prettylittlething.com Reviews 109,606

TrustScore 3 out of 5

3.2

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. People appreciate the quick and accessible customer service, particularly highlighting the helpfulness and responsiveness of representatives. Consumers mention that the ordering process is straightforward and the selection is extensive. Some customers also had a positive experience with returns, which were handled quickly. However, many reviewers report issues with delivery services, such as delays and lack of updates. A number of consumers express frustration regarding refunds, citing long waiting times and difficulties in receiving them. Some people report that they did not receive their order, or they received an incomplete order. Some reviewers mention that they have not received a response from customer service.

Based on these reviews

Rated 3 out of 5 stars

I appreciate the speedy response from Kai( not sure if this is AI or not), either PLT or the courier they’re using is taking along time to update the delivery date. My order is expected to be delivere... See more

Rated 3 out of 5 stars

Kai had quick and efficient customer service. I’m only giving 3 stars because Pretty Little Thing has taken a long time to send my package. A package I ordered since last year November is still yet to... See more

Rated 3 out of 5 stars

Ordered next day delivery. 17:20 no sign and not dispatched, contacted PLT and spoke to Kai AI who said to wait until 21:00. However, will still need to go find an alternative outfit as won’t arrive b... See more

Company replied

Rated 4 out of 5 stars

Helped by Kai via messenger. Parcel has not arrived & they were able to provide further information on what to do if goods don't arrive by a certain date. Thanks

Rated 5 out of 5 stars

As soon as I sent a message as I am frustrated about my order Kai was so quick to respond. Imagine ordering from your favourite online store, your to go to store knowing your things always getting del... See more

Rated 5 out of 5 stars

Customer service was quick, easy, and accessible. Being able to text PLT straight from my phones messages app is game changer and so much easier than having to search for an email. Kai was able to hel... See more

Rated 5 out of 5 stars

Customer service was great. I contacted them via iMessages because i had sent my parcel back ages ago and still hadn’t received my refund. Jade moron helped me and resolved my issue in under 5 minutes... See more

Company replied

Rated 5 out of 5 stars

So refreshing to have a simple returns policy! Very pleased with the response via on-line portal (nice to get a real person and not a Bot!) and had a no-quibbles refund around a damaged item. Kai was... See more

Company replied

Rated 4 out of 5 stars

I bought gifts and a few outfits.he ordering process was straightforward and the selection is big. The delivery was on time and tracking worked well. Most of the items arrived in good quality, althoug... See more

Rated 4 out of 5 stars

KAI - The AI assistant was helpful via iMessage. Able to inform me of the new delivery date for my plt order. For context, my order was supposed to come on/before Friday 9th January 2026. (Yesterd... See more

Rated 2 out of 5 stars

PrettyLittleThing is very misleading on its website stating delivery time between 8am-8pm. It’s past 8 and I haven’t received my package. Very misleading and confusing I payed for next day delivery wh... See more

Rated 2 out of 5 stars

Dear PrettyLittleThing Customer Care, I am writing regarding the refund processed for order #525-3653577-5230537. I did not select store credit as my refund method. I request that the $1... See more

Rated 2 out of 5 stars

Wish I had read the reviews before ordering. Placed an order and had no confirmation despite it being confirmed via Klarna. When reaching out to speak to a 'person' I spoke to Kai via instagram who sa... See more

Rated 2 out of 5 stars

Paid for next day delivery for a year and ordered well before the deadline , my parcel still hasn’t arrived .Was advised by the courier that my parcel hasn’t left the sender at 4pm today when i ordere... See more

Company replied

Rated 2 out of 5 stars

I ordered items 5 days ago, till now the link they provided is not responsive dies not show my parcel at all, customer support does not exists, some bot. Agents never reach to you. Carrier site does n... See more

Company replied

Rated 2 out of 5 stars

Paid for next day delivery, messaged Kai a few times on WhatsApp who reassured me multiple times it would be with me by 9pm last night- Although still was not dispatched. Only got dispatched at 20:... See more

Company replied

Rated 2 out of 5 stars

Even a 2 is pushing it.Ordered a few things.Order rocked up eventually one item missing one item not mine couldn't get my body parts in even if I wanted it.Customer service must have all gone on holid... See more

