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Compare Fluency and Smartly 
Featured Products
At a Glance
Market Segments
Mid-Market (57.9% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Fluency
Star Rating
(230)4.4 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about FluencySmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smartly excels in user experience, with many praising its ease of use and intuitive features. Users have highlighted how quickly they can upload multiple creatives to Facebook, saving significant time during campaign management.
- According to verified reviews, Fluency stands out for its budget pacing capabilities, making it easier for users to manage their finances efficiently. Reviewers appreciate having all budget-related tasks consolidated in one area, which has drastically reduced the time spent on these tasks.
- Users say that Smartly's customer support is exceptional, with many noting the beneficial and resourceful assistance they receive. This level of support has been a key factor in their positive experiences, especially during the onboarding process.
- Reviewers mention that while both platforms offer solid features, Fluency provides a unique level of customization and automation that some users find particularly valuable. This flexibility allows for tailored campaign management that meets specific business needs.
- G2 reviewers highlight that Smartly has a higher overall satisfaction score, reflecting its strong performance in areas like performance and reliability. Users have expressed their appreciation for the platform's ability to adjust bids based on signals that are not readily visible, enhancing their advertising strategies.
- According to recent feedback, while both platforms are effective, Smartly's implementation process is often described as quicker and more straightforward, which is a significant advantage for teams looking to get up and running without extensive delays.
Pricing
Entry-Level Pricing
Fluency
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Fluency
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.5
194
8.5
385
Ease of Use
7.5
198
8.3
387
Ease of Setup
7.1
154
8.3
178
Ease of Admin
8.0
81
8.3
178
Quality of Support
9.1
182
9.3
380
Has the product been a good partner in doing business?
9.1
84
8.9
176
Product Direction (% positive)
9.6
193
8.6
381
Features by Category
Channel Functionality
6.9
18
Not enough data
Platform Interoperability
7.1
15
Not enough data
Agentic AI - Display Advertising
6.7
14
Not enough data
6.5
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
6.5
14
Not enough data
Campaign Management
8.3
98
8.2
320
8.1
96
8.5
317
8.0
95
Feature Not Available
8.4
98
7.8
284
8.1
95
7.7
238
8.4
92
8.2
204
8.0
92
8.0
161
8.1
90
8.1
211
8.7
99
8.2
273
7.5
92
8.5
296
7.6
91
8.3
193
7.3
89
7.9
141
7.3
89
8.2
151
Targeting
8.1
94
8.8
312
7.8
94
8.9
293
8.1
92
8.9
288
7.8
86
Feature Not Available
Platform
7.8
88
8.3
221
8.0
91
8.4
273
8.4
88
8.3
291
8.3
91
8.3
311
8.6
91
8.5
261
8.1
90
8.3
279
8.2
91
8.4
258
7.9
86
8.6
223
8.2
89
8.2
274
Campaign Management & Optimization
7.9
143
Not enough data
8.2
143
Not enough data
8.1
144
Not enough data
8.0
135
Not enough data
7.6
131
Not enough data
8.2
137
Not enough data
8.1
135
Not enough data
7.0
123
Not enough data
8.0
132
Not enough data
7.5
124
Not enough data
8.8
143
Not enough data
Analytics & Administration
8.1
134
Not enough data
7.6
133
Not enough data
7.9
140
Not enough data
Platform
8.1
132
Not enough data
8.4
135
Not enough data
8.3
136
Not enough data
8.5
135
Not enough data
8.5
139
Not enough data
8.7
137
Not enough data
