & no change in spam activity. Month 2- spam doubled, maybe more. Did they stir the hornet's ne... See more

Company replied

Rated 1 out of 5 stars

Incogni has a policy designed to trick someone into a monthslong account when they don't need or want one. They quickly bring you past the screen where you can add other names and addresses then run t... See more

Company replied

Rated 4 out of 5 stars

My number of spam calls is greatly reduced from the original ~ 80 calls per day, but I'm still getting 10 to 20 some days, as the Medicare-Medicaid enrollment period winds down. This should be greatly... See more

Rated 5 out of 5 stars

I signed up for Incogni because I didn’t like the idea of my data being sold on. The service works in the background, so although there are no fanfares or anything like that, you’ll quietly start to s... See more

Rated 2 out of 5 stars

Tried Incogni for a few months, getting less spam as promised. However since I stopped the subscription i'm getting like triple the amount of spam as before. Plus spam calls I've never received befor... See more

Company replied

Rated 5 out of 5 stars

About Incogni, it's a good service and also very effective and helpful direct chat messages on the website with true humans behind and not A.I robot. I purchase 2 same plans (the second one with highe... See more

Rated 5 out of 5 stars

The spam calls went from 20 a day to about 1 or 2 a week after the first month. Having peace of mind knowing my data is actively being removed and monitored is essential in these days of AI scammer... See more

Rated 5 out of 5 stars

Not only has Incogni saved me hundreds of hours in protecting my online data privacy, but their support is staffed by actual humans who are professional and prompt with their responses. In today's lan... See more

Rated 5 out of 5 stars

This company is amazing. The entire support team is exceptional as well. In an age when everyone is stressed out and dollars are stretched to the max, it is refreshing to experience such excellent c... See more

Rated 4 out of 5 stars

Incogni does a great job of eliminating unwanted ads and cutting down on spam, unwanted texts and voicemails, phishing, etc. One area they need to find solutions for is political campaigns- once those... See more

Rated 1 out of 5 stars

Hoped this service did what it said, and it did suggestibly, during the month I paid for it. But as soon as that month lapsed, the spam and scams I received across all my address were at 100x more... See more

Company replied

Rated 5 out of 5 stars

I’m just happy to get my name and numbers removed from a large number of data brokers. It’s amazing to see the number as you’re slowly removed from their lists. My only issue is that the family plan i... See more

Rated 5 out of 5 stars

This is a hands-off solution for removing your private data from multiple online databases. I've definitely had less spam phone calls. Emails - not as much but some drop off for sure. I'm at over 900... See more

Rated 5 out of 5 stars

Incogni has achieved the removal or suppression of my personal data from nearly 100 data brokers. with 6 left outstanding. This is something I could never have done on my own.

Rated 5 out of 5 stars

I’ve always been concerned about how much of my personal information was floating around online—data brokers, people-finder sites, and third-party services I didn’t even know existed. Incogni han... See more

Rated 5 out of 5 stars

Major drop in my personal information available on line! When there is a question about information that is partially reflecting my ID, Incogni sends an email. There’s a tab that I hit to review the... See more

Rated 5 out of 5 stars

I was alarmed how much of my info was out there, how much anyone could easily access. And actually had some disgruntled brokers help spread our info much further and even applied for multiple credits... See more

Rated 5 out of 5 stars

Now, there are very few results on the internet with my contact info shown, saving me hundreds of hours of my own time trying to get my personal information off the internet. 1. Minimum to 0 dark... See more

Rated 5 out of 5 stars

Nice layout, easy to understand. Lacks some features (like a tool to determine if a password or email has leaked). Since I have subscribed to the service I am receiving less spam calls (that was the m... See more

Rated 5 out of 5 stars

Fantastic incogni do what it would take the average person months in a matter of days. I get less spam calls and emails.i feel safer knowing that someone is fighting the good fight for me in clamping... See more

Rated 5 out of 5 stars

It met my expectations and brought even more quality service. I did not know that many unknown companies were holding my data, even though they offer no services for private clients, just corporatio... See more

Rated 5 out of 5 stars

Ease of getting started and automation make this pretty much a fire and forget solution. It is wise to check in to provide record clarification. Results obvious within 24 hours. Cannot beat this for z... See more

Rated 5 out of 5 stars

Simple to use. It's like the old infomercial, "Just set it and forget it." I've had no problems using the service, and it's a good feeling knowing they can find sites that have my information and send... See more


Company details

  1. IT security service
  2. Computer Software Shop
  3. Software Vendor

About Incogni

Written by the company

Incogni, a tool that helps prevent your personal information from being stored and sold by data brokers.

