Bright Swimwear Reviews 2,482

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's products, highlighting their durability, comfort, and flattering fit. Many consumers have also expressed their appreciation for the vibrant colors and beautiful designs available. The quality of the fabrics used in the swimwear is frequently mentioned as a standout feature. People consistently commend the company's customer service, describing it as kind, generous, and quick to respond. Consumers appreciate the team's helpfulness and efficiency in resolving issues, particularly with exchanges. The staff is often described as going above and beyond to ensure customer satisfaction, making consumers feel valued and supported throughout their purchasing journey.

Based on these reviews

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind... See more

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Rated 5 out of 5 stars

Ive been purchasing swimwear for 3 years from Bright Swimwear and had so many compliments! Also super comfy fabrics and goes through heaps of washings yet stays looking new. Love the quality and most... See more

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Rated 2 out of 5 stars

I fell into the sizing on the Bright Swimwear website, yet found the swimsuit was ill-fitting, and I was spilling out of the cup size I ordered. Either accept returns or fix your size chart. It wasn't... See more

Company replied

Rated 5 out of 5 stars

I absolutely loved the bikini!! The fit and quality are amazing! The medium I ordered was just a little too snug, but the team at Bright Swimwear made the exchange super quick easy and were incredibly... See more

Company replied

Rated 5 out of 5 stars

There was some trouble with the shipment as the order didn’t arrive. When I contacted the customer service, they answered super fast and always friendly. When they shipped again, the parcel arrived wi... See more

Company replied

Rated 5 out of 5 stars

Absolutely stunning bikinis! A bit on the pricier side but amazing quality and colors. I ordered a size large but needed to size up, they helped me with the exchange and what model to pick and size sp... See more

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Rated 5 out of 5 stars

I absolutely love Bright Swimwear! The bikinis are such great quality — super flattering, comfy, and made with beautiful fabric. I had to exchange one piece, and their customer service was amazing—sup... See more

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Rated 1 out of 5 stars

I looked at size charts before placing order. The couple suits I received run so small that I can't wear even though the description under each style said "runs true to size". No one is helping me at... See more

Rated 5 out of 5 stars

I have been ordering with Bright Swimwear for a couple years now and their swim suits are so soft and comfortable. I recently ordered a wrong size in a suit and Bright Swimwear was so patient and acco... See more

Company replied

Rated 1 out of 5 stars

Have not received an order from the 20th of November, now being 1 and a half months ago. Really disappointed in this service as I purchased well before going away and hopefully using the bikini, how... See more

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Rated 5 out of 5 stars

I reached out as the bikini top I purchased didn’t quite fit me right. Adele was extremely kind enough to send me out another size and let me keep the current size to give away. What stood out to me i... See more

Company replied

Rated 5 out of 5 stars

I recently purchased 2 swimsuits from Bright after seeing them mentioned on TikTok for being reasonably priced. I wasn't sure what to expect but both of the suits were high quality and I am super impr... See more

Rated 5 out of 5 stars

I can’t say enough good things about Bright Swimwear! The quality and fit of their swimsuits are absolutely amazing—everything feels secure and flattering without being too tight. The material is... See more

Company replied

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

I can’t say enough good things about this company! From the moment I reached out with a few questions, their team was incredibly helpful, responsive, and genuinely kind. It’s rare to find such... See more

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Rated 3 out of 5 stars

Unfortunately the bikini didn’t fit me but I was happy to send back to get credit. However the customer service is extremely slow and my window to process my return was small as I was going abroad.... See more

Rated 1 out of 5 stars

They block anyone from posting negative reviews on their site but their tops are so poorly made, theres NO lining, no space to insert lining, so unless you have huge boobs (even then, no support the... See more

Rated 1 out of 5 stars

I submitted 2 reviews on their website and neither were made public. Very cheaply made Cut costs using white fabric on the inside which rolls to the outside when wearing them. It can look as... See more

Company replied

Rated 1 out of 5 stars

Their customer service sucks, their bikinis are SHEIN quality for over twice the amount of money. They don’t send you a free shipping label for exchanges but don’t refund your original form of payment... See more

Company replied

Rated 1 out of 5 stars

It would be nice if this were explained on the website, because I spent quite a lot of time trying to figure out whether the swimsuit would be suitable for me, since I’m a size S, but I received it to... See more

