Let's not conflate these two different meanings of "belief".
We're still building gods through belief. We're still feeding them with attention. The mechanism Pratchett described hasn't disappeared, it's just operating at machine speed now.
The God of False Binary is everywhere. It's adherents scream their prayers in the streets, every "if you're not with us, you're against us," two aggregations of unrelated positions welded unnaturally together, every issue falsely flattened into only two sides by simplifying, removing nuance, and preferring simple satisfaction to complex and uneasy truth.
The God of Grievance grows fat on algorithmic feeds designed to surface what makes us angriest, what makes us feel most wronged, most justified in our fury.
The God of Emotional Resonance doesn't care about truth, only that something feels true, that it confirms what we already suspect, that it vibrates at the frequency of our existing fears or hopes, confirming our biases and assuring us we're On The Right Side of History.
And maybe most insidiously, we have the God of Exhausted Acceptance. That one grows powerful not through fervent belief but through tired surrender.
- "I guess that's just how things are now."
- "Everyone thinks this."
- "It's not worth arguing."
The old gods needed priests and temples. These new ones just need autoplay, the FYP algorithm, and the infinite scroll.
Pratchett's insight is still entirely valid. Belief has power, sufficient levels of belief makes things real.
We're just manufacturing that belief industrially now, feeding the algorithm's gods with every swipe, every watch-time metric, every moment we're too tired to question what we're seeing for the fifteenth time.
New gods have learned to optimize their reach for a new age of followers, a new age of distributed congregations, and a new age of digital temples.