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Case Study 1

The document discusses various mobile applications that enhance business functions such as inventory management, performance monitoring, and sales tracking, ultimately improving operational efficiency and decision-making. It highlights how these applications solve problems like productivity tracking, customer response times, and employee communication. Additionally, it notes that industries like Public Relations greatly benefit from mobile devices, which facilitate immediate problem-solving and information sharing.

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Nguyễn Trường Anh Thịnh
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78 views2 pages

Case Study 1

The document discusses various mobile applications that enhance business functions such as inventory management, performance monitoring, and sales tracking, ultimately improving operational efficiency and decision-making. It highlights how these applications solve problems like productivity tracking, customer response times, and employee communication. Additionally, it notes that industries like Public Relations greatly benefit from mobile devices, which facilitate immediate problem-solving and information sharing.

Uploaded by

Nguyễn Trường Anh Thịnh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CASE STUDY 1

1. What kinds of applications are described here? What business functions do


they support? How do they improve operational efficiency and decision making?
 The kind of applications are described here are mobile application. It
includes calendar, email, contact, management, monitoring and analytical
app, inventory management and applications for document and
presentation customization.
 Apps were included in disscusion with advantages:
o The company’s Transformer Monitoring app:
 Helps manage gas turbine inventory and electronic
transformers throughout the world.
 The ability to zoom in from a global map to a specific
transformer and read all of the key performance indicators.
o A PDS Movement Planner:
 Lets service personnel monitor railway tracks and obtain
diagnostic information on locomotives.
o The Roambi Visualizer app:
 Lets executives use their iPhones to quickly view and analyze
real-time data from their core corporate system.
 Presents managers with simple, intuitive dashboards of
complex data.
o Dow Corning’s Analytics App:
 Monitors Website traffic and online sales for the company’s
XIAMETER brand of standard silicone products.
 When Dow Corning rolls out XIAMETER Websites across the
globe, executives can monitor what content is and isn't being
used from a far
o Mobile SalesPro app:
 Ties multiple systems and databases into a single package for
the sales.
 connects the corporate point-ofsale system, inventory control
and management system, and enterprise system, which
integrates data from many different business functions.
 Users can share sales quotes based on the most up-to-date
information on rental rates and equipment availability.
 Sunbelt’s sales team can respond immediately to customer
requests while they are at a job site.
2. Identify the problems that businesses in this case study solved by using
mobile digital devices.
 The problems that businesses in this case study solved by using mobile
digital devices are:
o Increase productivity by traking performance and sales
o Ability to respond to customer request
o Increase comunication between employees
o Prevent attendace issues with the calendar app
3. What kinds of businesses are most likely to benefit from equipping their
employees with mobile digital devices such as iPhones and iPads?
 These devices using the Public Relations businesses that would benefit very
much. The use of these mobile devices and mobile devices like them would
allow for the specialist to immediately deal with the problem whenever and
wherever they are. Through these pieces of technology people can share
business ideas, graphs, inventory, sales, etc. at the touch of a button
anywhere they are.
4. One company deploying iPhones has said: The iPhone is not a game changer,
it’s an industry changer. It changes the way that you can interact with your
customers and with your suppliers. Discuss the implications of this statement.
 Mobile digital devices like the Iphone have changed the way you interact
with your customer baselt has made it more convenient to conduct
busniess at any time of the day but has also decreased the face to face
business interactions that occurred prior to the deploy ment of mobile
digital devices

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