Company replied

Rated 1 out of 5 stars

Do not order from here please avoid! I made some orders and need to return somethings and their returns portal has been turned off, the returns portal either doesn’t load at all and when it does load... See more

Rated 1 out of 5 stars

Returned a parcel november 22 2025, i was never sent a cobfimation email so i have no ordwr number at hand , managed to return. Still no refund , absolute theft !!! Since november ive had 3 emails as... See more

Rated 1 out of 5 stars

The shocking clothing quality is bad enough but the worst part is the appalling lack of communication from customer service. Returns take weeks and refunds even longer. This is coming from a “Royalt... See more

Rated 1 out of 5 stars

ordered £139.89 worth of clothing to only receive 1 item, not in its orginal packaging. they are stating that it all was delivered in the same small packaging that the jacket was in, but thats impossi... See more

Rated 1 out of 5 stars

Avoid avoid avoid. Seen this happen to many people now when ordering through klarna or clear pay they will refund you via store credit when you haven’t even chose that???!! and then expect you to pay... See more

Rated 1 out of 5 stars

Order took ages in the first place but was then ‘delivered’ to my front door in the morning behind the bin, wasn’t there when i got home from work. Have tried to contact PLT by email, text and instagr... See more

Rated 1 out of 5 stars

WORST EXPERIENCE EVER DO NOT ORDE FROM HERE. Your order will never arrive. This happened to me two orders IN A ROW, and the only way to reach customer service is via IG or FB (I think), and they're so... See more

Rated 1 out of 5 stars

Fraudulent company. You return goods and they refund you incorrectly, claiming you did not return one of the items. FRAUDULENT COMPANY. AVOID SHOPPING HERE. I also reached out to the founde... See more

Rated 1 out of 5 stars

Appalling customer service. Received an email about an issue with order that made no sense. Website advises to contact via Instagram, input information and told you're being transferred to an agent -... See more

Rated 1 out of 5 stars

Absolutely shocking customer service. My parcel never arrived but won’t refund. Keep getting messages customer service will be in touch as they are busy. Been waiting since December to get this sorted... See more

Rated 1 out of 5 stars

Never buy from this company- literally thee worst place to buy from. The garments are terrible quality for example sizing an actual quality. The returns are absolutely appalling I’ve been waiting week... See more

Rated 1 out of 5 stars

Used to order from here religiously and never failed me. Havn’t ordered since the rebrand because I just don’t like the clothes anymore. I needed something quickly, and ordered last Monday. Still hasn... See more

Rated 1 out of 5 stars

Yet another delay in settling a refund from 3 August 2025. Still no answer as to reason for delay other than misleading information. It’s quite clear that PLT are not interested in their customers... See more

Company replied

Rated 1 out of 5 stars

The worst customer service you can receive. Parcel is delayed even though I used next day delivery that I pay annually for. No apology given despite speaking to 2 people on 2 separate occasions. Advis... See more

Rated 1 out of 5 stars

Basically impossible to get in contact with a customer service assistant. They confirmed they had received my return well over a month ago and failed to refund me. Started a claim with my bank and PLT... See more

Rated 1 out of 5 stars

Paid for their next day delivery annual option and not once have their deliveries been on time, they usually turn up 3 days after purchase date. It’s really put me off buying from them in the future.... See more

Rated 1 out of 5 stars

Not even worth 1 star! Avoid PLT at all costs!!! Have been waiting nearly a month for a refund. Impossible to contact customer service literally does not exist !! You get same automated response sa... See more

Company replied

Rated 1 out of 5 stars

Not able to return anything as my order nor account can be found and every time I reach out to customer service, I don’t get anywhere, no one replies to me. I first messaged on the 9th January and n... See more

Rated 1 out of 5 stars

Ordered jacket and paid postage Came far too big - wanted smaller size but would not exchange Need to return and reorder - that would be ok if you got your money back! Takes 14 days to... See more

Company replied

Rated 1 out of 5 stars

Item missing from my order and no customer service support. Order LUK1H52W9N305NG arrived without the black leather sock boots. I have tried to contact PrettyLittleThing via email, Instagram,... See more

