Lemonade Dolls Reviews 8,071

TrustScore 4 out of 5

4.2

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the high-quality products and materials, with many considering the brand their new favorite for underwear. Consumers highlight the comfort and support provided by the bras, especially for larger busts, and love the beautiful designs and colors available. People also mention that the delivery service is swift and the packaging is well done. Consumers rave about the exceptional customer service, noting the speedy and helpful communication. Reviewers appreciate the brand's commitment to resolving issues, even those related to external shipping problems. The ordering process is described as straightforward, and many customers express their intention to make future purchases, praising both the products and the overall shopping experience.

Based on these reviews

Rated 4 out of 5 stars

Good quality material, good customer service. Unfortunately the larger cup sizes G-h are too small and don’t tally up with the measurements guide or other brands. I found the banding too big as well... See more

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Rated 5 out of 5 stars

One of my dreams as a fat woman was to wear beautiful matching underwear in gorgeous colours. Now as a slimmer woman - I can, with Lemonade Dolls!! What gorgeous bras with lovely material & swift d... See more

Rated 5 out of 5 stars

I had to write about the incredible customer support I received from this company when my package got lost by the Spanish mailing system (no fault of Lemonade Dolls or myself) Roisin and Bee were... See more

Rated 5 out of 5 stars

A great women led company that make great bras,quick easy checkout process, great prices and always fast, delivery which I've never had an issue with. The underwear themselves come in a massive range... See more

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Rated 3 out of 5 stars

Delivery great packaged well however the product not so good advertised as for larger boobs with great support . Wore the first set last week under a T shirt ,38D bra totally let me down popped out... See more

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Rated 5 out of 5 stars

Recommend by a friend, who loved her’s so much, she bought shares in the company. Such a great experience, from start to finish. Website easy to navigate, true fitting visible on real women. Lovely... See more

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Rated 1 out of 5 stars

Worst bras I’ve ever tried to wear. Returned first purchase for smaller band size hoping would be better but no. Failed to contain average c cup with fabric concentrating under arms so breasts fell ou... See more

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Rated 5 out of 5 stars

Signature Lace Fuller Cup Bra and brief Blown away by the quality of this bra and the comfort it provides. It's the most comfortable bra I've ever worn. It provides amazing support whilst keepin... See more

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Rated 5 out of 5 stars

So glad I finally got around to ordering from Lemonade Dolls! I bought 3 bras and they arrived quickly and were nicely packaged. They look great, but most importantly they feel like being supported an... See more

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Rated 2 out of 5 stars

Their new push-up bras are really uncomfortable compared to prior bras they have sold, the "boning" really pinches. Unfortunately, this is only obvious once you have worn it for a few hours. At which... See more

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Rated 2 out of 5 stars

The bras look great when I first put them on and are really comfy to start with but if you don’t have completely firm and larger boobs (3 years of breastfeeding here), they just spill out and you ge... See more

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Rated 2 out of 5 stars

Sizing just wasn’t accurate for me I ordered my normal measured size and didn’t fit anywhere near so exchanged bralette fur bigger band and cup size once and still not right for my 30 FF chest despit... See more

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Rated 5 out of 5 stars

Amazing wire free push up bra....so incredibly comfortable genuinely the best I've ever owned. I purchaeed the black and will happily buy again if they make in a nude or white. Loving this brand, exc... See more

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Rated 5 out of 5 stars

Everything about making a purchase is straight forward, no nonsense. The products themselves are the shining stars. The recent (9-12 months maybe) improvements to the bralettes are immense. They offer... See more

Rated 5 out of 5 stars

I’ve always had underwire bras and never thought I would switch to use anything different. My friend told me about lemonade dolls so I bought a couple to try. They are fabulous ! They are supportive ,... See more

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Rated 5 out of 5 stars

I placed my first order after being intrigued by the brand, and there being a sale on some items. Unfortunately, while the knickers fitted brilliantly, my usual bra size saw me popping out!! I go... See more

Rated 3 out of 5 stars

Might have expected a bit too much from this brand but I thought all my comfort issues with bras would be instantly solved which just isn’t the case. High support bra is just not quite as supportive a... See more

