Soufeel  Reviews 11,933

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the products, often describing them as ideal gifts for special occasions. The quality of the items is frequently praised, with consumers highlighting the fantastic sound quality and overall aesthetic appeal. Many people express satisfaction with their purchases and intend to order again. The customer service receives positive feedback, with representatives like Amy being commended for their helpfulness, kindness, and prompt responses. These representatives are valued for their empathy and genuine care in resolving issues. While some consumers report issues with the order and delivery service, the company generally addresses these concerns effectively.

Based on these reviews

Rated 4 out of 5 stars

The musical fridge magnet is the ideal gift for my elder niece and nephew-in-law's 1st Wedding Anniversary. Plays a pre-loaded chosen track. One extra option is Bluetooth, which allows you to simpl... See more

Rated 4 out of 5 stars

Ordered a song fridge magnet for my wife’s birthday, the item took ages to come way over the expected delivery date. I made a complaint and was refunded my postage. The item itself though is really... See more

Rated 5 out of 5 stars

I ordered two time capsule music boxes. I got to pick a picture and five different songs I wanted added. Everything came exactly as expected. One of the music boxes had a very slight flaw. I contacted... See more

Rated 5 out of 5 stars

I ordered three personalised charms but received two with the same photo. After contacting Soufeel, we realised it was actually my mistake when uploading the images. Their customer service was amazi... See more

Rated 5 out of 5 stars

This fridge magnet is a very clever device. I bought this for my niece's 1st wedding anniversary. The initial stored song is "Unforgettable" by Nat King Cole. Decent stereo sound considering the... See more

Rated 5 out of 5 stars

I made a purchase from Soulfeel and I couldn't be more impressed!!! It was a "Custom Mini Vinyl Record Player Automatic Music Player" with personalised photos x2 and when you lift the lid it plays... See more

Rated 5 out of 5 stars

I want to highlight the amazing support I received from Amy. She was always responsive and never made me feel alone during the process. I truly felt heard, valued, and supported. Her empathy and genu... See more

Rated 5 out of 5 stars

I ordered several items from Soufeel. Unfortunately, one of the items had a fit and finish issue. Soufeel's customer service offered me discount on the item in question, but I prefer to have the ite... See more

Rated 5 out of 5 stars

I love these custom music boxes. They make people so happy when you gift them. My only gripe is I wish the charger were usb-C because sometimes the receiver loses the charger and then it won’t play t... See more

Rated 5 out of 5 stars

Soufeel customer service representatives are the best! In times when most companies slack in their customer service departments these guys excel. Thanks so much for taking care of my order and treat... See more

Rated 1 out of 5 stars

I originally ordered a projection necklace at the beginning of December. It never arrived. I later received an email stating it had gotten lost in transit and they offered to send another necklace. Ho... See more

Company replied

Rated 1 out of 5 stars

Deceptive. Soufeel US New York is not in NY or US it is cheap China junk. 3 weeks to get here after implying quick delivery. Nesting dolls are cute, but don't even fit together. Junk! Novelties a... See more

Company replied

Rated 5 out of 5 stars

I purchased the photo-album flip box with a music and for Christmas and my girlfriend absolutely loved it. All of our favorite memories of the year and a FULL song. I will say the crank is a little fr... See more

Rated 1 out of 5 stars

This company is clearly a money making scam right out of china. I have contacted numerous times for a refund, nothing was shipped, no emails after the fact and have had multiple amounts taken from my... See more

Company replied

Rated 5 out of 5 stars

I bought this item as an anniversary gift for my husband and he absolutely loved it, it’s a stunning magnet and it plays our wedding song. The bluetooth option is super nice since I am a stay at home... See more

Rated 5 out of 5 stars

been ordering a few times from this company and sharing my feedback now. All sorts of jewelry gifts and printed customizable gifts with your photos that you can present on such special occasions as no... See more

Rated 3 out of 5 stars

I’m only disappointed because I got this as a valentines gift and I wanted to put it together myself. I added a chandelier as extra. And all the figurines but 1 is a sitting one but I didn’t add a ben... See more

