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Firstleaf Wine Reviews 866

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the high quality of the wines and the fact that they are securely packaged. People have also praised the delivery service and the staff, who are always helpful and accommodating. Consumers also value the wide selection of wines available, which includes both American and international options. The service is also highly customizable, allowing reviewers to select the types of wines they prefer and how often they receive them. Many reviewers have also mentioned that they appreciate the concierge service, which helps them to choose wines that match their taste preferences. People love the ability to review the wines and that it directly ties back to the wines that are sent their way in the future.

Based on these reviews

Rated 5 out of 5 stars

Firstleaf has wonderful wine choices, once we’ve narrowed down our likes the shipments of wine are fantastic and the prices are very affordable. We have fallen in love with the Washington wines and... See more

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Rated 5 out of 5 stars

I loved to experience new wines. Being a wine lover with extensive knowledge, I found myself always heading to my "go-tos". This has helped me open back up. I've found that my favorite Chardonnays... See more

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Rated 5 out of 5 stars

I've been using Firstleaf for several years and have always enjoyed the wines offered/delivered. Firstleaf gives you the option of win types and selections ranging from American wines to countries acr... See more

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Rated 5 out of 5 stars

I’ve been with Firstleaf a number of years and have enjoyed many great wines at a fair price. These are quality wines, both within and outside of their “fine wines selections.” I’ve also developed a v... See more

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Rated 1 out of 5 stars

Scam company. I attempted to cancel my service in September and was under the impression it had been cancelled. I was surprised by a charge on my card, and contacted them asking them to respect my i... See more

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Rated 3 out of 5 stars

The wines I have experienced are, overall, just fair. Even upgrading to more Fine Wine selections didn't change the overall quality experience. I still see the club as a solid value, but now under... See more

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Rated 5 out of 5 stars

We enjoy the variety of wines offered in both categories(main selection and upgraded). Also like that I have someone to curate a wine selection for us based on our wine preferences. Communication on d... See more

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Rated 3 out of 5 stars

Generally I like the wines that FirstLeaf picks for me. However, I'm having trouble finalizing an order for a particular wine that FirstLeaf offers, but, when it's low in stock, cannot easily fulfill... See more

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Rated 5 out of 5 stars

I love this company very much. The wines are delightful and would highly recommend FirstLeaf to anyone interested in trying so many different wines. The arrival of the wine comes securely packaged a... See more

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Rated 5 out of 5 stars

We have tried several wine subscriptions and Firstleaf is by far our favorite. The variety and uniqueness of the wines is what sets it apart. We have only had one repeat bottle in all of the months we... See more

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Rated 2 out of 5 stars

There is no way to adjust my wine preferences or have them adjusted via emailed request to the company. So I had to make an appt with a concierge to accomplish it. That happened in March - it is Octob... See more

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Rated 5 out of 5 stars

In the beginning I told you the wines I prefer and that has always been what you have sent. I have enjoyed learning about all the great wines around the world that would not have been easy to discove... See more

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Rated 5 out of 5 stars

I love the variety of wines that come my way and the customizability of what types of wines, how much wine and how often I receive it. I love that a concierge is available, though I've only used them... See more

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Rated 5 out of 5 stars

Firstleaf wine is just plain old fun! Shopping in a wine store without having to go there and be confused as to what to purchase. Firstleaf keeps my ratings and makes suggestions based on my tastes a... See more

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Rated 5 out of 5 stars

I love trying different wines and Firstleaf is always coming up with new and different wines. I especially enjoy the blends and wines from different countries. Also, the concierge once contacted me a... See more

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Rated 5 out of 5 stars

I’ve been a happy customer for several years. I enjoy the wines and I appreciate being able to order as much of my favorites I want. Also, my wine is delivered to a local Walgreens Pharmacy by FEDEX,... See more

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Rated 5 out of 5 stars

We really like the First Leaf Wine Club. They have a good selection of wines that are appealing to our taste buds and provide us the ability to tailor their selection by liking or disliking what they... See more

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Rated 5 out of 5 stars

This is coming from a senior citizen who is no wine expert, but enjoys a glass of wine every so often. Firstleaf Wine Club works well for me because i do not need a lot of shipments throughout the ye... See more

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Rated 5 out of 5 stars

Firstleaf Wine is the best wine club you can be a part of! Period! Great selection of wine and the deliveries are handled in such a way that it encourages you to try new things. I tend to get "stuck"... See more

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Rated 5 out of 5 stars

The selection of wines have always been top tier and delicious. I love the variety in the shipments and the fact that customers can swap out selections. The sparkling wines are some of my favorite sel... See more

