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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Customers express widespread dissatisfaction with the products they received, citing issues such as incorrect sizing, poor quality, and items not matching the website description. Consumers also report problems with orders, including delays, missing items, and parcels not being delivered. People are particularly frustrated with the customer service, describing it as unhelpful, slow, and often unresponsive. Many reviewers mention difficulties with the return process, such as the portal not recognizing order numbers, delays in receiving refunds, and having to pay for return shipping. The delivery service is also a common point of complaint, with many consumers reporting late deliveries and issues with the carrier.

Based on these reviews

Rated 1 out of 5 stars

Tried to generate a return but my order number wasn’t recognised. Then tried to contact them via their message service but nothing happened-not even a generic response to say they’d received my mes... See more

Rated 1 out of 5 stars

I really regret making a purchase with this company now, ordered a £150 coat in hopes that it would arrive before the wet weather. Order hasn’t moved beyond “manifested” and no replies from customer s... See more

Rated 1 out of 5 stars

The items I ordered arrived weeks after order because of delays at customs. I now can’t return through the portal as it says I’m outside the returns window despite only receiving the order on Wednesda... See more

Rated 1 out of 5 stars

Terrible, terrible, terrible! They use Evri for deliveries. Ordered sale goods from them after Xmas and Evri are still apparently waiting for the parcel that superdry say they have. Customer service i... See more

Rated 1 out of 5 stars

Superdry con you through Topcashback. Superdry con you through Topcashback. Bought two items from them one two seperate occassions through topcashback. Superdry (Not Topcashback) decline the cas... See more

Rated 1 out of 5 stars

Absolutely disgusting customer service, in fact actually no customer service. I placed an order on 14th and paid for next day delivery on the 15th which was confirmed and accepted, the item shows as s... See more

Rated 2 out of 5 stars

Disappointedwith the product-boght 2 pairs of slim fit womens jeans-even the smaller pair that I suspected would be too small,was oversized,so then I had to pay £2.95 to return.I did get the label,and... See more

Rated 1 out of 5 stars

Purchased Super dry jacket last Christmas 2024. Used that winter with no issues. Cold weather this Christmas and the main zip has failed on the front. Warranty only covers the first twelve months so... See more

Rated 1 out of 5 stars

Terrible experience with superdry. Didn't even think to look at reviews on such a big reputable company. Bought a coat, but can not return it. The returns portal will not except my order number. My e... See more

Rated 2 out of 5 stars

Had a brand new hoodie bought for me for Xmas. After 2 washes (as per manufacturer instructions) and wearing it off and on for 2 months, there's a hole developed in the back where they have stitched... See more

Rated 1 out of 5 stars

Ordered some shoes and they have waited ages to tell me they're not in stock - the products aren't even on the website any more judging by the now-broken link in my confirmation email so they've likel... See more

Rated 1 out of 5 stars

Awful customer services. I bought a product online that the parcel never arrived. I assume lost by Evri. I have emailed customer services countless times and don’t get a reply and haven’t been issued... See more

Rated 1 out of 5 stars

Wool Blend Cable V-Neck Half Zip Jumper Really poor quality, worn twice and unacceptable ‘bobbling’ which makes it look real old and knackered. Bought my usual size but this comes up very small. W... See more

Rated 1 out of 5 stars

I bought a jumper and coat which unfortunately were unsuitable. Returned to the Meadowhall store to find it had closed down, there was no notice to say the store would be closing down, the nearest one... See more

Rated 1 out of 5 stars

Worst customer service. Difficulty with return. Unable to return to local store & returns portal won't allow me to change to postal return. I've sent numerous e mails & issue not resolved. Will never... See more

Rated 1 out of 5 stars

Advertised as FREE DELIVERY but when an item was returned, it was returned - Minus the delivery charge - even when it was brought back to store. After the return, there was no email confirmation, no... See more

Rated 1 out of 5 stars

Currently living the hell that’s been told of below… no parcel!!! Evri says contact them, they say wait….!!! Placed order on the 2nd DEC. still nothing. I’m so angry with myself for not reading t... See more

Rated 1 out of 5 stars

Trying to contact this company about my order and it is impossible! The chat bot is absolutely rubbish and I can’t chat with an advisor and there is no telephone number. The telephone number that it s... See more

Rated 1 out of 5 stars

A sweater I purchased went missing in transit and was more than 3 weeks delayed. I sent an email about it to customer service and heard nothing back for more than a week. The only other way to contact... See more

