Variety Funerals Reviews 8

TrustScore 4 out of 5

3.9

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Company details

  1. Cremation Service
  2. Funeral Director
  3. Funeral home
  4. Funeral Insurance Company

Written by the company

Variety Funerals™ is a cremation specialist serving mainland England and Wales that provides cremation packages at a lower price. Variety Funerals™ provides cremation services to families and executors arranging a funeral for someone who has passed away and pre-paid funeral plans to those who wish to pay for their own funeral in advance. As a provider of pre-paid funeral plans, Variety Funerals™ is authorised and regulated by the Financial Conduct Authority (FCA firm reference number 1011776).


Contact info

3.9

Great

TrustScore 4 out of 5

8 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

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Rated 5 out of 5 stars

What an amazing company

What an amazing company, with incredibly caring staff. They made the process so much easier and were with me every single step of the way. Offering advice, and explaining the process from the point of collecting my Dad from the hospital, all the way to receiving a lovely email on the cremation day. Always maintaining dignity and compassion. I have had so many calls from them just to check i am ok, and to let me know where everything is up to, and offering help and advice about what need to be done. I cannot recommend Variety funerals enough. They have made one of the hardest times of my life so much easier.

23 December 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your recommendation. At Variety Funerals, we strive to maintain the highest levels of dignity and compassion.

We are so pleased to hear that our communication and advice helped guide you through this period. Thank you for trusting us with your Dad’s arrangements.

Team Variety 🌻

Rated 5 out of 5 stars

Faultless service

Kind, helpful and efficient staff. A faultless service from start to finish.

5 December 2025
Unprompted review
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Reply from Variety Funerals

We are incredibly grateful for this wonderful review and the 5-star rating.

Providing a kind, helpful, and efficient service is our highest priority, and we are pleased we could offer you a faultless experience during this time.

Thank you for recognising our team's efforts.

Team Variety 🌻

Rated 5 out of 5 stars

Would have given 10 stars if I could

I was apprehensive at first due to not following convention, not seeing someone face to face, not knowing the companies local reputation, not using the local crematorium. I am so pleased to write this in the hope that it might put anyone at ease who is conflicted with this difficult decision. I have been so impressed with variety funerals every step of the way. They could not have been more empathetic, informative, efficient, attentive and available.
The whole process was a smooth reassurance
A massive Thank you to all the members that played a part in taking such good care of my father and helped and supported me.

26 October 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for this incredibly thoughtful 5-star review.

We truly appreciate you sharing your initial concerns about using a non-conventional, non-local service. It means the world to us that we were able to completely put you at ease and provide a "smooth reassurance" every step of the way.

Your high praise—describing our team as empathetic, informative, efficient, attentive, and available—is the highest compliment we can receive.

We are honored that you trusted Variety Funerals to take such good care of your father and provide the support you needed during this time.

Thank you for trusting Variety Funerals 🌻.

Rated 5 out of 5 stars

Deserve a higher rating.

I am not sure why they have a rating this low as they have been courteous, incredibly helpful and professional throughout after my darling wife passed on 8 October 2025. They deserve a higher rating and hope that my review brings Variety Funerals a deserved higher rating.

8 October 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for taking the time to share your experience with Variety Funerals and for giving us this wonderful 5-star review. We are truly touched by your incredibly kind words, especially during what we know is a profoundly difficult time following the passing of your darling wife.

It means the world to our team that we were able to be courteous, incredibly helpful, and professional throughout the process. Our main focus is always to provide compassionate, seamless support to families, allowing you the space to grieve.

We are so grateful for your recognition and your hope that your review will contribute to a deserved higher rating. Feedback like yours is invaluable and reaffirms the dedication of our entire team.

Team Variety 🌻

Rated 5 out of 5 stars

Professional considerate service.

I concur with what Helen said in previous review.Everything was transparent ,and yes what was a daunting traumatic task was made less so by the staff. A professional service from start to finish .About payment,they give you about.a week after paying the deposit to settle .I only mention as noted negative review about payment.Not my experience.Highly recommended .

26 August 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your five-star review and for sharing your experience.

We're so glad that you found our service transparent and that our staff were able to make a potentially daunting and traumatic task much less so. Providing a professional service from start to finish is what we aim for.

We also truly appreciate you confirming your positive experience with our payment process. We strive to give families ample time and clarity, and your feedback helps reinforce that this is working as intended.

Thank you again for your high recommendation and for choosing Variety Funerals🌻

Rated 5 out of 5 stars

They sorted everything in a very considerate way

Everyone I dealt with had a wonderful caring manner. Each step was explained fully & it all happened as they said it would. They made an emotional time a bit easier . Thank you so much

18 August 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your wonderful review.

We're so glad to hear that we were able to make an emotional time a bit easier by sorting everything out in a very considerate way. Our team is dedicated to handling each step with a caring manner and providing full, clear explanations.

It means a great deal to us that everything happened exactly as promised. Thank you for choosing Variety Funerals🌻

Rated 1 out of 5 stars

Very unhelpful person over the phone…

Very unhelpful person over the phone who refused to take our deposit indicating that they were not satisfied as to how we we were going to pay the outstanding balance. We said we would make the payment by the deadline. Variety funerals siad they were not satisfied with this. Totally insensitive and inappropriate attitude. Would recommend to stay well away

21 August 2025
Unprompted review
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Reply from Variety Funerals

Dear Mira

Thank you for your review. First and foremost, our aim at Variety Funerals is to provide dignified and affordable funeral services. We work on very low margins to offer the most competitive prices in the country. This model, while beneficial to our clients, relies on timely payment for us to continue operating and serving communities

During our conversations, you mentioned that you were only able to pay the deposit of £300 and were "unsure" how you would pay the remaining balance. While we are sympathetic to your financial situation, we cannot move forward with arrangements without a clear plan for the full payment. It would be irresponsible of us as a business to provide a service that a client cannot afford, as this would put both parties in a difficult and distressing situation.

Our team members are trained to handle all inquiries with the utmost empathy and professionalism. We believe that refusing a service when it is clear that payment cannot be made is a responsible business decision, not an insensitive one.

We simply cannot take on the risk of providing a service that we cannot afford to provide, without payment. We are very grateful for you to have provided your review that highlights this fact.

We truly wish you the best in finding a funeral director who can assist you during this time.

Best Regards

The Variety Funerals Team

Rated 1 out of 5 stars

Very poor customer service experience …

I recently contacted Variety Funerals to inquire about their direct cremation services. The pricing seemed attractive, but I had several questions regarding the cremation location and associated costs. Unfortunately, the representative I spoke with was not only unhelpful but seemed irritated by my questions. Despite my concerns as a 71-year-old trying to make informed decisions for my family, the service felt dismissive and rushed. I expected a more respectful and transparent interaction. Based on my experience, I cannot recommend Variety Funerals.

14 July 2025
Unprompted review
Variety Funerals logo

Reply from Variety Funerals

Thank you for taking the time to share your feedback regarding your recent interaction with Variety Funerals.

We understand that you had specific questions about the cremation location for an unattended direct cremation and you were adamant that the crematorium had to be chosen by you.

It's important for us to clarify our service offering in this area: for our unattended direct cremation service, the crematorium is allocated by Variety Funerals.

We aim to be completely clear and transparent about this from the outset, as it allows us to offer the most competitive pricing for this particular service. While this may not have been the answer you hoped for, it is a fundamental aspect of our unattended direct cremation package.

We pride ourselves on being clear about our services, and we regret that our communication of this policy came across as dismissive rather than transparent.

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