Company replied

Rated 1 out of 5 stars

I wish I'd read the pile of one star reviews on here before placing my order. Paid £60 including a fee to expedite processing, and have been met with ever changing excuses as to delay after delay. A... See more

Company replied

Rated 1 out of 5 stars

The entire process took a longtime and when it finally came, it did not look like the samples promised. My boyfriend is black, and they made him a different race on the keychain and in the photo magne... See more

Company replied

Rated 2 out of 5 stars

I experienced problems with setting the correct shipping address to my girlfriend and I ordered a second item to be shipped to my house for my daughter a few days later. The shipping links for both i... See more

Company replied

Rated 1 out of 5 stars

They sent the wrong product, refused a refund and avoided acknowledging my requests despite it meeting the requirements of their return policy. Edit: 2 months later, this company has reached out to... See more

Company replied

Rated 1 out of 5 stars

Totally disappointed...bought personalized nesting dolls from this company...the pictures are hardly visible, the dolls don't fit together, they are in terrible...don't waste your time or money with... See more

Company replied

Rated 1 out of 5 stars

Very disappointing order. The “glass” is actually plastic and arrived scratched. Delivery took far longer than advertised. The photos are poorly positioned with visible white borders, and the frame ar... See more

Company replied

Rated 1 out of 5 stars

Avoid this company!!!! I purchased from them paid extra for delivery product just sat in Hong Kong for 7 days so didn’t arrive they literally did nothing to help resolve this problem offered me £6 ref... See more

Company replied

Rated 1 out of 5 stars

If you’re reading this and this company has scammed you like me, please raise a chargeback with your bank! the more of us that do it, the worse it will reflect on their business. Soufeel claims to... See more

Company replied

Rated 1 out of 5 stars

Would not recommend at all! Ordered for a Christmas present and paid extra for faster shipping. Had an initial estimated shipping date of 22nd December but that has since changed to 28th December th... See more

Company replied

Rated 1 out of 5 stars

Scammers, do not waste your time or money! They give false expectations on delivery. Once you've paid they the true delivery information comes out. They do not reply in a timely manor when you ask... See more

Company replied

Rated 1 out of 5 stars

Bought 2 advent calendar puzzles. They arrived as scheduled. Began assembling daily until Dec.24 and on the 24th I had one box with 3 pieces missing and the other had 1 piece missing. VERY disappoin... See more

Company replied

Rated 4 out of 5 stars

I do not recommend picking a dark photo for this, or a fuzzy one. I hope the description becomes bolder and easier to find that out before creating and recieving, but after emailing them to receive a... See more

Rated 1 out of 5 stars

I would not recommend!! The pictures come out grainy, and they messed up my song on two of my creations! Made this purchase for a Christmas gift.. ordered it almost 3 weeks before Christmas and didn’t... See more

Company replied

Rated 1 out of 5 stars

Under the impression that the Museum of Us going to be complete when shipped. Not that I have to put it together and get sent a glue stick for the figures. Couldn’t even attach the name plate to the f... See more

Company replied

Rated 1 out of 5 stars

Trash company! They were due to get the item In October via preorder This then got moved to November. They finally shipped and evri didn’t move the parcel for a week. Evri lost my parcel,... See more

Company replied

Rated 1 out of 5 stars

It was incredibly difficult getting this product. Lots of back and forth with the seller and had to raise a dispute via PayPal as the seller was trying to request additional payments from me. Event... See more

Company replied

Rated 1 out of 5 stars

I purchased a product from this company in good faith but what I received was way below acceptable. The engraved text was illegible. The photos were sat at the bottom of the box. When I sent them... See more

Company replied

Rated 1 out of 5 stars

Hello everyone due not buy from this company they have the worst service. I never got my order and they won’t give me a refund. The rings were for Christmas gifts I no longer need then. I want my... See more

Company replied

Rated 1 out of 5 stars

If there was an option for 0 stars that's what I would give. AVOID AT ALL COST !!! Very misleading website. Product is absolutely dreadful and not worth a fraction of the price. Postage is charged... See more

Company replied

Rated 1 out of 5 stars

I ordered the nesting dolls. They arrived late even after paying for premium shipping, the box I paid extra for was damaged and the large nesting doll did not work and open properly. They were also co... See more

