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Compare Fluency and Google Ads

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At a Glance
Fluency
Fluency
Star Rating
(231)4.4 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Fluency
Google Ads
Google Ads
Star Rating
(1,998)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Ads

Fluency vs Google Ads

When assessing the two solutions, reviewers found them equally easy to use. However, Google Ads is easier to set up , while reviewers preferred administration and ease of doing business with Fluency overall.

  • Reviewers felt that Google Ads meets the needs of their business better than Fluency.
  • When comparing quality of ongoing product support, reviewers felt that Fluency is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Fluency over Google Ads.
Pricing
Entry-Level Pricing
Fluency
No pricing available
Google Ads
No pricing available
Free Trial
Fluency
Free Trial is available
Google Ads
No trial information available
Ratings
Meets Requirements
8.5
194
8.7
1,695
Ease of Use
7.5
198
7.5
1,700
Ease of Setup
7.1
154
7.3
897
Ease of Admin
8.0
81
7.8
858
Quality of Support
9.1
182
7.4
1,583
Has the product been a good partner in doing business?
9.1
84
8.1
839
Product Direction (% positive)
9.6
193
7.7
1,675
Features by Category
7.6
102
Not enough data
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.3
98
Not enough data
8.1
96
Not enough data
8.0
95
Not enough data
8.4
98
Not enough data
8.1
95
Not enough data
8.4
92
Not enough data
8.0
92
Not enough data
8.1
90
Not enough data
8.7
99
Not enough data
7.5
92
Not enough data
7.6
91
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Targeting
8.1
94
Not enough data
7.8
94
Not enough data
8.1
92
Not enough data
7.8
86
Not enough data
Platform
7.8
88
Not enough data
8.0
91
Not enough data
8.4
88
Not enough data
8.3
91
Not enough data
8.6
91
Not enough data
8.1
90
Not enough data
8.2
91
Not enough data
7.9
86
Not enough data
8.2
89
Not enough data
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
8.1
157
8.0
1,543
Robotic Process Automation (RPA)Hide 22 FeaturesShow 22 Features
7.5
27
Not enough data
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
102
Not enough data
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
98
Not enough data
8.1
96
Not enough data
8.0
95
Not enough data
8.4
98
Not enough data
8.1
95
Not enough data
8.4
92
Not enough data
8.0
92
Not enough data
8.1
90
Not enough data
8.7
99
Not enough data
7.5
92
Not enough data
7.6
91
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Targeting
8.1
94
Not enough data
7.8
94
Not enough data
8.1
92
Not enough data
7.8
86
Not enough data
Mobile
8.5
25
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Platform
7.8
88
Not enough data
8.0
91
Not enough data
8.4
88
Not enough data
8.3
91
Not enough data
8.6
91
Not enough data
8.1
90
Not enough data
8.2
91
Not enough data
7.9
86
Not enough data
8.2
89
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.8
102
Not enough data
Platform Interoperability
7.9
77
Not enough data
Agentic AI - Social Media Advertising
7.0
20
Not enough data
6.4
20
Not enough data
6.7
20
Not enough data
6.6
20
Not enough data
6.5
20
Not enough data
6.8
21
Not enough data
Social Functionality
7.9
93
Not enough data
Campaign Management
8.3
98
Not enough data
8.1
96
Not enough data
8.0
95
Not enough data
8.4
98
Not enough data
8.1
95
Not enough data
8.4
92
Not enough data
8.0
92
Not enough data
8.1
90
Not enough data
8.7
99
Not enough data
7.5
92
Not enough data
7.6
91
Not enough data
7.3
89
Not enough data
7.3
89
Not enough data
Targeting
8.1
94
Not enough data
7.8
94
Not enough data
8.1
92
Not enough data
7.8
86
Not enough data
Platform
7.8
88
Not enough data
8.0
91
Not enough data
8.4
88
Not enough data
8.3
91
Not enough data
8.6
91
Not enough data
8.1
90
Not enough data
8.2
91
Not enough data
7.9
86
Not enough data
8.2
89
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency
Fluency
Google Ads
Google Ads
Fluency and Google Ads are categorized as Paid Search Advertising
Unique Categories
Google Ads
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Fluency
Fluency
Small-Business(50 or fewer emp.)
27.7%
Mid-Market(51-1000 emp.)
57.9%
Enterprise(> 1000 emp.)
14.4%
Google Ads
Google Ads
Small-Business(50 or fewer emp.)
61.4%
Mid-Market(51-1000 emp.)
28.7%
Enterprise(> 1000 emp.)
10.0%
Reviewers' Industry
Fluency
Fluency
Marketing and Advertising
54.0%
Automotive
27.2%
Real Estate
6.9%
Commercial Real Estate
2.0%
Online Media
1.5%
Other
8.4%
Google Ads
Google Ads
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.5%
Alternatives
Fluency
Fluency Alternatives
Marin Software
Marin Software
Add Marin Software
Smartly
Smartly
Add Smartly
AdRoll
AdRoll
Add AdRoll
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Google Ads
Google Ads Alternatives
Marin Software
Marin Software
Add Marin Software
Bing Ads
Bing Ads
Add Bing Ads
Skai
Skai
Add Skai
Adobe Advertising Cloud
Adobe Advertising Cloud
Add Adobe Advertising Cloud
Discussions
Fluency
Fluency Discussions
Monty the Mongoose crying
Fluency has no discussions with answers
Google Ads
Google Ads Discussions
What is the best we use Google ad more efficiently
3 Comments
Alex M.
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network. The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
Okikiola B.
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed. You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
Maria O.
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more