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Rated 5 out of 5 stars

My parcel arrived very quickly despite being ordered on the Saturday of a bank holiday. Loved -and appreciated- the packaging; thoughtfully prepared and everything recyclable. Not a nano of plastic... See more

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Rated 3 out of 5 stars

The bras are beautiful and very good quality but I’m struggling to work out the right size, even with measurements. I ordered my usual bra size, and it didn’t fit, tried increasing band and reducing c... See more

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Rated 3 out of 5 stars

There were issues with the currier which wasn't Lemonade Dolls fault, however it took 3 messages to get a response. By the time they sorted the items to resend one item was then out of stock. Once cu... See more

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Rated 4 out of 5 stars

Love the second skin knickers but not as keen on the bra. Some puckering around cups and top band of bra cups doesn’t sit right and doesn’t look good under clothes which is disappointing. Absolute... See more

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Rated 2 out of 5 stars

One size does not fit all. I chose the appropriate size for my usual cup based the on size chart. Despite trying different tightness with the band the bra felt either too tight, elastic turning up, or... See more

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Rated 2 out of 5 stars

Bought for my wife who is 36FF, natural boobs. No support whatsoever, couldn’t return as were on sale, she only bothers around the house. Bravissimo lounge bra is excellent non wired supportive t shir... See more

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Rated 5 out of 5 stars

As someone who went up 3 cup sizes (from tiny to big!) during perimenopause I bought several different bras but none were ever both flattering and comfortable…until I found your fuller cup bras. I bou... See more

Rated 3 out of 5 stars

Bought size 34 A-D set. The knickers are far more comfy than I expected, I am not slim and have a c section belly. I'm so disappointed with the bra. It would be alright for purely aesthetic use but I... See more

Rated 2 out of 5 stars

Was very disappointed as had great expectations as per ad. Great and comfy if just sat and not moving, on any little movement I spill out of the bra which means constant adjustment which is extremely... See more

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Rated 5 out of 5 stars

Ok- so I bought the wrong size first. So I bought the fuller cup ones as the bralette was lovely and comfy but not supportive enough. The fuller cup one is beautiful, completely holds your boobs in pl... See more

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Rated 5 out of 5 stars

I’d seen lemonade dolls online for a while and was always curious decided to take the plunge and it was definitely worth it! they’re affordable and sooo comfortable, I’ve not worn a wired bra since be... See more

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Rated 2 out of 5 stars

Inconsistent sizing. I ordered two bra and knicker sets in the same size yet the knickers are completely different sizes. Both are supposed to be a size 18. For the bras I measured myself as direct... See more

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Rated 5 out of 5 stars

I think I genuinely have every set now I love this underwear so much! Have recommended to all of my friends and even taking some over to New Zealand in January for my cousins. Only time I've ever ne... See more

Rated 5 out of 5 stars

When I tell you I have waited 32 years to find a brand that is comfortable, supportive for bigger busts and isn’t hideously ugly I am not exaggerating. Finally there is a brand out there that do... See more

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Rated 1 out of 5 stars

Ordered for the first time, received my goods which feel like great quality but unfortunately it’s not for me so trying to return. Emailed company on Saturday with a picture showing I can’t access the... See more

Rated 5 out of 5 stars

I admit I was a tad sceptical about this company, seen them all over social network but I checked out the site and seemed legit. Eventually got round to ordering a set (well 2 for £70 because well wh... See more

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Rated 5 out of 5 stars

I had an issue initially, I hadn't seen the email stated my order had been aent and was due to be delivered in 48hrs. That order was lost. When I realised and contacted Lemonade dolls my lost pa... See more

Rated 5 out of 5 stars

I’d been getting Lemonade Dolls appear on my timeline on Facebook for some time. Thought I’d give it a try. Got two beautiful sets for £70, coral and pastel pink. They fit like a dream. I feel gorgeou... See more

Rated 5 out of 5 stars

Amazing bras! This has got to be the comfiest bra I own. I’ve not worn a wired bra since being pregnant 5 years ago and needed more support. This bra is comfortable supportive and non wired but still... See more

Rated 3 out of 5 stars

Pros and cons to these bras. To clarify I am a larger bust at 34GG/34G depending on the brand. Pro - fabric is super soft and generally very comfy bras in super cute colours, from what at least seems... See more

