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Gabb Reviews 1,125

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the quality and safety of the company's products, particularly the phones and watches, finding them suitable for kids and teens. Consumers highlight the customizability and safety features available to parents, which provide peace of mind. People also mention that the products meet their children's needs, such as communication and music, while ensuring their safety. The business is praised for its exceptional customer service, with reviewers noting the promptness, kindness, and thoroughness of the support team. Customers appreciate the accessibility and responsiveness of the service, with many mentioning quick and helpful assistance via text. The user-friendly experience and ease of setup are also frequently mentioned, although some reviewers find certain account-level processes complicated.

Based on these reviews

Rated 4 out of 5 stars

Overall, a good experience. Service seems very consistent. Location doesnt always work, sometimes the time last synced will be 40 hours or more. My teens really appreciate Gabb music plus with the wid... See more

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Rated 4 out of 5 stars

We have overall been very pleased with our Gabb phone we purchased for my daughter. I will say the data runs out very quickly which doesn’t make her happy. We have had a few technical issues, however... See more

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Rated 4 out of 5 stars

The website was having some hiccups and wasn't showing my device had shipped and our device didn't come already activated. Gabb customer service called me, and when they could not reach me that way, t... See more

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Rated 4 out of 5 stars

We love the Gabb watch and its features. It had exactly what we were looking for for our preteen child. The only reason I gave four stars was because from the beginning the watch didn’t work properly.... See more

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Rated 1 out of 5 stars

We've used Gabb phones for five years now and while we like the premise, having to make any changes, upgrading devices, or trying to solve any tech issues is a nightmare. Customer service is extremel... See more

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Rated 5 out of 5 stars

I have had all my text questions answered quickly, they helped me trouble shoot, know when to return the item to prime and then how to transfer the new device when it arrived. All quickly, politely,... See more

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Rated 5 out of 5 stars

Upgrading was simple and a breeze! Customer service was very helpful in explaining any questions I had. The piece of mind knowing that I can track my child and make sure they are not leaving school pr... See more

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Rated 5 out of 5 stars

The Gabb phone has genuinely made us better parents. It gives our daughter freedom but with boundaries that protect her from the noise of social media and addictive apps. We can see where she is, keep... See more

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Rated 5 out of 5 stars

I have been loving our new Gabb watches for my girls. They give me peace of mind when they go to their friends’ houses or when they go somewhere with a friend. I can see their location (which is prett... See more

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Rated 5 out of 5 stars

We have been customers of Gabb for about 8 years now. Overall our experience has been great! We really appreciate the quality devices (phones & watches) offered. Our boys have enjoyed the fun apps. W... See more

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Rated 5 out of 5 stars

I’m really grateful that Gabb Phone exists. As a parent, it’s such a relief to have an option that allows my daughter to stay connected without exposing her to everything that comes with a typical sma... See more

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Rated 5 out of 5 stars

I appreciated that I received a text asking if I received my gabb watch and had any questions on getting it set up. I did have questions and was frustrated as it would not connect. It was nice to have... See more

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Rated 5 out of 5 stars

I recently made the decision to give cell phones to my nine-year-old twins, and their eight year-old brother to ensure we could always stay in communication. I originally purchased three iPhone... See more

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Rated 1 out of 5 stars

Absolutely garbage company and a rip off . Sends Chinese faulty watches , and cannot cancel the service unless paid high early termination fees and ask for activation fees if you want to upgrade . All... See more

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Rated 5 out of 5 stars

Customer service has been excellent so far! This phone is exactly what we have been looking for. Safe and secure for our special needs 15 son who has figured out ways around every parental controls on... See more

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Rated 5 out of 5 stars

Ordered the Black Friday/Cyber Monday deal for our youngest. Received within a week and a half, it was all ready to go! Easy setup, great AI chat experience, helpful customer service! The more detaile... See more

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Rated 5 out of 5 stars

I love that this phone gives me peace of mind regarding what my kids have access to. It’s a great device… Satisfies my kids wanting to be connected with their friends. Purchase and set up were easy... See more

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Rated 5 out of 5 stars

Customer service has always been top notch with this company. They have gotten better as far as ease of setting up new devices/ transferring service to new device. I like how on the phone you can eith... See more

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Rated 5 out of 5 stars

We just gave our fourth grader, a Gabb watch after having her two older siblings start off with Gabb phones. She loves it, and I just entered her safe zones, which we love using since she walks to and... See more