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Rated 5 out of 5 stars

I’ve been a Firstleaf member for a while now, and overall it’s been a great experience. This was my first wine club, so I didn't know what to expect. The club is affordable, easy to use, and the m... See more

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Rated 5 out of 5 stars

I've had great experiences with First Leaf folks from the beginning (whenever that was). Tori has been my concierge and has been extremely helpful. I see I have a new person and I look forward to cha... See more

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Rated 5 out of 5 stars

I purchased this for my wife for Christmas over 3 years ago and it has been wonderful. The wines have all be really wonderful and when one isn't preferred, we rate it and that wine or any like it will... See more

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Rated 5 out of 5 stars

I appreciate Firstleaf accommodating our needs when we had to alter our shipment dates. There is such a great selection from all over the world. And the introduction cards for each wine make food pair... See more

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Rated 5 out of 5 stars

We have enjoyed most of the wines that have been shipped to us. Your shipping is prompt and always secure. The variety of the wines is exceptional and we have ordered more of certain wines because o... See more

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Rated 5 out of 5 stars

Experiencing wine from all over the world. Wine that has been selected for my personalized tastes from my wine print. If I am sent a bottle that is mediocre to my tastes I know that through my rating... See more

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Rated 5 out of 5 stars

Love the wines, never a bad bottle, love the choices, BUT, the beat part - AMAZING CUSTOMER SERVICE!!!! My wines are shipped to Walgreens. I was out of town when delivery was made - the wine was picke... See more

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Rated 2 out of 5 stars

I accidentally threw out the guide with the box and did not know anything about the wine I was drinking. I did not receive any personalized texts about my subscription or the wines in my box, only shi... See more

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Rated 3 out of 5 stars

After reading the reviews, I decided to try this wine club. The shipping was quick, and the packaging was fantastic. However, the wine prices, even at their discounted rate, are high. You are not savi... See more

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Rated 5 out of 5 stars

All most, if not all the selections that Lindsay has recommended have been a hit with, not only my wife and me, but everyone we serve them to. Plus, if there is a suggested wine, I can change it to so... See more

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Rated 3 out of 5 stars

I enjoy the wines I receive very much. However, recently I’ve begun to question the value of the wine and where it is actually coming from. Do you have wineries that you have agreements with tha... See more

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Rated 5 out of 5 stars

The concierge service was a great addition to your service. Every time they nailed the wine choices for me. The wines are fantastic too. Unfortunately the cost keeps going up and I can't afford to buy... See more

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Rated 5 out of 5 stars

I wish I started working with a wine concierge from the beginning. They're very help and I've enjoyed mostly everything they recommend. They're also really wonderful about adapting selections based on... See more

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Rated 5 out of 5 stars

Really great customer support when FedEx lost my wine box. They dug deeper into the issue and eventually sent me a new box with all my previous selections. I love this service and would recommend it 1... See more

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Rated 4 out of 5 stars

Love getting my box of wine delivered! For the most part I have enjoyed most of the wines as well. However I do prefer lighter bodied wine and finally my boxes are reflecting those choices. I am al... See more

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Rated 5 out of 5 stars

Best wine club ever! From the concierge’s to shipping. The wine selection is outstanding and the pricing is fair! I’ve found many new delicious wines and even changed from a Pinot Grigio girl to a... See more

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Rated 5 out of 5 stars

My orders are easy to track and I’m told approximate date when to expect shipments. I also enjoy the wines and good customer service if I call with questions. Thank you so much for your help.

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Rated 3 out of 5 stars

Appreciated the wines from new and varied sources. I would like to see more wines from mainstream sources such as France and Germany, as well as from some better-known vineyards.

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Rated 5 out of 5 stars

Setting up the account was easy and the wine has been excellent. I like that I can adjust my order schedule and preview the wine in the next order. My orders have been on time and delivered in great... See more

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Rated 5 out of 5 stars

I love getting 6 new bottles of wine every three months. I like to experiment, and Firstleaf makes that very easy to do. All the wines are delicious and the process is easy, low cost, and efficient.... See more

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Rated 5 out of 5 stars

This wine service is top notch! I was receiving 12 bottles a month, and believe me, they were so good, I drank every last drop and was usually ready for the next box of 12. I’m trying to cut back so... See more

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Company details

  1. Wine Club
  2. Wine Store
  3. Winery

About Firstleaf Wine

Written by the company

We map your preferences to our portfolio of award-winning wines so you don't have to.

