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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high level of service provided, highlighting the comfort and cleanliness of the buses. The booking process and website receive accolades for their ease of use and clear communication. Consumers also appreciate the friendly and helpful nature of the staff, particularly the drivers, who are often mentioned for their professionalism and willingness to go the extra mile. People find the bus service to be reliable and efficient, with many noting its punctuality and direct routes. The location of bus stops seems to be a point of contention for some, while others value the new routes that have opened up, especially for those in rural areas. Overall, the sentiment is that this bus service is a cut above the rest, providing a stress-free and enjoyable travel experience.

Based on these reviews

Rated 5 out of 5 stars

They set example how to deliver bus service. Friendly drivers, 5star customer service, non problems retrieving items left in the bus. Buses are well maintained and electric, with wifi and usb sockets... See more

Rated 5 out of 5 stars

We use Megabus occasionally but tried Ember for a change. We’ll now stick with Ember. Quiet, no rattling, smooth, clean and comfortable, Ember takes bus travel to a new, higher level. My car might be... See more

Rated 5 out of 5 stars

Tom took us to Dundee last Saturday, and despite the weather conditions, got us there safely. The road was closed near Cupar Angus, due to flooding. He calmly searched for another route, despite havin... See more

Rated 5 out of 5 stars

Amazing coach service that is actually reliable and runs like a dream. Friendly drivers, comfortable and clean on board. Very reasonable prices compared to Stagecoach or trains when travelling long... See more

Rated 5 out of 5 stars

First coach journey for years, from Edinburgh (Corstorphine) to Perth, and it was a joy from booking online (so simple) to the journey itself (friendly driver, good seats, easy-to-connect-to wifi). T... See more

Rated 5 out of 5 stars

Never had a problem. Very transparent and informative about what is going on e.g. Delays and cancellations. Can get a full refund from them very last minute which is great if plans change for any rea... See more

Rated 1 out of 5 stars

Not a fan of this service at all. Whilst I’m sure Ember will be well satisfied at how packed the coaches are, as a traveler it’s a very tight squeeze. It maybe wouldn’t be such a problem, but t... See more

Company replied

Rated 5 out of 5 stars

First time travelling with Ember from Inverness to Glasgow. Great journey with no stops. I left my Kindle on the bus and discovered this half an hour after arriving at Buchanan St. Emailed ember suppo... See more

Rated 2 out of 5 stars

For the past 8 weeks the E3 from Glasgow to Dundee on Fridays has been late. And by over ½hr sometimes. You cannot expect people to wait out for that length of time in the cold of winter. If it is AL... See more

Rated 1 out of 5 stars

Even though the site leads you to believe Inverurie is a pre book stop for Aberdeen,this is complete rubbish,you can only travel north from Inverurie,and only to Keith and beyond from Aberdeen.The E7... See more

Company replied

Rated 5 out of 5 stars

Brilliant service, will definitely use again! I recently took a trip with them from Glasgow to Inverarnan to do a section of the West Highland Way. The online booking service was super easy and... See more

Rated 5 out of 5 stars

Travelled from Keith to Elgin return and both buses were punctual, easy to book online, reasonable price, clean and comfortable and both drivers were very nice. Also I was the only passenger so no bot... See more

Rated 3 out of 5 stars

I took the bus from Aberdeen City Centre to Edinburgh Airport and vice versa. No complaints about the bus, the price, the communication and the driver. All good. However I had to get off at Aberdeen... See more

Rated 5 out of 5 stars

Travelled by Ember for the first time this week on a trip to Dundee and back. It's been many years since I travelled by coach and I'm scarred by the memories but I with my concession card in hand I to... See more

Rated 3 out of 5 stars

Cold… Fort William to Glasgow return, on both journeys I was cold, I could feel cold air blowing. Which made the journeys uncomfortable. Other than that, the bus was comfortable with good facilities

Company replied

Rated 5 out of 5 stars

Traveled with ember from Edinburgh to Glencoe, Kerry was my wonderful driver, she went above and beyond to make my experience into one I would never forget. If you are deciding between taking a... See more

Rated 5 out of 5 stars

Travelled between Dundee and Edinburgh and it was brilliant! Seats were comfortable and USB seemed to be fast charging which was brilliant compared to other coaches and trains I've been on. Leg room a... See more