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Rated 5 out of 5 stars

The phone was pretty simple to set up! My son is in middle school and I feel so much peace knowing he does not have access to things he is too young to navigate. I love thst there are some safe levels... See more

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Rated 4 out of 5 stars

It was pretty easy to set up, except the first time it told me it wasn’t fully set up and to go to the MyGabb app on the phone, but it wasn’t there. I ended up resetting it and it worked. Also wish th... See more

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Rated 4 out of 5 stars

We've had some hiccups, but they've improved their software and have been committed to following through with the issues we were having. We just got another watch for my younger child and both kids ar... See more

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Rated 1 out of 5 stars

I mistakenly ordered a screen saver for a gabb phone instead of the gabb watch I gave my grandson for Christmas. When speaking with a rep from Gabb about ordering the correct screen saver, she told me... See more

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Rated 1 out of 5 stars

Follow Up on Gabb's PR Response to my issue: They said they would follow up with me directly but they did not. They reached out by a text message. After providing them with the required information th... See more

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Rated 4 out of 5 stars

As my kids got older, I began comparing options for phones. Working in mental health, I wanted safeguards while also allowing them opportunities to learn responsibility. Gabb has been a great fit. My... See more

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Rated 5 out of 5 stars

Gabb reached out shortly after receiving our phones to ask if we needed any help setting them up. We purchased them as Christmas presents for the kids so I hadn't even opened the box yet but just know... See more

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Rated 5 out of 5 stars

I appreciate the ability to upgrade our watch at a discounted price. I do wish the monthly fee could stay the same without having to sign a two year contract. We have been users for a few years now,... See more

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Rated 5 out of 5 stars

This phone is perfect for my rebellious teen. Taking back control of who he is allowed to talk and text with is wonderful. I love that there isn't internet on the phone either. If internet was availab... See more

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Rated 4 out of 5 stars

Last year I bought my 3 grandkids each a gabb watch. They all worked fine until my granddaughters stop charging. While looking at the options to replace or upgrade we decided to go with the phone inst... See more

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Rated 5 out of 5 stars

I bought this watch for my Granddaughter for her Birthday, she just turned 8 years old! This watch has all the parental controls one could ask for! There is no internet or social Media! Parental contr... See more

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Rated 5 out of 5 stars

We’ve only had the Gabb phone a short time, but so far we’re loving it. We’ve had the traditional iphone for my kids and I just hated all the extra apps and the time it takes away from kids being pres... See more

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Rated 5 out of 5 stars

Melissa was so helpful with all my questions today and making sure that I was managing my daughter's phone correctly! I'm so thankful that Gabb has texting with support in order to get answers quickly... See more

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Rated 5 out of 5 stars

Sierra and Hyacinth were so helpful to me! Both ladies were very efficient and helpful getting my account back to two lines. They both were extremely patient and understanding with my, even without... See more

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Rated 1 out of 5 stars

I purchased the Gabb phone pro, with the advanced plan, and two Gabb 3e watches. With the phone, none of the "approved" apps allow you to sign in, so you cannot actually use them. Also, with all three... See more

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Rated 5 out of 5 stars

I appreciate how there are three different plans to choose from, based on how much independence you want your child to have. Sometimes some of the safeguards seem a little too stringent, but it’s all... See more

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Rated 5 out of 5 stars

The Gabb phone was a good solution to giving our 14yo son a phone without having to worry about inappropriate apps or music. He still has his needs met (ie talking to friends and listening to good mus... See more

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Rated 1 out of 5 stars

I requested the tech support team to perform a factory reset on my phone, when it was taking to long I stopped the request. However, they ended up performing a factory reset on my wife's phone. Manage... See more

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Rated 5 out of 5 stars

We haven’t even setup the watches yet as they are a Christmas present for our boys, but customer service already reached out to see if we needed anything, which was so nice. I responded to ask about t... See more

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Rated 5 out of 5 stars

We love Gabb in our house. My daughter in 6th grade has the phone and my son in 3rd is getting the watch for Christmas. It adds security when theu are away from home. We appreciate that there is no... See more

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Rated 5 out of 5 stars

Gabb watches customer service is unmatched. Every time I reach out to them they are always so speedy and helpful. I love that I get to talk to or text REAL PEOPLE. and I appreciate that they stick wit... See more

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Rated 5 out of 5 stars

We recently go the Gabb Phone 4 for my 11 year old daughter. It’s her first phone and it fits the bill for what we were looking for! We wanted a nice looking phone that could do the basics (call/text)... See more