Personalized Wines, Delivered

No two palates are alike — and your wine should reflect that. To get started, you take a quick quiz with questions about what you like to eat and drink. Your responses inform the wines we choose for you and your ratings inform future shipments, creating a wine subscription that evolves as you do. Fun fact: 98% of our monthly club shipments are unique!

Endless Exploration

Discover the world of wine without leaving home. Firstleaf’s expertly crafted portfolio introduces you to bottles from the best wine regions and varietals across the globe. With thousands of wines tasted each year, only the finest make it into our collection. Every shipment includes new wines, ensuring a fresh and exciting tasting experience with every box. If you want to see a summary of the wines you’ve enjoyed, check out your WinePrint!

Award-Winning Wine at Unbeatable Value

We partner directly with world-class winemakers to bring you award-winning wine at up to 60% off retail prices. With no middleman, you're guaranteed premium quality and exceptional value in every bottle. The average annual savings for our wine club members is $500 compared to retail. And with our satisfaction guarantee, you can try new wines risk-free — if you don’t love it, you’ll get a credit toward your next pick.

Personalize wines    Visit store    Open app

Get your first 6 wines for $44.95 + free shipping!

Written by the company

The best subscription wines at the best value, guaranteed.

Enjoy wine without the worry

We’ll credit you for the price of the bottle if you don’t like a wine we select for you.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

866 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Never got wine.

February 3, 2026
Unprompted review
Firstleaf Wine logo

Reply from Firstleaf Wine

We're sorry to hear you haven't received your wine yet and would be happy to look into this! Please reach out to our Member Experience team at [email protected] or 1-800-461-7203 with your order number or tracking number and we'll make this right.

Rated 5 out of 5 stars

I have been a member for over a year

I have been a member for over a year, and for me living in New Hampshire, this is the best, most affordable way to buy quality wines that are delicious. The value beats the liquor store, even here in NH where we we have lower prices due to low taxes. When I lived in California I could get great deals at Grocery Outlet, but nothing like that here in NH. My only complaint is how sometimes the wine selections in your order automatically change and you have to call in to get the ones you want added back to your cart so you can confirm the selections.

January 30, 2026
Unprompted review
Firstleaf Wine logo

Reply from Firstleaf Wine

We're so happy to hear you've enjoyed the wines! 

The recommendations for your next order can update for a number of reasons like inventory changes, rating a wine, or changing your wine preferences. The only way to ensure your order stays set with particular bottles is to confirm your order early. This does charge your card to reserve those wines so some members prefer to wait until they get the reminder email a few days beforehand to review and swap wines.

Rated 1 out of 5 stars

Wine club penalized me for their mistake

I cancelled my membership two to three months ago (October or November of 2025) and apparently for some reason in their system it didn't completely cancel the membership. This has happened once before in the past . As a result they have sent me a package that I did not request and do not want, and fraudulently charged my credit card for the order.but apparently I have to pay for it. Thinking this was an accident and an oversight I contacted them to let them know that my membership had already been canceled and I should not be receiving any packages from them. I told them that they should cancel the shipment and refund anything charged to my card. The customer service agent tells me that the only option for me at this time to refuse the package and send it back, and apparently pay for a restocking fee of $25. I should not have to pay anything when they shipped me a package that i did not request nor did I give permission for it to be charged to my credit card. The company is not a reputable company if they cannot fix an issue like this, that should never happen in the first place, and make the customer happy. I should not have to pay for the package nor should I have to return the package that they sent by accident and that is not my fault. But they are making me pay for their mistake. What a horrible business model. In addition when I sent the email telling them that my account had already been canceled and I wanted no more packages sent, that same afternoon I received two phone calls from their call center trying to get me to change my decision and place my membership on hold rather than canceling. This has happened multiple times when I had chosen to cancel my membership in the past. It is very annoying and I will never join their club again. Also, I have only been part of this club for a year and have received the same wines in different shipments on multiple occasions. In fact, this current shipment that they have sent includes yet another duplicate from a shipment I received at the beginning of last year. Apparently they don't have a very wide selection if they have to keep sending the same wines over and over. Definitely not worth the money! Don't waste your time or money on this business!

First Leaf just responded and said that they expected to have sent me an email confirming that an order was shipping. I did not get an email confirming the order was shipping I only received an email stating that the order had been shipped. I had no opportunity to stop this order or cancel any further orders not realizing that it was actually not canceled on their end. They also stated that I should have received a cancellation email. If it didn't get completely canceled on their end the way it should have been when I contacted them I would not have received a cancellation email. And I did not. I would have no way to know that I would have received a cancellation email before actually trying to cancel this account. I do however have an email that was sent to me a long time ago stating that my account was now paused until April of 2026. However here it is January and they are shipping me an order. I will see if it's possible to attach a screenshot of this email to this review so that anyone can see that the account was supposedly paused if it wasn't even canceled and should not have shipped anything out until at the earliest April of 2026.

