*sighs, rolls up sleeves*
Okay, I want to preface this wrt people tagging this with Heated Rivalry that I get it—I do. From certain perspectives the frenzy surrounding the success of HR seems in line with the above post (ie “the sex isn’t even that explicit!”), but in my opinion, that’s kinda a bad read from a craft standpoint. I’m not saying that’s some sort of moral or intellectual failing (passing moral judgements on how ppl consume and interact with media is not it), but it is a fundamental misread on what constitutes sexual content and what constitutes erotic content in media—plus how those two things alchemize with personal taste and exposure.
To a certain degree it doesn’t matter how technically explicit a sex scene is—there is no percentage of cock n balls or number of moans or whatever that tips sexual content into the realm of the erotic, and it’s also incredibly subjective from person to person, culture to culture etc. what constitutes “erotic.” What I’m seeing a lot of these days with the popularity of romantasy, “spicy” BookTok stuff etc. is people (mainly straight identifying cis women) engaging with sexual media for the first time and also talking about it semi-openly for the first time within an overwhelmingly puritanical, sexually repressed society (let’s focus on USAmericans as our sample for now).
When you’re A) raised in a heteronormative culture of sex-as-taboo, of course something like the sexual content of ACOTAR is going to feel revolutionary to you. For lots of queer people, people who have gotten the chance to examine and explore their sexuality more thoroughly etc., well—not so much. For people who have never had the chance to examine what about sex is actually erotic for them, stuff that seems super vanilla and bloodless (and heteronormative) to us lil freaks (/affectionate) will be mind blowing to others.
And that’s one of the reasons I think Heated Rivalry has the world in such a chokehold (heh) right now—the sex, while not super explicit all things considered, *is* undeniably erotic. Erotic in this context means embodied, emotional, connected to the narrative, and deeply personal—not just technically explicit. It also centers cis men being emotionally vulnerable and demonstrative with each other which is something everyone who exists within a patriarchal, misogynistic, often emotionally repressed and downright violent culture wants to see more of. Seeing two cis men enthusiastically, emotionally bone down doesn’t feel revolutionary for a lot of us, but for the normies, it’s cracking the ice (I’m sorry—I can’t help myself) on the surface of an extremely buttoned-down, shame-centered core of American sexuality that still views all sex (but ESPECIALLY queer sex) as illicit, dirty, and taboo.