The Perfume Shop Reviews 165,117

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, knowledge, and helpfulness. Consumers appreciate the team's patience in helping them find the perfect fragrance, offering thoughtful recommendations, and making the shopping experience enjoyable. People highlight specific staff members who went above and beyond, providing personalized service and creating a welcoming atmosphere. The positive sentiment extends to the delivery service and the quality of the products. Reviewers find the online shop easy to navigate and appreciate the quick delivery and excellent packaging. Consumers are also pleased with the prices and the availability of deals. Overall, customers express high satisfaction with the service and products, making them likely to return.

Based on these reviews

Rated 5 out of 5 stars

Gill from Hanley Potteries Centre so very helpful. Took time to explain any new perfumes and aftershave that had arrived in store, helped out and explained what we needed to do if we wanted to order... See more

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Rated 5 out of 5 stars

Denisa gave my fiancé and me an amazing experience at the perfume shop. She went out of her way to help us choose the perfect gifts, offered thoughtful and creative ideas, and made sure everything was... See more

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Rated 5 out of 5 stars

I love the Parfume Shop online, I'd use their store and have done in the past but we've not got one in our town. Their online shop is easy peasy layout to navigate enabling you to access their sto... See more

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Rated 5 out of 5 stars

I wanted to say that Cody was amazing throughout so positive, so helpful and clearly wanting to do the best job for customers. I saw that with other customers before me. I hope you go very far, Cody.... See more

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Rated 1 out of 5 stars

Their after-sales customer service is dreadful. It seems to be outsourced outside the UK with no proper oversight. There is virtually no way to reach someone who can actually help. The live chat, whic... See more

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Rated 5 out of 5 stars

Walked in just for a quick look and walked out smelling incredible 😂 Becca was an absolute star. Super friendly, knew her stuff, and somehow managed to find a fragrance I actually loved which... See more

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Rated 5 out of 5 stars

Customer service Sales assistant called Ellie was really lovely and friendly, made me feel welcome from the second I walked into store, asked reasonable questions to find out my needs, let me smell... See more

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Rated 1 out of 5 stars

£156.47 order placed 13th Jan 10106290978 lost in transit as evidenced by tracking. Customer services ignore me. They replied to my last negative review on here saying a full refund was issued BUT I... See more

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Rated 5 out of 5 stars

I had such a great experience at this perfume shop! katai was so friendly and helpful and made choosing a fragrance easy and enjoyable. I bought Versace gift set and I absolutely love it, smells amazi... See more

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Rated 5 out of 5 stars

My experience was delightful. The super quick service and readiness to match deals on offer was nothing short of fulfilling. Above all, staff on duty at the Croydon shop were both welcoming and friend... See more

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Rated 5 out of 5 stars

Today, I visited my usual place again—a store I have frequented for years. Gurpreet, the store manager, has always been extremely professional. I genuinely enjoy chatting with her; she is very know... See more

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Rated 5 out of 5 stars

We keep coming back to this perfume shop because of Ramona. Even though there are other places like Boots with lower prices, we still choose to shop here every time. My husband and I genuinely enjoy... See more

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Rated 5 out of 5 stars

Popped into Bloomfields (Bangor, NI) store today on a whim. Greeted by Emma who was extremely helpful and friendly! Thanks very much - ended up buying a gift set and got a few more deals along with so... See more

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Rated 5 out of 5 stars

Huge thank you to Jamie for the excellent service! 🌸 Friendly & Enthusiastic Jamie at The Perfume Shop is an absolute star! They helped me find the perfect fragrance and made the whole experience... See more

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Rated 5 out of 5 stars

Good prices, and perfume arrived quickly. Customer services were easy to contact and quickly fixed an issue with the order. Item was packed well, with no unnecessary plastics. Only downside - there w... See more

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Rated 5 out of 5 stars

Im only rating 5 stars because I cant rate any higher!! I popped into Workington branch today with a challenge for the ladies working A bottle of my husbands favourite spray that was a limite... See more

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Rated 5 out of 5 stars

Visited the Stirling store today .The two ladies who were working at approx 130pm were so helpful and friendly . Going to stock room especially to find a sample for me to try .Nothing was too much tro... See more

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Rated 5 out of 5 stars

My daughter and I bought some perfume from your store at Colne (Boundary Mill) today 14/1/2026 The lady who served us couldn’t have been more helpful, assisting us in the purchase of two items and w... See more

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Rated 5 out of 5 stars

Tina was a very excellent sales representative of the company's. She served me well and was very polite and quite helpful to me even when I was u undecided about what I really wanted. In the end,... See more

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Rated 5 out of 5 stars

Really fabulous experience at The Perfume Shop Metro Centre. My wife and I walked in about 20 minutes to closing time, and Lauren was really helpful. I went to expand my perfume collection and Laure... See more

