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The Loving Dread

@thelovingdread

A Repository of the Dark Arts

Packard Bell computers, 1991.  The cheap IBM knockoffs were the top selling PC in the US that year.   Besides their affordability and ease of purchasing one (it was the first computer carried by Sears, which was the largest chain store in America at the time),  Packard Bell often benefited from misplaced name recognition; Consumers (especially first-time computer buyers) and even some salespeople incorrectly associated the company with others of a similar name, such as Hewlett-Packard, Pacific Bell, and Bell Laboratories. The confusion was further facilitated by Packard Bell’s slogan, “America grew up listening to us. It still does.” 

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