Rated 1 out of 5 stars

Items all low quality and don’t last long at all. Message customer service about some items that needed refunding cs agreed on refund and then forgot to refund me. Have contacted customer service rega... See more

Rated 1 out of 5 stars

My daughter placed an order the 26th of November for her Christmas outfit and even paid extra for a shipping protection. Now it's the 9th of January and the customer service is not responding anymore... See more

Rated 1 out of 5 stars

I returned an order at the start of December and still haven’t been refunded!!! Keep going round in circles with their AI bots and instant messaging, no response on text, instagram or email! DO NOT BU... See more

Rated 1 out of 5 stars

Ordered standard delivery but took 8 business days to arrive, no one response from customer service, no reply from escalated complaint. My dress also arrived with a very unpleasant smell! Very very ba... See more

Rated 1 out of 5 stars

Returned an order because nothing fitted my daughter, length of everything was way too long. So sent back 12th December & had confirmation from InPost that the parcel had arrived at their warehouse on... See more

Rated 1 out of 5 stars

I received my order and went to return everything because of quality issues. I reached out for a shipping label and received no response for 3 weeks now. After shipping it back at my cost and pro... See more

Rated 1 out of 5 stars

AVOID - company keeping customers money even after items are returned Order delivered 8/7/25 Part return sent back 9/7/25 Email confirming return received 16/07/25 3rd August still no money in... See more

Company replied

Rated 1 out of 5 stars

Purchased three dresses for an event and paid an extra $30 for express shipping. They were meant to be delivered on or before 13 January. It is not the 16th so they will not be here until at least 19t... See more

Rated 1 out of 5 stars

If I could give less than 1 star i would absolutely shocking awful customer services I dont think they even exist ive tried contacting them fir last 2 weeks emails, WhatsApp, Instagram and FB nothin... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Shoe Store

Information provided by various external sources

Welcome to our world. We provide the PrettyLittleThing customer with everything she needs to own her own style. Our girl is part of the online savvy shopping generation and trusts in us to deliver her product inspired from the catwalk and the coolest celebrity muses of the moment. With hundreds of new affordable product dropping daily, all of those “nothing to wear dilemmas” are gone for good. This is fast fashion accelerated. Our aim is to demystify style and make it accessible to all whatever your budget.


Contact info

3.2

Average

TrustScore 3 out of 5

110K reviews

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1-star

Replied to 69% of negative reviews

Typically replies within 1 week

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Rated 2 out of 5 stars

Don’t bother with expensive next day delivery

I have ordered with them and needed my item within 2 days. I payed £9.99 for the next day delivery. 24 hours later the delivery company evri, have not yet received my item which means it still may take a further day or so for me to receive my purchase. Unfortunately this is not the first time this has happened. Next day delivery is false advertisement . Unfortunately because of this I now have to go shopping to find a replacement which is an inconvenience especially after spending hours searching for this purchase which was a waste of time and money.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THEM

I rarely leave reviews but this site is awful. Do not pay for Royalty. Biggest waste of money ever. There is no next day delivery and I was charged to return my parcel. I've tried to get a refund but their customer service is shocking. They don't reply to emails. Stay away.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY, I made a purchase with pretty little thing, like i have done many times before, im a massive returning customer. however this time was not. positive experience, i made a return, it was excepted by them, they emailed me stating the amount which was £50, that i should expect to receive to my original payment method. Then after a few days they send me another email saying I have recieved the refund in store credit. I then got in contact with customer service on over 4 platforms, no response for about 3 days, i recieved a response today via instagram stating that they couldn’t do anything as i selected store credit. this was not the case. Id sent them proof before this of it not being the case yet they ignored this. I have now filed an official claim via my bank against pretty little thing, as its ridiculous a company can withhold MY MONEY. I suggest plt if you don’t want a fraud claim against you through the bank, refund my money. As they are taking serious action, due to the amount of evidence i have.

12 February 2026
Unprompted review
Rated 1 out of 5 stars

Exceptionally poor customer service

Exceptionally poor customer service. Very frustrating!

