Sytner Group Reviews 115,346

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff for their professionalism, friendliness, and efficiency. People appreciate the smooth handover process, the availability of refreshments, and the staff's willingness to assist and provide helpful advice. Customers value the personal touch, the sense of service, and the staff's knowledge. Consumers highlight the excellent customer service they receive. Reviewers feel valued and appreciate the attention to detail and care provided by the staff. People also mention the positive user experience, noting that the company is welcoming and not intimidating. However, opinions on the product are mixed.

Based on these reviews

Rated 5 out of 5 stars

We had an excellent customer experience from start to finish, all the Cardiff dealership staff were professional, friendly and efficient. From the smooth handover to the servicing team to the hot drin... See more

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Rated 5 out of 5 stars

Great communication with Ryan the Salesperson at Sytner Wakefield . Really knowledgeable about both cars we test drove. Absolutely no high pressure sales tactics, just total honesty throughout which s... See more

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Rated 5 out of 5 stars

Just completed the sale of our vehicle to Sytner BMW of High Wycombe. We had the pleasure of dealing with James Courtney who made the entire process simplicity in itself. James' courtesy, professi... See more

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Rated 5 out of 5 stars

Nice overall sales experience from Simon Harvey. No pressure, no rush, sorted out test drive at short notice. Car was well-prepped within a few days of agreeing purchase and had a super handover. Show... See more

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Rated 5 out of 5 stars

I have a Jaguar XJ Autobiography LWB 3.0 Diesel from new. Now 8 years old. Every service & MOT since day 1 to date has been carried out by Sytner Group - Sytner Land Rover Maidstone. Now on 115,000 m... See more

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Rated 5 out of 5 stars

I picked up my brand new XC40 yesterday from Sytner Volvo Dealership in Bolton following a perfect handover with Jemma McCathy. The car is amazing to drive, quieter that expected & spec’d just as I wa... See more

Rated 5 out of 5 stars

Annual MOT was due plus a brake fluid change plus an Add Blue top up. Garage is a nice place to go as refreshments are available if needed plus staff are always helpful & friendly and any issues are a... See more

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Rated 5 out of 5 stars

Dealt with Sam whilst purchasing a new car who was amazing from start to finish. He is an asset to your company and was so personable and provided effortless seamless service. Alun was also extreme... See more

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Rated 1 out of 5 stars

I have had my BMW car recent service ( air filter , oil change spark plugs from BMW Sytner Sheffield bright side which has cost me £680. Immediate after the service engine management sign comes on. I... See more

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Rated 5 out of 5 stars

Very welcoming by Shinay who was friendly and efficient without being pushy in anyway. Shinay linked with her colleagues when required and I personally welcomed a woman salesperson. I did not feel... See more

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Rated 5 out of 5 stars

The personal touch, from first to last. Alexander Musgrave, the Sales Executive who assisted us, went out of his way to help find the ‘perfect’ car for us, and succeeded. It has been a truly deligh... See more

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Rated 5 out of 5 stars

Awesome customer service experience at Reading Audi from Emma, who has served me for a few years now. She is always very friendly and welcoming from the moment I drop my car off in the morning to coll... See more

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Rated 5 out of 5 stars

Second Range Rover sport after 12 vogues ,absolutely delighted with all aspects of purchasing this vehicle and the attention to detail and care for me the customer via John Underhill , who has sold me... See more

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Rated 5 out of 5 stars

Stephen helped me choose my first Defender. Knowing I had little experience with them, he took the time to walk me through every detail and made sure all my questions were answered clearly and complet... See more

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Rated 5 out of 5 stars

We had great service from Sytner BMW when our Mini developed a fault. Our service coordinator Anne-Marie was brilliant. She was friendly and knowledgeable and kept us informed all the way through the... See more

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Rated 5 out of 5 stars

I had such a fantastic experience at Sytner MINI Leicester thanks to Kamila. She was absolutely amazing - went above and beyond from start to finish and nothing was ever too much trouble. She’s so... See more

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Rated 3 out of 5 stars

I explained Issue with fuel flap release mechanism not working and how I managed to open it with pull-cord without damaging anything. However in the workshop it was forced to open and outer metal fla... See more

Rated 5 out of 5 stars

It was both a surprise and rewarding to be offered a deal through being a returning customer ! George was enthusiastic professional VERY patient and supportive throughout Daniel , what can I say ,... See more

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Rated 5 out of 5 stars

I had a great experience at Nottingham Audi, thanks to Indya Mason. She was professional, friendly, and extremely helpful throughout the process. She kept me up to date at all times and even helped ar... See more

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Rated 5 out of 5 stars

Had a Great experience buying my (JCW) mini from Kayleigh. From arranging the test drive to carrying out the paperwork I found the whole experience to be very relaxed and non pressured which wa... See more

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Rated 4 out of 5 stars

As usual telephone system is impossible to navigate so once again had to physically come into Store. I’d give you no stars if the review was rated on being able to talk to a human, atrocious custome... See more

