Good quality material, good customer service. Unfortunately the larger cup sizes G-h are too small and don’t tally up with the measurements guide or other brands. I found the banding too big as well... See more
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Written by the company
Founded in 2019 by dancer and singer-songwriter Lemon Fuller, Lemonade is a pioneer of the new era of lingerie, moving away from traditional over-sexualised narratives and making underwear that makes you feel strong and sexy for yourself and no one else. We exist to make you feel good.
Our Products
Lemonade’s range of contemporary, comfortable and stylish lingerie is made for every-body. Our Lingerie comes in an inclusive size range from a UK 6 to 24, we offer multiple underwear fits to cater to a diverse range of body types and two specially designed bralette styles; our regular triangle bralette for sizes A-D and our unique fuller cup style for sizes DD+. We also offer our monthly underwear subscription service, where members receive a pair of our undies every month along with exclusive rewards and treats.
Our Mission
We’ve always wanted to go further than a typical lingerie brand, instead we’re putting the work in to create a positive social and environmental impact along every part of our production process and beyond. We are completely transparent about every part of our business; we work with fully audited factories, make products from the most responsibly sourced materials we can find and we don’t retouch any of our images, we celebrate natural beauty in all shapes and sizes.
We also are partnered with the charity Choose Love, an organisation advocating for refugees across the globe, for every £30 spent on our website we donate a pair of underwear to female refugees; we’ve already donated over 5000 pairs and we’re aiming to get that to 10000 by next year.
Creating a better world for everyone.
6-8 Ganton Street, W1F 7QW, London, United Kingdom
Replied to 86% of negative reviews
Typically replies within 1 week
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Great customer service and beautiful bras!! I tried one and then bought 4 more. They look fabulous and for the first time ever, my breasts are happy!
Not five stars because I feel the band around the body ought to be a natural fabric.
Bought size 34 A-D set. The knickers are far more comfy than I expected, I am not slim and have a c section belly. I'm so disappointed with the bra. It would be alright for purely aesthetic use but I feel like I could just spill out them, and I'm a c at most. Looks lovely but I'm not confident it will stay put or confident to wear out of the house
Bought a set which was beautiful, looks great on and the knickers ate a great fit, however the bra is not. Its fine if im stood upright and still but if I bend over my boobs fall out, it doesnt feel like there's enough material to hold my boobs in. If I walk my boobs spill out and running even to keep up with the kids is a no no. I bought a size 36 a-c as im a 36b. Gutted because they are beautiful bras to look at.
I messed up my order, but lemonade dolls customer service team put everything right for me and have been lovely. Love the underwear designs, colours, comfort level. Would recommend.
One of my dreams as a fat woman was to wear beautiful matching underwear in gorgeous colours. Now as a slimmer woman - I can, with Lemonade Dolls!!
What gorgeous bras with lovely material & swift delivery. Can safely say this is my new favourite underwear! Marks and who?? 🤣🤣
Liz H
Revolutionary bras with no wires!! Will never go anywhere else for my boobies 😁
Disappointing sizing for larger breasts, quality also not as I expected for the price. I do love the colours though. I am a 36GG and there is simply no support and big over spill leaving no support at all.
Ordered for the first time, received my goods which feel like great quality but unfortunately it’s not for me so trying to return. Emailed company on Saturday with a picture showing I can’t access the return portal. Got an AI reply. Instructed to reply questing a live agent. Not heard anything since and I’ve emailed now twice! Not impressed at all for my first experience. Please if someone can contact me so I can return my items.
Have found a bra finally that I’m comfortable in as soon as I put it on I ordered two more ..will only wear these in future
Update: after an initial awful experience, I had great customer support from Roisin and now have a refund.
I ordered an item after seeing a Facebook ad. The item was ridiculously small and clearly an incorrect size. I immediately tried to return but the online process does not allow for refunds even well within the 14 day return period. THIS IS ILLEGAL. Zero customer support and no help with returns at all. I have emailed and used the online bot chat and also Facebook messaging on their page.
The returns portal does not work and only allows for exchange for another item or different size or a store credit. The portal does not allow for human customer service even when it repeatedly says it will. After multiple emails and messages I still have no response. There is no phone number and they ignore mails and messages.
I have an item which was delivered late and I now fear that time will run out before they respond.
AVOID ORDERING ANYTHING FROM THIS COMPANY.
I had to write about the incredible customer support I received from this company when my package got lost by the Spanish mailing system (no fault of Lemonade Dolls or myself)
Roisin and Bee were such speedy communicators and were overall lovely to deal with. There was no problem in sending out the package again where I know other (and bigger) companies wouldn't have offered the same kindness with an external shipping issue.
I received the bras over Christmas and I love them. They look unreal and are really comfortable to wear. Thanks a mil! x
Lovely product and great service. Looks great and supports where i need it to!
The designs on these bras are fantastic. They are fun, comfortable and I love the size range.
Sometimes, I do get a bit paranoid as they aren't padded, so there are some bits being seen that I would prefer not to. (nipples :D)
I am not a pink lover so some designs are not for me but I know so many people that adore them.
Lovely bra and knickers with accurate sizing although may be best on younger bust as in spite of accurate cup size I end up with a bit too much space in upper part of cup!!
The bras are good though they don't quite live up to the hype. If you buy a regular one it doesn't give as much support as they claim, if you buy a full support one it does lift but its not quite as comfortable as they say they are. Overall they are good bras but I'm not convinced they're worth the price so I'm glad I only bought them while they were in sale.
This year has been a nightmare for me as I've really struggled with painful and poorly fitting bras, so I was so pleased to find Lemonade Dolls, with non wired bras that also provided support and in fuller cup sizes. Unfortunately having ordered and worn two bras from the fuller cup collection, I'm now on the hunt again!
On the positive, the website was super easy to navigate and the order process was simple and quick. Delivery was also speedy. The bralettes I ordered were both gorgeous (signature lace synergy in forest green and the wicked elphaba) and had sturdy straps and bands. When I tried them on I felt pretty glamorous however that was the end of my positive experience. Unfortunately when wearing them under clothes I found that I had no shape whatsoever - the bralettes flattened me down and that there was significant over spill in the cups. I just haven't been able to get comfortable in them and felt very conscious of looking so flat.
Beautiful bralettes but unfortunately not for me. I wear a 32G and am a size 14. I ordered the 32FF/G.
Im afraid i have to agree with others giving only one star. With all the colorful adverts and the promises of comfort the reality is zero customer support and no help with returns.
Purchased two items have to return one and the ‘portal’ does work , gives vague info and puts you through to a Bot who cannot read or give further info and does not forward to a human even when it repeatedly says it will. So after 20 mails and messages ! Still no reply to the issue and no human contact just more and more adverts and offers. Not sure how this company thinks they are so great as it cannot help customers at a basic level there is no phone number and they flatly ignore mails and messages. They are simply not ready to be selling on the scale they are- So i will not be able to continue shopping with them now and giving them MASSIVE FAIL !
To date no replies no help ! Id give them a miss unless you know exactly your size and fit because they wont help if you have any problem.
Ridiculously bad !
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