Unfortunately this platform will not allow me to insert a copy of the email however if first Leaf wants to reach out to me and let me know that they would like to see it I certainly would be happy to do so.

I have already sent that to the person that contacted me to tell me you were making me pay for this order sent in error. Here name was Lucila.

01/28/2026

I just Re-sent my response and the screenshot of the email that I received stating that my account was on pause because I still have not yet received any kind of a response from your customer service team and now it has been about 6 days. Although you stated in your response and I would hear something back right away I have not heard anything at all and nothing has been done. In addition I just received notification that this shipment is out for delivery and I am not quite sure how to handle it. I'm not sure if I'm supposed to refuse it or receive it and then turn around and send it back? I do expect that somebody will get back to me as soon as possible so that we can get this taken care of.

January 22, 2026
Unprompted review
Firstleaf Wine logo

Reply from Firstleaf Wine

Apologies for the delay!

It took a little while to locate your emails with only a first name but you will receive a response today.

Rated 2 out of 5 stars

A very transactional experience

I accidentally threw out the guide with the box and did not know anything about the wine I was drinking. I did not receive any personalized texts about my subscription or the wines in my box, only shipping notifications (my package was also late due to damage). I signed up to receive marketing texts on 10/16 and did not receive a single one to date.I contacted customer service and clicked the option for a call/email back when I canceled my subscription and I never received one, even weeks later. I also sent several emails, but I was never helped or contacted. I unfortunately canceled my subscription due to the transactional feel of this "service" that I was expecting to feel more personalized. 3 of the 6 wines I tried were good.

December 1, 2025
Unprompted review
Firstleaf Wine logo

Reply from Firstleaf Wine

This definitely isn't the experience we want our members to have! There should have been a pamphlet giving you an overview of your wines in the shipment although this may have been discarded if the package was damaged. We strive to reply to our members in a timely manner and would be happy to investigate the lack of communication you received. If you're willing to give us another chance, please reach out to our Member Experience team at [email protected] or give us a call at 1-800-461-7203 with your concerns and we'll make this right.

Rated 5 out of 5 stars

Easy account setup

Easy account setup, excellent wines, and flexible scheduling with order previews. Always delivered on time and in great condition. Highly recommended.

November 2, 2025
Unprompted review
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Reply from Firstleaf Wine

It's great to hear you've had such a good experience with Firstleaf and can't wait to send your next box!

Rated 3 out of 5 stars

Generally I like their wines, but…

Generally I like the wines that FirstLeaf picks for me. However, I'm having trouble finalizing an order for a particular wine that FirstLeaf offers, but, when it's low in stock, cannot easily fulfill. The inventory shortage seems to preclude placing an order. Very frustrating!

November 28, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

We aim to produce enough wine for the club and store orders; however, we usually source in smaller batches so that we can keep the wines new and exciting. Our winemaker is always working on new and different wines to add to your future club shipments!

We'd be happy to check the stock on this wine and, if unavailable, recommend a similar wine you might enjoy instead - just reach out to our Member Experience team at [email protected].

Rated 5 out of 5 stars

The best customer support (and wines!)

Really great customer support when FedEx lost my wine box. They dug deeper into the issue and eventually sent me a new box with all my previous selections. I love this service and would recommend it 10/10.

August 26, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

We take pride in making sure each box is delivered in great condition and are always happy to follow up on a shipping issue! We also have UPS and hold locations available for those that prefer it. Glad to hear our Member Experience team was able to help with this!

Rated 5 out of 5 stars

We are new to Firstleaf Wine

We are new to Firstleaf Wine. After 4 shipments we are hooked. Out of 24 bottles we only found 1 that didn't meet our taste. Continually rate the wines for others in our pallet.

October 31, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

So happy to hear you're enjoying your time with Firstleaf! Our boxes get better with each rating and if you ever receive a wine you don't like, just reach out to our Member Experience team and we'll make it right.

Rated 1 out of 5 stars

Scam company

Scam company. I attempted to cancel my service in September and was under the impression it had been cancelled. I was surprised by a charge on my card, and contacted them asking them to respect my intent to cancel. Instead, they forced me to pay a $25 "restocking fee" for a shipment that hadn't even been made.

Use a reputable wine club, not this, unless you like being talked down to by customer service managers who want to fight you over $25.