Company replied

Rated 1 out of 5 stars

Cute suits, but a $131.50 purchase incurred a customs fee (payable upon delivery) of an additional $170 - even though their website says free shipping over $80. Deceptive. Customer service offered a c... See more

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Rated 5 out of 5 stars

My order was part of the tariff change in the US. It was going to cost me over $50 to receive my package, so UPS kept it. Bright sent me another package (once the tariffs were lifted) without question... See more

Rated 5 out of 5 stars

My package got lost and I contacted customer service and they were extremely helpful! They resent my package for me, and once it arrived I was super impressed by the quality of the bathing suits T... See more

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Rated 5 out of 5 stars

Haven't used to swim or sun yet so will report back when have done so. Got two bikinis in their spring sale, and they arrived super fast. The patterns and textures (Amalfi/Matcha) are absolutely gorg... See more

Rated 1 out of 5 stars

Purchased two tops and two matching bottoms during the Black Friday sale. This was my first time buying from this company. Used the size chart to choose sizes. Unfortunately the size chart was very in... See more

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Rated 5 out of 5 stars

I loved my swim suits that I ordered, but didn’t love the way one of my bottoms fit so I emailed them to exchange it and they responded very fast! They even let me keep the bottoms I originally got in... See more

Company replied

Rated 5 out of 5 stars

I bought 4 items and unfortunately 3/4 of the pieces didn’t fit as well as I would’ve liked, which could’ve been my fault if I measured myself wrong, but sizes for swimsuits has always been all over t... See more

Company replied

Rated 5 out of 5 stars

Bright Swimwear’s customer service is beyond amazing. I got a size too small and emailed them about it. They had an almost immediate response offering an exchange or gift card. When I chose exchange,... See more

Rated 5 out of 5 stars

I’m so happy with the customer service I received! After getting my items, I noticed that the sizing varies slightly depending on the style. I reached out to Bright Swimwear with my concerns about siz... See more

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Rated 5 out of 5 stars

I ordered multiple swim suits from bright swim wear and they are so cute!!! Perfect for summer and they are bright and fun! The swim suits I got were almost perfect, but I wanted to exchange my bottom... See more

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Rated 5 out of 5 stars

I am truly obsessed with this swim wear company. From the comfortable quality to the durability. I was given the horizon Lola top and the Nia bottoms. As the weather progressively gets warmer im so ex... See more

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Rated 1 out of 5 stars

Very inaccurate sizing, I sized up and the bikini top in a medium was still ridiculously small. I knew my item was on sale but not final sale and their non refund policy. However Customer Service are... See more

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Rated 5 out of 5 stars

I really liked shopping with Bright Swimwear! The customer service was excellent and super fast. I absolutely love the bikinis, and I will definitely keep buying from you. The only thing I wish is th... See more

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Rated 5 out of 5 stars

I reached out to the bright swimwear customer service email and heard back within just a few hours! They were extremely helpful, kind, responsive, and value their customers greatly! I was emailing bac... See more

Company replied

Rated 5 out of 5 stars

Great experience. My teen daughter ordered some swimsuits which ended up being too small. I was worried about getting an exchange when I found out that the company was in Sweden but they were so great... See more


Company details

  1. Swimwear Store
  2. Clothing Store

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Bikini Top Exchange

I had to size down a bikini top and Adele was so helpful with replying quickly to my request for an exchange and she shipped out the correct size top within a few days!

February 7, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarita,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Good service

They replied to your emails, very fast and are very understanding of what you need to do and very nice

February 9, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maci,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service

Great customer service. Returns were very easy. Would use this company again!

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kelly,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Alexia was very helpful

February 9, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Xxx,

We're so glad that Alexia was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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Rated 5 out of 5 stars

Absolutely incredible customer service

Absolutely incredible customer service. I was missing an item in my order but customer support responded within a few hours (super quick).

After trying on all my pieces, I wanted to exchange some items because some were to small or didn't compliment my body type. Customer support informed me that they were in the middle of restructuring their return policy so they let me keep ALL of my items because they wanted to reduce carbon emission.

I spent nearly $300 and they sent me a gift card for my entire order back so I could repurchase other styles that better suited me! Literally have never had customer support as wonderful as this and my impression of the brand has really elevated due to this experience. Thank you so much Bright Swimwear!!!