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Rated 5 out of 5 stars

I was welcomed by Jane today I was picking a wee treat for myself and she was incredible on showing me all the offers and scents. Such a wonderful lady very friendly and a professional manner. Thank y... See more

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Rated 5 out of 5 stars

Kiah and Gill were fantastic. Kiah showed incredible patience while I compared two aftershaves and asked the same questions repeatedly—she never once rushed me. Gill was also very friendly and helpful... See more

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Rated 5 out of 5 stars

i visited the worcester location in chapel walk in search of my new scent. i’d worn the same for the past 30 years until it was discontinued:( i’ve been researching and searching for the past 4 years... See more

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Rated 5 out of 5 stars

Popped in today (New Years Eve), we were served by Lydine who was very helpful in grabbing both what we went in for and helping us with wanting to try some new fragrances. Lydine was very helpful in p... See more

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Rated 1 out of 5 stars

Item not delivered, Organised a full refund via web chat agent in Dec 2025, told i would have to wait 14 days, No refund still in Feb 2026, contacted again via web chat, gave screenshots of informa... See more

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Rated 5 out of 5 stars

Absolute angel of a sales lady, Lisa helped us find a perfect scent and knew the range so well and what to recommend. She helped with her own personal recommendations and what other customers buy too!... See more

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Rated 5 out of 5 stars

Azhar was absolutely amazing! He was very knowledgeable, patient, and genuinely helpful without being pushy at all. He took the time to understand what I was looking for and suggested perfumes that... See more

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Rated 5 out of 5 stars

I popped in to buy a birthday present for my dad and was served by Angela. She was absolutely lovely, so friendly, patient, and genuinely happy to help. She took the time to show me lots of differen... See more

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Rated 5 out of 5 stars

Easy to use website - ordering was simple and delivery was free/included. The tracking updates were absolutely first class by email and text, and unbelievably, I ordered late Monday afternoon and the... See more

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Rated 5 out of 5 stars

Top marks to Katie at the Preston shop yesterday. She was so patient and helpful letting us try lots of different aftershaves. We thought we had a loyalty card but couldn't find it after many attempts... See more

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Rated 5 out of 5 stars

Naila was super helpful. Let me smell various different aftershaves before deciding. She didn't steer me towards the more expensive brands and picked a variety of budgets. Naila was really fun and... See more

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Rated 5 out of 5 stars

My experience here is always lovely, warm, and welcoming. Donna is absolutely superb. She is extremely helpful, always has a can do attitude, and no matter the time always puts 100 percent in. There w... See more

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Rated 5 out of 5 stars

Was in your East Kilbride store looking to purchase some perfume. Angela the assistant was very helpful and offered various testers of different perfumes I hadn't tried before and new ones too. Didn't... See more

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Rated 5 out of 5 stars

I came into this store not knowing what product I wanted. I was incredibly impressed by Ivy, who not only knew almost everything there was about perfume, she also gave me excellent recommendations and... See more

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Rated 5 out of 5 stars

Fantastic perfume shop with a great selection of fragrances. The atmosphere is welcoming, and everything is neatly presented. Thank you so much to Sue for her excellent customer service; she was frien... See more

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Rated 5 out of 5 stars

We get our four daughters a new perfume every Christmas - they all work full time so buy everything else for themselves! We have the same helpful Manager patiently assisting us each year, doesn't... See more

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Rated 5 out of 5 stars

Wow the girls in the shop at Clydebank shopping centre have got to be the best at what they do. Every time I shop there I get treated like a special person 😁 Ava wrapped my shower gel, deodorant a... See more

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Rated 5 out of 5 stars

What a lovely visit we had in the Darlington store, we were shopping for a birthday gift and ended up not only making our purchase but also having the best time with Ann and Sophie ❤️ Their service... See more

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Rated 5 out of 5 stars

Very attentive staff in your Highcross, Leicester branch (note: your drop down menu suggests the shopping are is The Shire but it hasn't been called that in years). The perfume I wanted was not in sto... See more

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Rated 5 out of 5 stars

The stories of the perfumes the lovely lady showed me in what they call niche was very interesting she definitely knew what she was talking about which helped me find my perfect perfume. Definitely lo... See more

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Rated 3 out of 5 stars

The lady who served me was great- friendly and knowledgeable. They were offering a 20% discount, and although they hadn't the product (Parda Paradigme 150ml refil) in stock, the lady ordered it for... See more

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Rated 1 out of 5 stars

Delivery was refused by local post office and returned to sender as been chosen pick up point. Called 3 time parfumeshop arenge redelivery. Been told it's not possible till warehouse scans items back... See more

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Rated 5 out of 5 stars

Lucinda served me today and she could not have been more helpful . Showed me lots of different options. Was very patient and accommodating to me . Sabrina gift wrapped it for me and again was lovely,... See more

