LendDirect Reviews 2,279

TrustScore 3.5 out of 5

3.7

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the accessible loan options and the friendly, helpful staff, particularly highlighting the efficiency and kindness encountered at branch locations. People found the loan process to be smooth, with clear communication and quick money transfers. Many reviewers also mentioned the helpfulness and patience of the customer service team. However, a significant concern revolves around high-interest rates and associated fees. Some reviewers reported issues with payment postings and described instances of unhelpful customer service interactions.

Based on these reviews

Rated 4 out of 5 stars

I've had no issues. East to apply. Communication was there. Emails and phone calls. The only reason I'm deducting one star is because I've had way too many phone calls already inquiring if I'm okay... See more

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Rated 4 out of 5 stars

I've had a great experience with LendDirect. They’ve consistently made the loan process smooth and stress-free. Payments are always handled on time, and the communication is clear and transparent, whi... See more

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Rated 3 out of 5 stars

I am happy with easy access and quick money transfer however, the interest rates are way too high. I am with them for many years, have never missed a payment and feel there should be an incentive like... See more

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Rated 3 out of 5 stars

Very easy access to getting loans; friendly staff at customer service and no checks on credit standing every time a loan is processed. the only glitch to the great access to easy loan is the excessive... See more

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Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ My experience with 𝗟𝗲𝗻𝗱𝗗𝗶𝗿𝗲𝗰𝘁 was amazing. From application to approval, everything was super fast and transparent. I got approved in just one minute. When I visited... See more

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Rated 5 out of 5 stars

Honestly I have had great experiences with this company. They are very helpful with answer questions. They give tips and suggestions for paying off you debt and getting done to pay less interest. Ther... See more

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Rated 5 out of 5 stars

Lend Direct in Prince George at Scotia Tower is the best. The Manager, Ms Alexcee and her assistant are excellent. They helped me sleep better through helping me with a loan. Although the LendDirect s... See more

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Rated 5 out of 5 stars

I was surprised and thankful that these staff persons were so incredibly kind and friendly. THey went over and above to solve a minor problem and results were quick and effective. I would certainly d... See more

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Rated 3 out of 5 stars

I wish that more of the monthly payments I make on my line of credit, was actually going towards paying off the amount, instead of paying so much of it going towards interest. A lot of us are going t... See more

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Rated 1 out of 5 stars

I keep getting daily phone calls from this company asking for someone named Hassan. I've told them multiple times that they have the wrong number and even blocked their calls—but now they’ve started... See more

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Rated 5 out of 5 stars

I applied on Friday and received funding on Saturday. My credit is not the greatest and Lend Direct approved me for a 3500 dollar line of credit. If your making good money and your credit score is fai... See more

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Rated 5 out of 5 stars

I truly believe LendDirect is the best company that I've ever had the pleasure to borrow from. Their staff is always friendly, helpful, knowledgeable and efficient. They never miss a detail on helpin... See more

Rated 1 out of 5 stars

Depositing bad cheques in my account and how I am -3000 bank is trying to tell me to pay it back but this isn’t my money at all, I think LendDirect should fix this for me, with two kids and Christma... See more

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Rated 2 out of 5 stars

Being a regular customer, my interest rate has not come down. I think it is a rip off for the amount of interest I pay, which doesn't help with bringing my loan amount down. Yes I do take some back... See more

Rated 5 out of 5 stars

I helped a Canadian relative use LendDirect, and I have to say the experience was impressive. The loan approval was quick, with clear terms and fair rates. Everything was done online with no stress o... See more

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Rated 1 out of 5 stars

charging 34.99 % for a line of credit is highway robbery!!!! you base your credit report on TransUnion, they don't know what's going on! Do they tell you that Capital One pulled the plug... See more

Company replied

Rated 5 out of 5 stars

I had a phone call and was assisted by Mike. He was so patient answering my questions and giving me a very well detailed answers. I was glad that everything is easier now. I appreciate Mike and his pa... See more