And also yes the swimsuits are cute, well made, and affordably priced which is what drew me in initially but this experience has made me a long term customer.

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible - store credit only- don't purchase here

This company is the absolute worst. I purchased a bikini and 2 sizes for the bottoms in case I needed to size up because i had never used this company before. The bikini was incredibly skimpy (tops and bottoms) even though I sized up and purchased the 'modest' fit. I'm a size 4 and it barely covers anything. I asked for a refund and they only issue store credit despite 1) There is no notification at sale that any purchase is store credit only 2) they have a very limited product selection which does not justify a store credit only situation. I explained my situation to the customer service person and they enforced a store credit only even though they did not offer a bikini with more coverage and my merchandise is in perfect condition with tags on.

January 29, 2026
Unprompted review
Rated 5 out of 5 stars

I've purchased from Bright Swimwear…

I've purchased from Bright Swimwear multiple times now and never had any issues! Love love love their bikinis. I also had to email about an inquiry and Adele was so helpful! Will continue to buy all my bikinis from them :)

January 30, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Tayvia,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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Rated 1 out of 5 stars

Extremely misleading return policy, which feels like a scam

Extremely misleading return policy, feels like a scam.

I purchased from Bright Swimwear assuming, like with most legitimate online brands, that I would be able to request a refund if the item didn’t work out. Only after receiving my order did I discover that they do not offer refunds at all, only exchanges or store credit.

While this may technically be mentioned somewhere in their return policy, it is not clearly disclosed during the checkout or purchasing flow, which is where this information actually matters to consumers. Had this been made explicit before payment, I would not have placed the order.

In my experience, this lack of transparency is misleading and feels intentionally designed to trap customers into store credit. Customer support was unhelpful and dismissive when I raised the issue.

I strongly advise anyone considering this brand to read the return policy very carefully before purchasing, or avoid altogether if you expect fair, standard consumer practices.

February 5, 2026
Unprompted review
Rated 5 out of 5 stars

Helpful support team and great bikinis

I ordered 2 bikinis, but the tops were too small so I contacted the support team. They have been really helpful and nice and I would definetly order again!

February 4, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Leonie,

Thank you for your kind words! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Excellent Customer Service

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies!

I’m excited to see they are changing their return policy as well, as bikinis can be tricky and fit every body type different. I was originally hesitant to order because I didn’t want to be stuck with something that didn’t fit.

January 30, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Abbie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Absolutely stunning bikinis

Absolutely stunning bikinis! A bit on the pricier side but amazing quality and colors. I ordered a size large but needed to size up, they helped me with the exchange and what model to pick and size specifically for my measurements. Super nice and fast help!

February 4, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Thea,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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Rated 5 out of 5 stars

They sent me my exchange free of charge…

They sent me my exchange free of charge and let me keep the other item! Great company with amazing patterns!

February 3, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Lauren,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

10/10 kini, 10/10 customer service!!

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels durable. I'll be getting more for sure, and the way they were so prompt with responses made it all the better

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Maya,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service!

I had a great experience with Bright Swimwear. My original order didn’t work out for my body type, and their team was more than accommodating with an exchange. The customer service was incredibly kind and generous, and they made sure I was completely happy with my purchase. This was my first time ordering from Bright Swimwear, and not only is the product great, but the customer service is even better and they’ve made me a customer for life. Thanks Bright Swimwear!

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Bailey,

Thank you for taking the time to share your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Super fast delivery and a really beautiful bikini

I ordered a bikini from them, and it’s really beautiful. It was shipped immediately and arrived within just a few days. I ordered the bikini bottoms in the wrong size, and they sent a new one right away. I was allowed to keep the original bikini bottoms as well. Really great customer service.

February 3, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Emilie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

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Rated 5 out of 5 stars

OUTSTANDING helper (Adele)

Very kind, and understanding

February 2, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Carol,

We're so glad that Adele was able to help you with your order! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Their customer service was amazing

Their customer service was amazing, answered every question I had in a very timely manner and made the exchange process very easy!

February 1, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Eva,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Love this brand

Love this brand, amazing quality suits and amazing customer service!

February 1, 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Scarlett,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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