Rated 5 out of 5 stars

Brilliant bus service that puts megabus and stagecoach to shame. Really comfortable seats with adjustable head rest. Charging port and WiFi both worked. Helpful driver that informed me paying online w... See more

Rated 5 out of 5 stars

I had a very positive experience with Ember Bus. The bus was delayed by around 90 minutes due to the A9 being closed, which obviously wasn’t ideal. However, what really impressed me was the customer... See more

Rated 5 out of 5 stars

I have used this multiple times now on journeys to Glasgow and it has been amazing every time, friendly staff, clean busses, quick transport and comfortable seats it's amazing even on overnights

Rated 5 out of 5 stars

Ember 4 bus 10.05 Fort William to Edinburgh. Driver was lovely and helpful. It’s just so nice not having to trail to Glasgow to get the Fort William Bus. Really delighted it only took four hours. Ple... See more

Rated 5 out of 5 stars

I travelled from Fort William to Edinburgh on Friday 2nd may 2025, and travelled back from Edinburgh to Fort William Tuesday 6th may 2025. Outstanding bus service from Ember. The journey was super c... See more

Rated 5 out of 5 stars

First trip on the E7, Inverness (from Elgin) - Aberdeen Ember bus today and it was an absolute delight. Comfortable, quiet, smooth and we were in Aberdeen in excellent time. Lovely driver who was v... See more

Rated 5 out of 5 stars

I was informed timeously by text that our bus to Edinburgh would be delayed by approximately 6 minutes, which it was. This was not a problem. Same again with our return journey, the delay being arou... See more

Rated 5 out of 5 stars

This is the second time i am using Ember and the experience so far has been fantastic. The journey is seamless from start to finish, from the online booking system to the journey itself. I was... See more

Rated 5 out of 5 stars

Honestly easily tops as best coach service in all of the UK as of now. Their bus drivers honestly are very friendly, the way you book for a ticket is actually really easy. And I like the fact that the... See more

Rated 5 out of 5 stars

Had the longest trip ever from Glasgow to Dundee due to no fault of Ember - severe congestion, roadworks. The poor driver even ran out of driving time so we had to wait for a replacement driver. Took... See more

Rated 1 out of 5 stars

Due to staff illness bus had to stop in Stirling that’s ok and can’t be helped. But then the driver tells us they won’t be sending another bus and limited seats on the next. Quite happy to just dump y... See more

Rated 5 out of 5 stars

Booked Ember from Ballater to Drumoak 3 hours before, fantastic service, bus on time, clean warm and very comfortable, many thanks to Tom our driver

Rated 5 out of 5 stars

Wow, best coach I've been on. I was sceptical how much of a difference the electric would make but wow! Not only is it a very smooth ride, but you can tell that the interior has been crafted with the... See more

Rated 5 out of 5 stars

the online suport team were verry helpfull ,i had just missed the booking window and i messeged online where laura helped me change my ticket within minutes

Rated 5 out of 5 stars

We were on the 10.42 from Edinburgh to Forfar on 23/11/25 and cant thank the drivers enough for doing an excellent job. Customer service second to none. Ember always my first choice when travelling. T... See more

Rated 5 out of 5 stars

Perfect journey on a miserable wet winter day from Inverness to Glasgow on the 0900 service. Coach was immaculate and the driver was excellent and friendly. Definitely a cut above any other service I... See more

Rated 5 out of 5 stars

Inverness to Glasgow in a cosy comfortable recliner seat with good WiFi what’s not to like. Friendly driver and easy booking via the website will definitely use again.

Rated 3 out of 5 stars

Great service. Clean, comfortable and has a toilet. However The drivers drive way way way too fast. Literally all of them. One driver performed an overtaking manouver as we were entering Dinnet, ac... See more

Rated 5 out of 5 stars

Used the bus service from Elgin to Inverness. The bus was new and clean and best of all there was nobody else on it 😁 The driver was friendly and helpful, I think the journey cost £5 which is a great... See more

Rated 5 out of 5 stars

The customer service was outstanding when I reported leaving a bag on a late night bus. They responded overnight to say the bag had been recovered and gave me options for its return. Within 12hrs the... See more

Rated 5 out of 5 stars

An absolute easy five stars from me. Funny how most people only ever review when they have a complaint. Well... Not here. Probably the best bus service I have ever had. Picked up and asked my name.... See more

Rated 5 out of 5 stars

Having prevoius problems with Ember ' I would thoroughly recommend using them again , They helped me out after a difficult situation I was put in i could not predict or them at no fault of the... See more