Rated 1 out of 5 stars

No customer service at all. I ordered a ski jacket, they took money and never delivered. I can't reach them through any of the customer service contacts they list. It is unbelievably horrible situatio... See more

Rated 1 out of 5 stars

I have paid for a label to return the items they haven’t sent the label. Come on Superdry! This should be instant so that you can return on the same day for unsuitable items ordered at your local... See more

Rated 1 out of 5 stars

Terrible customer service. Prespective: Jacket not delivered by date mentioned in despatch email, as I had 1 day to spare before I needed it for the weekend I purchased another but lost the sale disc... See more

Rated 5 out of 5 stars

bought an essentials long sleeve oxford shirt and its 5 stars. its a genuinely beautiful shirt and looks well made, no problems with the deliver (evri) and again very happy with the shirt, its beautif... See more

Rated 1 out of 5 stars

Same story as everyone else. Had ordered something on 26/12/25, arrived two weeks after the agreed delivery date on 19/01/26. Had emailed Superdry already to query the delay and never had a reply. Tri... See more

Rated 1 out of 5 stars

12 days to get any response at all after they lost my parcel. Now have to wait a further 3-5 days for the money to possibly go back on my gift card. Surely a gift card balance refund should be immedia... See more

Rated 1 out of 5 stars

wrong colour sent had to pay to have it delivered and had t pay return they have cut the phone off so you cannot contact them the live help deosnt work and they don't reply to emails

Rated 1 out of 5 stars

Really poor quality and over-priced. Purchased a £30 t-shirt and after 1 wear and wash, the neck label had pulled holes in the t-shirt. Tried to return to store but told to contact customer service... See more

Rated 1 out of 5 stars

Unable to make my returns for refund as the portal does not accept the provided order number. No help from customer service support after three attempts emailing them.

Rated 1 out of 5 stars

Very poor customer service. The return process is extremely slow, and there was no communication at all after my parcel was delivered back to them. Despite confirmed delivery, I received no updates or... See more

Rated 1 out of 5 stars

I, like one of the other reviewers, paid for a label to return a item and still have not received the label. I have doubts that I shall get it. The item was 2 sizes too big for a small. Rubbish mate... See more

Rated 1 out of 5 stars

I ordered an item for next day delivery which you have to pay for and I'm still waiting for it two days on. the service of SuperDry is shocking to say the least. The web chat (which is the only way to... See more

Rated 1 out of 5 stars

Received some items from their online shop. One of the items still had a security tag in. So I contacted them online and my options were A) drive nearly an hour to my nearest store for them to take i... See more

Rated 1 out of 5 stars

Bought a pair of shorts which were way too small or sized wrongly, it ended up costing me €12 to return them and a wait of 10 days for a refund! NEVER AGAIN WILL I USE SUPERDRY ES ONLINE

Rated 2 out of 5 stars

Ordered a jacket in the sale on Boxing Day. It wasn’t delivered until January 6th by Evri. I tried it on but was waiting for a comparable item from elsewhere to arrive. The Ts&Cs clearly state returns... See more

Rated 1 out of 5 stars

Superdry Customer Services are absolutely diabolical! If you can't speak to anyone and your chat bot does not answer simple questions like; information on an order or refund, then what purpose is it?... See more

Rated 1 out of 5 stars

They have recently revamped their website and now you can’t search for cargo trousers by the size that you require… you can search for the size of the WAIST that you require, but you can’t search fo... See more

Rated 1 out of 5 stars

⭐ 1-Star Review: Superdry – The Gold Standard in How Not to Run a Retail Business If I could give zero stars, I would. In fact, I’d give negative stars just so Superd... See more

Rated 1 out of 5 stars

Delivery of coat never arrived , just stuck in tracking in no man’s land . Cannot speak to a human , all chat bots of email ….. where no one replies . So have no coat and £140 down …… really stuck and... See more

Rated 1 out of 5 stars

I just bought a Superdry Jacket (SUPERDRY_42944100) for roughly £120. After wearing the jacket I noticed that the front of the jacket is going on left side after zipping it up. As soon I walk I cou... See more

Rated 1 out of 5 stars

Very disappointed plus they send they parcels with evriparcels which they are absolutely useless rubbish my parcels didn't turn up Not easy to cominication with them

Rated 1 out of 5 stars

I have not received my order on Dec 5. It is now Dec 26 with zero updates. I tried all ways(email, chat, support) but there is NO way to reach them. Just printed info no help.