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Rated 4 out of 5 stars

The confidence and freedom this has given our 7yo to roam the neighborhood more independently and feel like his own person has been tremendous. I feel so reassured knowing I can contact and track him... See more

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Rated 3 out of 5 stars

Unfortunately before we did a system update we had issues with the text message app crashing repeatedly. This was the first day we set it up so it was very worrisome and disappointing. It has been wor... See more

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Company details

  1. Software Company
  2. Cell Phone Accessory Store
  3. Cell Phone Store
  4. Cloud Storage Service
  5. Music Store
  6. Telephone Company

About Gabb

Written by the company

Gabb is an American technology company that specializes in safe tech for kids and parent education. With kid cell phones and kid smart watches, Gabb offers the solution to digital communication in steps, offering parents peace of mind. Gabb prioritizes the safety and the mental health of children.

Gabb offers a safer, simpler mobile experience designed specifically for kids. With a focus on essential communication features, Gabb devices block access to the internet and harmful apps.

Gabb Wireless devices were intended to provide a basic, locked down alternative to adult smartphones with features such as calling and texting parent-approved contacts, GPS tracking, safe zones, and SOS alerts. At the same time, they lack features such as internet browsing, social media access, and app stores.

Gabb devices have safety built in with their own operating system. This sets them apart from competitors, since they don’t require complicated parental controls to protect kids’ devices. Instead, their devices are locked down from the start.

Gabb’s goal is to provide parents a no stress way to connect with their kids without exposing them to potential risks and distractions associated with unregulated smartphone access.

Gabb’s CEO Nate Randle actively advocates for single parents and safe tech for kids.

Safely Connected

Written by the company

Giving Peace of Mind for Parents
Gabb is dedicated to providing safe tech that is made for kids. From our kid safe devices, to our safe software solutions in Gabb Messenger and Gabb Music, we are innovating and creating a safe suite of products for families.

Kids Watches and Phones

No Contract Required

No Contract Required
Tech-in-Steps! Choose the best kids phone or watch for your child.

Contact info

Promotion box for Gabb

Safe Phones for Kids and Teens

Protecting your child has never been easier.

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Gabb set up has become so much easier…

Gabb set up has become so much easier in the last few years.
Way less updates too. We have added a few lines over the years and love it more and more.
I would like to have a photo editor on the devices in the future. And the gabb maps can't find our location.

February 5, 2026
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Reply from Gabb

We are truly happy to hear that your set up process went smoothly! We appreciate your feedback and taking the time to leave this review!

Rated 1 out of 5 stars

Devices don’t last as long as your contract!

We signed up with Gabb 4 years ago and have had nothing but problems! The watches conveniently die at the 12 month, one week mark. (They have a 1 year warranty & you have to sign a 2-year service contract)
The first time it happened, I paid for a new watch. The next time I refused to pay for another device. Customer service does nothing to help and is not empathetic at all! They repeatedly ask if you would like to buy another device or pay a cancellation fee to end your service (the same amount you would pay if you don’t terminate it)! You are stuck paying a monthly fee for a service that is useless without a device! Total scam!

February 11, 2026
Unprompted review
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Reply from Gabb

Hello, Nora! We’re very sorry for your experience and understand how frustrating this has been. This is not what we want for our families. We’re reaching out to you directly to review your account and see how we can help. Thank you for sharing your feedback.

Rated 5 out of 5 stars

The experience was great

The experience was great. I could research online and I didn’t have to go spend hours at a retail store. It came in the mail fast. Kiddo loves it and I love being able to communicate with them.

February 5, 2026
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Reply from Gabb

Hi Heidi! Thank you for the 5-star review! We're so glad you enjoyed the fast shipping and that your kiddo loves the device. Welcome to the Gabb family!

Rated 4 out of 5 stars

Overall very pleased

We have overall been very pleased with our Gabb phone we purchased for my daughter. I will say the data runs out very quickly which doesn’t make her happy. We have had a few technical issues, however the response from the company has been incredible. Someone from support text messaged me right after purchase and checks in. If I have an issue I just text and they are very responsive and able to assist! I would highly recommend this company to families that want accessibility to communication for their child, but aren’t ready to allow them to have access to full phone.

