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Rated 5 out of 5 stars

Briteco made insuring my jewelry simple and stress free. The signup process was quick and the rates were fair and when I had a question so their support team was responsive and helpful. Great peace of... See more

Company replied

Rated 1 out of 5 stars

I was recommended to work with Brite Co from a friend who used them for her engagement ring. After a few questions, I was quickly denied coverage. I chatted with customer service who would not give me... See more

Company replied

Rated 5 out of 5 stars

Sheena truly advocated for us - she made me go from very unsatisfied with BriteCo’s processes to becoming a believer again. While BriteCo needs to change their processes to avoid crucial mistakes for... See more

Company replied

Rated 5 out of 5 stars

I travel a lot for work and was worried about my jewelry being covered abroad. There’s worldwide coverage is standard so I don't have to call and update them everytime I leave the country.

Company replied

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Company details

  1. Jewelry and Watch Insurance Company

Written by the company

BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country. BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. For more information, visit brite.co


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

52 reviews

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1-star

Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Perfect for travelers

I travel a lot for work and was worried about my jewelry being covered abroad. There’s worldwide coverage is standard so I don't have to call and update them everytime I leave the country.

November 14, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

We’re so glad that worldwide coverage gives you peace of mind while you travel, that’s exactly what it’s there for. Thank you for sharing your experience!

Rated 5 out of 5 stars

professional and responsive team

i had a specific question about the security alarm endorsement on my policy and called their support...i spoke to a real person immediately who was knowledgeable and friendly.

December 17, 2025
Unprompted review
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Reply from BriteCo

We’re happy to hear our support team was able to help right away and answer your question clearly. Thanks for sharing your experience.
The BriteCo Team

Rated 5 out of 5 stars

After comparing quotes from three…

After comparing quotes from three different providers, this business was the clear winner. I am saving a significant amount of money and actually getting better coverage than my previous plan.

December 20, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

We’re thrilled to hear that we stood out and could offer you better coverage at a great value. Thanks so much for choosing BriteCo.
Cheers,
The BriteCo Team

Rated 5 out of 5 stars

She made everything easy to understand

Briteco made insuring my jewelry simple and stress free. The signup process was quick and the rates were fair and when I had a question so their support team was responsive and helpful. Great peace of mind knowing my pieces are on safe hand.

December 8, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

We’re so happy to hear that insuring your jewelry was simple and stress-free, and that our team could help when you needed it. Thanks for trusting BriteCo with your pieces!

Rated 5 out of 5 stars

Took some effort trying to add articles to existing policy

UPDATED: I have an existing policy with them for several pieces, and the website seemed unwilling to let me add pieces to my policy. BriteCo contacted me and was able to add the pieces manually. Very happy with their customer service.

August 27, 2025
Unprompted review
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Reply from BriteCo

Thank you for the positive feedback, Steve. We really appreciate your business and will continue to work hard for you. If you have any other questions please don't hesitate to reach out. All the best!

Rated 5 out of 5 stars

Sheena from BriteCo did a great job of…

Sheena from BriteCo did a great job of following up with me and quickly resolving a billing question I had. Thank you!

August 18, 2025
Unprompted review
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Reply from BriteCo

Thank you so much for the feedback we truly appreciate and we're happy Sheena was able to help!

Rated 5 out of 5 stars

Sheena truly advocated for us

Sheena truly advocated for us - she made me go from very unsatisfied with BriteCo’s processes to becoming a believer again. While BriteCo needs to change their processes to avoid crucial mistakes for clients, their people make it worth it!

August 18, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

Thank you for sharing your experience! We’re so glad to hear that Sheena was able to turn things around for you and restore your confidence in BriteCo. We’re grateful for your trust and for recognizing the dedication of our team.

Rated 5 out of 5 stars

Great company

My experience with BriteCo has been awesome. I called in with a question and the rep was really friendly!

August 18, 2025
Unprompted review
Rated 3 out of 5 stars

Revised review

BriteCo canceled my policy twice without a clear explanation. Only after I requested details under state law did they say my appraisal had “material discrepancies,” though the information was consistent. They also claimed I was barred from reapplying but never included that in the cancellation notice, only in fine-term.

After my initial trustpilot review outlining my experience, I was assisted in getting a policy but for less than half of what my rings appraisal came with. They were quick to respond and follow through after that.