Rated 1 out of 5 stars

Not enough options in the chat. My parcel hasn’t moved in tracking for FIVE days. Useless chatbot

Rated 1 out of 5 stars

ah SD gone are the days... you were top dog at one point and as you tried to alienate customers like me who have been with you from the start by removing jeans, boots and other cool stuff you used to... See more

Rated 1 out of 5 stars

I've ordered from Superdry many times and every time the delivery is late. Superdry clothing prices have risen substantially over recent years but their customers expectations fall very short... See more

Rated 1 out of 5 stars

My dad gave me money to order the fleece jacket i wanted, but when it came was too small the sizing is weird on it, so i returned it by evri with their label, week later heard nothing so contacted cus... See more


Company details


Contact info

1.2

Bad

TrustScore 1 out of 5

116 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Buying online an absolute minefield ...…

Buying online proved to be an absolute minefield ..... the cord trousers I ordered on 18th January have still not arrived today (11th Feb), despite the due delivery date being 22nd Jan! Superdry's own website states if item has not moved for 5 days or more it is declared lost and a refund is given. Attempts to reach Customer Services/Care fail as none of the phone numbers given are active, and emails just get an automatic response!

11 February 2026
Unprompted review
Rated 1 out of 5 stars

I really regret making a purchase with…

I really regret making a purchase with this company now, ordered a £150 coat in hopes that it would arrive before the wet weather. Order hasn’t moved beyond “manifested” and no replies from customer service. I’ll never buy from superdry again, absolute waste of time.

8 February 2026
Unprompted review
Rated 1 out of 5 stars

Tried to generate a return but my order…

Tried to generate a return but my order number wasn’t recognised.
Then tried to contact them via their message service but nothing happened-not even a generic response to say they’d received my message.
The local store near me has now closed-I’m starting worry that I won’t be able to return my items.

6 February 2026
Unprompted review
Rated 2 out of 5 stars

4 weeks to secure a refund and a lot of hassle doing so

Ordered a jacket in the sale on Boxing Day. It wasn’t delivered until January 6th by Evri. I tried it on but was waiting for a comparable item from elsewhere to arrive. The Ts&Cs clearly state returns/refunds within 14 days of RECEIPT of order. However when I tried to return it via the portal, it said the returns time had expired on Jan 9th. I then had a useless chat conversation with a bot but eventually found via pissedoffcustomer.com their CS email address, careatsuperdrydotcom. To be fair they replied immediately but I had to send the documentation - order email, screen grab of Evri delivery date, tracking receipt etc to prove when the jacket had been delivered. Then silence for 48 hours so I chased again and they sent an Evri prepaid return label immediately but said the refund would take 7-10 days from receipt of the returned item. So I sent the jacket back January 13th. I heard nothing, the Evri app kept recording the item as in transit and to contact SuperDry. The email I was supposed to receive with a refund date never arrived despite my chasing again, twice. In the end I opened a payment dispute via my credit card and miraculously everything started moving. The parcel was finally recorded as arriving at SuperDry on Jan 22nd, a full 9 days after posting and I was refunded 3 days later with an apologetic email relating to the refund notification that didn’t turn up and the poor service levels. So I received my refund but honestly the hoops I went through. I’d never buy anything from SuperDry online again which is a shame as the nearest shop is miles away and I like their stuff.

26 December 2025
Unprompted review
Rated 1 out of 5 stars

Very poor customer service

Very poor customer service. The return process is extremely slow, and there was no communication at all after my parcel was delivered back to them. Despite confirmed delivery, I received no updates or support. Overall a frustrating experience — I would avoid and would not buy from Superdry again.

1 January 2026
Unprompted review
Rated 1 out of 5 stars

No customer service at all

No customer service at all. I ordered a ski jacket, they took money and never delivered. I can't reach them through any of the customer service contacts they list. It is unbelievably horrible situation. I don't know what to do.

20 January 2026
Unprompted review
Rated 1 out of 5 stars

Same story as everyone else

Same story as everyone else. Had ordered something on 26/12/25, arrived two weeks after the agreed delivery date on 19/01/26. Had emailed Superdry already to query the delay and never had a reply. Tried it on straight away, it is too small, went to the return portal on the same day I received it and it says I cannot return it. The chat is not manned, FAQ's don't help. You cannot call anyone. Another item I had ordered on a later date got cancelled two days after it should have been delivered, with no explanation. Appalling service from a brand like this. I am shocked that they don't seem to care one bit about all these bad reviews.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