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Rated 5 out of 5 stars

I went into the Nanaimo ,BC office today. I was given a very warm welcome by Brittany. She was very pleasant and helpful. It was so nice to be greeted and helped in this way. You always hear the negat... See more

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Rated 1 out of 5 stars

I had 2 missed payments for this month and I talk to the Branch Manager (Widad Akinola) from Calgary branch if she could help me out this time by asking her to take out the outstanding balance on the... See more

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Rated 2 out of 5 stars

Been with them for a few years now, the interest never changes even being a regular good paying customer, there is no incentive to continue taking loans from them. The payments that come out are mo... See more

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Rated 3 out of 5 stars

issue accessing account, system would not text the 5 digit code. quick call to customer service line got me the desired draw, but have to try later for online account verification{ will prob get a f... See more

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Rated 2 out of 5 stars

We make the mistake of being desperate when applying for a loan and not carefully reviewing the terms and interest rates offered. The application process is quick, and the deposit is received within... See more

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Rated 5 out of 5 stars

All staff is very helpful in particular Laura, she is always patient and explains everything patiently and thoroughly. If you're looking for a line of credit. I would recommend you go see Laura.

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Rated 5 out of 5 stars

Desiree (sp?) at the Adelaide Branch in London was great to deal with. Very quick and pleasant to speak to. Recommend their office if needing anything.

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Rated 1 out of 5 stars

I wish I had read the review. DO NOT approach Justin King. He is a total scam artist. He doesn't even work for the legit LendDirect. I had to involve the police and freeze my bank card. I should... See more

Rated 5 out of 5 stars

I’d like to commend Angie and Jalynn for helping me get a loan. They were very friendly, kind, and took the time to go over every detail and piece of information with me. I truly appreciate their pati... See more

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Rated 1 out of 5 stars

All positive reviews are fake Took me for $500 and never got my loan Been ghosted Reporting to police and going to news media They need to be investigated, prosecuted and shut down

Rated 5 out of 5 stars

Hi already did a Google review Connor very help full I cant thank you enough best experience and excellent customer service ...keep me informed the process along the way and always answer my questi... See more

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Rated 1 out of 5 stars

They took over my Cash Money account, with no warning, or permission from me. They have no app, but the website works reasonably smoothly. I believe that they increased the interest rate fro... See more

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Rated 1 out of 5 stars

Total rip off , they are stealing 250 a month out of my bank account , and non of that is going towards my line of credit balance , this is a total scam , the interest rate is like 200% never use thes... See more

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Rated 5 out of 5 stars

I did find the interest rates quite high but I agreed to borrow so I should not complain. Lend Direct helped me out of a situation and I wish to thank them for that. I was able to completely pay off m... See more

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Rated 5 out of 5 stars

LendDirect really helped me out by approving me for a line of credit. The whole process was quick and efficient and the follow-up phone call from Christina was a nice, personal touch.

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Rated 3 out of 5 stars

I applied for loan. Got phone call saying that i was approved for loan upto 10k. They asked me to sign the contract and attach a photo id and email them.after than funding manager will call me to give... See more

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Rated 1 out of 5 stars

I’d give no stars if it was an option. Interest rates are horrible. They changed my loan terms so my direct payment are quite a bit more bi weekly. Even though I’ve never missed a payment on my line... See more

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Rated 1 out of 5 stars

Well, for starters, the loan manager at the branch is very rude. And he talks down to you like you're nothing. And second, you have to go to a store and then call them And then they transfer money fo... See more

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Rated 5 out of 5 stars

My apologies to LendDirect. I thought I was updating my review of a company that has a similar name. I believed I was exited out of Lend Direct and was moved to the company I was updating my review in... See more

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Rated 5 out of 5 stars

I went to get Loan at LendDirect very professional. They helped me out as very happy with the person who I dealt with her name is Joy. She was very, very very professional. I would go back to her and... See more