Company replied

Rated 5 out of 5 stars

Absolutely love the concept of the decoration with the picture inside the diamond. Was easy to order and was delivered within given timeframe. Pics do appear to be upside down but not sure if thats ho... See more

Rated 5 out of 5 stars

soufeel is mostly known for its personalized jewelry, but their clothing collection is surprisingly stylish and unique. The quality of the materials feels good for the price, and the designs are trend... See more

Rated 1 out of 5 stars

Ordered the Personalized Angel Photo Ornament Christmas Gift. When it arrived I noticed the picture was upside down,contacted them but had zero reply.I still decided to give my sister as not to much o... See more

Company replied

Rated 5 out of 5 stars

I ordered a photo flip up book that had a song play when you crank the handle. The song was incorrect when I received my item and I have been dealing with Lindsay who has been absolutely fantastic thr... See more


Company details

  1. Jewelry Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Furniture Accessories
  5. Kitchen Supply Store

Written by the company

“For Every Memorable Day.” SOUFEEL was founded in 2009, since then we have been delivering the best shopping experience for customers all over the world. Soufeel's direct-to-customer model enables Soufeel to create the most beautiful jewelry, accessories and other personalized gifts at a very competitive price. For now, Soufeel Personalized Gift has over 262K followers on Facebook, 587K followers on Instagram, 5K followers on Tiktok.


Contact info

4.1

Great

TrustScore 4 out of 5

12K reviews

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Replied to 98% of negative reviews

Typically replies within 24 hours

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Rated 3 out of 5 stars

I am still waiting on one more package…

I am still waiting on one more package that has been sent back. Apparently the email was typed in wrong so when I get a text it goes to the wrong email that doesn’t exist. The phone number is correct cause I get the text but can’t respond to the email. The order I’m waiting on is JHSL847073 it’s under the same name plus address was wrong to. I know it’s not your fault but I really want that other order but i can’t get the email u sent cause it’s wrong. Here is the correct email and correct address I have multiple times sent to u guys and still no response on correct email stacybback@hotmail. My correct address is 497 Ripley 142 E-20 Doniphan Mo 63935 I hope I finally get a response thank u

February 1, 2026
Unprompted review
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Rated 1 out of 5 stars

The product looks very bad quality

The product looks very bad quality, pixelated and sketches out. Does not look like the quality of the product in the website. They provided a cheap receipt print of a card instead of a greeting card. No gift box either. Not work $40, this is $5 product.

February 12, 2026
Unprompted review
Rated 1 out of 5 stars

The promised delivery date was December…

The promised delivery date was December 31, 2025, but I only received the product on January 30. I contacted customer service when the item had not arrived and asked about a refund due to the delay. Instead of resolving the issue properly, they offered me less than half of the amount paid as a partial refund.

The item was meant to be a birthday gift, so it completely lost its purpose. Although the product is okay, the delay and poor customer support made the experience very disappointing. I would not purchase again.

December 6, 2025
Unprompted review
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Reply from Soufeel

We would like to extend our sincerest apologies for the disappointment and inconvenience caused by the recent shopping experience you received. Your satisfaction is of utmost importance to us, and we deeply regret that we have failed to meet your expectations on this occasion. Our customer service team is actively working to address your concerns. Please check your email for further updates and assistance regarding your order.

Rated 1 out of 5 stars

Soulfree is just bad

To start, the order took more than 1 month to reach me and when contacting them continuously there is nothing that they did and they didnt seem to care. I received the order and opened it and im like is this really what i paid for? both items were the worst quality of items i have every seen, the picture frame is literally printed from a normal printer and put it in a frame, and other item is the worst. They kept saying when its late that its going under their quality inspection team and im like woow ok it might be smth super then im like my 5 year old cousin could have done a way better job at home than this. Honestly very angry about this order and its quality i wouldnt even give them to my partner its an embarrassment. I recommend you think twice if you want to order from them..

February 11, 2026
Unprompted review
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Reply from Soufeel

Thank you for your feedback, and we’re truly sorry that the product didn’t meet your expectations. To assist you better, could you kindly share your order number? This will help us locate your purchase and take the necessary steps to resolve the issue. We’ll ensure a prompt resolution. We appreciate your understanding!