Rated 1 out of 5 stars

Car not right from collection been treated not very well kept in the dark about everything initially had the car 10 weeks and it's been at the bmw garage in Cardiff for 8 of those weeks brand new car... See more

Rated 2 out of 5 stars

Preferred when you could help yourself to a coffee they put a small scratch on my car driver door waited 3 and a half hours and nobody offered me a drink apart from when arriving and when enquiring if... See more

Rated 5 out of 5 stars

BMW Sytner Chigwell continues to impress. Always a friendly welcome and staff that are always willing to help and advise. My recent experience was with Hamish Varsani. A star in my eyes. Extrem... See more

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Rated 5 out of 5 stars

Excellent over all service - the sales person, Omar, was great and went out of his way to ensure I knew everything I needed to before purchase on on handover! Was totally blown away by his in-dep... See more

Rated 5 out of 5 stars

Matt&Lloyd were very helpful, not pushy & left me to look over the car at my leisure. Then after, answering any questions I had. The hand over & paperwork was very quick & hassle free. Lloyd even... See more

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Rated 1 out of 5 stars

Sent me a video of my car with at least 25 things wrong with my car, took it to two different garages and the car is absolutely fine apart from two things. The traffic light system they use is awful a... See more

Rated 4 out of 5 stars

Just following up on my previous post - Car was repaired at ICE specialist who diagnosed a fault with the amplifier and not the radio headunit. Sytner were very quick to refund the original fee paid,... See more

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Rated 5 out of 5 stars

Highly recommend Jamie regarding any car advice. Goes above & beyond with great customer care. Beyond helpful & really goes out of his way to explain what steps are taken with your vehicle. Huge t... See more

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Rated 1 out of 5 stars

Love my Countryman to bits, my sales adviser was the best, and thought I'd never own anything else. However, when driver's window mechanism failed, I realised that after sales care is appalling. Syste... See more

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Rated 5 out of 5 stars

Recently brought an Audi S5 from Sytner select Northampton. First class customer service. Jack and Colin kept in contact through the whole process and were patient throughout the process especially wi... See more

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Rated 4 out of 5 stars

Greeted well, personable reception, detail handled well, telephone feedback time agreed but not met. Good quality loan car supplied. Vehicle needed satnav update, was kept in extra day but update s... See more

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Rated 1 out of 5 stars

I’ve been trying to make contact with Sytner Warrington with regards to buying a Kia EV6, spoke to multiple people and all I get is "somebody will call you back" but nobody does!!! Left messages f... See more

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Rated 3 out of 5 stars

Having acquired / leased 7 BMW and MIni vehicles over the past 6 years, it's disappointing at the lack of interest when walking into Worcester BMW and asking for a quick tyre check...The response was... See more

Rated 5 out of 5 stars

We recently bought a car and had a very good experience. Louis and Marcin helped us a lot throughout the whole process. They answered all our questions, gave us useful advice, and made everything clea... See more

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Rated 3 out of 5 stars

Service was Just ok, Long wait times to drop off and pick up after told car was ready. They seriously overcharge on Materials, one to mention. Engine Oil Charged at more than twice the retail shel... See more

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Rated 3 out of 5 stars

yet another recall, and no courtesy car available for 3 weeks. so dropped it off the afternoon before booking, and all done by noon next day. informed Lily that we wouldn't be bringing it for any m... See more

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Rated 1 out of 5 stars

Pushy sales people for additional products, won’t take no for an answer! Recall on car that they were going to sort before colllection and now say we have to sort once purchased. Collection date... See more

Rated 5 out of 5 stars

Bought a used MB from another dealership down south. Awful customer service. A warranty claim was required withing the first few weeks and they didn't want to know. MB Sunderland, in particular Juli... See more

Rated 5 out of 5 stars

Lovely welcome at reception with tea and biscuit served to us was quickly followed by Sam who dealt with our service booking very efficiently. Video was sent to us on inspection and phone call 2 ho... See more

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Rated 5 out of 5 stars

Service and a massive shout out to Emma Payne who was professional courteous from the minute I walked through the door . Emma has a fantastic way about her , she is customer centric and kept me update... See more

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Company details

  1. #70 of 104 best companies in Car dealer
  2. #39 of 63 best companies in Used car dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info


4.5

Excellent

TrustScore 4.5 out of 5

115K reviews

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Rated 5 out of 5 stars

“NEW CAR”

My experience is always very good at SYTNER Volvo Preston.
Lyndon, your car sales executive is always a good listener and always manages to find the right car for my wife and I.
Just purchased another Volvo XC40
Which is now our 4th. (Very Happy thanks)

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Test Driving the new Geely Starray

Had a meeting today with Lloyd, for a test drive of the new Geely Starray, upon meeting, I was immediately offered refreshments, sat down to sort out some paperwork and was then left for a short while to familiarise myself with the controls of the car, Lloyd came out with us for the test drive, and apart from his excellent knowledge of the local area, he was also a mine of information regarding the car itself (no mean feat as the car only arrived at the centre the day before), anything he did not know was communicated to his boss, who came back swiftly with an answer. I left with options on all three models of the car, and felt confident that the information received from Lloyd was true and correct, an all round good experience

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Very good service

I brought my car on time, service staff was ready, paperwork quick and professional, courtesy car delivered in front of main entrance, later on I got info when my car will be ready to pick it up. Car was washed and clean. As always. Well done.