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Rated 1 out of 5 stars

since the switch over from cash money i have had nothing but a headache...as cash money agreed to release more $ into the bank account. however they never released the link associated with the $ to be... See more

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Rated 5 out of 5 stars

like the customer service and the quick and prompt way to serve customers. I'm happy with the phone 's call response from the company. Speaking with the service team helped me get exactly what I was l... See more

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Rated 5 out of 5 stars

They are awesome! Gets your cash fast! Via etransfer!..Rates are great! You get your cash so fast! And they also have option to instant payment back meaning you can pay back up to full amount instan... See more

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Rated 5 out of 5 stars

Since switching from Cash Money to LendDirect, everything has gone extremely well. The switchover was seamless and any time I have wanted to access my funds, it has been very easy to facilitate.

Company replied

Rated 1 out of 5 stars

They will send you an email transfer but not the security question making it impossible to get access to the money they also dont reply to emails

Company replied

Rated 1 out of 5 stars

I can't believe this $0.14 that is my balance due on 13 November 2025 I have to wait 2 weeks to close the account . I will never ever deal with lend direct again plus their interet is so high I... See more

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Rated 1 out of 5 stars

Stay away!!!! They will make a way to be bureid in debt and pay extra extra interest the cuatomers service is soooo bad!!! They will not going to help you or accomodate you! The customer service is... See more

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Rated 5 out of 5 stars

Thank you to LendDirect for your support. The process was very fast, and I received the funds quickly. Finance service representative Thank you JOY SEBASTIAN

Company replied

Rated 5 out of 5 stars

Sierra and staff are fantastic. Sierra was extremely helpful in getting me some money. Lend direct 7610 Tecumseh RD r Windsor Ontario

Company replied

Rated 2 out of 5 stars

Been waiting since November 30 for a total balance payment to post to my account and as of December 6th it has not posted. Called customer service repeatedly December 5th left 4 messages to call me... See more

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Rated 4 out of 5 stars

LendDirect made borrowing money stress-free. Their customer service was friendly and answered all my questions clearly. I felt confident throughout the process, and the funds were deposited promptly.... See more

Company replied


Company details

  1. Loan agency

Information provided by various external sources

LendDirect offers online personal loans in Canada.


Contact info


3.7

Average

TrustScore 3.5 out of 5

2K reviews

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Rated 5 out of 5 stars

A very quality experience

I was surprised and thankful that these staff persons were so incredibly kind and friendly. THey went over and above to solve a minor problem and results were quick and effective. I would certainly do business again with them and let others know as well. Thank you from the bottom of my heart xo ♥️

8 February 2026
Unprompted review
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Reply from LendDirect

Thank you for the excellent review. We appreciate you!

Rated 5 out of 5 stars

Honestly I have had great experiences…

Honestly I have had great experiences with this company. They are very helpful with answer questions. They give tips and suggestions for paying off you debt and getting done to pay less interest. There customer service is very patient.

7 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 1 out of 5 stars

Very Shady Business

Website is bad, very shady, makes it difficult to pay down/pay off loan.

7 February 2026
Unprompted review
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Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at [email protected] or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Great experience

Desiree (sp?) at the Adelaide Branch in London was great to deal with. Very quick and pleasant to speak to. Recommend their office if needing anything.

7 February 2026
Unprompted review
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Reply from LendDirect

Thank you for the 5-star review. We appreciate you!

Rated 4 out of 5 stars

I had no issues

I had no issues , the staff working there are very helpful and accommodating, phone calls and emails are being addresses right away.

26 January 2026
Unprompted review
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Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 5 out of 5 stars

Fast and Genuine service 🌟

⭐️⭐️⭐️⭐️⭐️
My experience with 𝗟𝗲𝗻𝗱𝗗𝗶𝗿𝗲𝗰𝘁 was amazing.