Pathetic customer service

I just bought a Superdry Jacket (SUPERDRY_42944100) for roughly £120. After wearing the jacket I noticed that the front of the jacket is going on left side after zipping it up. As soon I walk I could feel the bottom centre zip hitting my left knee. No way this jacket could be worn. I then checked and looked at the website. I noticed the advertisement where the model was wearing this same jacket was also looking odd because the centre zip area was going towards her left knee. In my opinion it could be a manufacturing defect. I contacted Superdry customer care and I was offered a £15 refund in case I would like to keep the jacket.
Really? For a £120 jacket if you want to keep this jacket with a defect you are offered £15 refund on the condition that the jacket would not be returned if I accept this £15 refund or a compensation in other words. I was also told that if I want I can still return the jacket for full refund. I am still in shock. All I was expected to be contacted by their quality check department to say to me that they will be looking into the matter by checking all the similar jackets/ coats.
I am now worried that I will return this jacket and some one will buy it and may go through the same process like me or may get fooled by not wearing it for few days and the return window will close.
I have no words to show my disappointment. It's way beyond how I was expecting a resolution. I am very sad to see this poor standard is customer service. I do not think in future I will be in hurry to go to Superdry store again. This one experience has taught me a tough lesson.

16 January 2026
Unprompted review
Rated 1 out of 5 stars

Superdry con you through Topcashback.

Superdry con you through Topcashback.
Superdry con you through Topcashback.
Bought two items from them one two seperate occassions through topcashback.
Superdry (Not Topcashback) decline the cashback on both occassions , despite no codes used.
Decent jackets - but wont spend any more money with a company that dupes people into buying from them under false pretetence of cashback

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Useless customer services

I bought a jumper and coat which unfortunately were unsuitable. Returned to the Meadowhall store to find it had closed down, there was no notice to say the store would be closing down, the nearest one is over 20 miles away. Contacted customer services they said to post to them with receipt but I had to pay to return the items. I asked if I would get the returns payment refunded due to this not being my fault. I am still waiting for a response. You can’t talk to anyone the phone number they supply doesn’t work and the “live chat” is not manned either.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting customer service

Absolutely disgusting customer service, in fact actually no customer service. I placed an order on 14th and paid for next day delivery on the 15th which was confirmed and accepted, the item shows as shipped but hasn’t been collected by the carrier and today is the 15th. There is no online chat and none of the phone numbers listed work. Avoid this company at all costs !

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer services

Awful customer services. I bought a product online that the parcel never arrived. I assume lost by Evri. I have emailed customer services countless times and don’t get a reply and haven’t been issued a refund. Will never buy from Superdry again especially not online. And do not recommend anyone to purchase from them.

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Late delivery and now won’t allow return

The items I ordered arrived weeks after order because of delays at customs. I now can’t return through the portal as it says I’m outside the returns window despite only receiving the order on Wednesday (today is Saturday). There are no agents available to contact so I have sent an email. I have very low expectations of getting a refund having seen (too late) the other reviews on here. I will update this is if I get anywhere positive. I didn’t even think to check trustpilot as they’re such an established company.

10 January 2026
Unprompted review
Rated 1 out of 5 stars

Terrible

Terrible, terrible, terrible! They use Evri for deliveries. Ordered sale goods from them after Xmas and Evri are still apparently waiting for the parcel that superdry say they have. Customer service is 100% AI and just responds to every communication with the words wait until the end of the day. If you respond, they say wait until tomorrow. There is no contact telephone number, no live chat, just a void where their customer service should be. Avoid like the plague.

4 January 2026
Unprompted review
Rated 1 out of 5 stars

Avoid any Super dry product with a zip!!!

Purchased Super dry jacket last Christmas 2024. Used that winter with no issues. Cold weather this Christmas and the main zip has failed on the front. Warranty only covers the first twelve months so £100 jacket down the toilet having worn it less than ten times!!!

Would not recommend Super dry.

1 January 2026
Unprompted review
Rated 1 out of 5 stars

not fit for purpose

12 days to get any response at all after they lost my parcel. Now have to wait a further 3-5 days for the money to possibly go back on my gift card. Surely a gift card balance refund should be immediate no banks involved

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Worst customer service

Worst customer service. Difficulty with return. Unable to return to local store & returns portal won't allow me to change to postal return. I've sent numerous e mails & issue not resolved. Will never buy from Superdry again.

29 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible

Terrible experience with superdry. Didn't even think to look at reviews on such a big reputable company.
Bought a coat, but can not return it. The returns portal will not except my order number. My emails are being ignored and there are never ever any available online agents. Tried 2 telephone numbers neither which are in use. I would expect this from Temu. I need my money back and will never order from superdry again!!

15 December 2025
Unprompted review

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