10 February 2026
Unprompted review
Rated 1 out of 5 stars

If it was possible I’d give 0 stars

If it was possible I’d give 0 stars. I reserved an Audi A7 for £99 without doing any prior checks as I thought Sytner Select would be a reputable car dealer. Upon doing further checks I found out the car had front end damage and there was mileage discrepancies. I then decided to give them a ring and they said they would refund my money. I was told it would take up to 5 working days, this was requested on 28th of January 2026 and I still haven’t received my refund. I have been calling every other day and every time I get told that it has been processed which is obviously a lie. The sales person I have been dealing with is Camron, he was happy to help when I showed interest in the car but since I want my money back that help has been non existent. I have been lied to and no one can take accountability for the matter. £99 might not seem like much but why are they holding onto my money? The only reason I’m writing this review is because I know they’ll finally get on it. Please do your car checks before reserving and don’t blindly trust big car dealers like I did. Sytner Select Wakefield, can you hurry up and give my money back?

28 January 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant customer service.

Absolutely brilliant customer service. Tom was my point of contact, he was brilliant. Can't recommend tamworth dealership enough. Ill always take my partners & my bmw's here. So easy to talk to & they listen & take concerns seriously. Fantastic in every way.

12 February 2026
Unprompted review
Rated 2 out of 5 stars

Poor customer service

From the start, the booking system was a nightmare, no one to speak to on the phone, relying on WhatsApp with long waits, and then receiving a text confirming the wrong date and time. I had to chase again just to make sure my car was booked for the time I specifically requested.

When I dropped the car off, no one greeted me at reception. I waited about 10 minutes until someone from the far end of the building asked if I was okay and pointed me to the service advisor, who was right in front of me but avoided eye contact the entire time. She was polite enough once she had to deal with me.

The next day, I received a text saying my car had passed. I arrived at the agreed time, only to wait another 30 minutes with no communication. The service advisor seemed like I was bothering her, barely spoke to me, handed me a piece of paper and my keys, and just stood there behind her desk waiting for me ti leave. No invoice, no clarity, nothing.

Overall, poor communication, disorganized service, and extremely lacking customer care. The MOT itself was fine, but the experience has made me question whether I want to ever step into this place again. Two stars, only because the advisor did smile a couple of times when I dropped my car off.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ 5-Star Review - Hakim Boutrab

⭐️⭐️⭐️⭐️⭐️ 5-Star Review

Recently bought a car from Sytner Audi Leicester & had the pleasure of dealing with Hakim Boutrab. He was outstanding from start to finish. Polite, informative, & always available when needed — yet never pushy or overbearing.

Hakim struck the perfect balance of professionalism & genuine friendliness. He made the whole experience smooth, relaxed, & enjoyable. It’s rare to meet someone in sales who is both highly knowledgeable & truly considerate, but Hakim is exactly that.

Great service, great communication, & an all-round genuinely nice person. Highly recommended.

8 February 2026
Unprompted review
Rated 2 out of 5 stars

I was booked to leave my car with you…

I was booked to leave my car with you and told at 4pm on the day my car was with you that the appropriate person wasn’t working, meaning I had to rebook and take the car another day at inconvenience to myself.

12 February 2026
Unprompted review
Rated 5 out of 5 stars

A well presented showroom with great…

A well presented showroom with great facilities. Booked my bike in for a service and received great service from start to finish. Callum was very attentive and worked around some issues that the technician had and was a pleasure to break with. Nice facilities at Warwick with friendly staff & would recommend

12 February 2026
Unprompted review
Rated 2 out of 5 stars

I have a used car warranty issue .

I have a used car warranty issue .
Had to go through Land Rover Warranty
Told to contact the dealer
Much easier said than done
Does anyone answer the phone ?
Two hours Eight Calls No Answer
Not Happy with the lack of Support

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Five star

Honestly, I couldn’t fault them from start to finish. Professional and caring and so helpful. Even down to the smallest detail

10 February 2026
Unprompted review
Rated 5 out of 5 stars

5* service experience

Took my car in for its first service and was very well looked after by the highly capable Nayan Patel. He is an excellent service advisor. He took his time to go through the schedule of works on the car and I also had an issue with my MMI module and he took his time to help me resolve.

Nayan really went above and beyond an I hope my review goes a little way to helping him gain the recognition he deserves. He really was the consummate professional. He also took time to help me diagnose the issue with the MMI

This is the first Audi I have owned and the sales and service experience has been exemplary thus far
Keep up the great work team….

13 February 2026
Unprompted review
Rated 5 out of 5 stars

Alloy Wheel Refurbishment

I was given a very competitive quotation for the refurbishment / diamond cutting of two alloy wheels. Booked in no problem and work was carried out to an exceptional standard the same day. I was kept informed throughout, and the process was seamless.

12 February 2026
Unprompted review

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