Rated 5 out of 5 stars

Excellent service from Elgin to Inverness then to Glasgow. lovely spacious comfortable buses . The only issue I had was the time allocated for changing buses in Inverness a suggestion I would make is... See more

Rated 1 out of 5 stars

I followed three Ember coaches travelling in a close convoy at 45mph on the A9 north on 4/7/25 for nearly an hour. There was over two miles of a tailback. Not once did the coaches th... See more

Company replied


Company details

  1. Bus and coach company
  2. Bus company
  3. Taxi service
  4. Transportation service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

86 reviews

5-star
4-star
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1-star

Replied to 70% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Comfortable and good experience

Comfortable and good experience - very popular and good for the environment. Only issue I found was lack of phone charging points.

29 January 2026
Unprompted review
Ember logo

Reply from Ember

Hi Michael - thanks for the kind words and we're glad you enjoyed your trip!

Every Ember seat has charging points, we're glad to say. They're located in the rear of the seat in front, or if you are in the very front row of seats, they're down beneath the seat at the front, near your knees when seated. That may be why they were tricky to find.

Hope to see you again soon.

Rated 5 out of 5 stars

How all bus journeys should be.

We use Megabus occasionally but tried Ember for a change. We’ll now stick with Ember. Quiet, no rattling, smooth, clean and comfortable, Ember takes bus travel to a new, higher level. My car might be left at home more often now.

8 February 2026
Unprompted review
Rated 3 out of 5 stars

Cold… Fort William to Glasgow return

Cold… Fort William to Glasgow return, on both journeys I was cold, I could feel cold air blowing. Which made the journeys uncomfortable. Other than that, the bus was comfortable with good facilities

7 February 2026
Unprompted review
Ember logo

Reply from Ember

Hi Victoria - sorry to hear this. It's tricky to get the temperature just right and to the preference of everyone on board. In future, please do just ask the driver to adjust it and they will be happy to.

We're glad that you otherwise enjoyed your trip with Ember.

Rated 5 out of 5 stars

Amazing

I have used this multiple times now on journeys to Glasgow and it has been amazing every time, friendly staff, clean busses, quick transport and comfortable seats it's amazing even on overnights

5 February 2026
Unprompted review
Rated 5 out of 5 stars

I had a very positive experience with…

I had a very positive experience with Ember Bus. The bus was delayed by around 90 minutes due to the A9 being closed, which obviously wasn’t ideal. However, what really impressed me was the customer service. Even in the middle of the night, they responded immediately, clearly explained the situation, contacted the driver, and called me back to confirm the updated arrival time. They then sent me a live tracking link so I could follow the bus in real time.
On top of that, they refunded my ticket straight away without me even asking. In times when contacting customer service is usually a nightmare, it was genuinely refreshing to see how smoothly and professionally everything was handled.
The bus itself was clean and comfortable, and it’s great to finally have a direct connection from Inverness to early morning flights at Edinburgh Airport. I really hope Ember stays around for a long time — this service is a game changer

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Tom took us to Dundee last Saturday

Tom took us to Dundee last Saturday, and despite the weather conditions, got us there safely. The road was closed near Cupar Angus, due to flooding. He calmly searched for another route, despite having no plan B. The road chosen was a bit hairy, due to the narrow roads, but he got us to our destination with just a slight delay. We are lucky to have good and sensible drivers on the Ember buses. I highly recommend Ember, really comfortable buses. They have opened a new route for people who live in rural areas. Thank you, Ember. Tom and Brian are excellent drivers.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

Never had a problem

Never had a problem. Very transparent and informative about what is going on e.g. Delays and cancellations. Can get a full refund from them very last minute which is great if plans change for any reason.
Drives always friendly and helpful.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing coach service that is actually…

Amazing coach service that is actually reliable and runs like a dream. Friendly drivers, comfortable and clean on board. Very reasonable prices compared to Stagecoach or trains when travelling longer distances, with refunded ticket costs if your coach is over half an hour late to it's destination. You can also track on the live map and get text notifications, which means no need to hang around at a bus stop in miserable weather waiting to see when it will turn up. But beware, regular use of their service will make you forget just how archaic and decrepit the rest of the public transport is, until you have the misfortune of using one - I'm looking at you, First and Stagecoach.
Long live Ember; please don't ever go away!

