Attio Reviews & Product Details

What I like best about Attio is how user-friendly and intuitive it is. The interface is clean, navigation is effortless, and it’s easy for the team to get productive without a steep learning curve. Attio strikes a great balance between powerful functionality and simplicity, which makes day-to-day CRM work feel seamless rather than cumbersome.Ease of Implementation Review collected by and hosted on G2.com.

There isn’t much to dislike overall. One area for improvement would be deeper and broader integrations with other tools. While integrations with platforms like Salesforce and HubSpot already exist, expanding and strengthening integrations across a wider ecosystem would make workflows even more seamless. Review collected by and hosted on G2.com.

I like how customizable Attio is. I've been able to add my invoice information and billable hours as their own category of item, which means I can track the amount spent and hours logged per client in one central platform. Having all my connections, video recordings, and conversations in one place is a huge time saver and keeps things simple. I don't have to have multiple systems for these things. The integration options with Zapier also mean it automatically pulls information from my QuickBooks account, which I find very useful. In addition, Attio integrates with my Gmail, increasing efficiency. I also appreciate that Attio offers everything I want at a much lower price compared to Hubspot, which I found very expensive. The simplicity of Attio, compared to Hubspot's bloat, is another big plus. The initial setup was really simple, which made me very happy. Review collected by and hosted on G2.com.

Setting up workflows can be tricky the first time you do it. There is lots of information available to help, but it still just doesn't feel simple. It took me a lot of trial and error to start. Now it's easy, but it took me longer than expected to learn. Review collected by and hosted on G2.com.

Can't do the basics right Review collected by and hosted on G2.com.

I encountered significant issues with Attio's data uploading capabilities. Despite uploading data multiple times, the software failed to process my leads correctly, leaving me with only a fraction of what I intended to upload, even though my total lead count was under the stated limit for the free account. Attributes I named were ignored, and the software created unnamed entities instead. The process was time-consuming and inefficient, which is particularly frustrating during the crucial early stages of a startup where time equals money. This inability to handle basic functionalities like data upload makes the platform unreliable for my needs. Additionally, I feel that all CRMs, including Attio, lack the usability and reliability necessary for effectively managing startup operations, which is why I prefer using Google Sheets despite its limitations. Review collected by and hosted on G2.com.

Attio is the most flexible and modern CRM I’ve used. The object-based structure gives us total freedom to model our data exactly the way we need. The automation features are powerful and intuitive, allowing us to streamline key workflows without needing engineering resources.

One standout is the email and calendar event retriever, which leverages AI to enrich contact timelines and surface key relationship insights automatically—huge time-saver.

The interface is clean, fast, and easy to adopt across teams. And everything is fully customizable, from views to data types, which makes it feel like a CRM truly built for our business.

Attio strikes the perfect balance between power and simplicity. Review collected by and hosted on G2.com.

There’s currently no way to rename system object attributes (e.g., “Companies”, “People”, etc.), which can be a bit limiting when modeling niche workflows.

Also, the call transcription and enrichment features don’t support French yet—so if your team relies on that language, you may need to handle those parts manually. Review collected by and hosted on G2.com.

I really like how customizable Attio is. It's great that you can create a number of reports, records, lists, and workflows. You can do a lot more with it if you're good with the setup. Review collected by and hosted on G2.com.

The workflow is very limited, and you need to pay a little bit extra cost to have more workflow capabilities in Attio. Additionally, the credits available are not sufficient for a big enterprise. Review collected by and hosted on G2.com.

My job presents ongoing difficulties with managing several projects, tracking suppliers and customers, and teamwork. Attio was the obvious choice among the several tools I considered for combining all these chores; since then, our project management has evolved drastically. The chances to combine several facets of project management. It lets us easily combine productivity applications and customer relationship management tools to track projects, tasks, and far more capability. The intelligent database of the platform compiles all pertinent data, so enabling every team member to quickly access the required information. Review collected by and hosted on G2.com.

It took us some time to completely integrate with each team member since all of them had to be competent in the right application of Attio tools. Review collected by and hosted on G2.com.

I really like the Notion like interface. Looks modern and it makes the whole app feel smooth. This is what drew me in to manage our consulting business. Review collected by and hosted on G2.com.

When you go below the surface/interface, there wasn't much there. The website is full of claims that it's full of AI and great data models, but you don't feel any of it while using it. Not better than any other CRM I used in the past. Review collected by and hosted on G2.com.

I appreciate Attio's elegant design, which initially caught my attention on Twitter. The software is easy to set up, with straightforward templates and active support making the process smooth. I love how flexible it is in viewing information, and the automatic contact integration from Gmail is incredibly efficient. Review collected by and hosted on G2.com.

I will add more integrations example, today, I cannot connect my amplitude into Acho. And that's quite annoying. Review collected by and hosted on G2.com.

Attio has a great user experience and is very intuitive even for new users in the platform. It is easy to integrate with other tools. We use it several times a day. The modularity of configurations it offers is great too Review collected by and hosted on G2.com.

Customer support has not always been that responsive when we reached out. True that there are some standard pages for problems which solve 80% of the work but you can really struggle with the remaining 20% Review collected by and hosted on G2.com.

Ease of use and pricing. Much better than hubspot Review collected by and hosted on G2.com.

Limited integrations with linked in chats ansd other things Review collected by and hosted on G2.com.