February 10, 2026
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Reply from Gabb

Hey, Catie! Thank you so much for sharing this! We’re really glad to hear your family has been pleased overall and that our support team has been responsive and helpful, that means a lot to us. Our goal is to provide safe, reliable communication while keeping kids protected, and we’re grateful for your recommendation and trust in Gabb!

Rated 5 out of 5 stars

Customer service was great.

Customer service was great and Alec was very responsive. I will definitely recommend Gabb to other parents.

February 10, 2026
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Reply from Gabb

Hey, Pat! Thank you for the kind words! We’re so glad to hear Alec took great care of you and made your experience a positive one. We truly appreciate the recommendation and are grateful to be part of keeping families connected and kids safe.

Rated 5 out of 5 stars

Peace of mind …

Our kids love having a phone to text their friends and we love having an internet free phone for our kids to use! We limit technology so the Gabb Phone is a win win for our family.

February 4, 2026
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Reply from Gabb

Thank you so much, Alyssa! We love hearing that your kids are enjoying staying connected while you get the peace of mind of an internet-free phone. A true win-win is exactly what we aim for. Thanks for trusting us to be part of your family’s tech balance.

Rated 2 out of 5 stars

Do not recommend

It's ok, until it stops working. Customer service sucks. Warranty is trash.

The watch was good for communicating with my kid. The GPS tracker was slow to update - this was especially stressful if they were out playing. It also was very susceptible to butt dials, which was also super stressful - like is my kid calling but not able to communicate (kidnapped??? fell in a well???? lol), or just bumped it without knowing. The battery life wasn't great. Then one day it just stopped working. It would not charge. It could not be reset. Customer service was completely unhelpful. I had been previously upsold on the warranty, but was never told that the "deductible" for using the warranty was almost the same as what I had paid for the watch itself. Switching to a watch through my cell phone company - cheaper upfront cost, similar monthly cost, better warranty protection.

The only reason I'm even giving 2 stars is because my kid felt pretty cool having a watch and loved sending me silly voice messages.

February 10, 2026
Unprompted review
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Reply from Gabb

Hey there! Thanks for sharing this. We’re really sorry for the stress you experienced and appreciate the honest feedback. We’d love a chance to review this with you. Please reach out via Facebook or Instagram DM so we can help.

Rated 5 out of 5 stars

I finally had it working

I finally had it working. We have been trying to get this working for a few months and a factory reset worked.

February 9, 2026
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Reply from Gabb

We are happy to hear that the troubleshooting you tried resolved the issues you were seeing! Thank you for leaving this review!

Rated 5 out of 5 stars

all my text question answered

I have had all my text questions answered quickly, they helped me trouble shoot, know when to return the item to prime and then how to transfer the new device when it arrived. All quickly, politely, and some of it after 5pm PST. So far I am impressed with the customer support team and look forward to trying out the service for my family.

February 9, 2026
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Reply from Gabb

Thank you for taking the time to leave this review! We are happy to hear that you had such a wonderful experience!

Rated 4 out of 5 stars

Up front customer service

I was notified immediately that there would be an issue with my device and it not shipping before being activated. The service I received to remedy this matter was quick and very helpful even though the matter could not get fixed for a few more days.

February 6, 2026
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Reply from Gabb

Thank you for sharing your experience! We’re glad our team was able to communicate quickly and support you while everything was being sorted out. We really appreciate your patience, and we’re happy we could help along the way.

Rated 5 out of 5 stars

Love the features of the watch!

Love the features of the watch!

February 9, 2026
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Reply from Gabb

Hi Kaylie, thank you so much for the 5-star review! We’re so happy to hear you’re loving the watch and its features. We truly appreciate you being part of the Gabb family, please let us know if you ever need anything. 💙

Rated 5 out of 5 stars

Received quick & helpful responses

I received quick and helpful responses through text messages from Sierra and previously Anastaisha.

February 9, 2026
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Reply from Gabb

Hi Thomas, thank you so much for the 5-star review! We’re glad to hear you received quick and helpful support, and we’ll be sure to pass your kind words along to Sierra and Anastasia, they’ll really appreciate it. Thank you for being part of the Gabb family, and please let us know if you ever need anything. 💙

Rated 5 out of 5 stars

Very helpful and kind support team!

Very helpful and kind support team!

February 9, 2026
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Reply from Gabb

Thank you so much! We’re really glad our support team could help and appreciate you taking the time to share your experience. 💙

Rated 5 out of 5 stars

Upgrading was simple and a breeze

Upgrading was simple and a breeze! Customer service was very helpful in explaining any questions I had. The piece of mind knowing that I can track my child and make sure they are not leaving school premises is reassuring. I also like how customizable and safe the parent can make it through the settings. Great company and device!