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Rated 2 out of 5 stars

These are beautiful bras and would be incredibly comfortable if it weren’t for the fact they offer zero support or hold for larger cup sizes. I’m a 32G so on the larger end of the spectrum and hoped t... See more

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Rated 3 out of 5 stars

I haven't reviewed before, but after buying for the last couple of years I think I had enough experience! Sizing is inconsistent which is annoying! They don't do refunds only store credit. Buying &... See more

Rated 2 out of 5 stars

The underwear is pretty and I love the idea of wire free bras but they aren’t supportive enough for me. I’ve got 30 DD boobs and so I had to get he fuller cup which is a bit frumpier than I’d wanted... See more

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Rated 5 out of 5 stars

I love Lemonade Dolls bras - they are so pretty and supportive for my FF-G boobs without an underwire (perimenopausal and so OVER an underwire for everyday wear!). I exclusively wear them, and have... See more

Company replied


Company details

  1. Underwear Store

About Lemonade Dolls

Written by the company

Lemonade is a Female-owned lingerie brand founded to empower and inspire women across the UK.

Founded in 2019 by dancer and singer-songwriter Lemon Fuller, Lemonade is a pioneer of the new era of lingerie, moving away from traditional over-sexualised narratives and making underwear that makes you feel strong and sexy for yourself and no one else. We exist to make you feel good.

Our Products

Lemonade’s range of contemporary, comfortable and stylish lingerie is made for every-body. Our Lingerie comes in an inclusive size range from a UK 6 to 24, we offer multiple underwear fits to cater to a diverse range of body types and two specially designed bralette styles; our regular triangle bralette for sizes A-D and our unique fuller cup style for sizes DD+. We also offer our monthly underwear subscription service, where members receive a pair of our undies every month along with exclusive rewards and treats.

Our Mission

We’ve always wanted to go further than a typical lingerie brand, instead we’re putting the work in to create a positive social and environmental impact along every part of our production process and beyond. We are completely transparent about every part of our business; we work with fully audited factories, make products from the most responsibly sourced materials we can find and we don’t retouch any of our images, we celebrate natural beauty in all shapes and sizes.

We also are partnered with the charity Choose Love, an organisation advocating for refugees across the globe, for every £30 spent on our website we donate a pair of underwear to female refugees; we’ve already donated over 5000 pairs and we’re aiming to get that to 10000 by next year.

Creating a better world for everyone.


Contact info

4.2

Great

TrustScore 4 out of 5

8K reviews

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Replied to 86% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

Bought size 34 A-D set

Bought size 34 A-D set. The knickers are far more comfy than I expected, I am not slim and have a c section belly. I'm so disappointed with the bra. It would be alright for purely aesthetic use but I feel like I could just spill out them, and I'm a c at most. Looks lovely but I'm not confident it will stay put or confident to wear out of the house

February 6, 2026
Unprompted review
Rated 2 out of 5 stars

Great knickers not great bra.

Bought a set which was beautiful, looks great on and the knickers ate a great fit, however the bra is not. Its fine if im stood upright and still but if I bend over my boobs fall out, it doesnt feel like there's enough material to hold my boobs in. If I walk my boobs spill out and running even to keep up with the kids is a no no. I bought a size 36 a-c as im a 36b. Gutted because they are beautiful bras to look at.

January 26, 2026
Unprompted review
Rated 5 out of 5 stars

Customer service team very helpful

I messed up my order, but lemonade dolls customer service team put everything right for me and have been lovely. Love the underwear designs, colours, comfort level. Would recommend.

January 21, 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful underwear

One of my dreams as a fat woman was to wear beautiful matching underwear in gorgeous colours. Now as a slimmer woman - I can, with Lemonade Dolls!!
What gorgeous bras with lovely material & swift delivery. Can safely say this is my new favourite underwear! Marks and who?? 🤣🤣
Liz H

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing sizing for larger…

Disappointing sizing for larger breasts, quality also not as I expected for the price. I do love the colours though. I am a 36GG and there is simply no support and big over spill leaving no support at all.