August 11, 2025
Unprompted review
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Reply from BriteCo

We’re sorry for the frustration you experienced, but we’re very glad to hear that our team was able to assist you. Thank you for taking the time to update your initial review—we truly appreciate it.

Rated 1 out of 5 stars

Appalling customer service with new coverage request

I was recommended to work with Brite Co from a friend who used them for her engagement ring. After a few questions, I was quickly denied coverage. I chatted with customer service who would not give me a reason why I was denied saying their guidelines are proprietary. I live in a small town, low-to-minimal crime, good income, good job, middle age, no personal crime background, good credit score. Yet still denied and with no explanation. I'm appalled.

May 1, 2025
Unprompted review
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Reply from BriteCo

We're truly sorry for your frustration. While we must follow strict underwriting guidelines set forth by our carrier and reinsurance company, we understand your disappointment. We appreciate your feedback.
The BriteCo Team

Rated 5 out of 5 stars

Stellar Customer Service

Really great customer service from Stephanie and Dustin in providing me a quote for my wedding. They answered all my questions and were incredibly kind throughout. I've been stressed about the idea of something causing us to cancel our wedding and losing so much money due to overly strict vendor contracts. BriteCo is the ONLY insurance I found that understands the importance of covering an event like this. I'm not able to speak about their policy claim experience and I hope I never have to find out.

April 1, 2025
Unprompted review
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Reply from BriteCo

Thank you so much for sharing your experience with us. We are happy that Stephanie and Dustin were able to help. Congrats on your upcoming event.

Rated 5 out of 5 stars

Stephanie is great to work with

Stephanie is great to work with, always responsive, and always helpful!

April 2, 2025
Unprompted review
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Reply from BriteCo

Thanks so much for sharing your experience! We’re lucky to have Stephanie on our team and glad she’s been so helpful to you!

Rated 5 out of 5 stars

Great service

I wanted to update my name. The chat is very easy to use. Stephanie updated my name within a few hours. I couldn't ask for better service. Thanks!

March 25, 2025
Unprompted review
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Reply from BriteCo

Thanks for the kind words! We’re glad the chat was easy to use and that Stephanie got everything updated quickly. We’re always happy to help!

Rated 5 out of 5 stars

Tiffany at network adjusters was so…

Tiffany at network adjusters was so quick with responses! i had a great experience!

March 13, 2025
Unprompted review
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Reply from BriteCo

Thanks for the great feedback! We’re so happy to hear Tiffany and the Network Adjusters team took great care of you. We’ll be sure to pass this along.

Rated 5 out of 5 stars

Stephanie was awesome and talked me…

Stephanie was awesome and talked me through my hiccup, saved the day!!! Learned something new!

March 18, 2025
Unprompted review
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Reply from BriteCo

Thanks so much! We’re glad Stephanie was able to help and save the day. We’re always here if you need anything!

Rated 5 out of 5 stars

I LOVE working with BriteCo

I LOVE working with BriteCo. As an agent of 13 years, I have been doing this for quite some time and I have never worked with a carrier that is so quick to respond. If you need something done they do it right then and there. The premiums are fantastic as well for my clients and the commissions are great for me! I get to save my clients money, give them amazing coverage (seriously soooo much better coverage then if I were to just add the jewelry to their home policy), AND I make more money. WIN, WIN, WIN baby! Thank you BriteCo and thank you to all of their agents for being the best!

March 13, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

Thank you so much for your amazing review! We're thrilled to hear that you've had such a positive experience with BriteCo. Providing quick service, great coverage, and competitive premiums is exactly what we strive for, and it's fantastic to know that it’s making a difference for both you and your clients. We truly appreciate your support and partnership—it's a WIN, WIN, WIN for us too! Thanks for being a part of the BriteCo family!

Rated 5 out of 5 stars

Sheena was so very helpful

Sheena was so very helpful! She was prompt in a reply to me and put my mind at ease on my concerns in regard to the Security Alarm Endorsement. There was not days delay on a reply from her and I could actually FEEL her smile! Thanks so much!

February 6, 2025
Unprompted review
BriteCo logo

Reply from BriteCo

Thank you for your kind words! We’re so glad to hear that Sheena provided prompt and reassuring support. Your feedback means a lot to us, and we truly appreciate you taking the time to share your experience!

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