RIVALS
RIVALS
Taking company value as a site for artistic intervention, the works in the series “Rivals” act to neutralize competition between rival firms:
The sale of the artwork funds an equal investment in each rival firm. The artist is paid for the work in common stock to become a one millionth of one percent owner of both firms. The artist thus becomes a one millionth of one percent owner of the conceptual merger.
The physical works are appropriated from the product portfolios of the rival firms. The number of products included from each firm corresponds to the number of shares that will be purchased to constitute a one millionth of one percent ownership in the firm.
RIVALS was exhibited at Andrea Rosen Gallery 2 in 2014-15