October 30, 2025
Unprompted review
Firstleaf Wine logo

Reply from Firstleaf Wine

We're sorry to hear you didn't have a good experience with Firstleaf! We always send a confirmation email when a membership is closed out. If you send a screenshot or forward the cancellation confirmation email you received to our Member Experience team, we'd be happy to look further into this. We also make sure to send a reminder email a few days before a club order processes in case members want to change the wines or cancel the order. If you did not receive this email, please let us know and we'd be happy to dig into this as well.

There is no restocking fee for orders that are canceled before our warehouse begins the fulfillment process.

Rated 5 out of 5 stars

Great intro wine club!

I’ve been a Firstleaf member for a while now, and overall it’s been a great experience. This was my first wine club, so I didn't know what to expect. The club is affordable, easy to use, and the membership tiers are logical and make sense. The quality of the wines is consistently solid. I’ve discovered a ton of new wines, wineries, and distributors I never would have come across otherwise.

That said, the selections can get a bit repetitive. When you rate a wine highly, you’re more likely to see that same bottle again rather than similar styles or varietals. The best way I’ve found to keep things interesting is to switch to the 12-bottle box every few shipments. That’s where you’ll see more variety. Then drop back down to six bottles for regular deliveries.

All in all, Firstleaf offers great value for the money and a reliable way to explore new wines without overpaying.

September 18, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

Thank you for the kind words! Our Wine Concierge team is another great resource for making sure you're getting new and exciting wines in each box. Please feel free to reach out any time to book an appointment.

Rated 5 out of 5 stars

wines made to my tastes

wines made to my tastes. The ability to customize and a flexible delivers system

October 16, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

So happy to hear you've had a great experience with Firstleaf!

Rated 5 out of 5 stars

Good variety of wines

I appreciate the interest in the type of wines the clients like and the desire to cater to their tastes. I like the opportunity to sample wines from around the world.

October 3, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

We take pride in making sure our club is customized to each member's needs!

Rated 5 out of 5 stars

In the beginning I told you the wines I…

In the beginning I told you the wines I prefer and that has always been what you have sent. I have enjoyed learning about all the great wines around the world that would not have been easy to discover. I still prefer my dry reds, but I have expanded my favorites list to wines which you introduced to me. I recommend this club to anyone thinking about wine clubs and told them I have never been disappointed with any wine I have received.

September 3, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

So happy to hear we helped expand your palate and be sure to check out our current inventory at: https://www.firstleaf.com/store. We're continually adding new wines to the club!

Rated 5 out of 5 stars

Love getting different wines delivered…

Love getting different wines delivered to my home. Eating the wines we get is great because our shipments get better. The wines we get are great and for a good price. Thanks

September 22, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

Thank you for the review and can't wait to send you the next box!

Rated 3 out of 5 stars

Good Club for wine novices

The wines I have experienced are, overall, just fair. Even upgrading to more Fine Wine selections didn't change the overall quality experience. I still see the club as a solid value, but now understand that there won't be many "Unicorn" type surprises at these price points...which is fine.
I do like the idea of supporting smaller producers in an effort to help them gain exposure.
I feel the rating system needs more than just up and down thumbs. There is far more nuance to wine preferences than a simple up "like or dislike". Additional commentary that allows for a more detailed explanation of a rating would help drill down on a real preference criteria. With the advent of AI, I assume there is a way to make productive use of such commentary, and get closer to a member's individual wine preferences.

September 11, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

We're sorry to hear the wines aren't quite to your tastes! Members can add comments by clicking the "Add notes or reviews" button under the thumbs up/down options but it sounds like you might be interested in our Wine Concierge team, who are WSET certified and can give a more personal touch to your wine recommendations. Reach out any time to book an appointment!

Rated 5 out of 5 stars

Learning learning

Learning learning! There is so much to learn in wines and this company is helping me so much!

October 13, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

We believe learning about new wines should be fun. Each of our wines has an easy to understand tasting profile along with information about its' region and winemaking process - just click on the wine you'd like to learn more about!

Rated 5 out of 5 stars

Good wines & good service

I’ve been with Firstleaf a number of years and have enjoyed many great wines at a fair price. These are quality wines, both within and outside of their “fine wines selections.” I’ve also developed a very good relationship with one of their wine concierges who knows my taste preferences and who has led me to many of my favorite wines.

September 17, 2025
Firstleaf Wine logo

Reply from Firstleaf Wine

Our Wine Concierge team is a great resource and always happy to make sure each order is custom built to your tastes. Thank you for being a long-time member of Firstleaf!

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