From application to approval, everything was super fast and transparent. I got approved in just one minute. When I visited the branch the same day, I was honestly shocked by their efficiency. Within 5 minutes, my documents were done and funds were in my hands.

And ⭐️⭐️⭐️⭐️⭐️ More stars For

🌟 SHIVANI & SHELLEY 🌟 gives the best customer service ever with respect , kindness and care.

Thank you for making my financial journey stress-free 🙏
Highly recommended to everyone! 💯

2 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We were happy to help. Thank you for choosing LendDirect. We appreciate our customers.

Rated 5 out of 5 stars

Always friendly

Always friendly, thank you

20 December 2025
Unprompted review
LendDirect logo

Reply from LendDirect

Thanks for choosing LendDirect. We appreciate you!

Rated 1 out of 5 stars

They never call people back faxed my…

They never call people back faxed my number last Saturday and been emailing for them to call me back

4 February 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at [email protected] or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

Thank you to LendDirect for your…

Thank you to LendDirect for your support. The process was very fast, and I received the funds quickly.

Finance service representative

Thank you JOY SEBASTIAN

16 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are happy to hear that you had a 5-Star experience. Thank you for your review and for being a LendDirect customer.

Rated 1 out of 5 stars

charging 34.99 % for a line of credit…

charging 34.99 % for a line of credit is highway robbery!!!!

you base your credit report on TransUnion, they don't
know what's going on! Do they tell you that Capital One
pulled the plug on the Bay and left me with a useless
charge card and I have been making $500/mo payments and now have over payed 3 months and am
waiting for a $1585. refund for 4 months. Does TransUnion tell you that I had a clear title house and took out a loan for $100,000 to pay CIBC to settle a
claim of $120,000 (original amount $85,000). Does
TransUnion tell you I am making $2585/mo payments to American Express caused by a misunderstanding
to pay off $60,000 settlement 2 years. Does TransUnion tell you I am 81 years old, have been a professional registered architect for 50 years and am
working every day to clear up problems caused by the Covid and no one would help you during the Covid!

30 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at [email protected] or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

I can easily access my loans and my…

I can easily access my loans and my limit, everything is flexible and good

28 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are happy to hear that you had a 5-Star experience. Thank you for your review and for being a LendDirect customer.

Rated 5 out of 5 stars

Excellent Service

Super fast service. Very friendly, helpful and understanding.

7 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

Thanks for choosing LendDirect. We appreciate you!

Rated 1 out of 5 stars

The customer service provided by the…

The customer service provided by the head office has significant room for improvement. It is essential for them to establish better communication with their smaller branches to ascertain whether issues have been resolved, rather than directly contacting individuals and issuing threats regarding collections for missed payments. I have experienced this situation multiple times. However, I commend my local branch in Medicine Hat for their exceptional service; they consistently assist me effectively and enable me to move forward. Unfortunately, I am then subjected to harassment from personnel at the head office who fail to communicate with the local branch or adequately review account notes before making threats related to collections. It is imperative that improvements be made in this regard. Nonetheless, I would like to express my gratitude to my local branch in Medicine Hat for their outstanding support; they truly excel.

15 December 2025
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at [email protected] or give us a call at 1-855-630-5363 so that we can reach out to you.

Rated 5 out of 5 stars

I had a phone call and was assisted by…

I had a phone call and was assisted by Mike. He was so patient answering my questions and giving me a very well detailed answers. I was glad that everything is easier now. I appreciate Mike and his patience. Well done Mike and God bless you.

24 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are happy to hear that you had a 5-Star experience. Thank you for your review and for being a LendDirect customer.

Rated 1 out of 5 stars

IDGAF

I wouldn't need a loan if Scamilton Scumtario didn't f*** me over for a job all the time...other family's matter besides YOURS

24 January 2026
Unprompted review
LendDirect logo

Reply from LendDirect

We are sorry to hear that you did not have a good experience. Please send us an email at [email protected] or give us a call at 1-855-630-5363 so that we can reach out to you.

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