June 9, 2025
Rated 1 out of 5 stars

Poor customer service

Ordered for the first time, received my goods which feel like great quality but unfortunately it’s not for me so trying to return. Emailed company on Saturday with a picture showing I can’t access the return portal. Got an AI reply. Instructed to reply questing a live agent. Not heard anything since and I’ve emailed now twice! Not impressed at all for my first experience. Please if someone can contact me so I can return my items.

January 17, 2026
Unprompted review
Rated 1 out of 5 stars

Returns process not legal. Zero customer service.

Update: after an initial awful experience, I had great customer support from Roisin and now have a refund.
I ordered an item after seeing a Facebook ad. The item was ridiculously small and clearly an incorrect size. I immediately tried to return but the online process does not allow for refunds even well within the 14 day return period. THIS IS ILLEGAL. Zero customer support and no help with returns at all. I have emailed and used the online bot chat and also Facebook messaging on their page.
The returns portal does not work and only allows for exchange for another item or different size or a store credit. The portal does not allow for human customer service even when it repeatedly says it will. After multiple emails and messages I still have no response. There is no phone number and they ignore mails and messages.
I have an item which was delivered late and I now fear that time will run out before they respond.
AVOID ORDERING ANYTHING FROM THIS COMPANY.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Fab customer support

I had to write about the incredible customer support I received from this company when my package got lost by the Spanish mailing system (no fault of Lemonade Dolls or myself)

Roisin and Bee were such speedy communicators and were overall lovely to deal with. There was no problem in sending out the package again where I know other (and bigger) companies wouldn't have offered the same kindness with an external shipping issue.

I received the bras over Christmas and I love them. They look unreal and are really comfortable to wear. Thanks a mil! x

December 22, 2025
Unprompted review
Rated 4 out of 5 stars

Beautiful, inclusive brand

The designs on these bras are fantastic. They are fun, comfortable and I love the size range.
Sometimes, I do get a bit paranoid as they aren't padded, so there are some bits being seen that I would prefer not to. (nipples :D)
I am not a pink lover so some designs are not for me but I know so many people that adore them.

January 6, 2025
Rated 4 out of 5 stars

Pretty decent

The bras are good though they don't quite live up to the hype. If you buy a regular one it doesn't give as much support as they claim, if you buy a full support one it does lift but its not quite as comfortable as they say they are. Overall they are good bras but I'm not convinced they're worth the price so I'm glad I only bought them while they were in sale.

August 26, 2025
Rated 3 out of 5 stars

Beautiful bralettes but unfortunately not for me

This year has been a nightmare for me as I've really struggled with painful and poorly fitting bras, so I was so pleased to find Lemonade Dolls, with non wired bras that also provided support and in fuller cup sizes. Unfortunately having ordered and worn two bras from the fuller cup collection, I'm now on the hunt again!
On the positive, the website was super easy to navigate and the order process was simple and quick. Delivery was also speedy. The bralettes I ordered were both gorgeous (signature lace synergy in forest green and the wicked elphaba) and had sturdy straps and bands. When I tried them on I felt pretty glamorous however that was the end of my positive experience. Unfortunately when wearing them under clothes I found that I had no shape whatsoever - the bralettes flattened me down and that there was significant over spill in the cups. I just haven't been able to get comfortable in them and felt very conscious of looking so flat.
Beautiful bralettes but unfortunately not for me. I wear a 32G and am a size 14. I ordered the 32FF/G.

December 8, 2025
Unprompted review
Rated 1 out of 5 stars

Ridiculously bad and rude

Im afraid i have to agree with others giving only one star. With all the colorful adverts and the promises of comfort the reality is zero customer support and no help with returns.
Purchased two items have to return one and the ‘portal’ does work , gives vague info and puts you through to a Bot who cannot read or give further info and does not forward to a human even when it repeatedly says it will. So after 20 mails and messages ! Still no reply to the issue and no human contact just more and more adverts and offers. Not sure how this company thinks they are so great as it cannot help customers at a basic level there is no phone number and they flatly ignore mails and messages. They are simply not ready to be selling on the scale they are- So i will not be able to continue shopping with them now and giving them MASSIVE FAIL !
To date no replies no help ! Id give them a miss unless you know exactly your size and fit because they wont help if you have any problem.
Ridiculously bad !

December 5, 2025
Unprompted review

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