Upon the customers’ request, the tool identifies and communicates with dozens of data broker companies, so that the person’s details can be deleted from their databases.

Leading names in the data brokerage industry currently own data on hundreds of millions of consumers, some boasting up to 1500 data points per consumer.

With the introduction of GDPR and CCPA, all these companies are subject to giving or deleting information they hold on the person if they receive a formal request.

However, contacting each firm could take ages due to the excessive response frameworks companies have crafted and perfected.

Surfshark’s team of researchers contacted 36 data broker companies on their own to show how difficult this process can be. To get a final response took a little over 6 days from our first letter with each new data broker and more than 20 days with each established one.

Furthermore, 63% of the large data brokers asked for additional personal data which is not necessary to complete the inquiry (outside of ID copy), asking for a bank statement or even e-signature and thus prolonging the procedure.

“Data privacy is becoming an increasingly alarming issue, yet many people are still unaware of the hidden market that data brokers operate in,” – points out Vytautas Kaziukonis, Chief Executive Officer of Surfshark.

“As the sensitivity and scope of data they possess widen, so does the need to be able to opt-out of it. However, based on recent studies, the actual process of taking back data is an extremely tedious procedure, which requires legal knowledge and lots of persistence.

“Incogni aims to help users opt-out of these practices more efficiently and exercise their legal right to privacy easily.”

The Incogni privacy tool is available for purchase at the official link: https://incogni.com.

Get your personal data off the market!

You have the right to have your personal information removed!

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Amount of spam calls quadrupled in month 2 of service!

I've been receiving text and call spam to my number for years. I decided to try Incogni for two months. Why only two? Because in month #2 the number of text and phone spams I received quadrupled! After years of a baseline of spams, I had never seen so much garbage attempt to hit my phone. The only change had been signing up for the service. I know they will say there is no direct correlation, but I don't think its a coincidence. Glad others are having success, but I'm avoiding this service like the plague. And yes, the number of spam calls continues to this day.

15 December 2025
Unprompted review
Rated 4 out of 5 stars

Before joining

Before joining, I received approximately 20-30 spam calls a day. After joining, it is down to 2-4 per day. However, I continue to receive approximately 15 spam emails a day.

11 June 2025
Unprompted review
Rated 5 out of 5 stars

Reduced spam and over 400 sites blocked

The detailed reports they send show a long list of data brokers (some 400) that had my information. Astonishing! Some 400 separate sites.
It’s probably early to tell, but the spam calls have diminished, and the spam emails are way, way down.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Vast reduction in junk mail is number one.

At the beginning there was a vast reduction in my spam emails which was absolutely great. I didn't realize that it should also reduce spam calls so I wasn't monitoring my calls so I can't reliably comment on that. The ease of use and overall effectiveness are what I appreciate most.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Reputable ever since I signed up to…

Reputable ever since I signed up to this I’ve been getting less scam calls and less spam emails etc. additionally it makes me feel way safer since I got hacked into. I’d recommend it for at least 3 months as they have about 400 or so websites they do removal requests from so far. After they are done it’s kinda silent

9 February 2026
Unprompted review
Rated 5 out of 5 stars

They do the work for you

I like using Incogni to remove my data from multiple sites. It's crazy how many there are! Continually scan websites and notifies you when there are multiple similar names.

22 January 2026
Unprompted review
Rated 1 out of 5 stars

What didn't go wrong

What didn't go wrong

8 February 2026
Unprompted review
Incogni logo

Reply from Incogni

We’re sorry to hear that your experience left you feeling this way. We understand how frustrating it can be when expectations aren’t met, and we take comments like yours seriously.

Incogni’s goal is to help reduce exposure of personal data by removing it from data brokers over time, but we know the process and communication can sometimes fall short of what customers expect. Your feedback helps us identify where we need to improve, especially around clarity and support.

If you’d like us to review your account or address any specific concerns, please reach out to us at [email protected], and we’ll be happy to help.

Rated 5 out of 5 stars

Just get it!…

For a relatively small fee you can get serious protection of your data. Just get it, it could be your best purchase this year.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Incogni DataBroker removal

Incogni has achieved the removal or suppression of my personal data from nearly 100 data brokers. with 6 left outstanding. This is something I could never have done on my own.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Glad I signed up

So far, seems to do what they advertise. Although I still get a lot of spam calls, don't know how to avoid that as I'm a Realtor. So my number is out there.

5 February 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look