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Rated 4 out of 5 stars

The ordering progress was easy to do

The ordering progress was easy to do
Also the tracking and following the delivery was very simple. Let me know when it been dispatched to when out for delivery very good service

January 31, 2026
Unprompted review
Rated 3 out of 5 stars

Great idea, disappointing product

Great concept! I wanted it for a 50th birthday gift and paid for expedited shipping so it would arrive in time. After I ordered “the museum of us” a lot of options not featured on the website popped up on my feed. I liked these options better and changed my order less than 24 hours after it was originally placed. I was told the original order had to be cancelled in order to make any changes. This was frustrating and communication was with customer service was online only. They did not understand via email some of the changes I wanted to make but I didn’t want to delay the process any further and had it processed without all the add ons. Even though I paid for expedited shipping, it took over two weeks to arrive and after the 50th birthday celebration it was for. I was disappointed by how small the pictures are. Would not order again.

February 10, 2026
Unprompted review
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Reply from Soufeel

We deeply regret the inconvenience caused. To address this effectively, we kindly ask you to provide your order number so we can track your purchase and offer a suitable solution.

Rated 5 out of 5 stars

I ordered the mini museum and…

I ordered the mini museum and unfortunately it arrived broken but when I contacted customer support about an exchange they were quick to get back to me. Lindsay helped me with the exchange and made it a very smooth and easy experience. Thank you!

February 9, 2026
Unprompted review
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Rated 1 out of 5 stars

I originally ordered a projection…

I originally ordered a projection necklace at the beginning of December. It never arrived. I later received an email stating it had gotten lost in transit and they offered to send another necklace. However, they never sent me a second email with tracking information, when delivered in my mailbox locker they did not send an access code so I had to jump through hoops to try and get it. Finally, there was no necklace in the gift box!

February 10, 2026
Unprompted review
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Reply from Soufeel

We sincerely apologize for the issue you encountered with our order. To help resolve this quickly, could you please provide your order number? Once we receive it, we’ll investigate and offer a solution. You can reply here or contact us directly through email. Thank you for your patience, and we look forward to making this right for you.

Rated 1 out of 5 stars

Stay away from this site

Stay away from this site. False advertarsing and scam with they promised ekspress delivery. Remember to take it to the bank if u do order some of they shit. Waste of money and time.

December 9, 2025
Unprompted review
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Reply from Soufeel

We sincerely apologize for the inconvenience. We understand how frustrating this must be, and we truly appreciate your patience. Please know that we’ve already contacted you directly via email to address this. Your satisfaction is our priority, and we’re committed to making this right for you.

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Rated 3 out of 5 stars

I’m only disappointed because I got…

I’m only disappointed because I got this as a valentines gift and I wanted to put it together myself. I added a chandelier as extra. And all the figurines but 1 is a sitting one but I didn’t add a bench so only 1 figurine can actually be used. And I can’t even contact them to let them know

February 10, 2026
Unprompted review
Soufeel  logo

Reply from Soufeel

Thank you for your feedback, and we’re truly sorry that the product didn’t meet your expectations. To assist you better, could you kindly share your order number? This will help us locate your purchase and take the necessary steps to resolve the issue. We’ll ensure a prompt resolution. We appreciate your understanding!

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Rated 5 out of 5 stars

LOVE IT

I honestly thought this website was a scam however I did receive my order and it exceeded my expectations. There were a few scuffs/scratches but I made it work and I love it. I would order again for sure.

February 7, 2026
Unprompted review
Rated 5 out of 5 stars

Communication excellent

Communication with Soufeel was excellent. I would purchase again from them. My order was lost in the mail and they were very accommodating and attentive in replacement.

February 8, 2026
Unprompted review
Rated 5 out of 5 stars

Soufeel customer service…

Soufeel customer service representatives are the best! In times when most companies slack in their customer service departments these guys excel. Thanks so much for taking care of my order and treating me with respect. I will be a repeat customer!
Rick C
East Tennessee

February 8, 2026
Unprompted review

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