Full blog post incoming when the blog is available but that's going to be 6+ months so here is the rough guide
$1.00 mini-zine / mini-comic with free domestic shipping as a way to showcase your project on a semi-regular basis as a way to augment "Hi we exist on social" as social media platforms continue to work for their own interests which are more frequently not aligning with mine, as an independent creator, and possibly yours, in the same boat
- This is not advice.
- This is not "you should do this."
- This is not "if you don't do this, you'll fail."
- This is not "we're going to succeed wildly with this."
- This is "we're going to experiment with this and maybe it explodes and we use the last of our pennies to toast each other while everything melts."
- The last part is a joke, we'll (probably) be fine, but the point is, you have to do your own research and look at your own stuff and say "DOES THIS WORK FOR ME? WHAT SHOULD I MODIFY TO WORK BETTER FOR ME?"
- You will not disappoint good ol' evil atty if you find a better way to do this, is my point
Take this if it is useful, modify it to whatever works best for you.
okay, moving on, too much coffee
- $0.32 : letter sheet, full page printing, commercial printing, both sides, full color. Price per sheet and includes costs of production + delivery to us. This is the biggest variable, as $0.32/sheet is not cheap, but we use this printer a lot. It would cost us more in other areas go get this cheaper (welcome to business). If you print your page at home, you can reasonably assume this is $0.04-$0.06
- This single sheet is going to be folded into a small booklet, or maybe just into fourths. The entire sheet is the zine, and the zine is the entire sheet.
- $0.02 : shipping label. We use a 4x6 thermal label printer, which are very common. If you're printing at home, this could easily be skipped because home-print-labels on a printer are so cheap it's basically a rounding error somewhere.
- $0.08 : Envelope. This falls into the above "cheaper is possible but we do a lot of business with this production house."
- $0.04 : Packing slip. Print on an office or home printer. The front is "here is your order information" standard stuff, the back is "Thank you for buying this mini comic/ mini zine. Here is what we're cooking up in the next month or so." It's an ad hoping to entice them to come back to your store and buy something else. If you do not have access to a commercial printer and/or want to reduce costs, this is the same paper/production as the zine itself. It'll reduce your costs by about $0.28... which on a $1.00 zine... is a lot.
- $0.00 : Envelope decoration budget. We are going to rubber stamp ours to keep costs to $0.00.
You can do whatever you like.
- $0.73 : 1oz usps first class postage as of July 14
- $0.30 + $0.03 : Base credit card processing + percentage processing. Standard to most, if not all, card processors.
- If you use Patreon or similar, you have to incorporate those prices into your work.
$1.00 (retail price) - $1.52 (above) = $0.52 loss per order
If someone orders 1 zine at this rate per month for a year and nothing else, you have lost $6.24 hoping to get that customer to shop at your shop.
Which is why
on the back of the shipping manifest, you have designed a flier, "This is what we're working on, please drop a few coins in the hat someday!"
You do not have to offer this in unlimited quantities. Or as a permanent offering... or at all.
This is probably going to replace our Friday $0.13 promotion.
Once a month, or so, we'll say "For the next weekend, all zines ship free!"
Because of a huge chunk of the cost above is fixed ($0.30 order processing) and because additional postage is dramatically lower than the first ounce, if someone orders a few zines at once, it rapidly reaches "break even" territory.
If they order a few cards with the zine, it breaks even or profits.
The entire point to all of this is to increase the likelihood of you saying "oh, wait, I need a birthday card, I'll go shop at Netherworld Post."
I chalk up the loss to "marketing budget."
It is an acceptable cost.
I can pay for a banner ad somewhere in hopes of reaching you and you say "oh hey I like that" or I can pay $0.52 in hopes you come back because you liked the zine and remember we exist.
(Or both, I'm going to do both, to varying degrees. Welcome to business. :-)
If you do not want to / cannot afford a marketing budget, charge more than $1.00 and/or charge shipping. Maybe some shipping, say, half? Or all!
The point is to make something precious enough to be desirable and more fun than the retail price that doesn't become bothersome clutter.
I want you to say "wow this costs $1? So fun!!!" and enjoy it.
Even if you never shop in our shop again, never post about it, never share it with anyone.
I hope you do all those things, but for a few coins, increasing the joy in the world is worth it.
The gamble is some percentage of our audience will do the above and come back, enough to pay for all of this + profit.
For us, this is not a subscription.
An alternative path you could pursue for your shop, if it fits your needs, is to charge more than $1 and/or shipping and make it a subscription.
Congrats! You have a small magazine!
We use Shopify, which has a native subscription app, but it's not great. Subscription apps exist and add to the costs, which are settled to as low as possible for the reasons above.
Also... remember above how I said this doesn't necessarily need to be a permanent project?
If our marketing budget is thick? WE DO MORE ZINES.
If it's not thick? WE DO LESS ZINES.
By not tying this to a subscription, we can be more flexible to resource levels.
If we have a zine idea that is bigger than what 1 sheet can cover? We do it as a normally priced item!
If you have a Patreon, this would work great as more-than-$1.00-no-shipping item. I don't want to do Patreon because I like having the flexibility of a single shop.
If you pursue this, your zine can be whatever you want. It can cost whatever you want. There are no zine laws.
- This is all subject to change as we get closer to doing our thing.
- You should pursue whatever path will bring you the most joy and/or success.
- This is not a directive, it is an idea, based on my frustration of how social media networks are shifting.
- It is a continuation of my HOW TO MAKE A ZINE post which inadvertently... will teach you... how to make... a zine.
- shocking!
- This is not saying "zines should cost $1 free shipping."
- Zine prices should be an agreement between your labor and costs, and the audience's desire for it.
- ...that's... how successful pricing works on...
- ...everything.
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