8.4
133
Not enough data
8.0
123
Not enough data
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Automation Building
6.9
22
Not enough data
7.2
22
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.5
25
Not enough data
6.5
20
Not enough data
Bot Management & Execution
6.7
18
Not enough data
7.5
23
Not enough data
7.9
21
Not enough data
6.9
18
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Intelligent Automation
6.9
18
Not enough data
7.7
23
Not enough data
7.0
19
Not enough data
Agentic AI - Robotic Process Automation (RPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.3
21
Not enough data
Mobile Functionality
8.1
28
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
98
8.2
320
8.1
96
8.5
317
8.0
95
Feature Not Available
8.4
98
7.8
284
8.1
95
7.7
238
8.4
92
8.2
204
8.0
92
8.0
161
8.1
90
8.1
211
8.7
99
8.2
273
7.5
92
8.5
296
7.6
91
8.3
193
7.3
89
7.9
141
7.3
89
8.2
151
Targeting
8.1
94
8.8
312
7.8
94
8.9
293
8.1
92
8.9
288
7.8
86
Feature Not Available
Mobile
8.5
25
Not enough data
7.3
89
7.9
141
7.3
89
8.2
151
Platform
7.8
88
8.3
221
8.0
91
8.4
273
8.4
88
8.3
291
8.3
91
8.3
311
8.6
91
8.5
261
8.1
90
8.3
279
8.2
91
8.4
258
7.9
86
8.6
223
8.2
89
8.2
274
Platform Interoperability
Not enough data
8.8
20
Video Functionality
Not enough data
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
98
8.2
320
8.1
96
8.5
317
8.0
95
Feature Not Available
8.4
98
7.8
284
8.1
95
7.7
238
8.4
92
8.2
204
8.0
92
8.0
161
8.1
90
8.1
211
8.7
99
8.2
273
7.5
92
8.5
296
7.6
91
8.3
193
7.3
89
7.9
141
7.3
89
8.2
151
Targeting
8.1
94
8.8
312
7.8
94
8.9
293
8.1
92
8.9
288
7.8
86
Feature Not Available
Platform
7.8
88
8.3
221
8.0
91
8.4
273
8.4
88
8.3
291
8.3
91
8.3
311
8.6
91
8.5
261
8.1
90
8.3
279
8.2
91
8.4
258
7.9
86
8.6
223
8.2
89
8.2
274
Platform Interoperability
7.9
77
8.2(won by 0.3)
27
Agentic AI - Social Media Advertising
7.0(won by default)
20
Not enough data
6.4(won by default)
20
Not enough data
6.7(won by default)
20
Not enough data
6.6(won by default)
20
Not enough data
6.5(won by default)
20
Not enough data
6.8(won by default)
21
Not enough data
Social Functionality
7.9
93
8.7(won by 0.8)
286
Campaign Management
8.3(won by 0.1)
98
8.2
320
8.1
96
8.5(won by 0.4)
317
8.0(won by default)
95
Feature Not Available
8.4(won by 0.6)
98
7.8
284
8.1(won by 0.4)
95
7.7
238
8.4(won by 0.2)
92
8.2
204
8.0(tied score)
92
8.0(tied score)
161
8.1(tied score)
90
8.1(tied score)
211
8.7(won by 0.5)
99
8.2
273
7.5
92
8.5(won by 1.0)
296
7.6
91
8.3(won by 0.7)
193
7.3
89
7.9(won by 0.6)
141
7.3
89
8.2(won by 0.9)
151
Targeting
8.1
94
8.8(won by 0.7)
312
7.8
94
8.9(won by 1.1)
293
8.1
92
8.9(won by 0.8)
288
7.8(won by default)
86
Feature Not Available
Platform
7.8
88
8.3(won by 0.5)
221
8.0
91
8.4(won by 0.4)
273
8.4(won by 0.1)
88
8.3
291
8.3(tied score)
91
8.3(tied score)
311
8.6(won by 0.1)
91
8.5
261
8.1
90
8.3(won by 0.2)
279
8.2
91
8.4(won by 0.2)
258
7.9
86
8.6(won by 0.7)
223
8.2(tied score)
89
8.2(tied score)
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fluency and Smartly are categorized as Social Media Advertising
Unique Categories
Fluency is categorized as Robotic Process Automation (RPA), Mobile Advertising, Paid Search Advertising, Cross-Channel Advertising, and Display Advertising
Smartly is categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Fluency
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Automotive
27.2%
Real Estate
6.9%
Commercial Real Estate
2.0%
Online Media
1.5%
Other
8.4%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Fluency has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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