12 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent trip with Ember

Inverness to Glasgow in a cosy comfortable recliner seat with good WiFi what’s not to like. Friendly driver and easy booking via the website will definitely use again.

14 January 2026
Unprompted review
Rated 5 out of 5 stars

RemEmber to always book an Ember.

RemEmber to always book an Ember.

They are the cheapest and best around. Comfort and convenience. Top stuff.

8 December 2025
Unprompted review
Ember logo

Reply from Ember

Thanks Wayne - you rewayne one of our best passengers. See you on board soon

Rated 5 out of 5 stars

I always know I’ll be taken care of when I take an ember bus.

Impeccable service in every way possible, from clean and comfortable seats and on bus toilets, to functional WiFi to always lovely and friendly bus drivers always going above and beyond, to amazing organisation- having a live map, easy website, updates on delays, information on number plates, free booking and ticket change, to its environmentally friendly running to its abundance of useful routes and reliable times to its smart booking only stops speeding up the travel time wherever possible and still letting people on if they haven’t booked where possible. Truly everything they say they are!

And lastly, to being the only service running in snowy conditions and getting me home to my family. Truly amazing, couldn’t think of any way to improve this service, very grateful for it :)
I always know I’ll be taken care of when I take an ember bus.

4 January 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Elgin to…

Excellent service from Elgin to Inverness then to Glasgow. lovely spacious comfortable buses . The only issue I had was the time allocated for changing buses in Inverness a suggestion I would make is allowing a bit more time for connecting buses especially when travelling with disabled passengers. Drivers were very helpful and friendly.

28 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service 24/7

Class act, left my wallet on the bus in the early hours of the morning so I emailed ember and they organised it to be delivered back to the stop I got off in the morning. Email responses even at 2am were very fast and helpful.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service.
The bus is comfy and clean.
Bus driver and costumer service very kind and helpful full.

From when we discovered ember we use that service and recommend to everyone.

26 December 2025
Unprompted review
Rated 1 out of 5 stars

Driver fell ill on the bus.

I was on the 10pm bus from Glasgow to lnverness. I really like Ember busses. The drivers are very polite but this time something went seriously wrong. The driver had to stop the bus near Dunkeld & was sick outside. He came back on & told us he was sick. He phoned the company &they told him to continue to Perth. They told us to get our own taxis & pay for the fair ourselves. From Perth to lnverness or wait for the next bus. We had to wait in the pouring rain in the middle of winter in the middle of the night for nearly 3 hours. Then they told the driver who was very ill to drive the bus back to Glasgow. Does the company think this is acceptable.

21 December 2025
Unprompted review
Ember logo

Reply from Ember

Hi John - I'm sorry to hear of your frustration, We will always put safety first, and we'd like to just clarify that the driver was comfortable to continue to Perth in order to get passengers to a safe place. Given the time of night, we advised all passengers that if they were to get a taxi or other suitable alternative to their destination, Ember would reimburse this fare in full.

It's not perfect, but sometimes circumstances are challenging and we believe we did the right thing by both the driver and our passengers.

We wish you a Happy New Year and hope to see you on board again in 2026.

Rated 5 out of 5 stars

Travel in the 21st century

Ember brings bus travel into this century with a very slick online booking service, very comfortable coaches and importantly no direct CO2 emissions. Customer service is excellent with email enquiries answered within an hour.

18 December 2025
Unprompted review
Rated 1 out of 5 stars

We booked seats on the 05:41 coach to…

We booked seats on the 05:41 coach to Edinburgh airport from inverness city centre, our friend who was going to be travelling with us called to say the coach had been cancelled, we had to cancel our taxi into the city centre then find parking for the car at the last minute at Edinburgh airport, go for fuel then drive down after an early start.
Not how we had planned our day, we had no warning from Ember and could have taken a taxi to town to wait for a service which had been cancelled, that'll be the last attempt to travel with them.

14 December 2025
Unprompted review
Ember logo

Reply from Ember

Hi Neil - we're sorry to hear of your frustration, and of the inconvenience caused on this occasion.

Under 0.5% of Ember's services were cancelled in 2025, but it's unfortunate when this does happen and we understand how frustrating it can be. We send emails out to affected passengers, but if these are caught by a spam filter we appreciate that people can be caught unawares. If you happen to still have a receipt for the fuel you paid for to cover this trip, please send this in to [email protected] and we'll be happy to reimburse it.

Team Ember

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