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Company details

  1. #48 of 109 best companies in Perfume store
  2. #111 of 228 best companies in Beauty product supplier
  3. #38 of 78 best companies in Cosmetics and Perfumes Supplier
  4. #61 of 126 best companies in Cosmetics shop
  5. #42 of 70 best companies in Flavours, fragrances and aroma Supplier
  6. #42 of 110 best companies in Hair product shop

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info


4.6

Excellent

TrustScore 4.5 out of 5

165K reviews

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Rated 5 out of 5 stars

Timely Delivery

Timely Delivery
Excellent delivery service, the online order was delivered next day, which was expected later. we contact Customer service to change the delivery service and they advised that it can't be changed. the only option given was not receive the parcel. it will be credited later. but surprisingly it came next day... made my day as it was for someone who was flying the day after. Thank you

28 January 2026
Rated 1 out of 5 stars

Sadly I’m leaving a one star review

Sadly I’m leaving a one star review. I would like to make a return and they are not interested. Nothing came in the box to process a return. I can’t find anything on my order to process a return. I did the online chat, got through to the Enfield branch and they were rude and told me I couldn’t and ended the chat. I asked how to make a return for an online product and they wouldn’t help me. I phoned and no one answered. I sent 2 emails and got no response. I have requested a charge back on my credit card.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Everything made the experience great I…

Everything made the experience great I bought a gift for my fiance for Valentine’s Day The Valentino 50 mil EDT. I can’t wait for him to open it on Saturday. I’m just hoping he loves the Smell. I know he will but all around everything was great from ordering to shipping to delivery 10 out of 10.

4 February 2026
Rated 5 out of 5 stars

Excellent service

I knew exactly what I wanted.I could go directly to it without being distracted Ordering was really easy. Options for postage were clear so was click and collect.I was informed when it was being delivered by the courier and was even a day early. Wonderful service.

3 February 2026
Rated 4 out of 5 stars

I’ve always loved this store and have…

I’ve always loved this store and have consistently had great customer service in person. In-store purchases often came with a generous selection of free samples, which was always a nice touch and really added to the experience.
Since moving into the post-COVID period, I tend to shop online more. Delivery has generally been very good — parcels are handed directly to me rather than being left in a so-called “safe place,” which I appreciate.
The only downside, and the reason I now sometimes shop elsewhere for perfumes and aftershaves, is that free samples are no longer included with online fragrance purchases. I did receive samples in the past, but this seems to have stopped since last year.
Those samples genuinely influenced my buying decisions and often led me to purchase full-size perfumes from this store. Without them, I now find myself shopping around more. Samples really do make a difference.

30 November 2025
Rated 5 out of 5 stars

Outstanding Service

Customer service of this standard really stands out. Rosheene is a credit to the team and a great ambassador for the brand. She was friendly, approachable, and genuinely invested in making sure I left happy with my purchase. The whole experience felt easy and personal, and I appreciated the time she took to help without any pressure.

I’ll definitely be returning and would happily recommend the store to friends and family

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Enrique and his team was absolutely…

Enrique and his team was absolutely brilliant and so helpful with me finding a gift and wrapping it with personalized ribbon chocolate and bear shop environment was great and made everything smooth and easy will definitely be coming back again.

11 February 2026
Unprompted review
Rated 1 out of 5 stars

Spent £124 on Aftershave which arrived…

Spent £124 on Aftershave which arrived unsealed and appears to have been sprayed previously, brought as a 30th gift for my nephew and feel very embarrassed as just wrapped and gave to him without realising there was an issue until he told me

4 February 2026
Rated 5 out of 5 stars

Best as always!

As always the best customer service!
Enrique has been amazing, he helped me to find out the best perfumes for myself and for my partner!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

great customer service

Thanks to Maram! She helped me out with buying gifts for my partner a she had amazing Customer service skills and helped me out with everything i needed.

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Had a lovely day in boundary mills…

Had a lovely day in boundary mills today ..spent most of my time with the lovely ladies in the perfume shop ..what a delightful group of girls and so friendly ..thank you for making my day special and I love my new perfumes .❤️

11 February 2026
Unprompted review
Rated 5 out of 5 stars

I came in today looking for a gift for…

I came in today looking for a gift for my mam, i had no idea where to start with soemthing new for her but had an idea of some things she’s liked previously, i was helped by Yasmin who was so amazing with giving me recommendations and just letting my try out so many different fragrances, so so helpful! Amazing experience!

11 February 2026
Unprompted review
Rated 3 out of 5 stars

enjoyed purchasing this gift set for…

I enjoyed purchasing this gift set for my dad. He really liked it. I liked seeing the reaction when he saw my present 🙂 I purchased this online, although I think the student discount should have been better.

27 January 2026

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