Order was late, order was incomplete, only able to communicate with Ai bot, no opportunity to speak with a real person. Told all customer service representatives are busy. No wonder if this is what PLT calls customer service.

Very frustrated. Not planning to buy from here again.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT SHOP HERE!! They will steal money from you for items you have returned!!

DO NOT SHOP HERE!!!
THEY WONT REFUND YOU FOR ITEMS YOU SENT BACK AND WILL KEEP YOUR MONEY!!
I am absolutely disgusted by my experience with PLT. I have shopped with them for years. Recently I ordered a lot of stuff for going away, none of which came in time by the way. I paid for next day delivery and the stuff arrived a week later.
I was on holiday so when I came back I sent both parcels back. Both unopened.
I have only been refunded for one of the parcels. I have been chasing them for weeks and I’m getting the same messages time and time again. They told me they’ve checked the cameras and can only see some of the items?? When I asked to see this they refused.
They have obviously kept my items and kept my money.
Please please do not shop with this company. Their customer service team is terrible and if you do a return they won’t refund you for it: read the reviews below. I’m not the only person who this has happened to.
It has been almost 2 months now, I message them every week and they just ignore my messages or send me the same message copied and pasted by a different person. I am a student so I don’t make a lot of money, and the fact they kept my hard earned money for items I sent back is terrible.

31 December 2025
Unprompted review
Rated 1 out of 5 stars

I ordered stuff for a night out and…

I ordered stuff for a night out and paid £6.99 for next day delivery, and did not arrive next day but two days later. Returned the items as they were no use to me as they didn’t arrive in time, and not only do you not get the £6.99 back that you paid for next day delivery and it didn’t come in time but you also now have to pay £1.99 to return your clothes now! Also did not even receive my refund when I said I would. It took me emailing (1 month later) in order for me to actually receive my money back (minus the nearly £10). Used to order off PLT all the time but it’s gone down hill so bad now. Not to mention the quality of clothes are appalling now.

12 December 2025
Unprompted review
Rated 1 out of 5 stars

Shipping scam

PLT must really be struggling financially if they think it is acceptable to add on a "shipping protection" charge automatically at check out - £4.99! Then once I noticed the charge after the order had arrived, you refused to refund it. Absolute scam and deceiving customers. When I have raised this I am told you won't refund it and you consider the matter closed!! Well I do not consider it closed and will be taking this further to get my money back.

5 February 2026
Unprompted review
Rated 3 out of 5 stars

I have a problem with the shipment of…

I have a problem with the shipment of my package and the tracking information so I texted them on insta. I received a reply in less than 3 minutes from Kai. Everything was very pleasant and nice 😊. I’m still waiting on my package to arrive so I won’t be giving 5 stars yet. Waiting on updates but I was very pleased with how my problem was dealt with.
Thanks Kai

10 February 2026
Unprompted review
Rated 1 out of 5 stars

I returned an order at the start of…

I returned an order at the start of December and still haven’t been refunded!!! Keep going round in circles with their AI bots and instant messaging, no response on text, instagram or email! DO NOT BUY FROM HERE!

6 December 2025
Unprompted review
Rated 4 out of 5 stars

Customer Service

Helped by Kai via messenger. Parcel has not arrived & they were able to provide further information on what to do if goods don't arrive by a certain date. Thanks

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Although it took a day to get back to…

Although it took a day to get back to me but the process was quick Kemia was so nice and professional she asked me about my faulty item and told me I was going to get sent another one…good experience with kemia thanks

10 February 2026
Unprompted review
Rated 1 out of 5 stars

I wish I could review with no stars

I wish I could review with no stars. Thieves and disgusting company. Nothing else to say. Good help you if you’re trying to contact customer service - 2 months in and still battling.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Proof of returns ignored be cautious with high-value purchases

I have been a customer of PrettyLittleThing for many years, but this experience has been extremely frustrating.

I returned items strictly in line with PLT’s returns policy, and I have full proof of return and tracking information. The tracking confirms the items were received at PLT’s warehouse, yet some refunds were rejected.