December 18, 2025
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Reply from Gabb

Thank you for taking the time to leave this review! We are happy to hear that upgrading your device went so smoothly!

Rated 1 out of 5 stars

What are the top reasons a parent gets…

What are the top reasons a parent gets a phone for their kids? To get in contact with them and to track them if they are not at home. Gabb does not deliver on tracking. It is not accurate or up to date 90% of the time. You can call Gabb and they will tell you to “refresh” location or turn the phone off and then on again, it still won’t update and be accurate. Sometimes it hours behind. You open it up and it has the location from 18 hours ago. And it’s not cheap. My kids don’t even have access to to the internet, they can’t group text or receive or send photos or files and for two phones my bill is $60. I might as well go with a larger carrier and implement parent restrictions.

February 8, 2026
Unprompted review
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Reply from Gabb

Hi LB, this does sound very frustrating! We are truly sorry to hear that you are having some issues with your GPS! This is not the level of service that we aim to provide. We would like to help get this resolved as quick as possible for you! Please DM us on Facebook or Instagram and mention your review.

Rated 2 out of 5 stars

Video chat does not work at all

Video chat does not work at all. When I talk to a representative they had me go through and reset all the firmware in the end still not possible. They told me they've been having trouble with it and would cop me for one month. This was part of the reason I went with your service was so my kid could do video calls, other services. The device themselves do not support. They just have pictures or if even a camera

January 5, 2026
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Reply from Gabb

Hi Joseph! We are truly sorry to hear that your video chatting is not working! This does sound very frustrating, we would like to learn more about this situation and try to help make this right with you! We have reached out.

Rated 3 out of 5 stars

The ups and downs

The phone is amazing. Took me a little while to get used to, but it is soooo worth it. Texts and phone calls are easy. A couple faults though. The phone is really slow to add contacts and the phone camera isn’t super clear. You also have to have the Gabb FaceTime app to FaceTime your friends, but most people don’t have that, so FaceTime is tricky.

January 21, 2026
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Reply from Gabb

Hi Steve! We appreciate you taking the time to leave this review, we are happy to hear that you and your family are loving the device! We are sorry to hear that the device is going slow while adding your contacts onto your device! We would like to learn more about what you are seeing, we have reached out!

Rated 4 out of 5 stars

Good teen phone

Overall, a good experience. Service seems very consistent. Location doesnt always work, sometimes the time last synced will be 40 hours or more. My teens really appreciate Gabb music plus with the wide variety of music choices. Edit: we had to upgrade to Gabb Pro 4 phones to get good location data.

February 2, 2026
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Reply from Gabb

Hi K. Schmaus, thank you for sharing your experience, we’re glad to hear the service has been consistent and that your teens are enjoying Gabb Music+ and the variety it offers.
We’re sorry to hear the location hasn’t always been updating as expected. That definitely isn’t the experience we want for families, and we’d be happy to help look into that with you. Our team has reached out to help make sure your device is on the newest client location features for the Gabb phones, which can help improve update reliability.

Rated 4 out of 5 stars

Going good for my 10yr old.

It was pretty easy to set up, except the first time it told me it wasn’t fully set up and to go to the MyGabb app on the phone, but it wasn’t there. I ended up resetting it and it worked. Also wish there was one app for parents, not multiple. My daughter is enjoying the music, camera and talking to family, while we love we can track her and control who she talks to and that there’s no web access.

February 3, 2026
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Reply from Gabb

Hi Callie, thank you so much for sharing this, we’re really glad to hear your daughter is enjoying the music, camera, and staying connected with family, and that the safety features are giving you peace of mind. We’re sorry to hear about the setup hiccup the first time, but we appreciate you sticking with it and getting everything working. Feedback like yours about the apps is also very helpful, and we’ll be sure to pass that along to our team as we’re always looking for ways to improve the experience for parents. If you ever run into anything or have questions, we’re always here to help!

Rated 5 out of 5 stars

I have not had it very long

I have not had it very long, but so far I like that the phone is simple to understand and and everything has been as advertised

January 29, 2026
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Reply from Gabb

Hey, Kyle! Thank you so much for your review! We’re glad to hear the phone has been simple to use and is meeting your expectations. We hope you continue to enjoy it, and we appreciate you taking the time to share your experience!

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