I received an email from PLT’s finance/fraud team stating that my account shows a high level of “missing return items” and that any further communication from me would be ignored. As a long-term customer, I found it offensive to be treated as if I had committed fraud, despite having clear proof of returns.

Given this, I would caution shoppers against purchasing expensive items, as returns may take a long time to process or risk being rejected.

I will continue shopping carefully, but this experience has made me very wary of higher-value purchases.

9 February 2026
Unprompted review
Rated 3 out of 5 stars

uhhh

i texted the help care and no one responded only the ai, then i texted again and kai helped me out. so thanks to KAI!!!

8 February 2026
Unprompted review
Rated 1 out of 5 stars

Misdelivered Parcel, Ignored Evidence, and Unfair Loss Prevention Threat

This has been extremely frustrating and disappointing. I explained to PrettyLittleThing’s customer service via Instagram DM that my order LUK1H4XE5D3XB5I was not delivered to my address. I live in Fletcher House, but the parcel was delivered to Farrier Apartments, the building next door.

Despite this, customer service repeatedly insisted it was delivered to my property. If they had properly checked the pin drop on the delivery map, they would clearly see it states Farrier Apartments, and that the pin location for Fletcher House shows a completely different angle.

They claimed the delivery photos matched my property. While the exterior design of the buildings is similar because they are connected, they are two separate buildings internally. My flat has wooden flooring, whereas the flooring shown in the delivery photo is different (If i am provided with an email address, I'll be happy to send a picture of my building and a picture of my door open with my flooring showing) which will clearly show that it was not delivered to my flat.

I also explained that my entire household is Black, which can be seen in a previous successful Evri delivery (HZXXDA0058657873). However, the proof of delivery image for this order shows a White individual accepting the parcel, clearly confirming it was not delivered to me or anyone in my household.

I have also attempted to retrieve the parcel on two separate occasions. However, when buzzing Flat 5, Farrier apartment, no one was available. In all honesty, I should not have to repeatedly try to recover a parcel myself when it was delivered to the wrong building due to courier error, which was not my fault

Instead of properly investigating a clear courier error, I was told my details would be passed to their Loss Prevention team, which I find completely unfair and distressing. I would not go through this amount of effort over a £12.76 order unless it was genuinely not delivered. I even explained that I wouldn't asking for a refund, I just wanted the order resent but at this point, I would just like to be refunded! I'm over it.

This situation has arisen purely due to courier carelessness. I have now raised a formal complaint directly with Evri as well. Overall, this experience has been very disappointing and handled poorly by PrettyLittleThing.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

MONEY HUNGRY SCAMMERS

I am absolutely appalled at the this joke of a company. I have been a loyalty customer for years and the lack of service I have received is beyond a joke.
I ordered a blazer at the start of December and long story short, it hadn't been delivered at my address and ultimately is 'lost'. I contacted their customer services Instagram the day after 'delivery' to which I received an automated response saying they're busier tan usual and to expect a delayed response - so I waited. At the start of February, still no response so I contacted their WhatsApp - no response. So I contacted via email to which they said they can't help me as it has been longer than 28 days? UNBELIVELABLE!! I said it is no fault of mine that my parcel got lost and you haven't replied in a timely manner and they came back with the exact same response saying its been too long to help me? THEY EVEN HAD THE CHEEK TO RECOMMEND PLT MARKET PLACE?!? Clearly haven't read my multiple emails explaining that I haven't received my ordered and that I'm not looking to return?? Honestly, spend your money elsewhere - EGO offer waaaayyyy better customer service, I've had issues resolved in the same week with them. PLT are nothing but THEIVING, MONEY HUNGRY SCAMMERS . AVOID AT ALL COSTS

10 February 2026
Unprompted review
Rated 1 out of 5 stars

Do not order from here please avoid

Do not order from here please avoid! I made some orders and need to return somethings and their returns portal has been turned off, the returns portal either doesn’t load at all and when it does load it can range from “retailer invalid” error, then when it gets through to the returns order menu where you select what needs to be returned it won’t let you go any further and brings up something went wrong. I’ve tried my phone as well as my laptop. This means they’re going to be made redundant again so please avoid.

9 February 2026
Unprompted review

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